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In theology, an intense emotional expression of love towards the God or the presiding deity (Ishtdev) is called devotion or bhakti. ShrimadBhagavatmentions nine types of devotion or navadha bhakti. Of these the ninth one is self-surrender (atmanivedan) which is to have undivided love for God. In this state the devotee’s soul so completely gets drenched in the love of God that even a moment’s forgetfulness is highly disturbing. In the state of absolute selfsurrender when the devotee incessantly remembers the God, that is the highest state of devotion, the parabhakti. The Gopisof Vrajhad attained this highest state of devotion. The devotion of Gopishas the feeling of the absolute selfsurrender. It was their absolute self- surrender to the God. The Gopibhav emerges out of the inner faith of the persevering devotee bhaktiyogiwho has totally identified with the true nature of the Supreme Lord through fervent and unwavering religious practices. Gopibhav is an experiment of love to possess Lord Shyam Sunder.


Indian culture is based on Dharma which is known as Sanatan Dharma or Universal Religion. As per the principles of Sanatan Dharma, the individual soul itself is the Supreme soul. One small component of the Parmatma or the Supreme soul is present in all beings in the form of the Jivatma. Out of the 84 lakh species that are believed to exist in this world, the human species is considered to be of paramount importance as the ultimate self can be realised only through the means of the human body by the performance of YógSadhana. Indian sages have shown the path of Yógin order to attain this aim of realising the Paramatma. Four typesof Yóg have been mentioned in the scriptures and Mantra Yóg is considered to be the gateway to Yóg.


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Sharnagati is mentioned many times in the scriptures and by the devotees in their hymns. This Sharnagati is to be taken by the Tattvanist Guru or God. The devotee accepts surrender and becomes relaxed. The devotee does as his Guru or Lord says. This is what Lord Krishna explains to Arjuna in the Gita. The Guru-Shishya tradition of Sharnagati has been going on for ages. Maharshi Patanjali has mentioned inYogasutrathat Ishwarpranidhan comes under the Major Niyam of Ashtanga Yoga and that is known as Sharnagati. Swami Kripalvanandji and Swami Rajarshi Muni have achieved this through their yoga practice. When the seeker begins the sadhana and the devotee begins the bhakti, the mantra japa also begins withSharnagati. Sharnagati is what makes a devotee attain God and a devotee achieves Moksha.


Shrimad Bhagavad Gita is the glorious dialogue between Arjuna and Sri Krishna containing the essence of the Vedic philosophy in nutshell and in the most lucid form. There have been thousands of commentaries on Bhagavad Gita and many different interpretations are also available from ancient to the medieval period. Each scholar has interpreted it according to the main philosophical precept of his/her School of thought, while other interpretations were also possible. However the commentary in Marathi, the regional language by Sant Jnaneshwar is unique. He as a Yogi, a Poet, a Bhakta and a Jnani of the Nath Vaishnava tradition (Sampradaya), Varkari (Vithoba-Krishna) Bhakti movement tradition and disciple of his own elder brother and guru Nivvruttinath. Jnaneshwar gifted us a precious work which is the commentary on Shrimad Bhagawad Gita, titled Bhavarthdeepika in Marathi and also known as Jnaneshwari and Shri Dnyaneshwari. What is unique in Jnaneshwari is that it is written keeping in mind a common man and not an elite class of that time. That is the reason why it is written in Marathi, a regional language and filled with many examples and similes that a common would easily understand. Many people also believe that it was Lord Krishna Himself, who reincarnated to make the Gita available to everyone. This present study is a humble attempt to find and present all these similes and examples that are used allegorically by Jnaneshwar to simplify the message conveyed by lord Krishna in the Bhagavad Gita. The study is delimited to the Karmayoga only and hence, the researcher has compiled the verses dealing with the Karmayoga, particularly in third to sixth chapters


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Yog is very important and played vital role in ancient India. Yog is full of mystery and curiosity. Our ancient Sages and Munis wrote so many books and literatures (shastras and granthas) on this subject. Yog is the supreme science and very beneficial to mankind. To reach the highest peak of Yog; three Nadi (flow veins) are very important which are IDA, PINGLA and SUSUMNA; whose importance can be seen in each and every Yog shastra. According to Yog without help or dependence of these three Nadi no one can get liberation or release from cycle of birth and death (MOKSHA). We can see the importance of these three Nadis in Yog’s explanation in various Shastras.


2021 ◽  
Vol 4 (1) ◽  
pp. 33-35
Author(s):  
Dhaval Nakum

Paper investigates how various demographic factors influence the life insurance consumption. Life insurance is complex and abstract service that has become an essential part of individual’s future planning and safety by offering a diverse variety of policies. What are the major factors that influence the purchase of life insurance? Research hypotheses are tested empirically using chi-square test and the results of study are based on nearly three hundred responses from Ahmedabad city. Paper finds that educational background, occupation and annual income are significant demographic variables where as no association found between age and consumption of life insurance


2021 ◽  
Vol 4 (2) ◽  
pp. 49-55

E business is a model of business or transaction of commercial nature that includes sharing information across the internet. Since the outbreak of the corona virus pandemic there is an upward slope of E commerce graph and digital solutions. E commerce is most considered and chosen way of purchasing different types of products nowadays. Furthermore, during this pandemic, the norms of social distancing and staying at home are pushing the customers towards E business. This study has an objective to determine the growth of E business due to the corona virus pandemic. This study examines the growth of e-business due to COVID-19 pandemic and also analyses whether e-business became the substitute source of traditional marketing or not. This study is based on primary data collected from more than 500 people residents of National Capital Region (India).


2021 ◽  
Vol 4 (2) ◽  
pp. 18-29

Over recent years, there has been a focus in corporate activity upon the concept of sustainability reporting. Sustainability reporting has gained importance by Indian companies and corporates have adopted sustainability reporting practices since few years. Sustainability reporting of an organisations provides information about discharge of social reasonability and level of sensitivity of organisations towards social and environmental issues. Though sustainability reporting is not compulsory in the country many companies are reporting their initiatives in the direction of sustainable development. This paper attempt to evaluate sustainability reporting by leading Cement Manufacturing companies. This paper describes reporting pattern of cement industry in India.


2021 ◽  
Vol 4 (2) ◽  
pp. 56-59

The financial possibility of the RRBs (Regional Rural Banks) has, however, been a matter of concern since the 1980s, just five years after their existence. A number of committees have gone into the issue of their financial possibility and feasible restructuring. India’s economy is primarily rural in nature. Over the past few years rural India has witnessed an increase in the buying power of consumers, accompanied by their desire to upgrade their standard of living. In order to shape the present rural scenario there is an urgent need of upgrading various factors like employability, literacy, irrigation, infrastructure, advanced technologies, basic telecommunication facilities and above all need of efficient financial system. This study made an attempt to enquire as to factors that influence the performance of the RRBs and the role-played by these banks.


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