scholarly journals Public Relations Principles for the Digital Communication in a Local Crisis

2021 ◽  
Vol 7 (1) ◽  
pp. 53-66
Author(s):  
Antonela Zora Rezo ◽  
Matilda Kolić Stanić ◽  
Marijana Togonal
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Digital Communication ◽  
Qualitative Content Analysis ◽  
Digital Platforms ◽  
Case Study Analysis ◽  
Creative Commons ◽  
Special Challenge ◽  
The City

In dealing with the crisis, all institutions must react and urgently solve the problem, but a special challenge is to communicate with key publics, especially those publics that have suffered damage., What is imperative for public relations is fast and two-way communication. That is why digital platforms are indispensable in crisis communication because they enable almost simultaneous reaction and enable institutions to communicate directly with the affected public, without the mediation of information media. This paper aims to analyse the crisis communication of the City of Slavonski Brod through its official website and Facebook page during water pollution in March and April 2018. The analysis was performed by methods of qualitative content analysis and a case study analysis. During the environmental incident, the City of Slavonski Brod did not communicate following the PR principles of crisis communication nor took advantage of digital communication. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis

2021 ◽  
pp. 2046147X2110268
Author(s):  
Zhuo Ban ◽  
Alessandro Lovari
Keyword(s):  
Public Relations ◽  
Public Sphere ◽  
Crisis Communication ◽  
Chinese Culture ◽  
Communication Strategies ◽  
Interactive Process ◽  
Communicative Behavior ◽  
Media Channels ◽  
Chinese Public

On November 18, 2018, the Italian fashion house Dolce & Gabbana (D&G) released a controversial video on all their social media channels. The video triggered an instant outcry from the general Chinese public, who called the video a racist caricature of Chinese culture. D&G responded to the crisis with several image repair strategies. This study examines D&G’s crisis communication efforts in the wake of this incident. Departing from corporate-oriented perspectives prevalent in the field of public relations, this study employs a dynamic, public-oriented view of crisis communication, which focuses on the dynamic, interactive process of crisis development from the standpoint of the publics. By analyzing communicative behavior on Twitter (an increasingly influential alternative public sphere in China) and in particular, comments and responses toward the crisis communication strategies employed by D&G, we have identified four prominent themes, or ways that publics framed their key messages against the corporation: “Apology not enough”; “Apology done badly”; “Call to unite against D&G”; and “Sarcasm, mockery, and abuse.” And they can be interpreted as a number of crisis communication strategies of the global, online publics. Based on our analysis of the D&G case, we discuss the theoretical implications of a dynamic, public-oriented perspective (DPOP) on crisis communication, highlighting its key areas of difference from the corporate-oriented perspective (COP).

Smart Place Making Through Digital Communication and Citizen Engagement

2022 ◽  
pp. 1220-1237
Author(s):  
Angel Bartolomé Muñoz de Luna ◽  
Olga Kolotouchkina
Keyword(s):  
Information Technologies ◽  
Digital Communication ◽  
Urban Environments ◽  
Citizen Engagement ◽  
Urban Context ◽  
City Governments ◽  
Study Approach ◽  
New Information ◽  
The City

The disruptive growth of new information technologies is transforming the dynamics of citizen communication and engagement in the urban context. In order to create new, smart, inclusive, and transparent urban environments, the city governments of London and Madrid have implemented a series of innovative digital applications and citizen communication channels. Through a case study approach, this research assesses the best practices in the field of digital communication and citizen engagement implemented by London and Madrid, with a particular focus on the profile, content, and functions of these new channels. The results of this research are intended to identify relevant new dynamics of interaction and value co-creation for cities and their residents.

scholarly journals Torontonians have a nature problem - can biophilic design be a solution?

2021 ◽  
Author(s):  
Megan Easton
Keyword(s):  
Design Research ◽  
Natural World ◽  
Urban Environments ◽  
Environmental Benefits ◽  
Case Study Analysis ◽  
Biophilic Design ◽  
Planning Framework ◽  
Economic Support ◽  
The City

Biophilic design stems from the term biophilia; a concept that describes humans’ innate connection and love for nature. It is an innovative way to bring nature into cities, reconnecting urban residents to the natural world through the built environment, while simultaneously contributing many mental, physical and environmental benefits. Despite extensive research on the significance of biophilic design, application in many urban environments, including Toronto, is minimal. This paper investigates what, if any, obstacles may be preventing Toronto from integrating biophilic design. Research was conducted through a literature review, case study analysis and four key informant surveys. It finds that there are obstacles to local implementation including a lack of supportive planning framework, a lack of economic support and incentives, lacking professional expertise and absent demand. The paper acknowledges the literature, case studies and informant responses through the provision of recommendations that are designed to help the city overcome these obstacles. Key words: Biophilia, Biophilic Design, Planning, Toronto

e-Business management assessment: framework proposal through case study analysis

2019 ◽  
Vol 18 (2) ◽  
pp. 237-254
Author(s):  
Pedro Isaías ◽  
Luisa Cagica Carvalho ◽  
Nildo Cassundé Junior ◽  
Fernanda Roda Cassundé
Keyword(s):  
Case Studies ◽  
Business Model ◽  
Qualitative Content Analysis ◽  
Customer Relationship ◽  
Assessment Framework ◽  
Content Type ◽  
Case Study Analysis ◽  
Online Presence ◽  
Business Approach

Purpose The purpose of this paper is to propose an e-business assessment framework for organizations that aim to enhance the effectiveness of their online presence and maximize the benefits that result from it. The framework is based on three main pillars derived from the academic literature research: e-marketing strategies, customer relationship management (CRM) strategies and business model strategies. Design/methodology/approach This paper reviews the literature from e-Marketing, CRM and business model strategies, leading to the generation of an e-Business assessment framework. Second, it takes 19 case studies and analyzes them using ATLAS.ti, through qualitative content analysis, to validate that framework. Findings Pragmatic advice for practitioners derives from research results considering that this framework enables managers to characterize the company in terms of its e-business approach, making it possible to determine the level of depth of competitive online strategies. Lessons for an improved e-business approach can be derived from this paper. Originality/value This study proposes a novel e-business framework to assist organizations that want to have an online presence. This framework is comprised of the factors identified in the literature review that contribute to define and scope that online presence. The framework is then validated through the collection of 19 case studies of companies that have this online presence, validating the theoretical findings.

scholarly journals A Case Study Analysis Informing A Set Of Recommendations For The Successful Implementation of Carbon Pricing Instruments For Toronto, Canada

2021 ◽  
Author(s):  
Laura Brown
Keyword(s):  
Climate Change ◽  
Successful Implementation ◽  
Study Analysis ◽  
Carbon Pricing ◽  
Municipal Governments ◽  
Case Study Analysis ◽  
The World ◽  
The City ◽  
Successes And Failures

This paper provides a set of recommendations for how the City of Toronto can implement a successful carbon pricing instrument highlighting the importance of Municipal Governments in combating climate change. Through examining the successes and failures of 4 other cities around the world that have enacted carbon pricing instruments a set of criteria has been created. This set of criteria informs 4 specific recommendations for the City of Toronto.

scholarly journals Torontonians have a nature problem - can biophilic design be a solution?

2021 ◽  
Author(s):  
Megan Easton
Keyword(s):  
Design Research ◽  
Natural World ◽  
Urban Environments ◽  
Environmental Benefits ◽  
Case Study Analysis ◽  
Biophilic Design ◽  
Planning Framework ◽  
Economic Support ◽  
The City

Biophilic design stems from the term biophilia; a concept that describes humans’ innate connection and love for nature. It is an innovative way to bring nature into cities, reconnecting urban residents to the natural world through the built environment, while simultaneously contributing many mental, physical and environmental benefits. Despite extensive research on the significance of biophilic design, application in many urban environments, including Toronto, is minimal. This paper investigates what, if any, obstacles may be preventing Toronto from integrating biophilic design. Research was conducted through a literature review, case study analysis and four key informant surveys. It finds that there are obstacles to local implementation including a lack of supportive planning framework, a lack of economic support and incentives, lacking professional expertise and absent demand. The paper acknowledges the literature, case studies and informant responses through the provision of recommendations that are designed to help the city overcome these obstacles. Key words: Biophilia, Biophilic Design, Planning, Toronto

scholarly journals Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona

2020 ◽  
Vol 33 (4) ◽  
pp. 61-74
Author(s):  
Francisco-Javier Cristófol ◽  
Jordi De-San-Eugenio-Vela ◽  
Francisco-Javier Paniagua-Rojano
Keyword(s):  
Social Networks ◽  
Public Relations ◽  
Crisis Communication ◽  
Terrorist Attack ◽  
Communication Strategy ◽  
Active Listening ◽  
Structured Interviews ◽  
Service Information ◽  
Twitter Account

This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the Police of Catalonia (@mossos) is analysed in view of the attacks that took place in Barcelona and Cambrils in August 2017. Methodologically, content analysis of the Catalan police’s Twitter account is performed through the collection and subsequent analysis of messages issued in the 10-day period following the first attack. Additionally, and as a result of this research, semi-structured interviews were conducted with eight experts in crisis communication, with the aim of determining, within the framework of this case study, the functions and uses of social networks in the context of crises caused by terrorist attacks. The results show how, in a context of crisis communication, the messages posted by the Mossos d’Esquadra’s Twitter account transcend mere service information to become an asset of public relations, engagement and constant interaction and mutual collaboration and dialogue between the Catalan police and the population that it administers. As a whole, this has an impact on the improvement of the image and reputation of the Catalan police among its fellow citizens.

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