MEDIA SOCIALIZATION OF PERSONALITY IN THE CONTEXT OF INMUTATION IN THE MASS MEDIA

2021 ◽  
pp. 104-109
Author(s):  
Chernysh O.O.
Keyword(s):  
Mass Media ◽  
Negative Impact ◽  
Effective Interaction ◽  
Individual Characteristics ◽  
Media Culture ◽  
Active Growth ◽  
Media Space ◽  
The Media ◽  
The Individual

The urgency of the researched problem is connected with the growing role of mass media in modern conditions leads to change of values and transformation of identity of the person. The active growth of the role of the media, their influence on the formation and development of personality leads to the concept of “media socialization” and immutation in the media. The aim of the study is to outline the possibilities of the process of media socialization in the context of immutation in the media. The methods of our research are: analysis of pedagogical, psychological, literature, synthesis, comparison, generalization. The article analyzes the views of domestic and foreign scientists on the problem of immutation in the media and the transformation of the information space. In the context of the mass nature of the immutation of society, the concept of “media socialization” becomes relevant, which is the basis for reducing the negative impact of the media on the individual.The author identifies the lack of a thorough study of the concept of “media socialization” in modern scientific thought. Thus, media socialization is associated with the transformation of traditional means of socialization, and is to assimilate and reproduce the social experience of mankind with the help of new media.The article analyzes the essence of the concepts “media space”, “mass media” and “immutation”. The influence of mass media on the formation and development of the modern personality is described in detail.The study concluded that it is necessary to form a media culture of the individual, to establish safe and effective interaction of young people with the modern media system, the formation of media awareness, media literacy and media competence in accordance with age and individual characteristics for successful media socialization. The role of state bodies in solving the problem of media socialization of the individual was also determined. It is determined that the process of formation of media culture in youth should take place at the level of traditional institutions of socialization of the individual.The author sees the prospect of further research in a detailed analysis and study of the potential of educational institutions as an institution and a means of counteracting the mass nature of the immutation of society.Key words: immutation, media socialization, mass media, media space, information.

scholarly journals Mass Media About the Phenomenon of Corruption in the Regional Media Space

2021 ◽  
Vol 20 (1) ◽  
pp. 46-55
Author(s):  
Ruslan R. Agishev ◽  
◽  
Olga N. Barinova ◽  
Irina V. Manaeva ◽  
◽  
...  
Keyword(s):  
Mass Media ◽  
Federal District ◽  
Special Importance ◽  
Media Image ◽  
Custom Made ◽  
Significant Difference ◽  
Media Space ◽  
The Media ◽  
Level Of Analysis

The article deals with the issues of highlighting the phenomenon of corruption in the regional media space. The relevance of the problem is due to the following: the great role of the mass media in shaping public opinion, the special importance of corruption-related issues for the average person, the demand for custom-made publications on corruption-related topics to fight competitors. On the basis of the content analysis, specific features of the coverage of corruption events in the regions of the Volga Federal District are identified. There is an interest in regional corruption issues, a low level of analysis of published materials and an emphasis on entertaining presentation of the material. There is a significant difference in the form and content of publications on corruption offenses in publications with different founders. It is concluded that the media image of corruption formed by the regional mass media is contradictory and one-sided. As a result, consumers of printed products have a distorted perception of the phenomenon of corruption.

scholarly journals Representations of social reality: communicative aspects of their construction under the information singularity conditions

2020 ◽  
pp. 130-138
Author(s):  
Roman A. Zakharkin ◽  
◽  
Anna O. Panfilova ◽  
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Social Reality ◽  
Communication Process ◽  
Special Role ◽  
Entire Volume ◽  
The Media ◽  
The Individual ◽  
Modern Mass

The article analyzes the role of modern mass communication in the construction of social reality representations. Based on the phenomenological and postmodern approaches to social analysis, the authors draw a conclusion about the determining and specific influence of the mass media on the individual in the context of the information society. The modern socio-informational exchange is greatly complicated by the information redundancy factor and the impossibility to fully process the entire volume of information. Excess of information puts a person in a situation of choice: he needs to choose certain channels. Then the chosen ones become the main media providers of social reality representations. Consequently, those representations in many respects are influenced by the content broadcasted through the selected channels. Theoretical and empirical data show that this plays a special role in the structure of individuals’ everyday informational practices and affects the level of trust to information sources and the processes of self-identification and socialization in the current social reality. The authors draw a general conclusion that people’s representations of social reality are, to a large extent, of an image nature. In many ways, this process also depends on the media concept of the selected channels. It is constructed and promoted by the communication efforts of the modern mass media. The authors emphasize the simulated and controllable nature of this process. The article presents data which may be useful in further sociological analysis of the modern mass communication process, in interpretation of its institutional characteristics, in determining their role in the construction of social reality representations.

scholarly journals Essential Characteristics of the Process of Media Socialization of Personality

2020 ◽  
pp. 68-75
Author(s):  
Oleh Chernysh ◽  
Keyword(s):  
Social Networks ◽  
Political Life ◽  
The Internet ◽  
Basic Principles ◽  
Development Potential ◽  
Media Space ◽  
Subjective Factor ◽  
The Media ◽  
The Individual

The article reveals the features, essence and structure of the process of media socialization of the individual; the role of the media in socio-political life, the formation and development of personality. Theoretical aspects and features of functioning of media space, basic principles and reasons of popularity and availability of the Internet are characterized. The essential characteristics of positive and negative features of the process of media socialization of the individual are presented. Types of media socialization are revealed, in particular: spontaneous, relatively directed and socially controlled. The article reflects the characteristics of the mechanisms of media socialization. Particular attention is paid to personal activity as an internal subjective factor of socialization. It is noted that in the media space and the Internet, the individual shows his own activity in relation to the case, the act through the mechanism of self-expression. The development potential of the media space in the context of solving the problems of education of modern youth, the risks of the process of media socialization and communication in social networks is revealed.

scholarly journals People and Myths in Mediaspace: On the Question of Cultural Ecology

2020 ◽  
Author(s):  
N. B. Kirillova .
Keyword(s):  
Control Mechanism ◽  
Information Age ◽  
Cultural Ecology ◽  
Media Culture ◽  
Digital Revolution ◽  
Media Space ◽  
The Media ◽  
Inner World ◽  
Crucial Part

Considering the role of media culture as a factor of the information age, the author argues that media reality – the new socio-cultural environment artificially created during the digital revolution – is mythological. This means that the myth becomes a certain control mechanism; penetrating into the individual’s inner world of, it affects both conscious and unconscious spheres, “programs” them. In this regard, the “cultural ecology” of the media space becomes particularly important. The crucial part of such ecology is the system of edia education contributing to the formation of a new personality type for the 21st century. Keywords: digital revolution, mediaculture, media reality, media space, myth, mythopoeia, mediaeducation, cultural ecology.

УКРАЇНОЗНАВЧИЙ ОСВІТНІЙ ЧИННИК В УМОВАХ СУЧАСНОЇ УКРАЇНСЬКОЇ МАСОВОЇ КУЛЬТУРИ

2019 ◽  
pp. 22-29
Author(s):  
Н. В. Фрадкіна
Keyword(s):  
Mass Culture ◽  
Personal Development ◽  
Negative Impact ◽  
Educational Process ◽  
Point Of View ◽  
Character Trait ◽  
Main Task ◽  
Leading Role ◽  
The Individual

The purpose and tasks of the work are to analyze the contemporary Ukrainian mass culture in terms of its value and humanistic components, as well as the importance of cultural studies and Ukrainian studies in educational disciplines for the formation of a holistic worldview of modern youth.Analysis of research and publications. Scientists repeatedly turned to the problems of the role of spirituality in the formation of society and its culture. This problem is highlighted in the publications by O. Losev, V. Lytvyn, D. Likhachev, S. Avierintsev, M. Zakovych, I. Stepanenko and E. Kostyshyn.Experts see the main negative impact of mass culture on the quality approach, which determines mass culture through the market, because mass culture, from our point of view, is everything that is sold and used in mass demand.One of the most interesting studies on this issue was the work by the representatives of Frankfurt School M. Horkheimer and T. Adorno «Dialectics of Enlightenment» (1947), devoted to a detailed analysis of mass culture. Propaganda at all socio-cultural levels in the form is similar in both totalitarian and democratic countries. It is connected, according to the authors, with the direction of European enlightenment. The tendency to unify people is a manifestation of the influence of mass culture, from cinema to pop. Mass culture is a phenomenon whose existence is associated with commerce (accumulation in any form – this is the main feature of education), in general, the fact that it exists in this form is related to the direction of the history of civilization.Modern mass culture, with its externally attractive and easily assimilated ideas and symbols, appealing to the trends of modern fashion, becomes a standard of prestigious consumption, does not require intense reflection, allows you to relax, distract, not teach, but entertains, preaches hedonism as the main spiritual value. And as a consequence, there are socio-cultural risks: an active rejection of other people, which leads to the formation of indifference; cruelty as a character trait; increase of violent and mercenary crime; increase in the number of alcohol and drug addicts; anti-patriotism; indifference to the values of the family and as a result of social orphanhood and prostitution.Conclusions, perspectives of research. Thus, we can conclude that modern Ukrainian education is predominantly formed by the values of mass culture. Namely, according to the «Dialectic» by Horkheimer and Adorno, «semi-enlightenment becomes an objective spirit» of our modern society.It is concluded that only high-quality education can create the opposite of the onset of mass culture and the destruction of spirituality in our society. It is proved that only by realizing the importance of cultivating disciplines in the educational process and the spiritual upbringing of the nation, through educational reforms, humanitarian knowledge will gradually return to student audiences.Formation of youth occurs under the influence of social environment, culture, education and self-education. The optimal combination of these factors determines both the process of socialization itself and how successful it will be. In this context, one can see the leading role of education and upbringing. It turns out that the main task of modern education is to spread its influence on the development of spiritual culture of the individual, which eventually becomes a solid foundation for the formation of the individual. Such a subject requires both philosophical and humanitarian approaches in further integrated interdisciplinary research, since the availability of such research will provide the theoretical foundation for truly modern educational and personal development.

scholarly journals Understanding Tourist Behavioural Intention When Faced with Smog Pollution: Focus on International Tourists to Beijing

2021 ◽  
Vol 18 (14) ◽  
pp. 7262
Author(s):  
Wenjia-Jasmine Ruan ◽  
Junjae Lee ◽  
Hakjun Song
Keyword(s):  
Mass Media ◽  
Structural Equation ◽  
Negative Impact ◽  
Behavioural Intention ◽  
Chinese Government ◽  
Media Effect ◽  
Structural Relationships ◽  
The Mass Media ◽  
New Variables

This study examines the behavioural intentions of international tourists travelling to Beijing when faced with smog pollution. An extended MGB (model of goal-directed behaviour) was employed as the theoretical framework by integrating mass-media effect and perception of smog. The role of mass-media effect and perception of smog were considered as new variables in the international tourist’s decision-making process for travel to Beijing. Structural equation modelling (SEM) was employed to identify the structural relationships among research variables. Our research results showed a strong correlation between positive anticipated emotion and desire. The mass-media effect is a significant (direct) predictor of both the perception of smog and behavioural intention. The Chinese government could attach great importance to the mass-media effect to reduce the negative impact caused by smog pollution on inbound tourism.

The American Ghetto, Gangster, and Respect on the Streets of Copenhagen: Media(tion)s between Structure and Street Culture

2021 ◽  
pp. 089124162110569
Author(s):  
Hakan Kalkan
Keyword(s):  
Mass Media ◽  
Cultural Factors ◽  
Media Representations ◽  
Structural Factors ◽  
Perceived Similarity ◽  
Ethnographic Fieldwork ◽  
Street Culture ◽  
The Media ◽  
The Relationship

“Street culture” is often considered a response to structural factors. However, the relationship between culture and structure has rarely been empirically analyzed. This article analyzes the role of three media representations of American street culture and gangsters—two films and the music of a rap artist—in the street culture of a disadvantaged part of Copenhagen. Based on years of ethnographic fieldwork, this article demonstrates that these media representations are highly valuable to and influential among young men because of their perceived similarity between their intersectional structural positions and those represented in the media. Thus, the article illuminates the interaction between structural and cultural factors in street culture. It further offers a local explanation of the scarcely studied phenomenon of the influence of mass media on street culture, and a novel, media-based, local explanation of global similarities in different street cultures.

scholarly journals Media, Culture and Indigenous Languages in Pakistan: A Critical Review

2020 ◽  
Vol V (IV) ◽  
pp. 27-33
Author(s):  
Irem Sultana ◽  
Malik Adnan ◽  
Muhammad Imran Mehsud
Keyword(s):  
Content Analysis ◽  
Qualitative Content Analysis ◽  
Indigenous Languages ◽  
Media Culture ◽  
Native Languages ◽  
Mainstream Media ◽  
Study Results ◽  
The Media ◽  
Depth Interviews

This research paper inspected the role of Pakistani media to protect indigenous languages and culture in Pakistan. The study examined the situation; if Pakistani media outpours concern with the native languages or not. The article also checked the media landscape, its language-wise segregation and scenario of literacy in different areas of the country. The outcomes of the study showed that Pakistani media is neglecting the indigenous languages. The study results exhibited clearly that media houses’ focus on protecting native languages, is not profound. The findings also showed that foreign ownership of Media houses plays a role in neglecting indigenous language promotions. The current study presented that Pakistani mainstream media is damaging the local and native languages. The study was the outcome of qualitative content analysis and in-depth interviews of senior communication experts.

scholarly journals Television and Fertility

2010 ◽  
pp. 67-82 ◽  
Author(s):  
Stuart Basten
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Low Fertility ◽  
Future Research ◽  
Media Presentation ◽  
Sliding Scale ◽  
The Media ◽  
Television Plays ◽  
The Impact

Much research has been conducted in the field of utilising the media - television and radio in particular - to promote particular public health messages. However, a burgeoning canon has examined how mass media can play a role in affecting change in fertility preferences and outcomes. In this paper we review these researches which have primarily focussed upon higher fertility settings. The impact of mass media presentation of families and children in low fertility settings has not yet been subject to rigorous sociological investigation so its impact can not be accurately inferred. However, given the pervasive nature of mass media and celebrity culture, we suggest that this is an important avenue for future research. We conclude that television plays a multi-faceted role in shaping individuals decision-making procedures concerning both demographic events and public health interactions. To illustrate this, we present a model which demonstrates a sliding scale of intent - but not impact - of various genres in order to understand the actual role of the media in shaping attitudes towards family size - either explicitly in terms of edutainment or implicitly as a forms of normalization.

scholarly journals The Effects of Mass-Media on Social Behavior, Emotions and Cognitions

2020 ◽  
Vol 6 (2) ◽  
pp. 32-37
Author(s):  
Antonio Sandu ◽  
◽  
Polixenia Nistor ◽  
◽  
Keyword(s):  
Social Behavior ◽  
Mass Media ◽  
Social Influence ◽  
Mass Communication ◽  
Window Of Opportunity ◽  
Social Constructs ◽  
Cognitive Dimension ◽  
The World ◽  
The Media

Mass media affects its consumers primarily in their cognitive dimension, by changing the image of the world - in this sense that the media becomes a vector of social influence, by changing the cognitions of individuals - but also by changing the shared social constructs within membership groups. The stated role of the media is to inform target audiences about events of interest in the field-specific to the activity of the media trust, but also to convey opinions, ideas, and views on those events in a way that is as complete and as complex as possible, allowing recipients to build their own opinions or adhere to one or another of the opinions expressed. This article deals with the ethics of mass communication when faced with a window of opportunity which allows an easier promotion of ideas or interests, taking into account the theory of life as a spectacle promoted by Erwin Goffman.

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