Pleading to Know the Protocol and the Etiquette as Tools for Valorizing the Culture of Europeanization of Higher Education

Economica ◽  
2021 ◽  
Author(s):  
Maria Mancas ◽  

Protocol, ceremonial and etiquette are important tools for capitalizing on the cultures of Europeanization of higher education / business / diplomatic environment. Thus, in this article, we aimed to draw the attention of stakeholders to the importance and impact of protocol and etiquette in the process of Europeanization of higher education. The general objective is to plead for the knowledge and correct application of the protocol rules and etiquette rules in the process of capitalizing on the culture of Europeanization of higher education. Even the partnership protocols between higher education institutions, the national and international business environment, the diplomatic environment are tools for building strategic educational bridges. At the same time, stakeholders involved in the process of capitalizing on the culture of Europeanization of higher education must be aware that these educational bridges will be successfully built only in terms of pillars Integrity, Manners, Personality, Appearance (in front of partners), Consideration, Tact, etc.

2009 ◽  
Vol 23 (6) ◽  
pp. 437-443 ◽  
Author(s):  
Simon Stephens ◽  
George Onofrei

Graduate development programmes such as FUSION continue to be seen by policy makers, higher education institutions and small and medium-sized enterprises (SMEs) as primary means of strengthening higher education–business links and in turn improving the match between graduate output and the needs of industry. This paper provides evidence from case studies. The findings indicate that the practical application of academic principles in real-world settings provides a useful learning vehicle for academics, graduates and SMEs. Key success factors and strategies for overcoming obstacles emerged from the case studies. In light of these findings, the authors make tentative recommendations to aid the future delivery of similar programmes.


Author(s):  
Nurhidayah Abu Hashim ◽  
Nursyazwani Mohd Fuzi

The implementation of Kaizen had widely been adopted in many organizations. Higher Education Institutions (HEI) is one of the organizations that there is no exception in practicing Kaizen to enhance the continuous improvement in their education institution performance. The objective of this study is to identify the Kaizen practices among accounting students and lecturers in Azman Hashim International Business School. The researcher will use a quantitative approach by distributing questionnaires to obtain data from respondents. The researcher concludes that Kaizen practices are suitable to be implemented in higher education institution because it gives huge advantages towards the entire organizational performance. Education institutions should guide the Kaizen practices to create a culture of ongoing improvement to improve the education system from time to time in the future.


2021 ◽  
Vol 10 (525) ◽  
pp. 81-90
Author(s):  
S. V. Labunskaya ◽  
◽  
M. V. Sobakar ◽  

The article is aimed at determining approaches to the identification and formation of evaluation indicators as to the production, availability and use of intangible resources, including intellectual ones, as a result of innovative changes in the activities of higher education institutions and their reform on an innovative basis. The role of introduction of innovations in the higher education system for improving the innovative capacity and competitiveness of enterprises and the national economy as a whole is defined. Based on the analysis of statistical data, the need to reform domestic higher education institutions on an innovative basis is identified. The role of implementation of the key performance indicators (KPI) system for identification and evaluation of intangible assets of both intellectual and information nature as a result of innovative changes is substantiated. A general approach to assessing the results of innovations on the basis of giving a tuple look to the model for computing KPI indicators is proposed. The analysis of strategies of innovative development of leading higher education institutions of Ukraine for the implementation of innovative changes is carried out. The identified innovations are grouped into the main types according to the Oslo classification: product-related, technological, marketing and organizational. Each type of innovation is considered in the plane of educational, scientific and international activities. The main directions of innovative changes for each of these groups are allocated and technologies for innovative changes are determined. It is noted how the changes in question affect the formation of the intellectual resource of higher education institutions and business environment entities.


Author(s):  
Maryna Bilyk ◽  

For higher education institution, one of the most important tasks is to form its own competitive advantages, search, interest and retain consumers, because the main goal of HEIs is its long-term successful activity based on the quality of educational services. On the one hand, the transition to market relations has contributed to the emergence of nongovernmental (private) higher education institutions, increasing the number of participants and a variety of educational programs. On the other hand, the demand for higher education services has risen sharply. As a result, competition in the education market has intensified, which has prompted higher education institutions to increasingly use marketing to adapt their activities to market conditions. The complexity of positioning a higher education institution is determined by the diversity of consumers of educational services, including employers as representatives of the labor market. Therefore, the task of the educational organization is to find a unique position that, being significant for all or most consumers, would allow the higher education institution to differentiate itself from competitors. The article investigates the directions of positioning of higher education institutions. It is established that as a result of increasing competition in the market of educational services, there is a need for higher education institutions to increasingly use marketing to adapt their activities to market conditions. The essence of the definition of "positioning" from the point of view of different authors is considered, the concept of positioning through the prism of higher education institutions is singled out. The criteria for selecting higher education ЕКОНОМІКА ТА УПРАВЛ ІННЯ НАЦІОНАЛЬНИМ ГОСПОДАРСТВОМ 42 Випуск І (81), 2021 institutions by potential entrants (economic, social, organizational), generalized a survey of respondents to identify areas of positioning (ownership, educational programs, demand for graduates in the labor market, interaction with the business environment, additional services to consumers, staff , opportunities for comprehensive personal development, cost).


10.26458/1837 ◽  
2018 ◽  
Vol 18 (3) ◽  
pp. 97-106
Author(s):  
Iulia PARVU ◽  
Iulia GRECU ◽  
Paula-Cornelia MITRAN ◽  
Gheorghe GRECU

The nowadays continuously expansion of the market for higher education services puts a high pressure on the management of such institutions. Universities are trying to keep their position on the market by applying theories and practices that have traditionally been used by the business environment. This paper proposes to adapt such a practice to higher education institutions. This is the strategy of backward vertical integration. We understand this by highlighting the possibilities that higher education institutions have to take over some of the activities carried out in high schools. Starting from the experience of a project to whose implementation the authors participated, the paper describes how the counseling and vocational guidance activities addressed to high school students can be carried out by the higher education institutions.


Author(s):  
Alina Mihaela Dima ◽  
Roxana Clodniţchi ◽  
Laura Istudor ◽  
Iulia Luchian

Abstract The present challenging environment determines organizations to differentiate themselves from their competitors finding creative solutions. Business Excellence Models (BEMs) is the appropriate instrument for organizations to create authentic competitive advantages. In dynamic and changing environments characterized by technological changes, a sustainable advantage requires strong dynamic capabilities and integrated elements of BEMs. A comparative analysis of BEMS evolution presented in the paper reflects the challenges and opportunities for further improvement in organizations. Excellence models have been used successfully also in business education. Business education reflects the added value to sound economic development, balancing social and economic interest (Emiliani, 2004). In general, it refers to competitive and motivated academic staff, quality of teaching and learning activities, leadership and management commitment, sustainability of university-business relationship, internationalization strategy and comprehensive curriculum adapted to business environment. There are a lot of environmental forces in different national environments that are placing the excellence dimension on higher education agenda. At the same time, limitations of BEMs models and the nature of higher education institutions put a lot of challenges on leadership and management of these organizations. The objective of the paper is to present and analyse the application of excellence models in higher education institutions and identify creative solutions for management performance.


2018 ◽  
Vol 14 (3) ◽  
pp. 44-56 ◽  
Author(s):  
Olena Rayevnyeva ◽  
Iryna Aksonova ◽  
Viktoriia Ostapenko

Addressing the imbalance between the existing demand for graduates of higher education institutions is aimed at strengthening the processes of integrating the education system with the business. At the same time, issues related to the system of forming and determining the appropriate forms and types of partnership between universities and business in Ukraine are becoming more urgent. That’s why the purpose of this study is to develop a methodical approach to the formation and adaptive use of forms of such interaction. A comparative marketing analysis of the national and world experience of the forms and methods of interaction between educational institutions and business is carried out. A methodical approach to the formation of interaction between higher education institutions and the business has been proposed. The directions and types of public private тpartnership in education are formed, the basis of which is the distribution of rights, responsibilities and risks between the partners of the relations. Depending on the changes in the external conditions of marketing functioning, there is a list of standard (universal) forms of interaction between universities and the business environment that make up the invariant core of such interaction and innovation-active (specific) forms that arise in connection with the expansion of university autonomy. The three-component model of the choice of the form of interaction between higher educational institutions and the business structures in Ukraine is proposed, which allows choosing the form that will be optimal considering the existing conditions.


2019 ◽  
Vol 11 (1) ◽  
pp. 5-16 ◽  
Author(s):  
Lisa Rowe

Purpose This review explores the Confederation of British Industry Education and Skills Annual Report (2018), which considers the issues and challenges facing employers in managing future workforce requirements against a backdrop of unprecedented global change. The review examines the evolvement towards the broader competencies of problem solving, resilience, communication and leadership to address concerns of a growing talent shortage. The review incorporates debate surrounding the relevance of student-owned identity, work-based learning, degree apprenticeships, lifelong learning and reflective practice. The purpose of this paper is to share a practitioner’s view of the report and provide a range of recommendations to develop and improve employer and higher education institutions practice. Design/methodology/approach This review combines desk research combining an industry-based perspective with a literature review to effectively consider the implications upon current and emerging higher education institutions and employer practice. Findings There were a number of key themes which emerged from the report. These include the need for effective, employer-led curriculum design, resilience building strategies, effectively situated workplace learning, the creation of time and space for reflective practice and normalising lifelong learning. Research limitations/implications As global change and technology continues to gather pace, skills demands will shift, new programmes and competitors will enter the higher education market and opportunities, funding and resourcing will rapidly change in the context of government policy, impacting upon employer appetite and strategies for supporting lifelong learning. This means that additional findings, beyond those highlighted within this review may emerge in the near future. Practical implications There are a number of practical implications in supporting skills development in the workplace from this research. These are reflected in the recommendations and include the development of flexible, innovative and collaborative curricula and effective work-based pedagogies. Social implications This review is of particular social relevance at this time because of the alarming fall in part-time and lifelong learning numbers juxtaposed with the threat of funding cuts and United Kingdom Government’s failed initiative to expand the number of apprenticeships in the workplace to 3m new starts by 2020. Originality/value This review is based upon one of the first published skills reports of the employers’ perspective within the new apprenticeship policy context in the United Kingdom. As a result, the work offers a unique insight into the emerging challenges and issues encountered by higher education institutions and employers working collaboratively in the twenty-first century business environment.


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