scholarly journals A Case Study About Accelerating Expansion of Restaurants Industry in Saudi Arabia

2018 ◽  
Vol 9 (1) ◽  
pp. 173
Author(s):  
Maroua M. Bouznif ◽  
Jawahir AlMudbel ◽  
Shadden Almarshed ◽  
Ibtissem Mohamed Ben Ajmi

Restaurants have recently witnessed a fast growth in Saudi Arabia. Though this growth considers being relatively recent, it is widely observed by everyone. This case study illustrates the progress of restaurants in Saudi Arabia, factors influencing restaurants expansion, some strategic and tactical issues in managing restaurants, restaurants classification. Besides, it describes the key players’ restaurants, presents some new trends and challenges attached to their growth and finally where the restaurants are heading to.  

2020 ◽  
Vol 8 (1) ◽  
pp. 51-73
Author(s):  
Abdulalem Mohammed ◽  
Abdo Homaid ◽  
Wail Alaswadi

For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best way to predict the green purchasing intentions of young Saudis, followed by a willingness to pay, environmental self-identity and peer pressure. Additionally, purchasing intention is a major factor influencing actual green purchasing behaviour.


Author(s):  
Reda Goweda ◽  
Ibrahim Alharbi ◽  
Mohammed Alhuthali ◽  
Anas Zard ◽  
Faisal Alhuthali ◽  
...  

Sign in / Sign up

Export Citation Format

Share Document