scholarly journals Influence of Brand Loyalty in Telecommunication Sector in Pakistan

2013 ◽  
Vol 3 (3) ◽  
pp. 188
Author(s):  
Naveed Anjum ◽  
Muhammad Rizwan ◽  
Mubashir Khaleeq ◽  
Hafiz Muhammad Wasif Rasheed
Keyword(s):  
Brand Loyalty ◽  
Service Sector ◽  
Sampling Method ◽  
General Purpose ◽  
Survey Method ◽  
Telecommunication Sector ◽  
Factors Affecting ◽  
Consumer Markets ◽  
Relationship Of ◽  
Self Administered Questionnaire

Brands play a very important role in consumer markets. They bridge a relationship between the consumers and the company. Brand loyalty is a consumer’s preference to purchase a particular product or service at first or repeatedly in a competitive market. The general purpose of this study is to investigate the factors leading to brand loyalty in service sector. Specifically, we are concerned to observe the factors affecting brand loyalty in telecommunication sector of Pakistan. The sample size of 150 is taken through convenient sampling method. The survey method is used to collect the data from the respondents through self-administered questionnaire. The regression analysis approved the significant positive relationship of the proposed factors with brand loyalty. 

scholarly journals Effect on Brand Loyalty in Mobile Phone Purchasing (A Case Study In Bahawalpur, Pakistan)

2017 ◽  
Vol 7 (1) ◽  
Author(s):  
Hafiz Muhammad Wasif Rasheed ◽  
Muhammad Khalid Anser
Keyword(s):  
Mobile Phone ◽  
Brand Loyalty ◽  
Service Sector ◽  
General Purpose ◽  
Survey Method ◽  
Factors Affecting ◽  
Consumer Markets ◽  
Relationship Of ◽  
Self Administered Questionnaire

Brands are the key to sales increase in consumer markets. They make a relationship between the consumers and the company. Brand loyalty is a consumer’s preference to purchase a particular product or service at first or repeatedly in a competitive market. The general purpose of this study is to investigate the factors leading to brand loyalty in service sector. Specifically, we are concerned to observe the factors affecting brand loyalty in mobile phone purchasing in Bahawalpur, Pakistan. The sample size of 150 is taken through convenient sampling method. The survey method is used to collect the data from the respondents through self-administered questionnaire. The regression analysis approved the significant positive relationship of the proposed factors with brand loyalty. 

scholarly journals Determinants of Life Satisfaction among Female-Headed Households in Malaysia

2021 ◽  
Vol 22 (1) ◽  
pp. 276-295
Author(s):  
Mohamad Fazli Sabri ◽  
Thinagaran Moga Dass ◽  
Nik Ahmad Sufian Burhan ◽  
Husniyah Abdul Rahim @ Abdul Wahab ◽  
Rusitha Wijekoon ◽  
...  
Keyword(s):  
Life Satisfaction ◽  
Locus Of Control ◽  
Sampling Method ◽  
Financial Vulnerability ◽  
Financial Capability ◽  
Factors Affecting ◽  
Significant Relationships ◽  
Multi Stage ◽  
Female Headed Households ◽  
Self Administered Questionnaire

Female-headed households in Malaysia have been a financially vulnerable community in the society where their life satisfaction becomes a question. Therefore, this study aims to determine the factors affecting life satisfaction among female-headed households in Malaysia. A total of 527 respondents who are single, divorced, separated or widowed women, with children in the home including those on public assistance participated in this study which adapted a multi-stage sampling method using self-administered questionnaire. The results show that locus of control, religiosity, financial capability, and financial vulnerability have positive significant relationships with life satisfaction. The multiple regressions show that locus of control, religiosity, financial capability, and financial vulnerability are significant determinants of life satisfaction among female-headed household in Malaysia. More knowledge, and enhancement through financial workshops could be helpful to empower female-headed household on the use of modern financial instruments. Hence, able to increase financial capability and reduce financial vulnerability of female-headed households in Malaysia towards a better life satisfaction.

scholarly journals THE IMPACT OF SOCIO-EMOTIONAL INTELLIGENCE ON ACADEMIC PERFORMANCE

2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Jamshid Ali Turi ◽  
Muhammad Faizal A. Ghani ◽  
Yasir Javid ◽  
Shaharyar Sorooshian
Keyword(s):  
Emotional Intelligence ◽  
Academic Performance ◽  
Random Sampling ◽  
Sampling Method ◽  
Target Population ◽  
Survey Method ◽  
Teaching Learning ◽  
The University ◽  
The Impact ◽  
Self Administered Questionnaire

The study was designed to check the impact of socio-emotional intelligence on academic performance of the university students. The target population was BS, MS and PhD students of the COMSATS institute for information technology. Self-administered questionnaire based survey method was adopted using Bar On EQ-I questionnaire for data collection based on non-random sampling (Convenient) sampling method. Results indicate positive correlation between socio-emotional intelligence and academic performance and the results recommend penetration of socio-emotional intelligence practices in teaching learning processes for getting best possible academics objectives.

scholarly journals CORRELATION BETWEEN INTERPERSONAL COMMUNICATION AND LEADERSHIP COMMUNICATION WITH THE EMPLOYEE PERFORMANCE OF THE DPD RI SECRETARIAT-GENERAL

2021 ◽  
Vol 1 (1) ◽  
pp. 51-62
Author(s):  
Sila Nirmala
Keyword(s):  
Interpersonal Communication ◽  
Significant Relationship ◽  
Sampling Method ◽  
Employee Performance ◽  
Survey Method ◽  
Leadership Communication ◽  
Questionnaire Method ◽  
Relationship Of ◽  
The Relationship ◽  
Correlation Number

This research was carried out by formulating the following problems: (1) Is there a relationship of leadership communication with the performance of the DPD Secretariat General's staff? (2) Is there a relationship between interpersonal communication and the performance of the DPD Secretariat General's staff? (3) Is there a relationship between leadership communication and interpersonal communication with the performance of employees of the DPD Secretariat General? To answer the formulation of the problem above, this research was conducted with a survey method with a quantitative approach, namely associative descriptive. The population in this study were employees of the DPD Secretariat General, with a sample of 90 people. Sampling method using a purposive sampling method. The data collection method used is the questionnaire method. The data analysis method used is the analysis of partial correlation and multiple correlation analysis. The results showed that: (1) The relationship between leadership communication and employee performance obtained the number t-count (3.091)> t table (2,675), a significant number of 0,000 <0,05 and, a correlation number of 0,500 (25%) means that there is a significant relationship. (2) The relationship between interpersonal communication and employee performance is obtained by the number t-count (7.105)> t-table (2.675), a significant number of 0.000 <0.05 and, a correlation number of 0.711 (50.5%) means that there is a significant relationship. (3) The relationship between leadership communication and interpersonal communication with employee performance obtained Fcount number (11,626)> F-table (1,605) significant number 0,000 <0,05 and correlation number 0,795 (63,2%) means that there is a significant relationship.

scholarly journals The Influence of Mixed Reality on Satisfaction and Brand Loyalty: A Brand Equity Perspective

2020 ◽  
Author(s):  
Sujin Bae ◽  
Timothy Hyungsoo Jung ◽  
Natasha Moorhouse ◽  
Minjeong Suh ◽  
Ohbyung Kwon
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Sampling Method ◽  
Mixed Reality ◽  
Brand Awareness ◽  
Factors Affecting ◽  
Brand Association ◽  
Experience Survey ◽  
Visitor Attractions ◽  
Equity Perspective

Mixed reality technology is being increasingly used in cultural heritage attractions to enhance visitors’ experience. However, how the characteristics of mixed reality affect satisfaction and brand loyalty has not been explored in previous research. The purpose of this study is to identify factors affecting satisfaction with mixed reality experiences at cultural and artistic visitor attractions and their influence on brand loyalty, which is connected with management performance. We propose a theoretical model based on brand equity theory in the context of mixed reality experience. Survey data were gathered from 251 respondents visiting a cultural and artistic visitor attraction in Seoul, Korea using a stratified sampling method. PLS-SEM was employed for the data analysis. The results suggest that the characteristics of mixed reality (interactivity, vividness) not only influence the affective aspects (perceived immersion, perceived enjoyment) of visitors’ experience, but also positively affect brand awareness, brand association, and brand loyalty.

scholarly journals HUBUNGAN BIAYA PRODUKSI DENGAN PENDAPATAN USAHA TERNAK AYAM KAMPUNG (STUDI KASUS DI DESA PUNGKOL KECAMATA TATAPAAN, KABUPATEN MINAHASA SELATAN)

ZOOTEC ◽  
2014 ◽  
Vol 34 ◽  
pp. 67
Author(s):  
Panius Penggu ◽  
N M Santa ◽  
A Makalew ◽  
P O.V Waleleng
Keyword(s):  
Key Words ◽  
Production Cost ◽  
Sampling Method ◽  
Laying Hen ◽  
Survey Method ◽  
Average Production ◽  
Product Sales ◽  
Relationship Of ◽  
Farmer Income

ABSTRACT RELATIONSHIP OF PRODUCTION COST AND INCOME OF LOCAL LAYING HEN (CASE STUDY AT PUNGKOL VILLAGE, TATAPAAN DISTRICT, SOUTH MINAHAS REGENCY). Pungkol was a village at Tatapaan district, South Minahasa regency. Majority of household society at this village used local laying hen to support their income and to fulfil their meat and egg basic need. The problems were that production cost had not been evaluated in local laying hen maintenance. The objective of this study was to evaluate production cost and income as well as to analyze relationship of production cost and income from local laying hen at Pungkol village. Research was conducted using survey method. Household samples were taken by purposive sampling method using criteria of household farmers having at least ten local laying hens per farmer. Total samples of household farmers in this study were 29 farmers. Results showed that the average production cost were Rp. 2,930,689 per year with average sales of egg and meat of Rp. 3.146.724. These figures of production cost and product sales yield farmer income of Rp. 1,430,241 per year. The analysis of correlation coefficient (r) of production cost and income from local laying hen was 0.73 indicating that the higher the production cost, the higher the income from local laying hen. Key words: Production cost, income, Local laying hen, Pungkol village.

scholarly journals KEANEKARAGAMAN HASIL TANGKAPAN IKAN DI KAWASAN TERABRASI BEDONO, KABUPATEN DEMAK (The Diversity of Fish Catch in the Abrasion Area at Bedono River, Demak Regenc)

2018 ◽  
Vol 6 (4) ◽  
pp. 480-489
Author(s):  
Ayu Munafi’ah ◽  
Pudjiono Wahyu Purnomo ◽  
Boedi Hendrarto
Keyword(s):  
Sampling Method ◽  
Condition Factor ◽  
Aquatic Organism ◽  
Survey Method ◽  
Fish Diversity ◽  
Low Level ◽  
Weight Relationship ◽  
Fish Catch ◽  
Relationship Of ◽  
The Relationship

Perairan Bedono merupakan perairan bermangrove yang kawasannya terabrasi dan menyebabkan kawasan ini memebentuk badan air seperti estuarin. Kondisi ini mempengaruhi keanekaragaman dan pertumbuhan biota yang ada termasuk ikan. Penelitian ini bertujuan untuk mengetahui keanekagaman jenis ikan, hubungan panjang berat dan faktor kondisi ikan yang tertangkap. Penelitian ini dilaksanakan pada bulan Februari-Maret 2017. Metode penelitian yang digunakan adalah metode survey dengan teknik sampling haphazard. Stasiun penelitian 24 di bagi 4 kawasan. Pengukuran parameter panjang dan berat dilakukan untuk setiap jenis ikan yang tertangkap. Hasil penelitian terdapat 9 jenis ikan yang termasuk 9 famili antara lain Ikan Belanak (Mugilidae), Ikan Kiper (Scatophagidae), Ikan Bandeng (Chanidae), Ikan Gerabah (Sciaenidae), Ikan Lundu (Bagridae), Ikan Sembilang (Plotosidae), Ikan Laosan (Polynemidae), Ikan Juwi (Clupeidae), dan Ikan Janjan (Gobiidae). Hasil indeks keanekaragaman ikan secara deskriptif berkisar antara 1,09-2,0 yang termasuk tingkat rendah. Hasil analisis hubungan panjang berat setiap ikan b< 3 (allometrik negatif), kecuali ikan juwi b > 3 (allometrik positif), dan hasil analisis faktor kondisi berkisar antara 1,01-1,43 yang termasuk ikan kurang pipih (kurus). Bedono mangrove waters that affected by abrasion and this region is an estuarinearea. These conditions my affect the biodiversity and growth of aquatic organism including fish. This study aimed  to determine the diversity of species of fish, the relationship of weight and condition factor of the fish. This research was conducted in February-March 2017, and used a survey method with the haphazardly sampling method, in 24 stations in 4 regions. The length and weight parameters were measured to each fish spesies. The study found 9 species of fish, in 9 family, that was mulang fish (mango fish), goat fish (skutofagidae fish), milkfish (Chanidae), pottery fish (Sciaenidae), lundu (Bagridae), diplik fish(Plotosidae), laosan fish (Polynemidae), juwi fish (Clupeidae), and fish janjan (Gobiidae). The index of fish diversity are descriptively ranged from 1.09-2.0 which is classified as a low level. The results of the analysis was of the weight relationship of each fish b <3 (allometrik negative), except Juwi fish was b> 3 (allometrik positive), and the result of condition analysis between 1.01-1,43 which including fish less flat.

scholarly journals ANALISIS PENDAPATAN USAHATANI DAN FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI CABAI MERAH DI DESA TRIMULYO KECAMATAN TEGINENENG KABUPATEN PESAWARAN

2021 ◽  
Vol 8 (2) ◽  
pp. 183
Author(s):  
Intan Sayna Rahmadanti ◽  
Wan Abbas Zakaria ◽  
Lina Marlina
Keyword(s):  
Key Words ◽  
Random Sampling ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Survey Method ◽  
Cost Ratio ◽  
Factors Affecting ◽  
C Value ◽  
Factors Of Production

This research aims to analyze income farming and factors affecting production of red chili in Trimulyo Tegineneng Pesawaran Regency.  This research uses a survey method.  Location of this research is chosen purposively in Trimulyo. The respondents are 60 red chili farmers taken by using a simple random sampling method. The income farming is determined using revenue cost ratio, while factors of production are analyzed by using Cobb Douglass. The results of the study showed that the income per hectare  over cash costs obtained by farmers was IDR34,416,181.43 with R/C of 2.18 and income per hectare over total costs amounted to IDR24,520,886.39 with R/C of 1.63. Factors affecting production of red chili are land, seeds, KNO3 fertilizer, and pesticide. The R/C value that is greater than one means that red chili farming in Trimulyo Village Tegineneng Subdistrict Pesawaran Regency is profitable and feasible to be cultivated. Key words: income, production, red chili

scholarly journals The Influence of Islamic Branding and Religiosity on Brand Image

2018 ◽  
Vol 2 (02) ◽  
pp. 31
Author(s):  
Anggie Lia Andini ◽  
Popy Rufaidah
Keyword(s):  
Sampling Method ◽  
Brand Image ◽  
Survey Method ◽  
Reliability Test ◽  
Test Results ◽  
Cosmetic Products ◽  
Significance Level ◽  
Study Results ◽  
Problem Formulations ◽  
Relationship Of

<p>The purpose of this study is to identify the magnitude of influence of Islamic branding and religiosity on brand image. Problem formulations in this research are whether there is an influence of Islamic branding and religiosity on brand image. This study uses explanatory survey method to explain the causal relationship of research variables through hypothesis testing. The population of the study is the consumers of cosmetic products in Indonesia. The study uses purpose sampling method, targeting the consumers of halal cosmetics and Islamic brands. Validity test results show that out of 37 question items, 36 items have correlation scores above 0.30 which means good and valid at 1% of significance level. Reliability test results show that all variables have Alpha Cronbach scores above 0.90 which means very reliable and significant at 1% of significance level. The study results show that Islamic branding and religiosity have significant influence on brand image. Islamic branding has a greater than toward brand image.</p><p><br />Keywords: Brand Image, Islamic Branding, and Religiosity</p>

scholarly journals A Comparison of Human Resource Strategies between the Manufacturing and the Service Sector of Japanese Companies in China

2018 ◽  
Vol 4 (2) ◽  
pp. 55
Author(s):  
Lau Chung Ming
Keyword(s):  
Performance Appraisal ◽  
Multinational Corporations ◽  
Human Resource ◽  
Service Sector ◽  
Mainland China ◽  
Business Environment ◽  
Survey Method ◽  
Factors Affecting ◽  
Hrm Practices ◽  
Japanese Companies

An investigation into how Japanese multinational corporations (MNCs) manage their overseas HRM practices affiliates and an exploration of the underlying factors affecting each practice could contribute to enhancing business knowledge and practice. This is especially important when taking into consideration the dramatic change in industry structure and business environment in China. This study adopted a quantitative survey method and analyzed 180 responses from employees of Japanese companies in China (JCCs); 113 from Mainland China and 67 from Hong Kong. Performance appraisal was rated the most important concern of the five human resource management (HRM) practices. Corporate policy and the complexity of the business were the main factors affecting decision for   expatriation from the viewpoint of headquarters and locals, respectively. Minor differences were observed in HRM practices in the manufacturing and the service sector, and location, age, and size of the companies.

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