Social media and personal attacks: A comparative perspective on co-creation and political advertising in presidential campaigns on YouTube

First Monday ◽  
2012 ◽  
Vol 17 (12) ◽  
Author(s):  
Noortje De Boer ◽  
Hannah Sütfeld ◽  
Jacob Groshek
Keyword(s):  
Social Media ◽  
Political Advertising ◽  
Comparative Perspective ◽  
Presidential Campaigns

scholarly journals Efektifitas Iklan Negatif Di Media Sosial Dalam Politik Di Indonesia

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Rully Rully
Keyword(s):  
Social Media ◽  
Descriptive Analysis ◽  
Political Advertising ◽  
Political Campaigns ◽  
Presidential Campaigns ◽  
Negative Advertising ◽  
Shared Content ◽  
Political Ads ◽  
In Series

Political advertising has been part in series of political campaigns with all its dynamics. Interestingly, social media is quite effective attracting voters thus emerging the supporting community. This phenomenon is felt since 2014 Elections, when viewed furthermore, the shared content in socmed has same patterns packing political ads, which plays negative issue in society. How is the effectiveness of political ads through socmed in Indonesian politics? Why is a negative political ads tends to have more influence in society? According Perloff (2014), the feature of political ads is to direct its negativity, used for colorful roles in presidential campaigns and proving that it is easier for people to consider negative advertising than positive advertising.Qualitative descriptive analysis will reveal the phenomena with relevant theories to the effects of socmed illustrating its power to form partisan.

Presidential Campaigns in the Age of Social Media

2019 ◽  
Author(s):  
William L. Benoit ◽  
Mark J. Glantz
Keyword(s):  
Social Media ◽  
Presidential Campaigns

A comparative perspective of knowledge management via social media: India and China

2015 ◽  
Vol 22 (2) ◽  
pp. 93-114 ◽  
Author(s):  
Michelle Liu ◽  
Pramila Rao
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Management Practices ◽  
Current Knowledge ◽  
Global Market ◽  
Comparative Perspective ◽  
Content Type ◽  
Wide Range ◽  
Depth Analysis ◽  
India And China

Purpose – This research paper aims to showcase current knowledge management (KM) practices via social media that is being adopted by organizations in India and China. India and China are considered leading economies in today’s global market. Any understanding of management practices in these countries will help practitioners in doing businesses in these nations. Design/methodology/approach – This conceptual paper analyzes KM practices in India and China using an in-depth analysis of the extant literature to provide a comparative perspective of KM policies in these two economies. This paper has used a wide range of scholarly and non-scholarly databases from ABI Global Inform to Business Source Complete to Google Scholar among others. Findings – This research offers valuable insights into characteristic KM trends followed by Indian and Chinese firms. This paper also highlights different approaches adopted by these two cultures in managing their KM practices. The study also provides hypotheses that can be tested by potential scholars. This paper also offers theoretical models to understand this concept better. Practical implications – This paper also provides implications for practice by identifying guidelines for global managers. These frameworks might serve as preliminary parameters for practitioners planning to establish KM practices in India and China. Originality/value – This paper compares and contrasts KM practices in one of the two largest BRIC (Brazil, Russia, India and China) economies which have not been addressed in the literature before. It also combines two theoretical frameworks from different fields (information technology and human resource management) providing a richer viewpoint on the subject.

scholarly journals MENGADU GAGASAN LEWAT IKLAN (Analisis Semiotika Political Campaign Jokowi dan Prabowo)

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Thibbur Ruhany
Keyword(s):  
Social Media ◽  
Economic System ◽  
Key Words ◽  
Political Advertising ◽  
Communication Styles ◽  
The Political ◽  
Presidential Candidate ◽  
Infrastructure Development ◽  
Political Campaign ◽  
Presidential Candidates

The 2019 election is so special, apart from the rising political temperature in Indonesia, the elections is also like a rematch of the 2014 elections that brought together two strong candidates, Joko Widodo and Prabowo Subianto as presidential candidates. Each candidate collides with ideas to win public sympathy and influence voter behavior through political advertising. This study will examine the ideas of Jokowi and Prabowo's government through political advertising. The advertisement that will be used as the main analytical material in this paper is political advertising on social media through the Youtube platform, namely the Sarjana Kerja Kerja Kerja! and the advertisement of Arwah si Manis Jembatan Ancur. Findings suggest that in packaging the ideas related to their campaign programs, each candidate has different communication styles and approaches. Sarjana Kerja Kerja Kerja! contains criticism of Indonesia Kerja slogan. This advertisement conveys reality criticism that is not in accordance with Jokowi's Nawacita expectations and offers solutions to changes in the economic system, prosperous, and independent Indonesia. Whereas through the political campaign si Manis Jembatan Ancur, a message was found on the success of infrastructure development in the Jokowi era which was not only focused on big cities but also to remote villages as illustrated in the background of the advertisement. In this advertisement there is a campaign content where one of them is the figure of cleric who has many similarities with Jokowi's vice-presidential candidate, K.H. Ma'ruf Amin is synonymous with santri. Key Words; Semiotics, Sanders Pierce, Political Campaign, Jokowi Prabowo

scholarly journals EU Armed Forces’ Use of Social Media in Areas of Deployment

2016 ◽  
Vol 4 (1) ◽  
pp. 51-62 ◽  
Author(s):  
Maria Hellman ◽  
Eva-Karin Olsson ◽  
Charlotte Wagnsson
Keyword(s):  
Social Media ◽  
Armed Forces ◽  
Comparative Perspective ◽  
Member States ◽  
Eu Member States ◽  
The Us ◽  
Use Of Social Media ◽  
The Uk ◽  
Social Media Strategy

The advent of social media can be seen both as a risk and an opportunity by armed forces. Previous research has primarily examined whether or not the use of social media endangers or strengthens armed forces’ strategic narrative. We examine armed forces’ perceptions of risks and opportunities on a broad basis, with a particular focus on areas of deployment. The article is based on a survey of perceptions of social media amongst the armed forces of EU member states, thus adding to previous research through its comparative perspective. Whereas previous research has mainly focused on larger powers, such as the US and the UK, this article includes the views of the armed forces of 26 EU states, including several smaller nations. In analyzing the results we asked whether or not risk and opportunity perceptions were related to national ICT maturity and the existence of a social media strategy. The analysis shows that perceptions of opportunities outweigh perceptions of risks, with marketing and two-way communication as the two most prominent opportunities offered by the use of social media. Also, armed forces in countries with a moderate to high ICT maturity emphasize social media as a good way for marketing purposes.

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