scholarly journals Strategic Marketing and Organizational Performance: A Survey of Pharmaceutical Companies in Nairobi Metropolitan Kenya

2021 ◽  
Vol 5 (4) ◽  
pp. 30-44
Author(s):  
Kenneth Kariuki Wangari ◽  
◽  
Nicholas Letting
2019 ◽  
Vol 8 (3) ◽  
pp. 5464-5469

Every organization can develop their human competencies and capabilities based on collective effort of their human capital management from which high amount performance can be achieved. Human capital management put their practices to impart certain competencies based on organizational requirement. It is a collective and incorporated approach that employees are the assets of the organization and whose present value can be measure and whose future value can be build through investment in human capital. The research study has taken to examine the association between human capital indicator i.e. Knowledge accessibility and organizational performance from the perspective of executives employed in Pharmaceutical sector in Hyderabad. The result indicated that most of the executives find knowledge accessibility is a major significant factor in organization Human Capital. Also the study found an optimistic connection between two variables i.e. knowledge accessibility and organizational performance from the aspect of executives employed in Pharmaceutical companies in Hyderabad. The study provided limitations and direction for future research.


Author(s):  
Ikramuddin Junejo ◽  
Saba Shaikh ◽  
Jalil Ahmed Thebo ◽  
Syed Salahuddin

The aim of this study is to identify the impact of workforce diversity on organizational performance. For achieving research objectives and testing hypothesis the primary data collected with help of adopted questionnaire. The respondents were considered from Pharmaceutical companies which are operating in Sindh, Pakistan. Sample was consisting of 300. Findings of this study confirmed all proposed hypothesis are found to have significant impact of Gender diversity during covid-19, Age diversity during covid-19, Education diversity during covid-19 and Experience diversity during covid-19 on Organizational performance during covid-19 in pharmaceutical companies. However, new insights of this study revealed that gender diversity during covid-19 has more positive and significant impact with respect to other workforce diversity variables due to higher beta value. For better future performance this study results suggest to top management of Pharmaceutical companies should manage the workforce diversity.


Author(s):  
Esther Kalekye; Wanyoike Kariuki

The purpose of this paper is to analyse the effect of parallel importation of pharmaceutical products on the organisational performance of pharmaceutical firms in Kenya. The paper is guided by research objectives that are focused on: the economic effects of parallel importation of pharmaceutical products on organisational performance and the social effects of parallel importation of pharmaceutical products on organisational performance. This paper concludes that the issue of economic and social effects of parallel importation and how they affect the organizational performance of pharmaceutical companies in Kenya is rich for exploration and recommends that a study be conducted focusing on parallel importation and organizational performance of pharmaceutical companies; especially now that a clear legal framework on parallel importation has been put in place.


2017 ◽  
Vol 9 (3) ◽  
pp. 88
Author(s):  
Debasis Bharadwaj ◽  
Ayesha Farooq ◽  
Biranchi N Jena

Purpose: Recent studies highlighted the increase of competiveness and fluctuation in pharmaceutical market share, the industry facing tremendous pressure. Hence the sector has the necessity to embrace the goal of delivering their products and services with value. Specifically, diabetes care in the pharmaceutical industry has been an important agenda for providing high quality services and products to the customers in past few decades. Therefore, the present paper critically views the impact of value discipline dimensions on organizational performance and competitive advantage of diabetes care in both developed and developing countries.Design/ methodology/ Approach: This research involves in secondary data collection due to achieving the objectives framed. Moreover, it perceives the association between the variables is not possible, conducting interviews with respondents in both developed and developing countries are also difficultFindings: The finding shows that there is animpact of value discipline dimensions on organizational performance and competitive advantage of diabetes care in both developed and developing countries via secondary data collection method. Research Limitations/ Implications: This study is limited to secondary research and all the findings inferred are from the information available from secondary sources.Practical implications: The impact of value discipline dimensionson organizational performance and competitive advantage of diabetes care is effective in the context of both developed and developing countries.Originality/ Value: Understanding the value discipline dimensions impact on organizational performance and competitive advantage of diabetes care is anew one. Hence this paper proposes this concept in both developed and developing countries perspective. 


2017 ◽  
Vol 1 (1) ◽  
pp. 334-359
Author(s):  
Mohammed Mahmoud Hamid Mulla Hassan

Organizations were witnessed many changes and developments in their ways of managemnets, production, marketing and different activities related to their process which forces these, Organizations to re-arrangement their fuctions and renovatian their activity managing ways.Because of that many of organization managers to reconsi deration in new competition rules inorder to for mulation many strategies which enable them in autper forms on their competiters and to achieve theirsto goals by satisfying cuers need and desire.This will requires the existance of marketing dashboard which contains of appropriate marketing indicants inorder to evaluate of organizations marketing performance and to giving indicants which reinforcing strategic marketing, achieving goals and correcting of negative deviatians which constrains their marketing works and activities. The current research aims to identify a marketing tool that can be counted with the same importance as the marketing leadership panel, as well as shedding light on strategic marketing and marketing performance through its theoretical part, as well as providing scientific research for the field concerned about the nature of the dimensions in question, to achieve these objectives, the researcher was designed a questionnour which consist of (21) paragrd phs to collect primary data from the sample which consist of (60) persov. In the light of that, the researcher was tested hypothesis by using (SPSS) program, and bu using sereval of statistic methods to achieve study goals,the researcher was conducted to sereval conclusions which are: Marketing dashboard is represents a responding to increased complications and markets data variation which faced by top managemnet in information age . The marketing performance is represented as a result of integeal organization achtivities which reflected on roganization existance and continuation . The results of the research hypotheses proved that the adoption of the marketing dashboard leads to the promotion of strategic marketing and marketing performance,and the marketing leadership panel contributes to the promotion of both strategic marketing and marketing performance. In the light of that the researcher was represented several of suggestians which are : The clarification of managers and superviors tiby the importance and the role of marketing dashboard in the improving of organizational performance and the markting performance . Manipulating problems and obstacles which is pervents the evolving of marketing performance . The beneficialness of advantages and benefets when the organization adopting of strategic marketing


2018 ◽  
Vol 25 (8) ◽  
pp. 3117-3142 ◽  
Author(s):  
Ra’ed Masa’deh ◽  
Jawaher Al-Henzab ◽  
Ali Tarhini ◽  
Bader Yousef Obeidat

PurposeThe purpose of this paper is to explore the relationship between three variables of strategic orientation (market orientation, technology orientation entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.Design/methodology/approachThis study employed a quantitative research design where 252 questionnaires were collected form respondents operating in various pharmaceutical companies in Jordan to obtain necessary data to test the hypotheses developed for the study. Multiple regressions were used to analyze the research data.FindingsThe results of the analysis revealed that strategic orientations were positively and significantly related to organizational performance. The findings also showed that market orientation contributed the most to the enhancement of organizational development followed by technology orientation and finally entrepreneurship orientation.Practical implicationsThese findings contribute to the understanding of the importance of employing multiple strategic orientations in order to enhance organizational performance, particularly in pharmaceutical companiesOriginality/valueThis is the first study which adequately covers the relationship between three variables of strategic orientation (market orientation, technology orientation, entrepreneurial orientation) and organizational performance in the Jordanian pharmaceutical sector.


2004 ◽  
Vol 32 (1) ◽  
pp. 181-184
Author(s):  
Amy Garrigues

On September 15, 2003, the US. Court of Appeals for the Eleventh Circuit held that agreements between pharmaceutical and generic companies not to compete are not per se unlawful if these agreements do not expand the existing exclusionary right of a patent. The Valley DrugCo.v.Geneva Pharmaceuticals decision emphasizes that the nature of a patent gives the patent holder exclusive rights, and if an agreement merely confirms that exclusivity, then it is not per se unlawful. With this holding, the appeals court reversed the decision of the trial court, which held that agreements under which competitors are paid to stay out of the market are per se violations of the antitrust laws. An examination of the Valley Drugtrial and appeals court decisions sheds light on the two sides of an emerging legal debate concerning the validity of pay-not-to-compete agreements, and more broadly, on the appropriate balance between the seemingly competing interests of patent and antitrust laws.


2017 ◽  
Vol 76 (3) ◽  
pp. 107-116 ◽  
Author(s):  
Klea Faniko ◽  
Till Burckhardt ◽  
Oriane Sarrasin ◽  
Fabio Lorenzi-Cioldi ◽  
Siri Øyslebø Sørensen ◽  
...  

Abstract. Two studies carried out among Albanian public-sector employees examined the impact of different types of affirmative action policies (AAPs) on (counter)stereotypical perceptions of women in decision-making positions. Study 1 (N = 178) revealed that participants – especially women – perceived women in decision-making positions as more masculine (i.e., agentic) than feminine (i.e., communal). Study 2 (N = 239) showed that different types of AA had different effects on the attribution of gender stereotypes to AAP beneficiaries: Women benefiting from a quota policy were perceived as being more communal than agentic, while those benefiting from weak preferential treatment were perceived as being more agentic than communal. Furthermore, we examined how the belief that AAPs threaten men’s access to decision-making positions influenced the attribution of these traits to AAP beneficiaries. The results showed that men who reported high levels of perceived threat, as compared to men who reported low levels of perceived threat, attributed more communal than agentic traits to the beneficiaries of quotas. These findings suggest that AAPs may have created a backlash against its beneficiaries by emphasizing gender-stereotypical or counterstereotypical traits. Thus, the framing of AAPs, for instance, as a matter of enhancing organizational performance, in the process of policy making and implementation, may be a crucial tool to countering potential backlash.


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