scholarly journals المنظور الاستراتيجي لوسائل الاتصال في مؤسسات العمل الطوعي. "بالتطبيق على الهلال الأحمر الإماراتي

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
د. عبده محمد داؤود حافظ
Keyword(s):  
Work Organizations ◽  
Communication Management ◽  
Financial Capacity

This research studiesthe efforts ofsome of the humanitarianvolunteer work organizations in order toachieve excellence inperformancewith respect tocommunicating withthe public andits beneficiariesas well as thesupportersfor their activities by using theso-calledeffective communicationstrategies.The problem ofresearch is summed up inhow to achievesuccessandleadershipinhumanitarianvolunteer workat the local and international levelby adoptingeffectivecommunicationstrategieswhich stem from the visionofthe organizations themselves, as well as by taking advantage ofemploying their financial capacity andmediaorgans. One of the mainobjectives of the researchis how toidentifythe communication management betweenvolunteeringinstitutionsand the beneficiaries of their services, as well as evaluatingthe efforts made bythese institutionsin order to establisheffective communicationbetween them and thebeneficiaries of theservicesandthe impact ontheir performance.Theresearcher used thedescriptive methodin which he relied onthe case studymethod. He chose thestudy ofthe UAE RedCrescent Committeeas a case study where the results can be generalizedtothe rest of thesimilarinstitutions. One of the mainfindings of theresearchisthat the components of strategic thinkingof theinstitutionsthat provide servicesto the communityare necessary componentsto adjust therhythm ofwork, particularly in thevolunteer workof humanitarianorganizations.  Volunteer workinstitutionsthat adopt clearadministrativeandcommunication policiesarethe more successfulthan others, and that’s due toadopting these policies. The researcher recommendsthe need tolink the strategies of thevolunteer workinstitutions;   the vision, the missionandthetaskscarried out bythe mediaworkingof these institutionsaspublic relations; and this isin order to achievethe totalgoals sought.The researcher recommended alsothe need toconsolidatethe relationship betweenvolunteer workorganizationsand themass communicationmeans even further than they are,andmove away from themarginalrolesexercised bythese meansat the present time.

Where Legends Are Made: A Case Study of an Advertising and Branding Campaign at the University of Alabama

2020 ◽  
Vol 13 (1) ◽  
pp. 97-128 ◽  
Author(s):  
John Vincent ◽  
Jason W. Lee ◽  
Kevin Hull ◽  
John Hill
Keyword(s):  
Conceptual Framework ◽  
Qualitative Methodology ◽  
Academic Disciplines ◽  
University Of Alabama ◽  
Communication Management ◽  
Brand Communication ◽  
Television Advertisement ◽  
Key Stakeholders ◽  
The University

This case study of the University of Alabama’s Where Legends Are Made illustrates how a 30-s television advertisement with a catchy tagline was transformed into a strategic branding campaign that communicated the essence of the university in a compelling story. Employing a qualitative methodology, the case study drew on personality archetypes to develop an institutional brand communication management conceptual framework that illustrated the guiding principles and creative contexts used to break through the communication clutter. It did so by emphasizing the University of Alabama’s leadership, competitive spirit, and transformative innovation by making its fabled athletic tradition an extension of its everyday excellence in academic disciplines. It also demonstrated how empirically tested archetype personas can be effectively employed in persuasive storylines to emotionally resonate with key stakeholders and prospective consumers alike, with each interpreting it in a way that is compatible with their own values, lifestyles, and culture.

Competing corporate sustainability perceptions in a global retail organization

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ulf Elg ◽  
Jens Hultman ◽  
Axel Welinder
Keyword(s):  
Corporate Sustainability ◽  
Organizational Level ◽  
Case Study Method ◽  
Communication Management ◽  
Content Type ◽  
Country Level ◽  
Strategic Issue ◽  
Retail Managers ◽  
The Uk

PurposeThe purpose is to explore the different and often contradictory perceptions individual managers have about corporate sustainability within a global retailer.Design/methodology/approachA qualitative case study method is used, including interviews and document studies. The authors study the global retailer IKEA. In total the authors have interviewed respondents on both the global level and the country level, within the sustainability organization as well as corporate, sales and communication management. The study includes managers in Sweden, the UK and Germany.FindingsThe research is based on institutional theory, focusing upon cognitive and normative aspects; the authors propose that managers may have a proactive, forceful view on sustainability or a reactive view. These need to coexist. The authors also show how global retailers can balance sustainability goals with other business considerations, as well as about the implications of the sustainability approach for the retailer's business model.Practical implicationsRetail managers need to recognize and integrate the contradictory views on sustainability that managers hold. The authors show how sustainability can be given different impact depending on the context and the strategic issue it is linked to.Originality/valueMost studies have focused on how sustainability is managed on an organizational level and how different goals can co-exist. The authors’ focus is on individual managers and their perceptions of sustainability – what it includes, how they want to manage sustainability issues, and the priority it should be given.

scholarly journals Strategi Sosialisasi Kebijakan Penderekan oleh Suku Dinas Perhubungan Jakarta Barat

2019 ◽  
Vol 9 (2) ◽  
pp. 31-42
Author(s):  
Vania Utamie Subiakto
Keyword(s):  
Government Regulation ◽  
Swot Analysis ◽  
Regional Government ◽  
Communication Management ◽  
The West ◽  
Management Planning ◽  
Policy Strategy ◽  
Study Approach ◽  
Study Perspective

This research was conducted as a way to uncover the socialization strategy of towing policies through social media by the West Jakarta Transportation Department, through a case study perspective. This is a way to socialize DKI Jakarta Regional Government Regulation No. 5 of 2014. This study uses a qualitative research method with a case study approach and a contrutivism paradigm. The theories used are Communication Management, Planning, and SWOT Analysis. The results that are known from this study are about four things as follows: 1). Planning for the socialization of the towing policy strategy by the West Jakarta Transportation Agency. 2). The source of the socialization strategy for towing policies by the West Jakarta Transportation Agency. 3). Obstacles to the socialization of the towing policy strategy by the West Jakarta Transportation Agency .; and 4) The description of the audience of the socialization of the towing policy by the West Jakarta Transportation Department.

scholarly journals Communication Management Plan of ERP Implementation Program: A Case Study of PTPN XI

2019 ◽  
Vol 161 ◽  
pp. 359-366
Author(s):  
Eko Wahyu Tyas Darmaningrat ◽  
Feby Artwodini Muqtadiroh ◽  
Tori Andika Bukit
Keyword(s):  
Management Plan ◽  
Communication Management ◽  
Erp Implementation ◽  
Implementation Program

“I thought they’d do more”: conflicting expectations of crowdfunding communication

2019 ◽  
Vol 23 (2) ◽  
pp. 123-141
Author(s):  
Abbey B. Levenshus ◽  
Laura L. Lemon ◽  
Courtney Childers ◽  
Moonhee Cho
Keyword(s):  
Higher Education ◽  
Program Effectiveness ◽  
Education Institution ◽  
Internal Communication ◽  
Project Leader ◽  
Public Higher Education ◽  
Communication Management ◽  
Content Type ◽  
Internal Stakeholders

Purpose The purpose of this paper is to explore the comprehensive, ongoing role of communication in an enterprise crowdfunding context, which has been largely overlooked. Design/methodology/approach A large public higher education institution in the Southeastern USA was chosen as the case study unit to illuminate an enterprise-wide crowdfunding program using a proprietary, in-house platform, compared to commercial sites like Kickstarter that do not let organizational leaders strategically plan and manage the platform and its communication functions. Such autonomy provides a richer landscape for studying organizational members’ communication and communication management related to an enterprise crowdfunding program. Findings The case study identified communication-related challenges to the fundraising program’s success such as limited project leader and funding recipients’ commitment to communicate with their social networks about the projects. Internal communication and conflicting expectations, largely ignored in current crowdfunding research, were seen as critical to program effectiveness. Originality/value This study adds scholarly and practical depth to knowledge of enterprise crowdfunding, a relatively new phenomenon in nonprofit and higher education fundraising. While not generalizable to all settings, findings can offer transferable guidance for organizations seeking to engage internal stakeholders related to new and innovative fundraising programs that require their active buy-in and participation.

Are Strategic Communication Management Competencies and Personal Attributes Global? A Case Study of Practice in Finland and New Zealand

2015 ◽  
Vol 56 (2) ◽  
pp. 151-172 ◽  
Author(s):  
Margaret Brunton ◽  
Anne Kankaanranta ◽  
Leena Louhiala-Salminen ◽  
Lynn Jeffrey
Keyword(s):  
New Zealand ◽  
Critical Incident ◽  
Strategic Communication ◽  
Personal Attributes ◽  
Management Competencies ◽  
Communication Management ◽  
Interface Management ◽  
External Interface ◽  
Commercial Environment

The drive to both maintain competitiveness and to meet marketplace expectations using the strategic management of communication is a feature of the international workplace. In the complex and dynamic commercial environment of the new millennium, this drive includes the imperatives to employ competent communication professionals. Whether organizations are intent on acquiring or developing proficient practitioners, the ability to achieve these aims rests on the identification of relevant competencies and attributes. This study uses the Critical Incident Technique to explore the practice of Communication Management in a sample of practitioners in New Zealand and Finland—two geographically disperse countries. The identified critical incidents mostly related to managing crisis communication across both countries. To manage the incidents, communication practitioners predominantly used two competencies: stakeholder relationship management and external interface management. In addition, the personal attribute of adaptability was most commonly employed in both countries. Despite the similarity of incidents and the competencies and attributes required to manage them, also variability in practitioners’ strategic and personal responses was evident.

Sign in / Sign up

Export Citation Format

Share Document