Promoting The Country of Origin Through the Assets of Exported Services: The Moroccan Case
Banking services are one of the main Moroccan exports in Africa. These representations can be studied in order to verify the reversed country of origin effect. Can these services impact the way their users perceive the country? Do they even communicate on their origin or does their process focus on the economical variables only? These questions nurture the scientific research.
2021 ◽
Vol 95
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pp. 102894
2018 ◽
Vol 15
(4)
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pp. 348-362
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2021 ◽
2021 ◽
Vol 2
(2)
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pp. 194-205
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