scholarly journals The Study of the Effect of Internal Marketing on Sales Staff Performance with an Emphasis on the Role of Organizational Commitment

2016 ◽  
Vol 12 (6) ◽  
pp. 169 ◽  
Author(s):  
Mohammad Mahdi Saeedinejad
Keyword(s):  
Organizational Commitment ◽  
Simple Random Sampling ◽  
Internal Marketing ◽  
Structural Equations ◽  
Organizational Vision ◽  
Statistical Population ◽  
Staff Performance ◽  
Structural Equations Model ◽  
Sales Staff

<p>This study aimed to achieve the improvement of sales based on the effect of internal marketing on Sales staff performance with an emphasis on the role of organizational commitment in Pama Shoes Company. The statistical population of this study included all the staff working in Pama Shoes Company. According to Krejcie and Morgan table, the sample size was determined as 217 subjects and simple random sampling was used. The research method was descriptive-correlational and data collection was done by questionnaire. A questionnaire designed by Moni and Forman (1995) was used to measure internal marketing. Allen and Meyer standard questionnaire (2000) was used to measure organizational commitment and Hamburg (2011) questionnaire with Likert scale was also used to measure Sales staff performance. The validity of research tool was confirmed by using the opinions of experts and the reliability of internal marketing questionnaire was confirmed as 0/890, Sales staff performance as 0/877 and organizational commitment as 0/834 by using Cronbach alpha. Data were analyzed by structural equations model. The results of this study show that the dimensions of internal marketing (rewarding, development of staff, and Organizational Vision) have a positive and significant effect on Sales staff performance. In addition, organizational commitment has a favorable moderating role in the effectiveness of internal marketing on Sales staff performance.</p>

scholarly journals Analyzing the Relationship between Personnel's Education and Psychological Competence on Quality of Service: The Mediation Role of Organization Commitment in Ministry of the Interior

2016 ◽  
Vol 10 (3) ◽  
pp. 117
Author(s):  
Omid Ahmadi ◽  
Abdolali Keshtegar ◽  
Mohammad Ghasemi
Keyword(s):  
Quality Of Service ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Statistical Population ◽  
Alpha Level ◽  
Psychological Competence ◽  
Correlational Method ◽  
The Relationship

<p>The goal of the present paper is to analyze the effect of personnel's education and psychological competence on<br />quality of service. The mediation role of organizational competence in Ministry of the Interior is of<br />descriptive-correlational method. To do that, the standard questionnaire psychological competence by Spriters<br />(1995), personnel education and quality of service by Deher (2015) and organizational commitment by Alen and<br />Mier (1990) were used. The statistical population of the research includes all personnel of Ministry of the<br />Interior which are 1600 subjects. Based on Cochran's formula, 3100 subjects were selected randomly. In order to<br />analyze data the Pearson's correlation test and structural equation of data analysis were used by SPSS and AMOS<br />software. The findings of the research indicate that personnel's education has a positive effect on organizational<br />competence and quality of service (with Alpha level of 0.05). Moreover, the psychological competence is<br />positively affect the quality of service (with Alpha level of 0.05) and organizational commitment affect the<br />quality of service. Finally, it was revealed that the personnel training through organizational commitment affect<br />the quality of service. But, psychological competence does not affect the quality of service through<br />organizational commitment. Moreover, psychological competence does not affect the organizational commitment.<br />The significance levelof the model turned out to be more than the first type error (0.05). This shows that the<br />significant adaption of the estimated model with the present research model. Furthermore, the AGFI and GFI<br />indicators are more than the estimated value (0.9). These indicators show that the model has a capability in<br />estimating the ratio of each factor.</p>

scholarly journals An Analysis of the Role of Lifestyle in Urban Tourism Sustainable Development (Case Study: Esfahan City)

2016 ◽  
Vol 11 (1) ◽  
pp. 209
Author(s):  
Arghavan Momtazpour ◽  
Masoud Taghvaei ◽  
Neda Rahmani
Keyword(s):  
Sustainable Development ◽  
Urban Space ◽  
Field Research ◽  
Simple Random Sampling ◽  
Urban Tourism ◽  
Statistical Population ◽  
The Sustainable Development ◽  
Cultural Elements ◽  
The City

Since urban space is one of the important places that tourism takes place, in order to create stability in tourism, the interaction between tourism planning and urban sustainable development should be investigated with regard to cultural elements. Lifestyle is derived from culture as a social phenomenon and affects it and is a reflection of human thoughts in relation with behavior, ethics and culture. Therefore, this aim of this research is to investigate the role of lifestyle in urban tourism sustainable development in Esfahan city, the third most populous city in Iran. This research’s goal is Practical and developmental and about the origin and method, it is descriptive, analytical and casual that has been done in a field research method. The statistical populations of this research are: tourism custodians, tourism experts, national tourists who have travelled to Esfahan city and local residents of all 15 municipal districts of the city. Simple random sampling method was utilized and 838 questionnaires were gathered from 4 statistical populations. In order to analyze the data, factor analysis test was utilized by smart PLS software. The results show that there are meaningful connections among the variables “lifestyle”, “sustainable development” and “urban tourism”. The most frequent factor that was selected by respondents for the concept of lifestyle in the statistical population was sociocultural factor (such as: visiting relatives and friends and attending soirees, traditional foods and drinks festivals, the desirability of Esfahan city in order to spend leisure time, the willingness toward group entertainment). For the concept “urban tourism”, all the populations chose urban texture significantly (such as: revival of workshops for producing traditional clothes, hand-made attractions, systematizing historical areas, developing sidewalk routes, constructing modern entertaining centers and systematizing landscapes and providing equipment for parks). About the sustainable development and its multi-dimensional nature, however, different factors were selected by respondents which in order of importance and frequency are economic, environmental, urban management, sociocultural, urban texture and political factors. Among the recommendations, a few can be stated: arranging cultural plans with a focus on soiree and elders’ reunions, holding traditional and religious festivals in different parts of the city, improving the condition of the existing theme parks and diversifying leisure and entertainment facilities of Esfahan city and pitching in municipal management and being parallel with plans of different organization in city. Especially by mayoralty as a trustee for city and cultural heritage could be mentioned as a tourism trustee.

scholarly journals An Analysis of Factors Affecting Staffs Knowledge Sharing In the Central Library of the University of Isfahan Using the Extension of Theory of Reasoned Action

2012 ◽  
Vol 2 (1) ◽  
pp. 158 ◽  
Author(s):  
Sayyad Mohsen Allameh ◽  
Ahmad Abedini ◽  
Javad Khazaei Pool ◽  
Ali Kazemi
Keyword(s):  
Knowledge Sharing ◽  
Theory Of Reasoned Action ◽  
Success Factors ◽  
Reasoned Action ◽  
Positive Impact ◽  
Structural Equations ◽  
Statistical Population ◽  
Factors Affecting ◽  
Structural Equations Model ◽  
The University

The vital importance of knowledge management, in today’s complicated and changing environment as a source for strategic reconstruction of an organization cannot be denied. Furthermore, the effective sharing of knowledge is one of the most important success factors in an organization. This study aims at predicting the staff’s sharing of knowledge in the central library of the University of Isfahan. The conceptual framework for this study is consisted of the completed model of Theory of Reasoned Action. The statistical population of the current study contains the staffs of central library in university of Isfahan out of which 160 participants were studied by the census method. For the validity evaluation of the model, the structural equations model was applied and based on the results of path analysis relationship between research variables it was confirmed. The research results show that the expected organizational reward, reciprocal benefits, self-efficacy of knowledge, and enjoyment in helping others affect attitude and intention for the sharing of knowledge. The research findings indicate the positive impact of subjective norms on knowledge sharing intentions.

scholarly journals Parental Socialization, Social Anxiety, and School Victimization: A Mediation Model

2020 ◽  
Vol 12 (7) ◽  
pp. 2681 ◽  
Author(s):  
Celeste León-Moreno ◽  
Juan Evaristo Callejas-Jerónimo ◽  
Cristian Suarez-Relinque ◽  
Daniel Musitu-Ferrer ◽  
Gonzalo Musitu-Ochoa
Keyword(s):  
Social Anxiety ◽  
Structural Equations ◽  
Parental Socialization ◽  
Mediation Model ◽  
Mediating Role ◽  
School Victimization ◽  
Parenting Dimensions ◽  
Structural Equations Model ◽  
The Relationship

The aim of this study was to examine the relationship between parenting dimensions (involvement/acceptance vs. strictness/imposition) and school victimization, considering the possible mediating role of social anxiety. The sample comprised 887 adolescents (52.3% girls) aged between 12 and 16 (M = 13.84 and SD = 1.22) enrolled at three compulsory secondary education ("ESO" or "Educación Secundaria Obligatoria" in Spanish) schools located in the provinces of Valencia, Teruel and Seville (Spain). A structural equations model was developed using the Mplus 7.4 program. The results obtained indicate that social anxiety mediates the relationship between parenting dimensions (involvement/acceptance vs. strictness/imposition) and school victimization. Finally, the results and their potential theoretical and practical implications are discussed.

Relationship between Organizational Commitment and Job Satisfaction

2018 ◽  
Vol 81 ◽  
pp. 30-38 ◽  
Author(s):  
Amjad Hedayat ◽  
Fatemeh Nemati Sogolitappeh ◽  
Reza Shakeri ◽  
Mohamad Abasifard ◽  
Mohamad Khaledian
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Pearson Correlation ◽  
Simple Random Sampling ◽  
Organization Performance ◽  
Statistical Population ◽  
Organization And Management ◽  
Analyse Data ◽  
The Relationship ◽  
Academic Year

One of the concerns of the organization and management experts is to identify effective factors on organization performance and finding solutions to improve organization performance. The present study was done to analyse the relationship between organizational commitment and job satisfaction in visiting lectures of Payam Nour University. Statistical population of this research includes visiting lectures of Ghorveh town who were teaching in the academic year of 2016-2017. Sample size of 60 participants was selected by simple random sampling. To collect data, Meyer and Allen organizational commitment questionnaire and Field and Rothe job satisfaction questionnaire were used. The research method is correlation which is incorporated in the area of applied studies to analyse data, descriptive statistics (mean and standard deviation), and inferential statistics (Pearson correlation coefficient and multivariate regression) were utilized. The findings show that there is positive and significant relationship between organizational commitment and job satisfaction. Regression coefficient shows that organizational commitment predicts 42.2 % of the job satisfaction changes.

scholarly journals ANTISOCIAL BEHAVIOUR IN ADOLESCENCE: UNDERSTANDING RISK FACTORS AND MEDIATORS THROUGH A STRUCTURAL EQUATIONS MODEL

2016 ◽  
Vol 1 (2) ◽  
pp. 381
Author(s):  
Alice Murteira Morgado ◽  
Maria da Luz Vale Dias
Keyword(s):  
Family Environment ◽  
Antisocial Behaviour ◽  
Sem Analysis ◽  
Structural Equations ◽  
Self Control ◽  
Social Conformity ◽  
Social Rules ◽  
Structural Equations Model ◽  
Fitting Model

Abstract.In this paper we use a SEM analysis to test an explanatory model for antisocial behaviour in adolescence that includes dimensions that have a direct effect on antisocial behaviour (psychoticism, neuroticism and self-control), while some are relatively malleable in this developmental stage and mediate the role of age on antisocial behaviour (family environment, self-concept, and conformity to social rules). A structural equations model was tested with a sample of 489 participants. Results show a good fitting model where psychoticism, self-control, age, social conformity and family environment are intertwined in a complex net of relations and effects involved in the explanation of adolescent antisocial behaviour.Conclusions embrace the differentiated nature of each predictor and its role both directly and in relation to other predictors. The complexity of adolescent antisocial behaviour became evident, showing that it cannot be addressed in simplistic terms, as we need to account for direct and indirect effects.Keywords: antisocial behaviour, personality, family, adolescence, social conformityResumo.Apresentamos a análise de um Modelo de Equações Estruturais para testar um modelo explicativo para o comportamento antissocial na adolescência que inclui dimensões com efeito direto no comportamento antissocial (psicoticismo e autocontrolo) e dimensões que apresentam mais variabilidade ao longo deste estádio de desenvolvimento e que medeiam o papel da idade com comportamento antissocial (ambiente familiar e conformidade social). Foi testado um modelo de equações estruturais com uma amostra de 489 jovens entre os 9 e os 17 anos de idade. Os resultados revelam um modelo significativo, com bons indices de ajustamento, no qual o psicoticismo, autocontrolo, idade, conformidade social e ambiente familiar se entrecruza numa complexa rede de relações e efeitos envolvidos na explicação do comportamento antissocial na adolescência.As conclusões reconhecem a natureza distinta de cada preditor e o papéis diretos e através das relações com outras variáveis preditoras. Fica evidenciada a complexidade do comportamento antissocial na adolescência, demonstrando que tal fenómeno não pode ser abordado de forma simplista, já que há que considerar efeitos diretos e indiretos de diversas variáveis.Palavras-chave: comportamento antissocial, personalidade, família, adolescência, conformidade social

scholarly journals Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy

Foods ◽  
2021 ◽  
Vol 10 (10) ◽  
pp. 2352
Author(s):  
Vincenzo Russo ◽  
Margherita Zito ◽  
Marco Bilucaglia ◽  
Riccardo Circi ◽  
Mara Bellati ◽  
...  
Keyword(s):  
Dairy Products ◽  
Positive Association ◽  
Structural Equations ◽  
Cultural Identities ◽  
Marketing Model ◽  
Perception Of Safety ◽  
Safety Perception ◽  
The Difference ◽  
Structural Equations Model

Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production. References to territory, whether on packaging or in advertising, have become an increasingly popular way for marketers to differentiate products, by attributing specific characteristics to them, derived from specific cultural identities and traditions. The aim of this study is to capture the possible differences between two groups, Italian and French, in the perception and intention to buy products with certification marks. We tested a multi-group structural equations model, assessing the mediation of the Perceived Product Safety (PPS) between Packaging with reference to Territoriality (PT) and Intention to Buy (IB). Our findings show that in both groups PT has a positive association with IB and PPS and that PPS has a positive association with IB. The difference is the mediation of PPS, present only in the Italian group. This opens important considerations on the role of the perception of safety, particularly in the pandemic period, in the presentation of products, particularly in products with certification marks linked to sustainability and territoriality.

scholarly journals The Effect of Work Plateau on Intention to Remain: Mediating Role of Organizational Commitment

2019 ◽  
Vol 8 (5S3) ◽  
pp. 302-311
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Equation Model ◽  
Equation Modeling ◽  
Statistical Population ◽  
Mediating Role ◽  
Career Plateauing ◽  
Mediator Role ◽  
The Impact

In the present study, the the impact of work plateau on intention to remain at work with the mediating role of organizational commitment has been studied. The statistical population of this research is all employees of Ferdowsi University of Mashhad. The research method is descriptive-survey. According to statistics of personnel management office, the number of employees is 1100 in 2017. In order to determine the sample size, due to the limited population, Morgan table was used and 285 people were selected from population through random sampling. In order to collect the data, Alan and Meyer (1990) questionnaire was used to assess organizational commitment, a researcher-made questionnaire was used to investigate the intention to remain at job and Miliaman's questionnaire (1992) was used to investigate career plateauing. The validity of these three questionnaires has been confirmed by experts. Reliability of the questionnaire is confirmed by Cronbach’s alpha coefficient of 86%, 91% and 84%, respectively. The statistical methods used in this research to test the hypotheses are T value and structural equation modeling. Structural equation model in this study was determined using Liserl software, according to which the content plateau and structural plateau, considering the mediator role of organizational commitment, has a negative and significant impact on employees' intention to remain at work.

scholarly journals The role of spiritual intelligence in citizenship behaviours amongst Muslim staff in Malaysia

2021 ◽  
Vol 77 (1) ◽  
Author(s):  
Dini T. Alamanda ◽  
Israr Ahmad ◽  
Halim D. Putra ◽  
Nik A. Hashim
Keyword(s):  
Structural Equation ◽  
Sampling Method ◽  
Simple Random Sampling ◽  
Equation Model ◽  
Spiritual Intelligence ◽  
Statistical Population ◽  
The Social ◽  
Linear Structural Relations ◽  
Analyse Data

Religion is so rich, comprehensive and complex that its different aspects exhibit differently in different perspectives and attitudes. Good employees express their opinions and beliefs honestly and participate in the organisational activities. In other words, they take actions that are not necessary but are useful for colleagues and organisations. These behaviours, called extra-role or organisational citizenship behaviours (OCB), refer to activities that are inherently spontaneous and conscious and are not directly and explicitly predicted by the organisation’s formal reward system, but generally enhance the organisation’s efficiency. The importance of such behaviours in religious and spiritual environments increases. Hence, this study aimed to determine the role of spiritual intelligence in exhibiting citizenship behaviours in the organisation. Therefore, 5000 employees of 40 manufacturing and services companies working in the education, finance, insurance and food sectors were selected by simple random sampling method as the statistical population of the study. Then, standard questionnaires were distributed amongst the participants, necessary data were collected and Statistical Package for the Social Sciences (SPSS) was used to analyse data. The results indicated a positive and significant relationship between spiritual intelligence and citizenship behaviours in organisations. Finally, the Structural Equation Model (SEM) results in linear structural relations (LISREL) showed that spiritual intelligence affects the citizenship behaviours (p = 0.68).Contribution: This article therefore contributes to the spirituality and spiritual intelligence of employees in the organisation as an aspect of religion.

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