An investigation of marketing strategies of residential property developers

1986 ◽  
Author(s):  
Kwok-chun, Philip Chan
Keyword(s):  
Marketing Strategies ◽  
Residential Property ◽  
Property Developers

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

scholarly journals Green Initiatives, Cost-Cutting, and Crime Control for Successful Residential Developments in Malaysia

2018 ◽  
Vol 2 (1) ◽  
pp. 59-62 ◽  
Author(s):  
William Wee-Lim Hew ◽  
Siok-Hwa Lau ◽  
Gerald Guan-Gan Goh
Keyword(s):  
Crime Control ◽  
Structural Features ◽  
Peninsular Malaysia ◽  
Southern Region ◽  
Residential Property ◽  
Property Market ◽  
Cost Cutting ◽  
Residential Developments ◽  
Innovative Approaches ◽  
Property Developers

The Malaysian residential property market is currently in a state of stagnation and overhang has become a serious concern. Discussions were held with property developers in the southern region of Peninsular Malaysia to elaborate the problems faced in operating in the industry as well as their causes. Several developers who were found to perform well under the slumping market. From the discussions, they were found to have taken innovative approaches to housing, offering houses based on eco-concepts, space optimisation, security through layout management, as well as structural features that appeal to the lifestyle needs of current homebuyers.

scholarly journals The value-added tax implications of the temporary change in use adjustments by residential property developers: an international comparative study

2019 ◽  
Vol 18 (3) ◽  
pp. 46-65
Author(s):  
H Du Preez ◽  
A E Klein
Keyword(s):  
South Africa ◽  
New Zealand ◽  
South African ◽  
Cash Flow ◽  
Value Added ◽  
Residential Property ◽  
Value Added Tax ◽  
Residential Properties ◽  
International Comparative ◽  
Property Developers

Residential property developers sometimes struggle to dispose of newly built residential premises, because of an oversupply of residential property in the market and decreased sales in recent years. Many developers have switched from speculation (when residential properties are built to be sold) to investment (when properties are retained to generate rental income). Some developers only lease out newly constructed dwellings temporarily in anticipation of selling them later at a more favourable price. Units may be held with the ultimate goal of selling them, creating taxable supplies. In South Africa, these changes in the use of residential property have value-added tax (VAT) consequences that result in a negative cash flow. In the 2010 Budget Speech, amendments to the harsh VAT legislation were proposed. 6This study examined the South African VAT legislation applicable to property developers during the period when residential properties are let out. The findings suggest that the current South African VAT legislation relevant to changes in the use of residential properties is harsher than that in New Zealand or Australia, but that the proposed amendments offer some degree of relief. However, even with these amendments, there is insufficient relief, and another possible solution is proposed.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

The Adventures of Peter Rabbit in Romania: Translation Challenges and Strategies

2014 ◽  
Vol 7 (2) ◽  
pp. 198-212 ◽  
Author(s):  
Dana Cocargeanu
Keyword(s):  
Children's Literature ◽  
Children’S Literature ◽  
Marketing Strategies ◽  
Read Aloud ◽  
Writing Style ◽  
Publishing Process ◽  
Translation Strategies ◽  
Cultural Specificity ◽  
Low Visibility ◽  
Selection Of

Romanian children's literature, particularly translations for children, has rather low visibility in international children's literature scholarship, and translations of Beatrix Potter have not been extensively researched, either. This article contributes to filling these gaps by exploring the challenges involved in the recent publication of the first licensed Romanian edition of Beatrix Potter and the strategies employed to solve them. It identifies extra-textual challenges, related to the possibility of publishing Potter, the licensing process, the selection of particular tales and book formats for publication, and marketing strategies; and textual challenges, arising from Potter's writing style, the interdependence between visual and verbal aspects in her tales, their cultural specificity and read-aloud qualities. It also discusses the roles of the British and Romanian publishers in the publishing process and relates the translation strategies visible in the texts to the translator's apparently divided responsibility towards Potter and the Romanian audience, her conceptions of children and children's literature, and the Romanian literary tradition.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

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