Cultural Branding in the Early Modern Period

2021 ◽  
Author(s):  
Lieke van Deinsen ◽  
Nina Geerdink
Keyword(s):  
Early Modern ◽  
Early Modern Period ◽  
Dutch Republic ◽  
Literary Field ◽  
The Media ◽  
The Individual ◽  
Changing Role ◽  
Cultural Branding ◽  
Over Time

The early modern commercial book market was the cradle of authorial branding. Authors and publishers increasingly explored the construction of authorial brands: a set of recurring and recognizable characteristics associated with authorial images. This chapter looks at branding in the context of the media landscape of the early modern Dutch Republic. Authorial branding developed over time in conjunction with new conceptions of the individual, technological innovations, and the changing role of – amongst others – patrons and publishers. Analyses of the branding of Jan Jansz. Starter (1593-1626) and Sara Maria van der Wilp (1716-1803) illustrate how the non-formalized, dynamic constellation of the literary field inspired various agents to create a range of (multifaceted) author brands on the spectrum ‘economic-symbolic’.

Muck, Mummies and Medicine: Disgust in Early Modern Science

2020 ◽  
Vol 4 (1) ◽  
pp. 43-65
Author(s):  
Sarah-Maria Schober
Keyword(s):  
Material Culture ◽  
Early Modern ◽  
Modern Science ◽  
Culture Studies ◽  
Early Modern Science ◽  
History Of Emotions ◽  
History Of ◽  
Changing Role ◽  
Over Time

Abstract This essay shows that early modern practices that used human bodily matter cannot be – as hitherto – explained by the absence of the emotion of disgust nor as being conducted in spite of disgust. Instead, it proposes to read those practices’ changing history as part of the history of the ‘paradox of disgust’. Four case studies (on anatomy, excrement, mummies and skulls) demonstrate that disgust was highly productive: it attracted fascination, allowed physicians to fashion themselves, and was even believed capable of healing. Over time and for complex reasons, however, the productive side of disgust declined. Combining current approaches in the history of emotions and material culture studies, this essay sets out not only to propose a new narrative for the changing role of disgust in early modern science and societies, but also to explore how variations in settings and human intervention changed the way emotions were used and perceived.

MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

Füchsische Poetologie. Zur Spiegelfiktion im Reynke de Vos (1498)

POETICA ◽  
2020 ◽  
Vol 50 (3-4) ◽  
pp. 193-218
Author(s):  
Hannah Rieger
Keyword(s):  
Early Modern ◽  
Early Modern Period ◽  
Political Influence ◽  
Rhetorical Strategies ◽  
Ancient Rhetoric ◽  
Wooden Frame ◽  
Legal Proceedings ◽  
Middle Low German ◽  
Specific Material

Abstract The Middle Low German Beast Epic Reynke de Vos (1498) is about two legal proceedings against the fox Reynke, who is charged by the other animals with the tricks he played on them. When he is sentenced to death, Reynke defends himself by delivering speeches that are constructed as described in ancient rhetoric. Part of those speeches is Reynke’s lie about his treasure, which he would give to the lion if he pardoned him. Reynke describes three pieces of jewellery as part of this made-up possession, one of which is a mirror. When Reynke describes it, he also tells Aesopic fables that are carved into its wooden frame. His fictional artefact, especially the interplay of its specific material and the content of the fables told, has a poetological level. In his description, Reynke hybridizes the political discourse of the early modern period, in which the virtue of prudentia becomes more and more important, with the rhetorical competence to deliver speeches and tell fables. In his fiction of the mirror he draws up a poetological draft that combines the role of a rhetor in court with his well-known properties of being clever and cunning. By describing the artefact, Reynke shows how to use rhetorical strategies, especially to tell fables, as an instrument to gain acceptance and to acquire political influence.

‘And all my children?’

2018 ◽  
Author(s):  
Charlotte Scott
Keyword(s):  
Early Modern ◽  
Life Stage ◽  
Early Modern Period ◽  
Life Stages ◽  
Cultural Imagination ◽  
Modern Period

Beginning with an exploration of the role of the child in the cultural imagination, Chapter 1 establishes the formative and revealing ways in which societies identify themselves in relation to how they treat their children. Focusing on Shakespeare and the early modern period, Chapter 1 sets out to determine the emotional, symbolic, and political registers through which children are depicted and discussed. Attending to the different life stages and representations of the child on stage, this chapter sets out the terms of the book’s enquiry: what role do children play in Shakespeare’s plays; how do we recognize them as such—age, status, parental dynamic—and what are the effects of their presence? This chapter focuses on how the early moderns understood the child, as a symbolic figure, a life stage, a form of obligation, a profound bond, and an image of servitude.

scholarly journals Ancient Pneumatics Transformed during the Early Modern Period

Nuncius ◽  
2014 ◽  
Vol 29 (1) ◽  
pp. 127-173 ◽  
Author(s):  
Matteo Valleriani
Keyword(s):  
Sixteenth Century ◽  
Early Modern ◽  
Early Modern Period ◽  
Logical Structure ◽  
Exact Role ◽  
Ancient Technology ◽  
Ancient Science ◽  
Modern Period ◽  
Natural Philosophers

The paper aims to show how sixteenth century hydraulic and pneumatic engineers appropriated ancient science and technology – codified in the text of Hero of Alexandria’s Pneumatics – to enter into scientific discourse, for instance, with natural philosophers. They drew on the logical structure, content and narrative style passed down from antiquity to generate and codify their own theoretical approach and to document their new technological achievements. They did so by using the form of commented and enlarged editions, just as Aristotelian natural philosophers had been doing for centuries. The argument aims to detail the exact role of ancient science and the process of transformation it underwent during the early modern period. In particular, it aims to show how pneumatic engineers first tested the ancient technology codified by Hero while carrying out their own practical activities. Once these tests were successfully concluded, in the spirit of early modern humanism they finally presented these activities as being associated with the work of their discipline’s most authoritative author, Hero of Alexandria, whose technology was tested during the construction of the hydraulic and pneumatic system of the garden of Pratolino.

Individual and Community: The Changing Role of Megaliths in the Orcadian Neolithic

1985 ◽  
Vol 51 (1) ◽  
pp. 59-74 ◽  
Author(s):  
Niall Sharples
Keyword(s):  
The Other ◽  
Significant Problem ◽  
Neolithic Period ◽  
Size Type ◽  
The Individual ◽  
Changing Role

This paper is an exploration of the chronological development of a series of elaborate and architecturally distinctive chambered tombs on the Islands of Orkney. It begins with a short critique of the present views of the Orcadian Neolithic and highlights a failure to understand chronological developments as the most significant problem. Thus after a brief classification of the monuments there is a detailed discussion of the chronological evidence which consciously avoids typological assumptions. This is followed by an examination of the various uses the tombs were put to and involves an assessment of the location and architectural visibility of the monuments and the remains found in the chamber. When combined with the chronological evidence a series of changes in monument size, type, location and use can be hypothesized for the neolithic period. This culminates in a shift away from burial monuments to physically defined spaces, presumably used for ceremonial purposes. These changes can be interpreted as deliberate manipulation by groups within that society to change the ideological concepts which defined the role of the individual in relation to the other members of the society.

HISTORY, MEMORY, AND THE ENGLISH REFORMATION

2012 ◽  
Vol 55 (4) ◽  
pp. 899-938 ◽  
Author(s):  
ALEXANDRA WALSHAM
Keyword(s):  
Early Modern ◽  
Early Modern Period ◽  
English Reformation ◽  
Historical Method ◽  
The Past ◽  
University Of Cambridge ◽  
Inaugural Lecture ◽  
Modern Period ◽  
The University

ABSTRACTThis article is a revised and expanded version of my inaugural lecture as Professor of Modern History at the University of Cambridge, delivered on 20 Oct. 2011. It explores how the religious upheavals of the sixteenth and seventeenth centuries reshaped perceptions of the past, stimulated shifts in historical method, and transformed the culture of memory, before turning to the interrelated question of when and why contemporaries began to remember the English Reformation as a decisive juncture and critical turning point in history. Investigating the interaction between personal recollection and social memory, it traces the manner in which remembrance of the events of the 1530s, 1540s, and 1550s evolved and splintered between 1530 and 1700. A further theme is the role of religious and intellectual developments in the early modern period in forging prevailing models of historical periodization and teleological paradigms of interpretation.

Music in Global Jesuit Missions, 1540–1773

2018 ◽  
pp. 597-634
Author(s):  
David R. M. Irving
Keyword(s):  
Music Education ◽  
Early Modern ◽  
Early Modern Period ◽  
Modern Society ◽  
Society Of Jesus ◽  
Global Missions ◽  
High Courts ◽  
Modern Period ◽  
The Pacific

The Society of Jesus has long been recognized for its global contribution to the study, practice, and dissemination of European music in the early modern period, and especially for its interactions with non-European music cultures. In Europe, Jesuit colleges played a seminal role in music education and the development of music in drama, major sacred works were composed by or for Jesuits, and treatises on music were written by Jesuit theorists. In the Americas and on islands in Southeast Asia and the Pacific, music served as a device for evangelization and conversion of indigenous peoples; in some of the missions, European music was cultivated to a level reported as comparable with standards of cities in Europe. Meanwhile, elite Jesuit scholars who gained access to high courts in Asia engaged in dialogue with local scholars, impressing powerful potentates and distinguishing themselves through their talent in music and their skills in astronomy, mathematics, cartography, languages, and diplomacy. This chapter surveys and critiques the diverse role of music within the global missions of the early modern Society of Jesus, with case studies drawn from Europe, the Americas, and Asia.

scholarly journals Worms, worms, everywhere, and not a one to see: The connotative role of worms in Shakespeare’s canon

2021 ◽  
Author(s):  
◽  
Christine Reid
Keyword(s):  
Early Modern ◽  
The State ◽  
The Body ◽  
Cultural Constructs ◽  
Body And Soul ◽  
The Individual

The study of animals in Shakespeare’s collected works has expanded over the last 30 years. While a number of different animals have been discussed, the importance of the worm in the larger scope of the canon has largely been ignored. By focusing on the perception and presentation of worms in relation to cultural ideas of death, corruption, and consumption, ideas surrounding the body and soul are brought to the forefront. Worms are integral to our understanding of the Early Modern cultural constructs of the body and soul as the presence of worms reveals the state of the individual or the broader environment. Overall, the depiction of worms in Shakespeare’s works serves as a way to understand the metaphysical processes surrounding death and corruption.

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