The Effect of eWom, Brand Image, Brand Trust on Community Intelligence

Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to analyze how brand love is created and to identify the components of a sustainable brand love, we conducted a qualitative study on the brands that achieved the lovemark status several times in the survey conducted on the consumers in Turkey. We used the categories in the 2019 lovemark survey, a study conducted by Ipsos for MediaCat magazine every year, as the basis, and we evaluated brands that have been selected as lovemarks in their respective categories at least five times. Our study concluded that the brands created brand love through quality in product or service as well as diversity, customer satisfaction, brand trust, innovative products, sincerity, and emotional intimacy, being a solution-oriented brand, as demonstrated in other studies in the literature, and in addition, by creating social responsibility projects, and being accessible. These brands also made brand love sustainable through reliability, service, relevance, stand behind the promise, innovation, brand image, customer satisfaction, a sense of community, customer experience, emotional bond, trust, people-oriented communication strategy, real-life compatible products and services as well as creation of different experiences.

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A study on the effectiveness of sensory branding in Cafe Coffee Day outlets in Coimbatore

Health Sciences ◽

10.15342/hs.2020.270 ◽

2020 ◽

Vol 2020 ◽

Author(s):

R V Rupini ◽

R Nandagopal

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Strong Correlation ◽

Brand Image ◽

Sensory Experience ◽

Brand Trust ◽

Brand Love ◽

Empirical Results ◽

The Relationship

The purpose of the study were: (1) to develop a reliable and valid scale and model for sensory experience, (2) to empirically test the model using Roberts’ (2004) lovemarks theory by examining the effect of the two brand image dimensions on the lovemark experience (brand love and brand respect) and, (3) to examine the relationship among brand loyalty, brand trust and overall brand equity. The empirical results show that the model is found to be fit and the hypotheses are significant and the variables have a strong correlation with one another.

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Analysis of the Influence of Brand Image and Brand Trust on Purchasing Decisions through Brand Loyalty (Study on Lapis Kukus Pahlawan Bread)

Ekspektra Jurnal Bisnis dan Manajemen ◽

10.25139/ekt.v5i1.3667 ◽

2021 ◽

Vol 5 (1) ◽

pp. 59-67

Author(s):

Bambang Raditya Purnomo ◽

Indrarini Oetoro Dg

Keyword(s):

Brand Loyalty ◽

Brand Image ◽

Brand Trust ◽

Purchasing Decisions ◽

Buying Behavior ◽

Beverage Industry ◽

Food And Beverage Industry ◽

Food And Beverage ◽

Important Position ◽

Influence Behavior

Competition between the food and beverage industry, especially local souvenirs, is a challenge for every business actor to be able to maintain and develop his business. Repurchase decision is the stage where consumers form the intention to buy the most preferred product, where the consumer's decision to modify, delay or avoid is strongly influenced by the perceived purchase risk (Kotler and Keller, 2012: 188).Brand image can influence consumer behavior in buying a product. Brand image has an important position in buying behavior. Because one of the decisions in the purchase structure is a decision regarding the brand. Trust involves a person's willingness to behave in a certain way because of the belief that his partner will give what he hopes and a hope that is generally owned by someone that the words, promises or statements of others can be trusted (Daryanto, 2013: 279).Brand trust is one's belief in certain values that will influence behavior (Peter and Olson, 2013: 136). Brand loyalty reflects brand loyalty to certain brands. Brand loyalty is a condition where consumers have a positive attitude towards the brand, have a commitment to the brand, and have a tendency to continue their purchases in the future.Along with the development of the bread industry in Indonesia, there are also more players in the bread business so that competition in this market is getting tougher. The tight competition in the bread business can be seen from a number of bread business players in Indonesia, including bread with the brand Sari Roti, Lauw, Sharon, BreadTalk, Holland Bakery, and many more including the Lapis Kukus Pahlawan Bread. This study aims to analyze the effect of brand image and brand trust on purchasing decisions of the Lapis Kukus Pahlawan bread through brand loyalty.

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CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA

Indonesian Journal of Strategic Management ◽

10.25134/ijsm.v1i1.839 ◽

2018 ◽

Vol 1 (1) ◽

Author(s):

Nurul Laela Sakinah ◽

Dadang Suhardi

Keyword(s):

Brand Loyalty ◽

Brand Image ◽

Sampling Technique ◽

Positive Influence ◽

Measurement Scale ◽

Research Use ◽

Brand Trust ◽

Analysis Method ◽

Validity And Reliability ◽

The Social

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The�� purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards� brand loyalty ; brand trust has positive influence and significant towards� brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty.�Keywords: Brand Image, Brand Trust, Brand Loyalty

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Keputusan Pembelian Ulang Ditinjau Dari Citra Merek, Media Iklan, dan Brand Trust Pada Produk Imboost Di Surakarta

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v5i1.1964 ◽

2021 ◽

Vol 5 (1) ◽

Author(s):

Mahartiwi Kusuma Wardhani ◽

Sudarwati Sudarwati ◽

Ida Aryati Diyah PW

Keyword(s):

Infinite Number ◽

Brand Image ◽

Sampling Technique ◽

Primary Data ◽

Brand Trust ◽

Purposive Sampling

This study aims to examine the effect of Brand Image, Advertising Media, and Brand Trust on repurchase decisions. The population in this study is an infinite number of consumers in Surakarta. The sampling technique in this study used purposive sampling which resulted in a sample of 100 respondents. The data used in this study are primary data collected by filling out questionnaires. The results of this study indicate that Brand Image has a positive and significant effect on repurchase decisions, Advertising Media has a positive and significant effect on repurchase decisions, and Brand Trust has a positive and significant effect on repurchase decisions. Keywords: Brand Image, Advertising Media, and Brand Trust

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ANALISIS KEPERCAYAAN MERK APLIKASI GOJEK DARI PERSPEKTIF MAHASISWA MENGGUNAKAN METODE MTAM

Jurnal Ilmiah Informatika Komputer ◽

10.35760/ik.2020.v25i3.2731 ◽

2020 ◽

Vol 25 (3) ◽

pp. 175-186

Author(s):

Tissa Maharani ◽

Ardiprawiro

Keyword(s):

Service Quality ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Brand Image ◽

Ease Of Use ◽

Brand Trust ◽

Perceived Ease Of Use ◽

Acceptance Model

Sistem informasi adalah salah satu bentuk teknologi informasi yang terintegrasi ke berbagai bidang yang menyangkut hidup orang banyak, misalnya bidang jasa transportasi. Aplikasi Gojek merupakan salah satu sistem informasi yang bergerak dalam bidang jasa transportasi. Penelitian ini mencoba menganalisis apakah kemudahan dalam penggunaan sistem informasi aplikasi Gojek berpengaruh terhadap kepercayaan merk Gojek dari perspektif mahasiswa sebagai pengguna. Metode yang digunakan adalah Modified Technology Acceptance Model (MTAM), dengan menggunakan Perceived Ease Of Use (PEOU) dari TAM, dan Service Quality, Brand Image serta Brand Trust sebagai modifikasi. Penelitian ini menggunakan kuesioner yang disebarkan dikalangan mahasiswa pengguna aplikasi GoJek. Pengolahan data kuesioner 92 responden dilakukan menggunakan metode analisis regresi linear berganda.Hasil penelitian menunjukkan bahwa variabel independen (perceived ease of use, service quality, brand image) secara simultan berpengaruh signifikan positif terhadap variabel dependen (brand trust), sebesar 52,3%. Sementara secara parsial, variabel independen service quality dan brand image berpengaruh signifikan terhadap variabel dependen brand trust, sedangkan variabel independen perceived ease of use tidak berpengaruh signifikan terhadap variabel dependen (brand trust). Sehingga dapat disimpulkan bahwa, kemudahan dalam penggunaan sistem informasi aplikasi Gojek tidak terlalu mempengaruhi kepercayaan mahasiswa terhadap merk

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