Framing as a Social Movement’s Transnational Strategy: The Gülen Movement’s EU-Turkey Discourses in the Post-2016 Online Media

This paper focuses on framing as a social movement’s transnational strategy. Applying the cultural approach to framing analysis, it investigates how the Gülen movement, as a social group with restricted access to national gatekeepers, uses discourse to internationalise a domestic power struggle with a powerful opponent. Moving the struggle to the international arena presents a discursive opportunity that determines which ideas become visible and legitimate both internationally and nationally. The importance of such internationalization increases in times of conflict and the media play a vital role in this process. The paper argues that the editors of the pro-Gülen movement foreign online platforms established after the movement was forced into exile following the failed 2016 coup, use strategic framing to tailor their frames for the host context and culture. That increases the resonance of their frames and the potential of the discursive opportunity. The article confirms the previous findings that media are a crucial resource for transnational social movements because policymakers are sensitive to public opinion, which is shaped by media frames.

Revealing How Coca Cola Successfully Broke into Indonesia Market with a Coke

Indonesia has been attractive investment destination to many multinational companies since a long time ago, due to its big population, plenty natural resources and cheap labors, including to Coca Cola. This study aims to analyze international market entry and business strategy of Coca Cola when entering Indonesia market. Moreover, this study also aims to identify internal and external factor that affects Coca Cola business in Indonesia by SWOT analysis, resulting in growth strategy recommendation. The result reveals out that Coca Cola came to Indonesia by foreign direct investment at first time, but then decided to expand their distribution all over Indonesia. Therefore, they opened opportunity for franchise. By keeping their secret formula, they can provide differentiation that makes them remains competitive. The strategy adopted by Coca Cola Amatil Indonesia to conquer Indonesia market is transnational strategy, which has characteristics of high in local responsiveness and also high in global integration. Meanwhile, the SWOT analysis suggests that Coca Cola should put priority on market penetration first instead of market development for the time being. Company should focus on sales and distribution in specific market first then explore more market for their product. There are still many possible markets to exploit in Indonesia as well as abroad.

‘The real power must be in the base’ – Decentralised collective intellectual leadership in the European Action Coalition for the Right to Housing and to the City

The ongoing commodification of housing and urban space in Europe has led to the formation of a burgeoning housing movement, consisting of large anti-eviction networks in Southern Europe, as well as tenants’ unions and right-to-the-city networks in Central and Northern Europe. These different forms of housing activism have become increasingly connected at the transnational level, primarily due to the work of the ‘European Action Coalition for the Right to Housing and to the City’. Consisting of activist groups from over 20 different countries, this coalition facilitates mutual exchange, organises collective campaigns and has begun engaging in institutional advocacy at the European Union level. It steadily expands in size and tactical repertoire, aiming to develop a more unified transnational strategy for attaining affordable and self-determined living space across Europe. Drawing on the writings of Antonio Gramsci, this article makes the case that the ‘European Action Coalition for the Right to Housing and to the City’ increasingly performs the function of a ‘collective intellectual’ that organises a transnational struggle against neoliberal hegemony. Based on qualitative analyses of documents, interviews and field notes, it demonstrates that the ‘European Action Coalition for the Right to Housing and to the City’ exhibits a counter-hegemonic perspective that opposes neoliberal capitalism as a whole and manages to facilitate mutual solidarity across different activist communities explicitly on the basis of class struggle. At the same time, instead of organising a democratic centralist political project the ‘European Action Coalition for the Right to Housing and to the City’ pursues a more decentralised approach to collective intellectual leadership that prioritises domestic struggles, yet also lacks a cohesive long-term strategy.

The Research of Multinational Enterprises Transnational Management

With the development of global business, MNEs are always sinking into various pressures which are related to economic factors, social factors and informational factors. This situation making MNEs’ strategies is supposed to achieve those requirements that including global market integration, national responsiveness, worldwide learning. There are four important strategies which are widely used in MNEs internationalization process that including multinational strategy, global strategy, international strategy, and transnational strategy. This essay will introduce pursuing transnational strategy and some difficulties existing in this process. Furthermore, an example of an entrepreneurial subsidiary will be chosen to explore and conduct further research.

Global Solidarity, Global Worker Empowerment, and Global Strategy in the Anti-Sweatshop Movement

I explore the ideology of worker empowerment among US anti-sweatshop activists, particularly United Students Against Sweatshops, and its strategic consequences for transnational campaigns. This ideology is central in shaping the movement’s transnational strategy and organization, fostering communication and accountability, particularly to organizations representing sweatshop workers. Such organizational choices in turn shape how transnational networks strategize. For example, the anti-sweatshop movement rarely uses the familiar tactic of boycotts, due to opposition from workers. The more empowered sweatshop workers at in such networks, the more informed decisions their allies can make, and the more strategically effective the movement can be.

Global Solidarity, Global Worker Empowerment, and Global Strategy in the Anti-sweatshop Movement

I explore the ideology of worker empowerment among U.S. anti-sweatshop activists, particularly United Students Against Sweatshops, and its strategic consequences for transnational campaigns. This ideology is central in shaping the movement’s transnational strategy and organization, fostering communication and accountability, particularly to organizations representing sweatshop workers. Such organizational choices, in turn, shape how transnational networks strategize. For example, the anti-sweatshop movement rarely uses the familiar tactic of boycotts, due to opposition from workers. The more empowered sweatshop workers in such networks, the more informed decisions their allies can make, and the more strategically effective the movement can be.

The research of Born Global Firms’ transnational strategy

With the development of global business, Born Global Firms are always sinking into various pressures which are related to economic factors, social factors and informational factors. This situation making Born Global Firms’ strategies is supposed to achieve those requirements that including global market integration, social responsiveness, worldwide learning. There are four important strategies which are widely used in Born Global Firms internationalization process that including multinational strategy, global strategy, international strategy, and transnational strategy. This essay will introduce pursuing transnational strategy and some difficulties existing in this process. Furthermore, an example of an entrepreneurial subsidiary will be chosen to explore and conduct further research.

Conclusions

This chapter points out strength and weak elements of the gender mainstreaming strategy. On the one hand it represents one of the few attempts of installing a transnational strategy for gender equality proposing shared values and standards.Such a strategy boosted the development of a formal recognition of gender equality rights in institutions, workplaces and individual opinions. However, itentailsalso controversial aspects. For example, it still faces missteps in the conceptualisation of gender equality, with relevant consequences in the achievement of results. Furthermore, gender-equality policies have been marginalised progressively in the past decade as a result of political and institutional choices implemented at the European level and today risk being even more overlooked by the political debates at the national level. The future of gender equality depends by the awareness that establishing a legal basis for it is only the first step of a broader process that, to be effective, needs to promote a substantial cultural change within political, economic and social institutions, as well as public opinion.

The global South as a solution to cope with the crisis: Following the transnational itineraries of the precarised Spaniards towards Algeria

The rising economies in the global South have been a destination of expatriates, businessmen, and high-skilled migrants during the bonanza times. A move to these places was seen as cosmopolitan way to improve professional careers by acquiring international experience or higher quality of education. However, in the post-crisis context after the crash of 2008, the needs of the Southern European populace have changed due to the precarisation of their social contexts in terms of economic insecurity which instead have been pushed them to seek job opportunities across borders to avoid unemployment. In this article, we shed light on the transnational strategies performed by the precarised Spaniards moving to Algeria to cope with the constraints that the crisis initiated in their day-to-day needs. In doing so, under the lens of the transnational theory and the mobility turn, we performed multi-sited fieldwork between 2012 and 2016, based on in-depth interviews with participant observation of Spaniards who have developed a transnational strategy between both countries since 2005 to 2016. The goal of this longitudinal methodology was to identify how the effects of the crisis have encouraged the evolution of these transnational itineraries attending to the particular tensions when moving to this country culturally different in the other side of the Mediterranean. Through three specific cases, we show how these Spaniards reshaped their trajectories from short-term mobilities, punctual and voluntarily planned and scheduled, to circular mobilities, perceived as an imposition by the social context without the possibility to decide when to come back home.