Cloud Computing: A Unique Business Model Review of the Literature

Author(s):  
Samuel Imhanwa ◽  
◽  
Ali Owrak ◽  
Anita Greenhill ◽  
◽  
...  
10.31355/33 ◽  
2018 ◽  
Vol 2 ◽  
pp. 105-120
Author(s):  
Hamed Motaghi ◽  
Saeed Nosratabadi ◽  
Thabit Qasem Atobishi

NOTE: THIS ARTICLE WAS PUBLISHED WITH THE INFORMING SCIENCE INSTITUTE. Aim/Purpose................................................................................................................................................................................................. The main objective of the current study is to develop a business model for service providers of cloud computing which is designed based on circular economy principles and can ensure the sustainable consumption. Background Even though the demand for cloud computing technology is increasing day by day in all over the world, the current the linear economy principles are incapable to ensure society development needs. To consider the benefit of the society and the vendors at the same time, the principles of circular economy can address this issue. Methodology................................................................................................................................................................................................. An extensive literature review on consumption, sustainable consumption, circular economic, business model, and cloud computing were conducted. the proposed model of Osterwalder, Pigneur and Tucci (2005) is admitted designing the circular business model. Contribution................................................................................................................................................................................................. The proposed model of the study is the contribution of this study where provides the guidelines for the cloud computing service providers to achieve both their economic profits and the society’ needs. Findings Finding reveals that if the cloud computing service providers design their business model based on the “access” principle of circular economy, they can meet their economic profits and the society’ needs at a same time. Recommendations for Practitioners.............................................................................................................................................................. It is recommended to the startup and the existing businesses to utilize the proposed model of this study to reach a sustainable development. Recommendation for Researchers................................................................................................................................................................ It proposes a new circular business model and its linkages with community building. Impact on Society............................................................................................................................................................................................ The proposed model of the study provides guidelines to the cloud computing service providers to design a business model which is able not only to meet their economic profit, but also to meet the society’s and customers’ benefits. Future Research............................................................................................................................................................................................... Future researches can build on this research model which proposed in this study to examine the limitations of this model by using empirical researches.


2020 ◽  
Vol 21 (specjalny) ◽  
pp. 159-172
Author(s):  
Marcin Komańda

The establishment of the state of epidemic in Poland in March 2020 caused significant difficulties in accessing certain services or a total ban on their rendering. The fitness industry faced the inability to provide activity. This extraordinary situation forced entities in the fitness industry (including fitness clubs) to face a number of challenges related to surviving the closing period. These include, first of all, financial issues, the development of electronic business model components, as well as thinking about the conditions of running business after lifting the ban. The aim of the paper is to analyse the actions taken by the Polish fitness clubs during the lockdown period (13/03/2020-06/06/2020) caused by the coronavirus pandemic (COVID-19). It covers recognizing the thinking of these clubs about the possibilities of acting despite these restrictions, as well as immediately after lifting restrictions on the service activities of this industry. The method of analysing the situation of the industry was based on two sources of information: a review of the literature and industry reports on the situation before the lockdown and media information presenting its state during the lockdown. The combination of information from both sources gave a unique insight into the justifications of the activities announced and undertaken by the Polish fitness club industry.


Author(s):  
Christoph Heinbach ◽  
Simon Hagen ◽  
Oliver Thomas

ZusammenfassungDie Gestaltung digitaler Geschäftsmodelle basiert auf dem disruptiven Potenzial von technologischen Innovationen, das in unterschiedlichen Branchen genutzt wird. Der Logistik kommt in Anbetracht ihrer essentiellen Querschnittfunktion sowie der Entstehung umfangreicher Daten durch den Einsatz verschiedener IT-Systeme für die Abwicklung von Frachttransporten eine besondere Bedeutung zu. Derzeitige Debatten werden mit Blick auf das Cloud-Computing sowie die Merkmale neu entstehender digitaler Plattformen geführt. Insbesondere für das Transportmanagement im Güterkraftverkehr entstehen datenbasierte as-a-Service Konzepte, die das tradierte Geschäftsmodell von Logistikdienstleistern sowie das Geschäftsfeld der Anbieter von Transportmanagementsystemen (TMS) attackieren. Auffällig ist, dass einer prozessorientierten Betrachtung der cloudbasierten Anwendungssysteme bislang wenig Aufmerksamkeit entgegengebracht wurde. In diesem Beitrag soll ein vertieftes Verständnis für Fracht-Plattformen im Güterverkehr erzeugt werden. Anhand von Experteninterviews wird zunächst das Konzept Freight-Logistics-as-a-Service (FLaaS) für ein datengetriebenes Transportmanagement (DTM) entworfen. Im Anschluss werden auf Grundlage des Business Model Canvas die strategischen Betrachtungen der digitalen Plattformen um Aspekte der Geschäftsmodellentwicklung der Datendienstleister erweitert. Eine intelligente Nutzung des Datenpotentials zeigt sich insbesondere in der Verbesserung der Transparenz sowie der optimierten Auslastung der verfügbaren Transportressourcen. Durch das präsentierte Konzept FLaaS und das betrachtete cloudbasierte Geschäftsmodell werden abschließend strategische Handlungsmaßnahmen formuliert. Die Aspekte Datenkompetenz, Datenstrategie und Kollaboration sind für die Akteure von hoher Relevanz, um eine nachhaltige und wertschöpfende Gestaltung von datengetriebenen Transportketten zu erreichen.


2015 ◽  
pp. 1140-1161 ◽  
Author(s):  
Victor Chang ◽  
Gary Wills

This chapter proposes a new Supply Chain Business Model in the Education domain and demonstrates how Education as a Service (EaaS) can be delivered. The implementation at the University of Greenwich (UoG) is used as a case study. Cloud computing business models are classified into eight Business Models; this classification is essential to the development of EaaS. A pair of the Hexagon Models are used to review Cloud projects against success criteria; one Hexagon Model focuses on Business Model and the other on IT Services. The UoG case study demonstrates the added value offered by Supply Chain software deployed by private Cloud, where an Oracle suite and SAP supply chain can demonstrate supply chain distribution and is useful for teaching. The evaluation shows that students feel more motivated and can understand their coursework better.


Author(s):  
Pedro R. Palos-Sanchez ◽  
Marisol B. Correia

This chapter aims to expose the current situation of the adoption of cloud computing in companies in general and in enterprises of the tourism sector in particular. For this, a review of the literature has been carried out to establish the conceptual framework of technology and of the new economic model that underlies its adoption. Cloud computing is one of the technologies less known to many organizations and especially users, as it is a new technology based on the Internet, through which information is stored on servers, is provided as a service and on clients' demand. Therefore, the main theories of adoption that have been used to explain the different adoption models are presented, as well as, the different solutions that are being used in the tourist industry.


Author(s):  
Abbas Strømmen-Bakhtiar

From the invention of writing to the steam engine and to computers, human history has been one of technological inventions and change. In our relatively recent past we have witnessed several technological revolutions which rapidly replaced one set of technologies by another, and in the process created what Schumpeter called the creative destruction. Today, we are witnessing a technological revolution that is changing the way we live, work, and communicate. We call this the digital revolution which brings with it new technologies, methods, and business models. This chapter discusses the digital revolution and the platform business model. This business model is used by many “sharing economy” businesses such as Airbnb and Uber. The success of this business model is dependent on the rapid expansion of its user-base. This business model requires infrastructure and applications that can cope with this rapid expansion. Cloud computing has been providing these services.


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