scholarly journals Interacting with Maps in Virtual and Augmented Reality

2019 ◽  
Vol 1 ◽  
pp. 1-1
Author(s):  
Bernhard Jenny ◽  
Kadek Ananta Satriadi ◽  
Yalong Yang ◽  
Christopher R. Austin ◽  
Simond Lee ◽  
...  
Keyword(s):  
Augmented Reality ◽  
Motion Tracking ◽  
Three Dimensional ◽  
Geospatial Data ◽  
Leap Motion ◽  
Flow Maps ◽  
Points Of Interest ◽  
Tracking Controllers ◽  
Game Engines ◽  
Virtual And Augmented Reality

<p><strong>Abstract.</strong> Augmented reality (AR) and virtual reality (VR) technology are increasingly used for the analysis and visualisation of geospatial data. It has become simple to create an immersive three-dimensional AR or VR map with a combination of game engines (e.g., Unity), software development kits for streaming and rendering geospatial data (e.g., Mapbox), and affordable hardware (e.g., HTC Vive). However, it is not clear how to best interact with geospatial visualisations in AR and VR. For example, there are no established standards to efficiently zoom and pan, select map features, or place markers on AR and VR maps. In this paper, we explore interaction with AR and VR maps using gestures and handheld controllers.</p><p>As for gesture-controlled interaction, we present the results of recent research projects exploring how body gestures can control basic AR and VR map operations. We use motion-tracking controllers (e.g., Leap Motion) to capture and interpret gestures. We conducted a set of user studies to identify, explore and compare various gestures for controlling map-related operations. This includes, for example, mid-air hand gestures for zooming and panning (Satriadi et al. 2019), selecting points of interest, adjusting the orientation of maps, or placing markers on maps. Additionally, we present novel VR interfaces and interaction methods for controlling the content of maps with gestures.</p><p>As for handheld controllers, we discuss interaction with exocentric globes, egocentric globes (where the user stands inside a large virtual globe), flat maps, and curved maps in VR. We demonstrate controller-based interaction for adjusting the centre of world maps displayed on these four types of projection surfaces (Yang et al. 2018), and illustrate the utility of interactively movable VR maps by the example of three-dimensional origin-destination flow maps (Yang et al. 2019).</p>

scholarly journals Creating Immersive Virtual Environments Based on Open Geospatial Data and Game Engines

2021 ◽  
Author(s):  
Julian Keil ◽  
Dennis Edler ◽  
Thomas Schmitt ◽  
Frank Dickmann
Keyword(s):  
Dimensional Space ◽  
Three Dimensional ◽  
Geospatial Data ◽  
Game Engine ◽  
Advantages And Disadvantages ◽  
Elevation Data ◽  
Game Engines ◽  
3D Environments ◽  
Spatial Hazard ◽  
Game Developers

AbstractModern game engines like Unity allow users to create realistic 3D environments containing terrains as well as natural and artificial objects easily and swiftly. In addition, recent advances of game engine capabilities enable effortless implementation of virtual reality (VR) compatibility. 3D environments created with VR compatibility can be experienced from an egocentric and stereoscopic perspective that surpasses the immersion of the ‘classical’ screen-based perception of 3D environments. Not only game developers benefit from the possibilities provided by game engines. The ability to use geospatial data to shape virtual 3D environments opens a multitude of possibilities for geographic applications, such as construction planning, spatial hazard simulations or representation of historical places. The multi-perspective, multimodal reconstruction of three-dimensional space based on game engine technology today supports the possibility of linking different approaches of geographic work more closely. Free geospatial data that can be used for spatial reconstructions is provided by numerous national and regional official institutions. However, the file format of these data sources is not standardized and game engines only support a limited number of file formats. Therefore, format transformation is usually required to apply geospatial data to virtual 3D environments. This paper presents several workflows to apply digital elevation data and 3D city model data from OpenStreetMap and the Open.NRW initiative to Unity-based 3D environments. Advantages and disadvantages of different sources of geospatial data are discussed. In addition, implementation of VR compatibility is described. Finally, benefits of immersive VR implementation and characteristics of current VR hardware are discussed in the context of specific geographic application scenarios.

scholarly journals APPLICATION OF MARKETING TOOLS OF VIRTUAL AND AUGMENTED REALITY FOR MODIFICATION OF CONSUMER

2021 ◽  
Author(s):  
Maryna Vasylyk ◽  
Iryna Kovshova
Keyword(s):  
Augmented Reality ◽  
Three Dimensional ◽  
Service Evaluation ◽  
Final Decision ◽  
Buying Behavior ◽  
Virtual And Augmented Reality ◽  
Search For Information ◽  
Cultural Marketing ◽  
Theoretical Foundations ◽  
World Image

The article forms the theoretical foundations of the use of marketing tools of virtual and augmented reality to modify consumer behavior. The mechanism of consumer buying behavior, which consists of five stages: awareness of the need, search for information about the product or service, evaluation of options, namely: comparative characteristics of goods, the final decision to purchase, based on all previous stages, feedback on a purchase, that is, the consumer determines his attitude to the purchase and the factors of influence, namely: psychological, personal, socio-cultural, marketing, situational. It is determined that the motives of the purpose and needs of the consumer are constantly changing. Two definitions are proposed: virtual reality (VR) is a computer-generated simulation of a three-dimensional image or environment with which an individual can truly interact using special electronic equipment, such as a helmet with a screen inside or gloves equipped with sensors, and augmented reality (AR) is a technology that superimposes a computer-generated image of a real-world image, thus providing an augmented view. The results of AR/VR involvement were analyzed on the example of «OKKO», «Gucci», «LOWE’S», «SK Telecom», «Burger King». Virtual (VR) and augmented (AR) realities have been proven to be of great importance and value to the brand that uses them, as evidenced by increased sales («OKKO», «Burger King»); awareness, PR publications, awards («LOWE’S», «Burger King»); audience enthusiasm through new channels («Gucci», «LOWE’S»); innovation among competitors («Gucci»); new experiences for users and emotional intimacy; the versatility of tools for online and offline events that are not affected by the pandemic. A pilot study was conducted, which interviewed 202 respondents aged 19 to 28, who were asked 7 questions about possible areas of application of AR/VR technologies. It is established that the implementation of virtual and augmented reality tools has significant potential, is a benchmark for rational marketing decisions, and helps to increase loyalty and increase consumer confidence.

Augmented and Virtual Reality and Its Applications

2021 ◽  
pp. 68-85
Author(s):  
S. Graceline Jasmine ◽  
L. Jani Anbarasi ◽  
Modigari Narendra ◽  
Benson Edwin Raj
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
User Interfaces ◽  
Real World ◽  
Motion Tracking ◽  
Physical World ◽  
Entertainment Education ◽  
Virtual And Augmented Reality ◽  
Digital Knowledge ◽  
Multimodal Sensory Integration

Augmented reality (AR) overlies manually made materials directly over the real-world materials. This chapter addresses the technological and design frameworks required to create realistic motion tracking environments, realistic audio, 3D graphical interactions, multimodal sensory integration, and user interfaces and games using virtual reality to augmented reality. Similarly, the portfolio required to build a personal VR or AR application is detailed. Virtual and augmented reality industry committed innovative technologies that can be explored in the field of entertainment, education, training, medical and industrial innovation, and the development are explored. Augmented reality (AR) allows the physical world to be enhanced by incorporating digital knowledge in real time created by virtual machine. Few applications that have used augmented and virtual reality in real-world applications are discussed.

Advanced Methods of Three Dimensional Data Obtaining for Virtual and Augmented Reality

2014 ◽  
Vol 1025-1026 ◽  
pp. 1168-1172 ◽  
Author(s):  
Jozef Novak-Marcincin ◽  
Jozef Torok
Keyword(s):  
Augmented Reality ◽  
Data Processing ◽  
Reverse Engineering ◽  
Three Dimensional ◽  
Software Applications ◽  
Single Process ◽  
Virtual And Augmented Reality

Reverse engineering and spatial digitization became more popular recently. The popularity grows with the devices which are capable to scan the human figures, cars, parts of the buildings or even bigger objects in a single process. In general, scanning devices sometimes present disproportionate costs as the usual additional software often tops the half of the hardware price. Text of this paper is focused on the alternative device which can use very affordable software applications to generate the same results as the most expensive scanning equipment. Particular parts of this article briefly describe the principles of non-contact three dimensional scanning using the Kinect device, the process of data processing in alternative software applications and possibilities of their further utilization.

scholarly journals Hand Gestures in Virtual and Augmented 3D Environments for Down Syndrome Users

2019 ◽  
Vol 9 (13) ◽  
pp. 2641 ◽  
Author(s):  
Guerra ◽  
Martin-Gutierrez ◽  
Acevedo ◽  
Salinas
Keyword(s):  
Down Syndrome ◽  
Augmented Reality ◽  
Leap Motion ◽  
Significant Difference ◽  
3D Environments ◽  
Independent Variable ◽  
Programming Software ◽  
Virtual And Augmented Reality ◽  
Interactive 3D ◽  
Stop Point

Studies have revealed that applications using virtual and augmented reality provide immersion, motivation, fun and engagement. However, to date, few studies have researched how users with Down syndrome interact with these technologies. This research has identified the most commonly used interactive 3D gestures according to the literature and tested eight of these using Oculus, Atheer and Leap Motion technologies. By applying MANOVAs to measurements of the time taken to complete each gesture and the success rate of each gesture when performed by participants with Down syndrome versus neurotypical participants, it was determined that significant difference was not shown for age or gender between these two sample groups. From the results, a difference was only demonstrated for the independent variable Down syndrome when analysed as a group. By using ANOVAs, it was determined that both groups found it easier to perform the gestures Stop, Point, Pan and Grab; thus, it is argued that these gestures should be used when programming software to create more inclusive AR and VR environments. The hardest gestures were Take, Pinch, Tap and Swipe; thus, these should be used to confirm critical actions, such as deleting data or cancelling actions. Lastly, the authors gather and make recommendations on how to develop inclusive 3D interfaces for individuals with Down syndrome.

FORMATION OF THE ADVANCED MULTIMEDIA PRODUCT PERCEPTION MODEL BASED ON CONVERGENCE OF FACE-TO-FACE AND SCREEN-TO-SCREEN APPROACHES

2018 ◽  
Vol Vol 17 (Vol 17, No 1 (2018)) ◽  
pp. 128-140
Author(s):  
Oleksandr Pushkar
Keyword(s):  
Augmented Reality ◽  
Product Development ◽  
Hybrid Approach ◽  
Analogy Method ◽  
Face To Face ◽  
Perception Model ◽  
Virtual And Augmented Reality ◽  
Multimedia Product ◽  
Product Perception ◽  
Customer Development

The article deals with the approach to developing an advertising multimedia product for the promotion or sale of goods or services. Under the advertising product is an advertising video, an interactive commercial, 3-D advertising, virtual and augmented reality, an online store. Based on the analogy method, a diagram of the process of perceiving the advertising multimedia product by the user is presented. The use of the hybrid approach of customer development for updating the multimedia product and taking into account the virtual values of users is substantiated. Developed scenarios for the development of a multimedia product, depending on the results of achieving the planned goals. The sequence of multimedia product development is proposed based on the convergence of face-to-face and screen-to-screen approaches.

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