Senior Design Analyst, Industrial Design Department, Global Innovation Firm, New York, January 2008

Author(s):  
Jason Severs
2018 ◽  
Author(s):  
◽  
Sarah Marie Horne

In the throes of the Great Depression the struggling automobile manufacturer Studebaker made the extraordinary decision to hire a woman to design their new model. The woman Studebaker hired was Helen Dryden, a New York based artist with an international reputation as a style authority and an arbiter of good taste. Through a combination of artistic talent, privileged upbringing, and sheer luck Helen Dryden forged a successful career as a commercial artist and became one of the founders of the industrial design profession. This dissertation explores the complex intersection of art and consumerism, and the ways in which this intersection helped and hindered efforts by women to establish careers as commercial artists in America during the interwar years. During this period the boundaries between fine art and commercial art temporarily relaxed, encouraging experimentation and facilitating the rise of the industrial design profession. This dissertation traces the inevitable consolidation of the industrial design profession through the lens of Helen Dryden's colorful career. Known primarily for her magazine illustrations and theatrical costume designs the extent of Dryden's role at Studebaker is contested. However, archival evidence corroborates Dryden's position as a vanguard of industrial design. This dissertation reconstructs Dryden's biography in an effort to understand why she was forgotten and to uncover new avenues for exploring the history of design. Her work sheds new light on the formation of industrial design as a profession by countering gendered stereotypes and revealing the limited conditions under which a woman could succeed.


Author(s):  
Carina Scandolara da Silva ◽  
Ricardo G. T. Straioto ◽  
Luiz Fernando Gonçalves de Figueiredo

O Design é um processo estratégico de resolução de problemas que impulsiona a inovação, o sucesso do negócio e a qualidade de vida através de produtos, sistemas, serviços e experiências inovadoras (ICSID, 2015). Inovar é um processo de alavancar a criatividade para gerar valor de novas maneiras através de novos produtos, serviços e negócios (JONASH e SOMMERLATTE, 2000). Quando se tem uma inovação é possível fazer o registro de uma nova patente. Os registros de marcas, desenhos industriais, indicações geográficas, concessões de patentes e as distintas modalidades de transferência de tecnologia, na economia do criativa e do conhecimento, se transformam em diferenciais competitivos, estimulando o surgimento constante de novas identidades e soluções técnicas (INPI, 2017). Cada objeto de design é o resultado de um processo de desenvolvimento, cujo andamento é determinado por condições e decisões (BÜRDEK, 2010). Tendo isso em vista, percebe-se como o processo de desenvolvimento de design envolve conhecimentos e habilidades sistêmicas. Desta forma, este trabalho objetiva evidenciar de forma sistêmica o potencial de criativo de um núcleo de desenvolvimento de design que atua com abordagem sistêmica, relacionando suas competências em serviços com a política brasileira de proteção do design, afim de salientar as conectividades entre serviços e produção de patentes. Os procedimentos metodológicos adotados para tal envolvem uma pesquisa de natureza aplicada, com abordagem qualitativa, objetivo exploratório e com procedimentos técnicos envolvendo levantamento bibliográfico e estudo de caso, por envolver o estudo profundo e exaustivo de um objeto pesquisa - o núcleo de abordagem sistêmica do design - de maneira que se permita o amplo e detalhado conhecimento do seu modelo de atuação em serviços, verificando seu potencial de inovação e de produção de patentes (SILVA e MENEZES, 2005).Como resultado, este artigo propõe uma visão sistêmica do modelo de atuação do núcleo de design estudado que evidencia a conexão entre as atividades e serviços de design com a produção de patentes no Brasil, além de discutir o potencial de inovação do núcleo e do design de forma geral.Keywords: design; abordagem sistêmica; serviços; inovação; patentes1. ReferencesBürdek, Bernhard E/ (2010). Design: história, teoria e prática do design de produtos. São Paulo: Editora Blucher. 496 p.De Moraes, Dijon. (2010). Metaprojeto: o design do design. São Paulo: Blucher. 228 p.ICSID. (2016). Definition of industrial design. Disponível em: <http://www.icsid.org/about/about/articles31.htm> Acesso em: 01 fev 2016.INPI - Instituto Nacional da Propriedade Industrial. (2017). O INPI. Disponível em: <www.inpi.gov.br> Acesso em: 30 mai 2017.Jonash, R. S.; Sommerlate, T. (2000). The innovation premium. New York, Perseus Book.Silva, E.; Menezes, E. (2005). Metodologia da pesquisa e elaboração de dissertação. Florianópolis: UFSC. 138p.


Author(s):  
Matt Kirsch

Searching for a redefinition of sculpture, Isamu Noguchi’s work slipped between object-making, industrial design, set design for theater and dance, public sculpture, and land art. Born in Los Angeles, Noguchi was raised in Japan by his American mother and remained estranged from his Japanese father. At age thirteen, he returned to America for schooling. Noguchi was a promising New York sculptor in the academic Western tradition before having what would be a formative experience working as assistant to the sculptor Constantin Brancusi in Paris in 1927. It was from Brancusi that Noguchi gained his first understanding of the nature of abstraction as a means of distilling essences. In New York in the 1940s, Noguchi created a series of delicate sculptures in slate and marble (including Kouros 1944–1945) that stood under the architectural tension of their interlocking elements. Despite growing notoriety, in 1949 Noguchi embarked on a two-year excursion throughout Western Europe, India, and Southeast Asia to observe how societies related to secular and ceremonial spaces like temples, plazas, and marketplaces. His observations formed the basis for his collaborations with architects on public spaces from the 1950s onward, which recast sculpture in experiential terms.


Author(s):  
Ethan C. Hilton ◽  
Taylor Gamble ◽  
Wayne Li ◽  
Tracy Hammond ◽  
Julie S. Linsey

The ability to visually communicate ideas and the willingness to generate free-hand sketches are critical skills for engineers. With the advent of CAD, schools no longer teach drafting, prompting a concern over the lost art of free-hand sketching. Recent empirical data from senior design indicates they do not sketch until forced to do so and this agrees with much anecdotal data. This paper describes a novel approach to teaching sketching in a freshman CAD course using an industrial design methodology during the first six weeks of the semester. As expected, sketching skills improved, but there was concern that this may be at the expense of spatial visualization skills typically taught through isometric drawing. Spatial visualization skills are critical for engineers and have been linked to success in engineering programs. The current study measured spatial visualization skills at three points during the freshman CAD course. The industrial design approach to perspective sketching led to significant improvements in spatial visualization scores that were not statistically different from the more traditional approach within engineering. Overall, it was the sketching portion, not the CAD, that significantly improved the students’ spatial visualization scores. Including free-hand sketching in engineering not only improves sketching ability, but also improves the spatial visualization skills crucial for success in engineering in a way that CAD alone does not.


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