scholarly journals Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices

2019 ◽  
Vol 17 (2) ◽  
pp. e0109
Author(s):  
Melania Salazar-Ordóñez ◽  
Macario Rodríguez-Entrena
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Consumer Behaviour ◽  
Predictive Power ◽  
Reasoned Action ◽  
Hybrid Approach ◽  
Food Product ◽  
Key Factors ◽  
Food Markets ◽  
Equation Modelling

The attitudinal approach, represented by the Theory of Reasoned Action and, subsequent, Theory of Planned Behaviour, and the judgements and choices – also called decision – approach, rendered by the Classical Utility Economic Theory, are the two mainstream frameworks to explain consumer behaviour. The former explains consumer behaviour based on beliefs and behavioural intentions, and the latter on products’ attributes and prices. Both are criticized by having drawbacks, which may limit their explicative and predictive power, such as the attitude-behaviour or intention-behaviour gap in the former, and both the divergence between monetary assessment and predicted utility as well as the failures to maximize the utility of the choices in the latter. Our aim was to assess the potentiality of a hybrid approach which integrates instruments from both theories in order to unravel consumer behaviour in agri-food markets. The empirical research was performed using a daily agri-food product under volitional control, olive oil, and variance-based structural equation modelling by means of the Partial Least Squares (PLS) technique, collecting data from consumers in Southern Spain. The results show there are key factors from both approaches such as attitude, expected outcomes, and socioeconomic features, which makes us conclude that it is necessary to move forward on the convergence and integration of different theories. Indeed, testable knowledge must be produced which has meaningful implications for predicting behaviours in consumption.

ACCEPTANCE OF ISLAMIC EQUITY-BASED MORTGAGE PRODUCT: AN EXTENSION OF DECOMPOSED THEORY OF PLANNED BEHAVIOUR

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Imran Mehboob Shaikh ◽  
Kamaruzaman Noordin
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Predictive Power ◽  
Subjective Norm ◽  
Relative Advantage ◽  
Planned Behaviour ◽  
Equation Modelling ◽  
Multi Stage ◽  
Significant Factors

This study examine the determinants that may predict the consumer’s intention to accept equity-based product, which is mushārakah mutanāqisah (MM) Islamic mortgage. Survey was conducted using multi-stage and purposive sampling. For the purpose of analysis structural equation modelling technique was used in current research. Moreover, 306 responses were gathered from users of MM Islamic mortgage. The theoretical framework of the current study was drawn upon the decomposed theory of planned behaviour (DTPB) because of its predictive power and robustness to base a model. The findings of the study revealed that behavioural intention appeared to have been directly and indirectly influenced by all constructs and above all most significant factors are Peers and perceived behaviour control. All the main beliefs, namely, attitude, subjective norm, perceived behaviour control, which are predicted by compatibility, relative advantage, peers and self-efficacy affects consumers’ intention to accept mushārakah mutanāqisah, MM home financing. The effect of pricing variable on intention was significant as well. Pricing variable is yet to be tested therefore, this paper will be a useful reference for the policymakers, academicians and future researchers.

Investigating Indian Car Buyers’ Decision to Use Digital Marketing Communication: An Empirical Application of Decomposed TPB

2017 ◽  
Vol 21 (4) ◽  
pp. 385-396 ◽  
Author(s):  
Rekha Dahiya ◽  
Gayatri
Keyword(s):  
Automobile Industry ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Consumer Behaviour ◽  
Explanatory Power ◽  
Digital Marketing ◽  
Marketing Communication ◽  
Product Categories ◽  
Actual Usage ◽  
Equation Modelling

Digital marketing communication has affected consumer behaviour across product categories like books, music, fashion accessories, clothing, banking, online gaming, and so on. However, the automobile industry, despite being one of the largest digital spenders in India for past many years, has faced a dearth of academic studies. The objective of the research is to investigate the Indian car buyers’ decision to use digital marketing communication while buying a car using Decomposed Theory of Planned Behaviour model (DTPB). Data was collected from 801 actual and potential car buyers from Delhi. Structural equation modelling was used to assess the overall fit and explanatory power of the model. The DTPB model successfully explained 63 per cent of the variation in usage intentions. Attitude, subjective norms and perceived behavioural control were found to be the significant determinants affecting usage intentions and actual usage of digital marketing communication.

Extending the theory of planned behaviour to explore the plastic waste minimisation intention of Hong Kong citizens

2021 ◽  
pp. 1-19
Author(s):  
Winnie Wing Mui So ◽  
Irene Nga Yee Cheng ◽  
Lewis Ting On Cheung ◽  
Yu Chen ◽  
Stephen Cheuk Fai Chow ◽  
...  
Keyword(s):  
Hong Kong ◽  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Plastic Waste ◽  
Situational Factors ◽  
Planned Behaviour ◽  
Equation Modelling ◽  
Waste Minimisation ◽  
Permanent Residents ◽  
Positive Effect

Abstract This study aimed to explore the relationships between situational and psychological factors and Hong Kong citizens’ plastic waste management (PWM) intentions based on an extended theory of planned behaviour model with situational factors. A total of 996 Hong Kong permanent residents were surveyed, and data were analysed using structural equation modelling. The results revealed that situational factors had a direct and positive effect on PWM intention, but also affected PWM intention indirectly through their significant effects on attitude and perceived behavioural control regarding PWM. The implications for environmental education and policy are discussed.

Do Long Format Advertisements Sell? Evidence from Indian Consumers

2017 ◽  
Vol 18 (3_suppl) ◽  
pp. S38-S51 ◽  
Author(s):  
Jay P. Trivedi
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Research Data ◽  
Purchase Intentions ◽  
Mediation Effect ◽  
Descriptive Research ◽  
Equation Modelling ◽  
Indian Consumers ◽  
The Impact

Indian firms are engaging consumers with long format advertisements (ads longer than 60 seconds in duration). Television (TV) spot costs are escalating for high viewership programmes. Limited attempt has been made to explore the impact of long format ads (ads longer than 60 seconds in duration) on consumer behaviour. The researcher explores the types of long format ads which increases the audience involvement leading to formation of purchase intentions (PI). Descriptive research design was used to conduct the research. Data was collected from 364 respondents. The conceptual framework was tested using structural equation modelling. The findings reveal that entertaining and informative long format ads exhibit the strongest influence on audience involvement which leads to formation of PI. However, long format ads do not directly lead to formation of PI among the consumers. The mediation effect of message process involvement (MPI) and attitude towards the brand is statistically evident.

The perceived impact of successful outsourcing on customer service management

2005 ◽  
Vol 10 (5) ◽  
pp. 402-411 ◽  
Author(s):  
Kok Wei Khong
Keyword(s):  
Customer Service ◽  
Structural Equation ◽  
Service Management ◽  
Single Equation ◽  
Key Factors ◽  
Content Type ◽  
Equation Modelling ◽  
Dependent Variables ◽  
Customer Service Management ◽  
Perceived Impact

PurposeThe purpose of this paper is to examine the perceived impact of outsourcing on customer service management.Design/methodology/approachThe examination was conducted via a survey on 124 companies in Malaysia. Using the framework from Elmuti, factors manifesting customer service management were regressed on the key factors manifesting successful outsourcing. Hence a model was contrived. Structural equation modelling (SEM) was used to estimate the model.FindingsThe model was able to provide predictive implications on customer service management, given the activities of key factors manifesting successful outsourcing. In other words to improve customer service management, companies could control their outsourcing activities.Originality/valueThis paper offers an approach to measure the effects of multiple independent variables on multiple dependent variables. Using SEM, multivariate analyses were mathematically represented in a single equation. In this equation, companies could holistically compose strategies to optimise their management in customer service.

A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras

2019 ◽  
Vol 18 (2) ◽  
pp. 5
Author(s):  
Melania Salazar-Ordóñez ◽  
Rosa Cordón-Pedregosa ◽  
Macario Rodríguez-Entrena
Keyword(s):  
Least Squares ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Relational Model ◽  
Health Claim ◽  
Nutrition Labels ◽  
Equation Modelling ◽  
Path Modelling ◽  
Mediator Variable

<div data-canvas-width="378.3939161912854"><p>This research analyses consumer behaviour related to the purchase of handmade and locally made agrifood products in Western Honduras (Occidental Region). A relational model was built, and structural equation modelling (SEM) by means of variance-based partial least squares (PLS) path modelling was applied. The existence of a mediator variable was also examined. The results showed that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and who are younger.</p></div>

scholarly journals USING THE THEORY OF REASONED ACTION TO PREDICT SMOKING INTENTION AMONG NON-SMOKING SECONDARY SCHOOL GOING ADOLESCENTS IN PENINSULAR MALAYSIA

2021 ◽  
Vol 21 (2) ◽  
pp. 8-13
Author(s):  
Kuang Hock Lim ◽  
Hui Li Lim ◽  
Sumarni Mohd Ghazali ◽  
Chee Cheong Kee ◽  
Mohd Zainuldin Tain ◽  
...  
Keyword(s):  
Secondary School ◽  
Structural Equation ◽  
Social Norm ◽  
Reasoned Action ◽  
Peninsular Malaysia ◽  
Equation Modelling ◽  
Validated Questionnaire ◽  
Intention To Smoke ◽  
Relationship Of ◽  
The Relationship

The study aims to determine the relationship of attitude and social-norm with the intention to smoke in the future among non-smoking youth. Data were derived from a study on smoking among form four students in a selected secondary school in Peninsular Malaysia, which utilised a pre-validated questionnaire to obtain data from the selected respondents. Descriptive statistics and structural equation modelling (SEM) were used in data analysis. The study revealed independent variables accounted for 22.6% of the variance in intention to initiate smoking and the model had a good fit. A significant relationship was observed between subjective norm and intention to initiate smoking (R=0.46). The study revealed that attitude and social norm substantially explained intention to smoke among non-smoking adolescents. Future measures should concentrate on correcting the subjective norms to reduce the intention to initiate smoking among non-smoking youth.

scholarly journals Pengembangan Model Perilaku Mengebut di Indonesia serta Rekomendasi Pencegahannya

2021 ◽  
Vol 1 (1) ◽  
pp. 240-246
Author(s):  
Lintang Maulida Sekar Bawono ◽  
Fitri Trapsilawati
Keyword(s):  
Structural Equation ◽  
Theory Of Planned Behaviour ◽  
Partial Least Square ◽  
Least Square ◽  
Reinforcement Sensitivity Theory ◽  
Planned Behaviour ◽  
Equation Modelling ◽  
Sensitivity Theory ◽  
Reinforcement Sensitivity ◽  
Transport Safety

Menurut data dari Kepolisian Republik Indonesia, 61% kasus terjadinya kecelakaan adalah karena faktor manusia. Kementerian Perhubungan (Kemenhub) juga mencatat bahwa sedikitnya 2-3 orang meninggal dunia per harinya akibat kecelakaan lalu lintas dimana pada posisi pertama kecelakaan disebabkan oleh pengendara sepeda motor. Land Transport Safety Authority (LTSA) pada tahun 2001 juga menemukan bahwa mengebut (speeding) menjadi faktor utama dalam kematian pengendara kendaraan bermotor. Oleh karena itu, perlu dilakukannya penelitian yang dapat mengungkapkan faktor-faktor yang mempengaruhi perilaku mengebut sehingga mekanisme pencegahan perilaku tersebut dapat dibuat. Sebuah kuesioner dikembangkan sebagai instrumen penelitian berdasarkan Theory of Planned Behaviour (TPB), Drivers Behaviour Questionnaire (DBQ), Classical Deterrence Theory (CDT) dan Revised Reinforcement Sensitivity Theory (r-RST). Terdapat 317 responden yang mengisi kuesioner tersebut. Metode analisis yang digunakan untuk mengolah data tersebut adalah dengan menggunakan Partial Least Square Structural Equation Modelling (PLS-SEM). Hasil dari 317 pengendara di Indonesia menunjukkan bahwa Perceived Behavioural Control (PBC) merupakan variabel yang paling mempengaruhi niat seseorang untuk melakukan perilaku mengebut. Sehingga, salah satu rekomendasi pencegahan berdasarkan hasil tersebut adalah dengan memberikan hambatan agar pengendara tidak merasa termotivasi untuk melakukan perilaku mengebut.

Green product awareness has the potential to promote green consumer behaviour: Evidence from Kuala-Lumpur

2020 ◽  
pp. 1-12
Author(s):  
Osarodion Ogiemwonyi ◽  
Amran Bin Harun
Keyword(s):  
Circular Economy ◽  
Structural Equation ◽  
Consumer Behaviour ◽  
Green Product ◽  
Kuala Lumpur ◽  
Equation Modelling ◽  
Potential Strategy ◽  
Green Trust ◽  
The Relationship

Awareness can influence consumer judgment while making a decision, and thus can help to restore a positive image in the marketplace. The present study was based on 262 green consumer samples, considering awareness as a direct antecedent for green consumer behaviour, and treating the role of attitude as an intermediary construct. Notably, empirical findings for this link are inconsistent. Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLSv3.0 was applied to analyze the data, while examining nine hypotheses. Despite discrepancies reported in past studies and although awareness was constantly essential but not sufficient for green behaviour, both green product awareness and green consumer behaviour were empirically significant. The study also confirmed the Attitude-Behaviour-Context (ABC) theory developed to interpret green behaviour on contextual variables, which were all empirically significant. Green attitude mediated the relationship between awareness and green behaviour. But it showed no path to the relationship between green value, green trust and green behaviour when examining indirect effects. This study provides new insights into the potential strategy that could be used to improve positive green behaviour. These findings can help policymaker formulate strategies to promote green behaviour in a circular economy like Malaysia.

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