scholarly journals Keputusan Pembelian Ulang Ditinjau Dari Citra Merek, Media Iklan, dan Brand Trust Pada Produk Imboost Di Surakarta

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Mahartiwi Kusuma Wardhani ◽  
Sudarwati Sudarwati ◽  
Ida Aryati Diyah PW

This study aims to examine the effect of Brand Image, Advertising Media, and Brand Trust on repurchase decisions. The population in this study is an infinite number of consumers in Surakarta. The sampling technique in this study used purposive sampling which resulted in a sample of 100 respondents. The data used in this study are primary data collected by filling out questionnaires. The results of this study indicate that Brand Image has a positive and significant effect on repurchase decisions, Advertising Media has a positive and significant effect on repurchase decisions, and Brand Trust has a positive and significant effect on repurchase decisions. Keywords: Brand Image, Advertising Media, and Brand Trust

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty


2021 ◽  
Vol 5 (5) ◽  
pp. 530
Author(s):  
Nelly Then ◽  
Suwinto Johan

The purpose of this research is to analyze the effect of product quality, brand image, brand trust on purchase intention of SK-II skincare products in Jakarta. The independent variable in this research is product quality, brand image, brand trust, and the dependent variable in this research is purchase intention. The sampling technique used in this research is nonprobability sampling by purposive sampling using a quantitative approach. The data collection method was distributed questionnaires to consumers/users of SK-II skincare products in Jakarta with a target of 135 respondents, but only 121 respondents collected, valid data only 100 respondents. The research data was analyzed using the SmartPLS application. Based on the results of the research, it showed that brand image and brand trust have a positive and significant effect on purchase intention, while product quality has no significant effect on purchase intention. To increase customer purchase intention, companies should pay attention to brand trust because brand trust is the vriable that most influences purchase intention. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh kualitas produk, citra merek, kepercayaan merek terhadap niat membeli produk skincare merek SK-II di Jakarta. Variabel independent pada penelitian ini adalah kualitas produk, citra merek, kepercayaan merek, dan variabel dependen pada penelitian ini adalah niat membeli. Teknik pengambilan sampel yang digunakan pada penelitian ini adalah nonprobability sampling dengan cara purposive sampling dengan menggunakan pendekatan kuantitatif. Metode pengumpulan data dengan menyebarkan kuesioner kepada konsumen / pengguna produk skincare merek SK-II di Jakarta dengan target 135 respomden, namun yang terkumpul hanya 121 responden, data yang valid hanya 100 responden. Data penelitian dianalisis dengan menggunakan aplikasi SmartPLS. Berdasarkan hasil penelitian yang dilakukan, menunjukkan bahwa citra merek dan kepercayaan merek berpengaruh positif dan signifikan terhadap niat membeli, sedangkan kualitas produk tidak berpengaruh signifikan terhadap niat membeli. Untuk meningkatkan niat beli pelanggan, perusahaan harus memberikan perhatian besar pada kepercayaan merek karena kepercayaan merek merupakan variabel yang paling berpengaruh terhadap niat membeli.


2021 ◽  
Vol 10 (3) ◽  
pp. 229
Author(s):  
Nyoman Panji Prabawa Sunu ◽  
Gede Bayu Rahanatha

The purpose of this study was to explain and analyze the role of brand image in mediating the effect of product superiority on consumer repurchase intention. The data used in this study are primary data, namely by distributing questionnaires to all research respondents who have bought and used fashion products from Uniqlo. The population of this study are consumers who wear Uniqlo fashion products. Based on calculations with purposive sampling technique, the number of samples obtained is 110 respondents. The analysis technique used in this research is the path analysis test, single test and VAF test. The results of this study indicate that the product superiority variable has a positive and significant effect on brand image as well as repurchase intention. The brand image variable also has a positive and significant effect on repurchase intention. The variable brand image in this study affects product excellence and repurchase intention is partially positive and significant. Keywords: product superiority, repurchase intention, brand image


2019 ◽  
Vol 7 (1) ◽  
pp. 48-54
Author(s):  
Chintia Handayani

This article is based on annotated translation. Annotated translation is a translation with commentary. The objective of this article is to find out strategies that was employed in translating in Personal Pronoun I and You in the novel The Sins of Father by Jeffry Archer. The research used qualitative method with retrospective and introspective as research approached. The syntactic strategies by Chesterman is employ as tools of analysis. The result shows that from 25 data, there are 5 primary data which are taken using purposive sampling technique. There are 3 word ‘I’ and 2 word ‘You’, which all the data has the same translation principle and strategies.


2021 ◽  
Vol 4 (2) ◽  
pp. 601-611
Author(s):  
Hadian Wibowo ◽  
Endang Mahpudin

This research aims to find out and test the influence of E-SPT Implementation, Knowledge and Socialization on Personal Taxpayer Compliance in TelukJambe Village. The study used quantitative methods using primary data obtained from questionnaires. The population in the study was 620 people. The sample in this study was 86 respondents. The sampling technique used is Purposive Sampling.  The results showed that the Implementation of E-SPT had no significant effect on Taxpayer Compliance, Knowledge had a significant effect on Taxpayer Compliance and Socialization had no significant effect on People's Taxpayer Compliance. The influence of E-spt, Knowledge and Socialization together affects Taxpayer Compliance. Keywords: Implementation of E-SPT, Knowledge and Socialization, Taxpayer Compliance


2020 ◽  
Vol 4 (2) ◽  
pp. 208
Author(s):  
I Nyoman Darmayasa ◽  
Bagus Putra Wibawa ◽  
Ketut Nurhayanti

AbstractThis research aims to analyze the effect of e-filling application and tax volunteer’s role to individual taxpayer’s compliance. In addition, this research also analyzes the effect of tax volunteer’s role as moderating variable on e-filling application to individual taxpayer’s compliance. This research analyzes primary data from distributed questionnaires to 100 individual taxpayers’ in assistance locations of Tax Volunteer from Politeknik Negeri Bali Tax Center. Sample selection in this research using purposive sampling technique. The testing of research variables was conducted using the Partial Least Square method with SmartPLS 3.0 application. The results showed that e-filling application and tax volunteers role had a positive and significant effect on individual taxpayer’s compliance. While there is no significant effect from the moderation of tax volunteer’s role in e-filling application to individual taxpayer’s compliance. This research has a novelty the role of tax volunteers in improving taxpayer compliance. Furthermore, this research has a practical contribution to the tax authority to increase the role of tax volunteers and to taxpayers on the participation of utilizing tax volunteers to improve compliance.Keywords: E-filling; Individual taxpayer; Tax compliance; Tax volunteerAbstrak Penelitian ini bertujuan untuk menguji efek dari penerapan e-filling dan peran relawan pajak terhadap kepatuhan wajib pajak orang pribadi. Di samping itu, dilakukan pula pengujian moderasi relawan pajak atas pengaruh penerapan e-filling terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini menganalisis data primer dari kuesioner yang disebarkan kepada 100 wajib pajak orang pribadi di lokasi asistensi Relawan Pajak Tax Center Politeknik Negeri Bali. Pemilihan sample pada penelitian ini menggunakan teknik purposive sampling. Pengujian variabel penelitian dilakukan menggunakan metode Partial Least Square dengan aplikasi SmartPLS 3.0. Hasil penelitian menunjukkan bahwa penerapan e-filling dan peran relawan pajak berpengaruh positif dan signifikan terhadap kepatuhan wajib pajak orang pribadi. Sedangkan terdapat pengaruh yang tidak signifikan pada moderasi peran relawan pajak atas penerapan e-filling terhadap kepatuhan wajib pajak orang pribadi. Penelitian ini memiliki keterbaruan peran relawan pajak dalam meningkatkan kepatuhan wajib pajak. Penelitian ini memiliki kontribusi praktis pada otoritas pajak untuk meningkatkan peran relawan pajak dan terhadap wajib pajak pada partisipasi memanfaatkan relawan pajak untuk meningkatkan kepatuhan.Kata Kunci: E-filling; Kepatuhan pajak; Relawan pajak; Wajib pajak orang pribadi


2018 ◽  
Vol 4 (2) ◽  
pp. 442-469
Author(s):  
Tisa Windayani

Art 80 and Art 76C  of Law No. 35/2014 purports to protect children from domestic violence (including most importantly those committed by the mother of the child).  This article using empirical juridical purports to analyze what factors are influential in determining compliance.  Primary data is collected using purposive sampling technique and subsequently is analyzed qualitatively.  The main result of the research is that avoidance of penal sanction is not a significant role in determining legal compliance.  More significant or influential are factors such as the extent or level of understanding the rule’s purpose or values behind the existing rule (prohibiting domestic violence), the need to maintain good relationship with the child; identification of the mother with certain groups in society and personal values. 


2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Nurul Laela Sakinah ◽  
Dadang Suhardi

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The��� purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards� brand loyalty ; brand trust has positive influence and significant towards� brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty.�Keywords: Brand Image, Brand Trust, Brand Loyalty


2015 ◽  
Vol 1 (2) ◽  
pp. 151-164
Author(s):  
Magvira Alia ◽  
Nirwan Nirwan ◽  
Suardi Suardi

The study intends to determine simultaneous and partial influence of service quality (X) consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) on patient satisfaction  (Y)  in  the  General  Hospital  of  Banggai  Islands,  where the  study  is  located.  The type  of  research  is  descriptive. Sources  of data  is  primary  data  retrieved  from  questionnaires  and secondary data  obtained  from  documents  of  the  Regional  General  Hospital Banggai  Islands.  The sample consists of 72 respondents. The sampling technique used is purposive sampling. Based on the results, it is shown that the quality of service (X), consisting of physical evidence (X1), reliability (X2), responsiveness (X3), assurance (X4), and empathy (X5) simultaneously have significant influence on patient satisfaction (Y) of 69.60% while the remaining 30.40% is influenced by other causes. Partial test  shows  that  there  are  three  independent  variables:  physical evidence  (X1),  reliability  (X2)  and assurance (X4) that have non-significant influence to the patients’ satisfaction at the General Hospital of Banggai Islands.Tujuan  dari  penelitian  ini  adalah  untuk  mengetahui  pengaruh kualitas  layanan  (X)  yang terdiri  dari  bukti  fisik  (X1),  reliabilitas  (X2),  responsivitas (X3), jaminan (X4),  dan  empati (X5)  secara simultan  dan  parsial  terhadap  kepuasan  pasien.  (Y)  di  Rumah  Sakit  Umum Kepulauan  Banggai.  Lokasi  penelitian  ini  di  Rumah Sakit  Umum  Kepulauan  Banggai.  Jenis penelitian  ini  bersifat deskriptif.  Sumber  data  dalam  penelitian  ini  adalah  data  primer yang diambil  melalui  kuesioner  dan  data  sekunder  diperoleh  dari  Rumah Sakit  Umum  Daerah Banggai. Sampel dalam penelitian ini adalah 72 responden. Teknik sampling yang digunakan adalah  purposive sampling.  Berdasarkan  hasil  penelitian  menunjukkan  bahwa  variabel kualitas pelayanan (X) yang terdiri dari bukti fisik (X1), reliabilitas (X2), responsivitas (X3), jaminan (X4),  dan  empati (X5)  secara  simultan berpengaruh  signifikan  terhadap  kepuasan pasien  (Y)  dengan pengaruh 69,60%  sedangkan  sisanya  30,40%  dapat  dijelaskan  oleh penyebab  lainnya.  Uji  parsial  menunjukkan  bahwa  terdapat  tiga variabel  bebas  yang  tidak signifikan yaitu bukti fisik (X1), reliabilitas (X2) dan jaminan (X4) terhadap kepuasan pasien di Rumah Sakit Umum Kepulauan Banggai.


2019 ◽  
Vol 7 (1) ◽  
pp. 140
Author(s):  
Dio Pratama ◽  
Saptono Nugroho

This research was conducted to find out the motivation of female tourist to visit Gay club, the perception of the tourist and local community towards the Gay Club. The methods used in this research id descriptive qualitative. The technique of determination of informants used is purposive sampling technique. Data sources used are primary and secondary data sources. Primary data in this research is sourced from direct observation to the research location by means of observation and interviews. While secondary data in this research are the data obtained from the documentation or studies library to complement the primary data. The result of the research shows that most tourist say curious to see Gay club as a motivation for a visit; most tourist plead happy after seeing the atrractions there; most neutral against Gay tourist; most local community already know about Gay club; most local community are not disturbed; most local people are not benefitting from the presence of the Gay club. Keywords : Tourist Motivation, Community Local Perception, Gay Club


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