scholarly journals The Effect of Hotel Brand Experience on Brand Trust, Brand Attachment and Brand Commitment

2016 ◽  
Vol 16 (12) ◽  
pp. 410-421
Author(s):  
Shi-Yuan Wu ◽  
Ki-Youk Lee
Keyword(s):  
Brand Experience ◽  
Brand Commitment ◽  
Brand Trust ◽  
Brand Attachment

scholarly journals The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa

2013 ◽  
Vol 12 (10) ◽  
pp. 1303 ◽  
Author(s):  
Richard Chinomona
Keyword(s):  
South Africa ◽  
Brand Management ◽  
Future Research ◽  
Brand Experience ◽  
Brand Trust ◽  
Data Set ◽  
Brand Attachment ◽  
Managerial Implications ◽  
African Context ◽  
Brand Satisfaction

This study examines the influence of consumer brand experience on their brand satisfaction, brand trust and brand attachment in an African context. Five hypotheses are posited and in order to empirically test them, a sample data set of 151 was collected from Gauteng Province of South Africa. The results indicate that brand experience positively influences brand satisfaction, brand trust and brand attachment in a significant way. Drawing from the studys findings, managerial implications are discussed and limitations and future research directions are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literature in Africa - a context that is often most neglected by some researchers in developing countries.

scholarly journals Analisis Pengaruh Perceived Quality Terhadap Brand Trust, Brand Attachment, dan Brand Commitment (Studi Pada Pengguna Smartphone Samsung)

2017 ◽  
Vol 4 (2) ◽  
pp. 200-210
Author(s):  
Reno Vancasavio ◽  
Farida Indriani
Keyword(s):  
Perceived Quality ◽  
Positive Influence ◽  
Test Method ◽  
Range Data ◽  
Brand Commitment ◽  
Brand Trust ◽  
Direct Role ◽  
Brand Attachment ◽  
Likelihood Analysis ◽  
One Year

This study aims to analyze perceived quality towards brand trust, brand attachment, and brand commitment to smartphone users especially Samsung. The reasons why using perceived quality as a variable because it has direct role to the users that takes a parts of having Samsung smartphone. Non-probability technique was used for sampling and the population are Samsung smartphone users that has 18-24 years old range. Data were collected from 150 respondents which were selected using criteria of judgments that should has Samsung as their smartphone for minimal one year and students at Semarang.  Test method is a Maximum likelihood analysis with AMOS program version 21.0. The results showed that perceived quality variable directly giving positive influence towards brand trust, brand attachment, and brand commitment. Since three of the variables that have been influenced by perceived quality, one of the most influenced by perceived quality is brand trust. Keywords:  Perceived Quality, Brand Trust, Brand Attachment, and Brand Commitment

scholarly journals The Influence of Brand Trust, Brand Familiarity and Brand Experience on Brand Attachment: A Case of Consumers in the Gauteng Province of South Africa

2017 ◽  
Vol 9 (1) ◽  
pp. 69 ◽  
Author(s):  
Chinomona E ◽  
Maziriri ET
Keyword(s):  
South Africa ◽  
Brand Management ◽  
Brand Experience ◽  
Brand Trust ◽  
Gauteng Province ◽  
Policy Makers ◽  
Brand Attachment ◽  
Brand Familiarity ◽  
Management Literature ◽  
New Policies

In today’s post-modern era, brands significantly play an important role in consumer behaviour. This paper aimed at examining how brand trust, brand familiarity and brand experience have an influence on brand attachment using a sample of consumers within the Gauteng Province of South Africa. A quantitative method using Smart PLS was employed to test the relationships among the three hypotheses. A structured questionnaire consisting of validated scales for brand trust, brand familiarity, brand experience and brand attachment was administered to a sample of 181 consumers within the Gauteng province of South Africa. The results of this study showed that brand trust, brand familiarity and brand experience positively influences brand attachment in a significant and direct way. The results of this empirical study provided fruitful implications toacademicians, practitioners as well as policy makers from the perspective of academicians.This study makes a significant contribution to the brand management literature by systematically examiningthe influence of brand trust, brand familiarity and brand experience on brand attachment. On the practitioners’ side, this study therefore submits thatbrand managers for companies in the Gauteng province ought to concentrate on strategies that enhance brand experience because it is likely to yield the desired brand attachment when compared to other research constructs. The results which have been obtained from this study may also be used to generate new policies and revision of the existing policies. Precisely,policies or strategies which exist in numerous organizationsare there in order to make consumers remain attached to certain brands.Moreover, this study vastly add new knowledge to the present body of brand management literature in Africa - a context that is neglected by some academicians in developing countries.

scholarly journals The Influence of Brand Trust, Brand Familiarity and Brand Experience on Brand Attachment: A Case of Consumers in the Gauteng Province of South Africa

2017 ◽  
Vol 9 (1(J)) ◽  
pp. 69-81 ◽  
Author(s):  
Chinomona E ◽  
Maziriri ET
Keyword(s):  
South Africa ◽  
Brand Management ◽  
Brand Experience ◽  
Brand Trust ◽  
Gauteng Province ◽  
Policy Makers ◽  
Brand Attachment ◽  
Brand Familiarity ◽  
Management Literature ◽  
New Policies

In today’s post-modern era, brands significantly play an important role in consumer behaviour. This paper aimed at examining how brand trust, brand familiarity and brand experience have an influence on brand attachment using a sample of consumers within the Gauteng Province of South Africa. A quantitative method using Smart PLS was employed to test the relationships among the three hypotheses. A structured questionnaire consisting of validated scales for brand trust, brand familiarity, brand experience and brand attachment was administered to a sample of 181 consumers within the Gauteng province of South Africa. The results of this study showed that brand trust, brand familiarity and brand experience positively influences brand attachment in a significant and direct way. The results of this empirical study provided fruitful implications toacademicians, practitioners as well as policy makers from the perspective of academicians.This study makes a significant contribution to the brand management literature by systematically examiningthe influence of brand trust, brand familiarity and brand experience on brand attachment. On the practitioners’ side, this study therefore submits thatbrand managers for companies in the Gauteng province ought to concentrate on strategies that enhance brand experience because it is likely to yield the desired brand attachment when compared to other research constructs. The results which have been obtained from this study may also be used to generate new policies and revision of the existing policies. Precisely,policies or strategies which exist in numerous organizationsare there in order to make consumers remain attached to certain brands.Moreover, this study vastly add new knowledge to the present body of brand management literature in Africa - a context that is neglected by some academicians in developing countries.

scholarly journals Analysis of Brand Experience, Brand Satisfaction and Brand Trust Relationship to Brand Attachment

2017 ◽  
Vol 9 (1) ◽  
pp. 59
Author(s):  
Deni Wardani ◽  
Reza Rekayasa Gustia
Keyword(s):  
Structural Equation ◽  
Descriptive Analysis ◽  
Main Tool ◽  
Equation Model ◽  
Brand Experience ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Brand Attachment ◽  
Positive Effect ◽  
Brand Satisfaction

In this modern age, people are required to have a high social mobility. The increasing number of private cars is resulted from the growing number of middle class in Indonesia. The main focus of this study was to analyze the effect of brand experience, brand satisfaction, brand trust towards brand attachment. this research is classified as descriptive analysis method to take samples and questionnaire as the main tool. The sample was 150 BMW users, especially those who have a BMW car in Jakarta.  Respondents were selected using non probability sampling techniques and sampling convince. The results of analysis using structural equation model (SEM) found evidence for following relationships: brand experience significant positive effect on brand satisfaction, but it is not significant on brand trust. It has also found that brand satisfaction has significant positive effect on brand trust and brand attachment. However, brand satisfaction is found not having significant positive effect on brand attachment.

scholarly journals Determinants of Brand Loyalty in the Cola Industry of Pakistan: A Case Study of Pepsi Cola

2019 ◽  
Vol 6 (1) ◽  
pp. 12
Author(s):  
Muhammad Raza ◽  
Reema Frooghi ◽  
Saeed Abbas Shah
Keyword(s):  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Brand Management ◽  
Brand Personality ◽  
Sampling Technique ◽  
Primary Data ◽  
Future Research ◽  
Brand Commitment ◽  
Brand Trust ◽  
Brand Attachment

The study has been comprehensively designed to understand the influence of customer satisfaction on brand loyalty. Whereas, customer satisfaction with the influence of brand personality as both the rivalry brand has significantly different positioning and personality. However, the study has purposefully incorporate brand attachment, brand trust and brand commitment as determinants of brand personality. Total 503 responses were collected using convenience sampling technique from the consumer market of Karachi, Pakistan. Primary data have been gathered with the help of quantitative five-point Likert scale questionnaire adapted from various past literature. The study has used Covariance-Based (CB) SEM model is used as data analysis method using SPSS-AMOS Version 22. The results showed that brand attachment, brand trust, and brand commitment have positive and statistically high impact on brand personality. Moreover, brand personality affects customer satisfaction positively and significantly. Also, customer satisfaction also showed statistically significant and positive influence on brand loyalty. Therefore, it has been evidently proven that brand attachment, brand trust and brand commitment were constructive determinants of brand personality, whereas, brand personality inclines customer satisfaction that eventually be translated into greater brand loyalty. It further revealed that among brand attachment, brand trust and brand commitment, brand personality was most influenced by brand trust, followed by brand commitment and least influenced by brand attachment. Hence, the companies can profoundly transform their marketing and brand management strategies accordingly for better outcomes. The study also provides some managerial and future research recommendations on the basis of results and findings.

scholarly journals The Influence of Brand Trust, Brand Familiarity, and Brand Experience on Brand Attachments

2021 ◽  
Vol 3 (1) ◽  
pp. 73-84
Author(s):  
Dede Barijan ◽  
Endah Pri Ariningsih ◽  
Fitri Rahmawati
Keyword(s):  
Data Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Experience ◽  
Brand Trust ◽  
Validity And Reliability ◽  
Brand Attachment ◽  
Brand Familiarity ◽  
Positive Effect

The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially.

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