scholarly journals Emerging Branding Strategies and Value Creation Through Product Service System in SMEs

2021 ◽  
Author(s):  
Özge Şahin ◽  
Gabriele Goretti ◽  
Qian XiaoBo
Author(s):  
Paul MATTHYSSENS ◽  
Ivo DEWIT

This research paper describes the transition to integrate products and services into systems and contributes to a broader understanding of the research field PSS design as an emerging area and phenomenon. Ensuing a synthesis approach, we outline different organizational drivers that emerge from the transition toward PSS as innovation strategy. Based on five in-depth interviews with experts that have specific knowledge and involvement in PSS design projects, the paper confronts a previous literature review with its practical counterpart. Findings clarify the definition, related terminology and context of PSS, but also advocate a future effort to appropriately support an operational integration of product and service side. Additionally, we observe an obvious evolution of value creation - through a focus on the (user) experience - as part of the rise of the product service system itself, an essential insight that can contribute in various ways to current PSS practices.


Author(s):  
Leticcia Giovana Damha ◽  
Adriana Hofmann Trevisan ◽  
Daniel Guzzo Costa ◽  
Janaina Mascarenhas Hornos Costa

AbstractLittle study has been done on the adoption of End-of-Life (EoL) strategies on the medical devices industry, despite the reasons why it is an important area of study for the implementation of circularity. The rates of waste in the medical field are alarming and tend to grow. Though presenting a wide potential for EoL strategies implementation, the medical field is also inherently challenging, considering the rigid regulations and product's risk to patients life. This paper analyses 17 Product-Service System case studies identified in the literature. Eleven of them are from various fields of industry, whereas the other six are applied to the medical devices industry. The adoption of EoL strategies - namely repair, reconditioning, remanufacture and recycling - is analysed in each case and compared for the two categories of cases. This adoption is related to the sources of value creation in Circular Economy, to the PSS typology and, at last, special EoL treatment for medical devices is discussed.


Author(s):  
Carlijn VALK ◽  
Yuan LU ◽  
Jim STEENBAKKERS ◽  
Tilde BEKKER ◽  
Gavin PROCTOR ◽  
...  

This paper reports on an empirical study about how designers and design researchers applied a co-creation method to generate product-service-system (PSS) concepts in multi-stakeholder teams, to promote physical activities for elderly people in an EU project. This method is developed based on the Value Design method. The value design method consists of a workshop process and a set of generative research tools to support the value creation process. By analysing the workshop process, results from the end user value creating process, the stakeholder value creating process and the encounter process, this paper demonstrates how designers can use such a co-creation process together with the created generative research tools to enable the value creation for the purpose of adopting the PSS approach by the stakeholders and the end users. The results also showed that different social cultural contexts related to the field of interest determined the stakeholder network construction.


2015 ◽  
Vol 29 (2) ◽  
pp. 171-195 ◽  
Author(s):  
Hong, Yong-pyo ◽  
Young Jun Kim

Author(s):  
Nur Indrianti ◽  
Devika Kumala ◽  
Tri Wibawa

Increasing awareness of the importance of services has given rise to the concept of product-service system where goods and services are sold as an integrated package to customers. On the other hand, the emerging sustainability concept has escalated the demand for sustainability for industries. Consequently, it is necessary to build strategies that lead the company to achieve sustainability goals while keeping competitiveness. Drawing on the necessity service and sustainability concept in the quality improvement of the product-service system, this study aims to develop a systematic design tool by filling the gap to the previous studies. We used Quality Function Deployment (QFD) approach by considering customer requirements (VoC) and stakeholder requirements (VoSt), instead of VoC only, based on the service and sustainability dimensions. We refer to the proposed QFD approach as QFDSPS. We introduce service productivity index (SPI) to measure the performance of the system. Thus, in the proposed methodology, the strategies for quality improvement were defined as subject to VoC, VoSt, and SPI. The methodology was implemented in a Javanese restaurant which meets the characteristics of a product-service system. The result shows that the proposed method can be implemented. The implications due to the implementation of the method are also discussed.


2021 ◽  
Vol 294 ◽  
pp. 126188
Author(s):  
Yeneneh Tamirat Negash ◽  
Liria Salome Calahorrano Sarmiento ◽  
Ming-Lang Tseng ◽  
Korbkul Jantarakolica ◽  
Kimhua Tan

2021 ◽  
Vol 1 ◽  
pp. 1411-1420
Author(s):  
Ryan Michael Ruvald ◽  
Andreas Larsson ◽  
Christian Johansson Askling ◽  
Alessandro Bertoni ◽  
Tobias Larsson

AbstractPrototypes are an established tool for rapidly increasing learning, communication and decision making rationale for design projects. The proven success has spawned a litany of approaches and methods for building and planning the efficient planning and construction of prototypes. Translating these methods into simple usable tools to assist novice designers has generated broadly applicable canvases to support prototyping across the design process. Product Service System design has similarly introduced prototyping methods and tools into the process. Presently there is a lack of support for generating early phase tangible prototypes for functional PSS design aimed at more radically innovative solutions instead of currently dominant traditional products with traditional add-on services. This work explores the viability of utilizing existing prototyping support tools in the context of early PSS design through workshops with student designers and practitioners. The data from these workshops illuminates the alignments and misalignment gaps presented as guidelines to enable better support for early PSS designers.


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