scholarly journals Theoretical Linkage between Corporate Social Responsibility and Corporate Reputation

Author(s):  
Rashedul Hasan ◽  
Tee Mei Yun

In today’s corporate world, Corporate Social Responsibility (CSR) is becoming a significant field of study for all businesses as its notion has increased attention of both academics and practitioners. Secondary sources of data are utilized using document analysis method to understand the relationship between Corporate Social Responsibility (CSR) and corporate reputation (CR). Five papers are selected from Science Direct which covers the time frame of 2012 until 2017. Evidence indicates that there is a positive, direct and significant relationship between CSR and CR. This paper contributes to the understanding of interrelations between CSR and CR. Practitioners can use the result of this study as a foothold to strengthen the integration of CSR and take advantage of synergies between CSR and CR. The value of paper resides in making this rather under-researched literature on the relationship between CSR and CR be more accessible for both scholars and practitioners.

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.


2015 ◽  
Vol 15 (4) ◽  
pp. 563-575 ◽  
Author(s):  
José Luis Fernández Sánchez ◽  
Ladislao Luna Sotorrío ◽  
Elisa Baraibar Diez

Purpose – The purpose of this study is to provide more knowledge about the model to generate reputation and its relationship in the long term with companies’ strategy of social responsibility. Particularly, research is done to test whether there is a positive effect of firms’ social behaviour (corporate social responsibility [CSR]), analysing differences of intensity and consistency, on their corporate reputation (CR) and whether the current financial crisis is a factor that has changed the relationship between both variables (moderator factor). Design/methodology/approach – This study uses a sample of 26 Spanish large firms of the Ibex35 index and covers an eight-year period from 2004 to 2011. To test the hypotheses of this research, a fixed-effects model was estimated using moderating regression analysis. Findings – The results obtained show that, for the Spanish Ibex35 companies, CSR practices according to their consistency have a significant positive effect on CR and in turbulent environments, as in the current financial crisis, it has had a significant positive influence on the CSR-CR relationship. Originality/value – Although a substantial number of empirical studies have examined the relationship between firms’ strategy and their performance, only a few of them have analysed the impact of the external environment on this relationship, whereby there is a need for longitudinal studies with different economic scenarios to achieve better knowledge of the CSR–CR relationship.


2020 ◽  
Vol 3 (1) ◽  
pp. 63
Author(s):  
Zulfa Rosharlianti ◽  
Dea Annisa ◽  
Novi Akhsani

The purpose of this study is to determine whether company size is able to mediate the effect of profitability on CSR (corporate social responsibility) disclosure. The population of this research is companies listed as companies in Indonesia which are listed on the IDX from 2017 to 2018. The sample selection uses a purposive sampling method, which amounts to 38 data. The analysis method in this study used path analysis with the help of the IBM SPSS Statistics version 22 program. The results of the study prove that profitability has no effect on company size. Profitability affects the disclosure of CSR. The size of the company does not affect the disclosure of corporate social responsibility. And company size does not mediate the relationship between profitability and CSR.


2019 ◽  
Vol 15 (1) ◽  
pp. 95-111
Author(s):  
Ammar Ahmad ◽  

This empirical study was aimed to discover the impact of corporate social responsibility (CSR) and international standardization of organization (ISO) on corporate reputation (CR) and corporate reputation’s effect on consumer loyalty (CL). In addition, the relationship of corporate reputation & trust (T), corporate reputation with consumer company identification (CCI) was also examined. Lastly the association of consumer company identification, trust and consumer loyalty (CL) was also analyzed. The data was collected from 500 students of three different universities and survey instrument was administrated. Overall, eight hypotheses were examined to confirm the relationship among variables by using the CFA (Confirmatory Factor Analysis) and structural equation modeling (SEM) was used to test the validity of the instrument with the help of AMOS and SPSS software. The result indicated that ISO and environmental CSR has direct relationship with corporate reputation. Corporate reputation had direct association with trust. Whereas, corporate reputation was significantly positive related with consumer company identification. Subsequently, Trust also showed positive relation with loyalty and positive relationship was found between consumer company identification and consumer loyalty. Furthermore, results showed that community development- corporate social responsibility had no relationship with corporate reputation and corporate reputation was significantly related with customer loyalty. The findings of this study contribute in the literature provided instrument authenticity and adaptability in Pakistani context. In this study limitations and future recommendations were also provided.


Author(s):  
Ana Lambić ◽  
Patrik Arh ◽  
Evelin Arh ◽  
Miha Marič

Successful organizations, both in Slovenia and around the world, are aware of the importance of their stakeholders - all their employees, business partners, customers, society, environment, etc.; consequently, we increasingly encounter the concept of corporate social responsibility. It can be defined as a concept where organizations behave responsibly in everyday business processes and decisions, and where organizations develop a strategy for responsible treatment of employees, suppliers, customers, shareholders, and other stakeholders. Employees in the company are one of the most important stakeholders in the organization, so it is crucial to determine the impact of corporate social responsibility on employees, e.g., perception of the organization, satisfaction, belonging, reputation of the individual, etc. The purpose of this paper is to research the relationship between corporate social responsibility and employees. For the purposes of the research, we used a critical review of secondary sources of literature and based on the synthesis method, we presented our findings. Based on what we have found, we studied the relationship and the impact of corporate social responsibility on employees.


2019 ◽  
Vol 10 (3) ◽  
pp. 26
Author(s):  
Afaf Ahmed Tawash ◽  
Abdulmonem M. Al-Shirawi ◽  
Adel M. Sarea

Corporate Social Responsibility (CSR) has become very vital for any corporation as many voices demand that entities must be accountable for business decisions and actions. Since universities are vital entities in the society as they provide higher education to the human factor, they have a huge role that compels them to adhere to CSR and to make it a part of their strategic planning. The study is about measuring the awareness of CSR in the management of universities in the Kingdom of Bahrain. The study used a descriptive survey method to analyze the relationship between Communication, CSR activities and Management’s transparency with the level of awareness of CSR. The respondents of the study are the top and middle level managers of universities where the primary tool in gathering data was a structured questionnaire. Secondary sources were utilized as well, such as: books, articles, unpublished thesis and other printed resources related to the study that were used to support and strengthen the findings of the study. The main finding is, there is a significant relationship between CSR activities and communication with awareness of CSR.


2015 ◽  
Vol 22 (1-2) ◽  
pp. 27-36 ◽  
Author(s):  
Mahananda Chalise

Corporate social responsibility (CSR) has been the subject of considerable investigation and debate for many years among both scholars and practitioners. Corporate social responsibility (CSR), corporate governance (CG) and corporate reputation (CR) influence the development of firms mostly. In this paper, a model of dynamic relations among CSR, corporate governance and corporate reputation was constructed in the theoretical framework of stakeholder. The model reflects that corporate reputation is formed in the dynamic relations between firms and corporate stakeholders, and corporate reputation is the synthesized result of corporate governance and CSR. For the purpose of testing the fitness of the model in Nepal, an empirical study is conducted on the relationship between corporate governance, CSR and corporate reputation. The result shows that good CSR has positive effect on banks reputation. It also indicates that CG and CR don't have significant relationship, but coefficient of the intervariable (CG*CSR) is significant and positive, which reflects that good corporate governance alone can't bring good reputation, but it can't when it comes with good social responsibility.The Journal of Development and Administrative Studies, Vol. 22, No. 1-2, pp. 27-36, 2014  


Author(s):  
Hermawati . ◽  
Mediaty . ◽  
Yohanis .

This study aims to analyze the effect of good corporate governance and corporate social responsibility disclosure on financial performance with the company's reputation as a moderating variable. The population of this study were 20 state-owned companies listed on the BEI. This study uses purposive sampling technique and produces 16 companies with observation years, namely 2014-2019. The analysis technique used to analyze data is Moderated Regression Analysis (MRA). The results showed that good corporate governance does not affect financial performance, disclosure of corporate social responsibility affects financial performance, corporate reputation does not moderate the relationship of good corporate governance to financial performance and corporate reputation does not moderate the relationship of corporate social responsibility disclosure on financial performance.


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