Consumer Purchasing Behaviour and Neuromarketing in The Context of Gender Differences
Keyword(s):
The paper, in the theoretical part, deals with the issue of neuromarketing and gender differences in the context of shopping behavior. The main goal is to identify statistically significant differences in the evaluation of consumer shopping behavior and neuromarketing in the context of gender equality.
1995 ◽
Vol 18
(3)
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pp. 271-284
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2021 ◽
Vol 7
◽
pp. 237802312110577
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2020 ◽
Vol 20
(1)
◽
pp. 5-20
Keyword(s):
2021 ◽
Vol IX(253)
(45)
◽
pp. 77-79
Keyword(s):
Keyword(s):
Gender Equality and Gender Differences: Parenting, Habitus, and Embodiment (The 2008 Porter Lecture)
2009 ◽
Vol 46
(2)
◽
pp. 103-121
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