scholarly journals Research on the Factors Affecting Customer Engagement in Social Commerce from the Perspective of Two-Factor Theory

2021 ◽  
Vol 1 (3) ◽  
pp. 8-13
Author(s):  
Saisai Qiao ◽  
Jie Wei
Keyword(s):  
Social Support ◽  
Purchase Intention ◽  
Negative Impact ◽  
Positive Impact ◽  
Customer Engagement ◽  
Social Commerce ◽  
Factors Affecting ◽  
Significant Negative Impact ◽  
Social Media Platforms ◽  
New Type

As a new type of business model, social commerce has attracted more attention. we propose a model to explore the factors influencing customer engagement by using the two-factor theory, as well as the effect of customer engagement on subsequent participation behavior. The results show that both social support and self-congruence have a positive impact on customer engagement, while perceived engagement risk and perceived commerce risk have a significant negative impact on customer engagement, moreover, customer engagement is positively related to social sharing and purchase intention. In addition, this paper verifies the comparative effect of social commerce platforms. The results show that there are significant differences in social support and self-congruence between e-commerce and social media platforms.

scholarly journals Analysis of User Needs on Downloading Behavior of English Vocabulary APPs Based on Data Mining for Online Comments

Mathematics ◽  
2021 ◽  
Vol 9 (12) ◽  
pp. 1341
Author(s):  
Tinggui Chen ◽  
Lijuan Peng ◽  
Jianjun Yang ◽  
Guodong Cong
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
User Needs ◽  
User Requirements ◽  
Functional Requirements ◽  
User Comments ◽  
Online Comments ◽  
Significant Negative Impact ◽  
Negative Effect ◽  
New Type

With highly developed social media, English learning Applications have become a new type of mobile learning resources, and online comments posted by users after using them have not only become an important source of intellectual competition for enterprises, but can also help understand customers’ requirements, thereby improving product functionalities and service quality, and solve the pain points of product iteration and innovation. Based on this, this paper crawled the online user comments of three typical APPs (BaiCiZhan, MoMoBeiDanCi and BuBeiDanCi), through emotion analysis and hotspot mining technology, to obtain user requirements and then the K-means clustering method was used to analyze user requirements. Finally, quantile regression is used to find out which user needs have an impact on the downloads of English vocabulary APPs. The results show that: (1) Positive comments have a more significant impact on users’ downloads behavior than negative online comments. (2) English vocabulary APPs with higher downloads, both the 5-star user ratings and the increase of emotional requirement have a negative effect on the increase in APP downloads, while the enterprise’s service requirement improvement has a positive effect on the increase of APP downloads. (3) Regarding English vocabulary APPs with average or high downloads, improving the adaptability and Appearance requirements have significant negative impact on downloads. (4) The functional requirements to improve products will have a significant positive impact on the increase in downloads of English vocabulary APPs.

scholarly journals Factors affecting mutual fund performance in Pakistan

2020 ◽  
Vol 10 (2) ◽  
pp. 124-143
Author(s):  
Jahanzaib Alvi ◽  
Muhammad Rehan
Keyword(s):  
Asset Management ◽  
Mutual Fund ◽  
Negative Impact ◽  
Positive Impact ◽  
Fund Performance ◽  
Multiple Regression Model ◽  
Future Research ◽  
Mutual Fund Performance ◽  
Factors Affecting ◽  
Significant Negative Impact

The crux of this research is to critically evaluate the potential mutual fund performance drivers. This research will benefit the stakeholders in terms of smart investment decisions. The study is based on convenient sampling method covering 16 out of 19 asset management companies (AMCs) that comprise 114 outstanding funds in the Mutual Fund Association of Pakistan (MUFAP). The data were collected quarterly from March 2013 to March 2018. The findings reveal that the asset under management, fund risk, KSE-100 returns, total income, total expense, age of the fund and lagged returns have a significant positive impact. Management quality rating has an insignificant positive impact on returns. In contrast, risk-free instruments have a significant negative impact on fund returns (FRs). A multiple regression model was used to extract results, and the results further suggested that the roles of fund risk and market return have a significant impact on FRs. Furthermore, we could not avail data for more than 5 years due to unavailability on independent platforms like MUFAP and the official websites of the respective AMCs, which is the central gap of this research. Moreover, it is highly suggested to use different statistical tools to make more meaningful results in future research.   Keywords: Asset under management, fund returns, fund risk, KSE-100 return, mutual funds.

scholarly journals On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach

2021 ◽  
Vol 12 ◽  
Author(s):  
Wencan Zhuang ◽  
Xiaoguang Luo ◽  
Muhammad Usman Riaz
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Negative Impact ◽  
Positive Impact ◽  
Meta Analysis ◽  
Positive Influence ◽  
Individual Characteristics ◽  
Significant Negative Impact ◽  
Perceived Consumer Effectiveness ◽  
Green Trust

This study systematically analyzes the factors that affect consumers’ green purchase intention. Through a comprehensive literature review, the influencing factors of consumers’ green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study’s findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.

The Impact of the Business Environment on the Formalization of Informal Firms. The Case of Kosovo

Südosteuropa ◽  
2020 ◽  
Vol 68 (4) ◽  
pp. 505-529
Author(s):  
Kujtim Zylfijaj ◽  
Dimitar Nikoloski ◽  
Nadine Tournois
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Business Environment ◽  
Positive Influence ◽  
Policy Implications ◽  
Tax Reforms ◽  
Firm Level ◽  
Characteristics Analysis ◽  
Significant Negative Impact ◽  
The Impact

AbstractThe research presented here investigates the impact of the business environment on the formalization of informal firms, using firm-level data for 243 informal firms in Kosovo. The findings indicate that business-environment variables such as limited access to financing, the cost of financing, the unavailability of subsidies, tax rates, and corruption have a significant negative impact on the formalization of informal firms. In addition, firm-level characteristics analysis suggests that the age of the firm also exercises a significant negative impact, whereas sales volume exerts a significant positive impact on the formalization of informal firms. These findings have important policy implications and suggest that the abolition of barriers preventing access to financing, as well as tax reforms and a consistent struggle against corruption may have a positive influence on the formalization of informal firms. On the other hand, firm owners should consider formalization to be a means to help them have greater opportunities for survival and growth.

scholarly journals Environmental controls on the increasing GPP of terrestrial vegetation across northern Eurasia

2016 ◽  
Vol 13 (1) ◽  
pp. 45-62 ◽  
Author(s):  
P. Dass ◽  
M. A. Rawlins ◽  
J. S. Kimball ◽  
Y. Kim
Keyword(s):  
Forest Fires ◽  
Environmental Control ◽  
Negative Impact ◽  
Positive Impact ◽  
Terrestrial Ecosystems ◽  
Northern Eurasia ◽  
Terrestrial Vegetation ◽  
The South ◽  
Environmental Controls ◽  
Significant Negative Impact

Abstract. Terrestrial ecosystems of northern Eurasia are demonstrating an increasing gross primary productivity (GPP), yet few studies have provided definitive attribution for the changes. While prior studies point to increasing temperatures as the principle environmental control, influences from moisture and other factors are less clear. We assess how changes in temperature, precipitation, cloudiness, and forest fires individually contribute to changes in GPP derived from satellite data across northern Eurasia using a light-use- efficiency-based model, for the period 1982–2010. We find that annual satellite-derived GPP is most sensitive to the temperature, precipitation and cloudiness of summer, which is the peak of the growing season and also the period of the year when the GPP trend is maximum. Considering the regional median, the summer temperature explains as much as 37.7 % of the variation in annual GPP, while precipitation and cloudiness explain 20.7 and 19.3 %. Warming over the period analysed, even without a sustained increase in precipitation, led to a significant positive impact on GPP for 61.7 % of the region. However, a significant negative impact on GPP was also found, for 2.4 % of the region, primarily the dryer grasslands in the south-west of the study area. For this region, precipitation positively correlates with GPP, as does cloudiness. This shows that the south-western part of northern Eurasia is relatively more vulnerable to drought than other areas. While our results further advance the notion that air temperature is the dominant environmental control for recent GPP increases across northern Eurasia, the role of precipitation and cloudiness can not be ignored.

scholarly journals Exploring the Factors Affecting the Purchase Likelihood of e-Tailer Private Labels.

2021 ◽  
Author(s):  
Yeswanth Yerrabapu
Keyword(s):  
Purchase Intention ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Private Labels ◽  
Factors Affecting ◽  
Consumer Ratings ◽  
Product Manufacturing ◽  
Online Consumer ◽  
Purchase Likelihood ◽  
The Impact

<p><b>In today’s extremely competitive retail marketplace environment, developing and managing profitable private label offerings has become significant for most retailing companies. The purpose of this paper is to understand the influence of e-tailer reputation, product manufacturing country favourability, and online consumer rating on the purchase likelihood of e-tailer private labels. We find that product online consumer ratings positively impact the purchase intention of the private labels. E-tailer reputation has shown a positive impact on the future purchase intentions whereas, country favourability’s effect is found at the time of actual purchase of e-tailer private labels. Being the first research to study the impact of country favourability, e-tailer reputation on e-tailer private labels, this paper offers some insights to the e-tailers. </b></p>

scholarly journals Impact of Perceived Academic Advisor Support on Academic Motivation

2021 ◽  
Vol 11 (2) ◽  
pp. 168
Author(s):  
Li Sun ◽  
Ning Cheng
Keyword(s):  
Autonomy Support ◽  
Academic Motivation ◽  
Negative Impact ◽  
Positive Impact ◽  
Academic Career ◽  
Ministry Of Education ◽  
Credit System ◽  
Academic Advisor ◽  
Student Autonomy ◽  
Significant Negative Impact

Improving the credit system is a new requirement of the Ministry of Education of China. The academic advisor system is an essential part of the credit system management and plays an important role in the planning and guidance of students’ academic career. Therefore, this paper studies the influence of students’ perception of academic advisor support on academic motivation. It surveyed 455 undergraduates from universities and colleges in Henan Province that implemented the academic advisor system, and found that students have a high degree of academic motivation. The main results of the research are as follows: 1) Freshmen’s perception of academic advisor support is higher than that of senior students; 2) Perceived autonomy support and engagement support have a significantly positive impact on intrinsic academic motivation; 3) Perceived opportunity support has a significantly positive impact on extrinsic academic motivation; 4) Perceived relationships support has a significant negative impact on amotivation. This research can help higher education workers to value student autonomy in learning, actively communicate with students, and provide resource support for the realization of student goals.

scholarly journals Determinants of Farmers’ Confidence in Agricultural Production Recovery during the Early Phases of the COVID-19 Pandemic in China

Agriculture ◽  
2021 ◽  
Vol 11 (11) ◽  
pp. 1075
Author(s):  
Yanqi Xie ◽  
Apurbo Sarkar ◽  
Md. Shakhawat Hossain ◽  
Ahmed Khairul Hasan ◽  
Xianli Xia
Keyword(s):  
Social Support ◽  
Agricultural Production ◽  
Agricultural Development ◽  
Negative Impact ◽  
Positive Impact ◽  
Probit Model ◽  
Risk Minimization ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
The Relationship

The COVID-19 pandemic has adversely impacted the agricultural supply chain, export of agricultural products, and overall food security. However, minimal exploration has been attempted of farmers’ confidence in agricultural production recovery after the COVID-19 pandemic. Therefore, this study intends to explore the determinants of farmers’ confidence in agricultural production recovery in China during the early stages of the COVID-19 pandemic. More specifically, we analyzed the relationship between risk expectation and social support on the farmers’ confidence in agricultural production recovery by using the ordered probit model. Cross-sectional survey data were collected from February to March 2020 from 458 farm households in the 7 provinces of China to produce the findings. We found that the risk expectation of farmers had a significant negative impact on farmers’ confidence in agricultural production recovery. Social support seemingly had a significant positive impact on the farmers’ confidence in agricultural production recovery, and could play a supportive role in moderating the relationship between risk expectation and farmers’ confidence in recovery. However, social support alleviates the adverse effect of risk expectation on farmers’ confidence in agricultural production recovery to a certain extent. In addition, there were intergenerational differences in the effects of risk expectation and social support on farmers’ confidence in agricultural production recovery. These results imply that policies establishing the risk early warning mechanisms for agricultural production and strengthening the social support from governments and financial institutions are likely to significantly impact agricultural development in the post-COVID-19 era. The formal and informal risk minimization mechanisms should extend their support to vulnerable sectors such as agribusiness.

Influence of e-WOM engagement on consumer purchase intention in social commerce

2018 ◽  
Vol 32 (4) ◽  
pp. 493-504 ◽  
Author(s):  
Ali Sahabi Yusuf ◽  
Ab Razak Che Hussin ◽  
Abdelsalam H. Busalim
Keyword(s):  
Social Support ◽  
Consumer Behavior ◽  
Purchase Intention ◽  
Positive Influence ◽  
Future Research ◽  
Social Commerce ◽  
Current Effort ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
Information Characteristics

Purpose As a business paradigm, social commerce (s-commerce) has brought about a new stage of innovation, and by extension, has transmuted the power from seller to buyer. S-commerce is a combination a commercial and social activities in which individuals may spread word of mouth (WOM) about their shopping experiences and knowledge and provide information about product and services to their to their friends. This kind of social interactions among individuals has increased the potentials of eWOM communication. Given such a backdrop, this paper aims to look into the influence of eWOM engagement on consumers’ purchase intention in s-commerce, which may complement the current effort of the research community in this area. Design/methodology/approach This study used elaboration likelihood model, theory of reasoned action and social support theory to investigate the influence of eWOM engagement on consumers’ purchase intention in s-commerce. The study used 218 respondents to evaluate the proposed model using SmartPLS. Findings The empirical results indicate that information characteristics, consumer behavior and technological factors exert a positive influence on consumer purchase intentions. All hypotheses between attitude toward eWOM, information credibility, innovativeness, website quality and eWOM engagement are significant. Also, eWOM engagement has a significant positive influence on consumer purchase intention. However, information quality and social support does not have any significant relationship with eWOM engagement. Research limitations/implications This study seeks to address the dearth of research in the field of s-commerce, especially as it relates to eWOM. The study proposes a new model and empirically validates the hypothesized relationships. This research can serve as a stepping stone for future research in this field. Practical implications This study is one of the early studies focusing on the influence of eWOM engagement, especially in s-commerce. The study offers comprehensive and empirically validated factors pertaining to eWOM engagement in s-commerce. The results of this study are also important to practitioners and online companies’ managers. The study’s model has demonstrated the contextualization of what makes customers engage in eWOM and its influence in s-commerce. The study will also offer insights for firms on how to encourage eWOM engagement among customers. Originality/value A new eWOM engagement model in s-commerce is proposed with consideration on information characteristics, consumer behavior, technological and social factors. The model is validated afterwards.

Gravity Models of China's Bamboo and Rattan Products Exports: Applications to Trade Potential Analysis

2019 ◽  
Vol 69 (4) ◽  
pp. 337-344
Author(s):  
Li Huang ◽  
Ke Chen ◽  
Mi Zhou ◽  
Brendan Nuse
Keyword(s):  
Bilateral Trade ◽  
Negative Impact ◽  
Positive Impact ◽  
Trade Flows ◽  
Gravity Models ◽  
Asia Pacific ◽  
Trading Partners ◽  
Significant Negative Impact ◽  
Trade Potential ◽  
Economic Size

Abstract Using export panel data for China and 24 bamboo and rattan trading partners from 2007 to 2017, this study simulates the export trade of Chinese bamboo and rattan products using a gravity model. Our results showed that economic size has a significant positive impact on the bilateral trade of bamboo and rattan products, while absolute distance between two major economic centers and population size have a significant negative impact. Furthermore, relevant Asia-Pacific Economic Cooperation (APEC) trade arrangements have an impact on bamboo and rattan product trade flows from China. Meanwhile, trade of bamboo and rattan between China and APEC countries such as South Korea, Canada, Russia, and Thailand shows much room for growth.

Sign in / Sign up

Export Citation Format

Share Document