ՆՈՐԱՐԱՐՈՒԹՅՈՒՆՆԵՐԻ ԴԵՐԸ ԲՐԵՆԴԻ ԿԱՌԱՎԱՐՄԱՆ ԳՈՐԾԸՆԹԱՑՈՒՄ ՀՀ ԲԱՆԿԱՅԻՆ ՀԱՄԱԿԱՐԳՈՒՄ

2021 ◽  
pp. 158-174
Author(s):  
David Harutyunyan ◽  
Karen Eghiazaryan

THE ROLE OF INNOVATIONS IN BRAND MANAGEMENT PROCESS IN THE BANKING SYSTEM OF RA The implementation of new technologies plays an important role in the brand management process. The purpose of this article is to identify the existing relationship between brand management and the implementation of new technologies in to the banking system of Armenia, as well as their impacton the process of attracting customers. To achieve this goal, we conducted ananonymous sociological survey among representatives of all 17 commercial banks in Armenia. As a result we found that banks introducing new technologies and innovative services devote significant amounts of money to the brand management process, and the irclientele is dominated loyal customers. Banks that have provided a full or partial rebranding process usually attract new customers. Another factor influencing the sustainable attraction of new customers is the creation of a new product that is not represented by any of the competitors.

2018 ◽  
Vol 43 (4) ◽  
pp. 517-543 ◽  
Author(s):  
Ruggero Sainaghi ◽  
Manuela De Carlo ◽  
Francesca d’Angella

This article aims to identify the key elements underlying a destination capability (DC) and to examine what the genesis of these factors is and how they interact to foster the destination development. The article explores a specific development process—the creation of a new product in an alpine destination (Livigno, Italy)—making use of a theoretical framework structured around four major dimensions: DCs, coordination at the destination level, inter-destination bridge ties, and destination development. The results help clarify the genesis of a DC in the context of new product development. First, the dynamics underlying the creation of a DC show that coordination at the destination level constitutes the heart of the process, whereas the integration of scattered resources in the new product plays a more limited role. Second, from a dynamic perspective, the analysis has identified three patterns (scouting, implementation, and involvement).


2020 ◽  
Vol 8 (6) ◽  
pp. 75-82
Author(s):  
A. Novikov ◽  
A. Zverev ◽  
M. Mishina

A significant role of the banking system in ensuring the functioning of the entire economy, by means of organizing the movement of borrowed capital between individual industries and the implementation of financial needs is achieved only if this system, and therefore its constituent elements, are stable. In this regard, the stability of the banking system should be considered as a fundamental internal characteristic, which ensures the existence and stable development of the Bank in a market economy under the influence of external and internal factors. In 2020, commercial banks were faced with the impact of the coronavirus pandemic on the Russian economy and the banking system in particular. At the same time, the current situation of banks ' functioning is characterized not only by the presence of a corona crisis, but also by the internal development of the system itself, which, following the uberization of the world economy, dictates to commercial banks the need to develop and implement financial technologies and form ecosystems. In these conditions, the need for commercial banks in financial resources increases, which is reflected in the increasing role of profit in the Bank's activities and development. This article focuses on the impact of the coronavirus pandemic on the banking system of the Russian Federation and the economy as a whole, and also identifies the features of profit formation and the specifics of the functioning of commercial banks in the coronavirus crisis period.


Author(s):  
Ulrich Bindseil ◽  
Alessio Fotia

AbstractThis chapter develops further the role of a central bank and its interplay with commercial banks. Together, the two ensure the provision of liquidity to the economy, such that the real sectors are shielded from flows of funds originating from household and investors. We also disaggregate the banking system into two banks to represent deposit flows between banks and their impact on the central bank’s balance sheet, and to distinguish between what we call “relative” and “absolute” central bank intermediation. We then integrate deposit money creation by commercial banks into our system of financial accounts, and revisit some old debates, such as the limits of bank money creation and the role of related parameters that the central bank can set (not only the reserve requirement ratio, but also the collateral framework). Finally, we explain the concepts of “plain money” and “full reserve banking” within the financial accounts, and also discuss in this framework the recent proposals regarding central bank digital currency (CBDC).


2020 ◽  
Vol 26 (9) ◽  
pp. 2138-2150
Author(s):  
L.V. Gudakova ◽  
E.D. Grebennikova

Subject. We study the main directions and special aspects of the monetary system development during the reign of Catherine II. We discuss the monetary reform associated with the introduction of bank notes and the emergence of the banking system, as well as the creation of new financial systems. Objectives. We focus on identifying the economic reasons that propelled Catherine the Great to use a new instrument of State regulation of the financial system, on showing how the creation of the banking system, still within the conditions of serfdom, acquired its own specifics. Methods. We apply the logical, historical and diachronous approaches, economic research methods. We also use the principles of historical method, dialectics, the method of scientific abstraction and analysis, which determine the foundations of the financial reforms of Catherine the Great. Results. We revealed the role of creating the banking system and non-banking institutions during the second half of the eighteenth century, classified their types and goals, determined the main characteristics of paper money. The monetary reform of Catherine the Great, which created favorable conditions for external borrowings, ensured the recovery of public finance in general. Conclusions. The study concludes on important role of State regulation in the development of financial infrastructure, on the need to use the experience in the modern practice of private enterprise development and capital accumulation. The findings can be used in lectures and seminars for basic courses, like History of Finance and Economic History.


2021 ◽  
Vol 16 (3) ◽  
pp. 35-53
Author(s):  
Camillo Giliberto ◽  

The World Bank data confirm that the recovery scenario will be different depending on the type of nation, the fundamentals of its economy, etc.. The Bank of Italy expects a growth of more than 4% for Italy at the end of 2021. The Italian banking system has shown great flexibility in dealing with the coronavirus emergency, taking a completely different form from the last in 2008 recession, when credit institutions were part of the problem. With their new social role, today in fact they are leading players. The health of the banking sector has also changed compared to 2008, with a stronger capital position, underlying the substantial resilience of the ecosystem and a more advanced expertise in NPL management. The role of the banks operating in Italy has been and will be to support firms, households and the growth of the economy with the sound and prudent distribution of credit, the offer of modern and efficient payment services thanks also to new technologies, business advice to companies for the development and internationalization. A clear evolution is opening up for banks in post-Covid towards digital business with a growing commitment in terms of investments in information technology.


Author(s):  
A.A.Beksultanov ◽  
Z.T. Duyshenalieva

In each developed state, the Central National Bank is considered the main element of financial resources. It is a legal and authorized, legal and monetary policy. Effective work of the Central National Bank, close cooperation with commercial banks, tightened control over financial markets, leads to the effective development of the banking system. To date, control over the banking system, the role of the National Bank, relations with commercial banks have not been fully studied. This, in turn, is part of the problem of economic and financial sector development and requires comprehensive study. First, changes in the macroeconomic situation in the future will depend on the characteristics of the banking system. Secondly, the speed of introducing new technologies and their distribution in the global financial markets, changes in the financial sector is happening at a high speed. In this connection, the risk of "obsolescence" is growing.


Author(s):  
Oleg Usherovich Avis

The paper describes the central bank monetary policy that has been heavily criticized, largely due to the banks’ inability to identify emerging risks in a timely manner and to prevent threats to the stability of the entire global financial and banking system. A more rigorous expert-theoretical and public assessment is typical for analyzing the role of commercial banks in these processes, whereby they are recognized as the main culprits of recurrent crises. The excursion into the evolution of theoretical views on the problem under study allows to conclude that it is related to the credit nature of money, in which the activities of commercial banks are of great importance. This idea was shared by many foreign and Russian scientists, who at one time offered their recipes for improving the monetary mechanism, but remained not taken into account in practice. The initial positions of bank lending processes and money making on their basis in volumes and quality, often unregulated, have been analyzed. Much attention is paid to the role of the Central Bank, the bank customers and the state in shaping the credit nature of money. As an alternative to modern methods of monetary regulation, the idea of full-value money has been described. As an example, the phenomenon of the Swiss full-value money initiative in 2018 has been given. It is noted that the initiative demanded to ban issuing electronic (non-cash) money from the commercial banks in order to stabilize the financial system. The weak points of the reform include a threat to the stability of the money value, the low degree of independence of the National Bank of Switzerland. It has been inferred that the events taking place in the modern financial system may indicate significant transformations of the design and toolkit of the modern monetary policy


Author(s):  
Bogusław Pietrzak ◽  
Katarzyna Wasiak

This article attempts to systematize the institutional and operational conditions of stability and security of the banking system. The intention of the authors is to analyse some factors strongly affecting the functions and principles of two members of modern banking systems - the central bank and commercial banks. The authors start the analyses by defining stability and security of the banking system. Then point out to the role of the various segments of the financial safety net in providing conditions for stable and secure system, and determine the necessary requirements of the stabilization as demanded from the banking institutions management system. In conclusion, they define the set of requirements (institutional and operational) necessary for achieving the stability and security of the banking system


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