scholarly journals Corporate Social Responsibility: Adoption of Green Marketing by Hotel Industry

2013 ◽  
Vol 9 (17) ◽  
Author(s):  
S. Punitha ◽  
Roziah Mohd Rasdi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Hotel Industry ◽  
Green Marketing ◽  
Corporate Social

scholarly journals Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 04) ◽  
pp. 116-132
Author(s):  
Hoang Phuong Nguyen ◽  
Viet Duc Bui
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Marketing Strategy ◽  
Corporate Reputation ◽  
Business Performance ◽  
Positive Impact ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Corporate Social ◽  
The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

scholarly journals The Impact of Environmental Corporate Social Responsibility on Enterprise Performance——Implications for Sustainable Development Strategy

2021 ◽  
Vol 251 ◽  
pp. 02072
Author(s):  
Ao Xiangyuan ◽  
Ong Tzesan
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Strategy ◽  
Positive Impact ◽  
Mainland China ◽  
Green Marketing ◽  
Enterprise Performance ◽  
Short Term ◽  
Corporate Social ◽  
The Impact

This paper selected 119 listed companies from 2008 to 2018 in mainland China as samples, aiming to further explore the different impacts of environmental corporate social responsibility (ECSR) on corporate performance in the long and short term, and explore the mediating role of corporate green marketing performance. The results show that CSR has a significant impact on the return on assets and enterprise value in the short term. In the long-term, the adoption of green marketing innovation has a positive impact on enterprise performance. In general, the results of this paper are of great significance for managers and external investors to implement decisions. In addition, the research results can help enterprises improve their environmental responsibility and green innovation in order to improve their competitiveness.

Corporate Social Responsibility in Hotel Industry

2019 ◽  
pp. 1250-1257
Author(s):  
Rajesh Jhamb ◽  
Gurjit Singh
Keyword(s):  
Economic Development ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Hotel Industry ◽  
Social Changes ◽  
Garbage Disposal ◽  
Statutory Requirement ◽  
Local Areas ◽  
Modern Style ◽  
Corporate Social

Corporate Social Responsibility (CSR) is basically, what an organization does over and above the statutory requirement for the benefits of all the stakeholders of the society. In recent years, there has been a significant perception shift in the use of hotels. Hotels are being used for socializing, relaxation, business and so many other reasons. The hotel industry has to adapt themselves with the rapid social changes and creative relations and also face challenges of modern style and technology, green features and sustainability etc. The issues like garbage disposal, quality services to the customers, maintaining the flora and fauna of the area, culture heritages, respect the sentiments of the local areas residents' community, socials environment issues, etc. and are the main issues and challenges for the hotel industry in these days. This paper will take in account the above mentioned issues and challenges of hotel industries in the today's eras of liberalization, Privatization and Globalization and their impact on the growth of economic development in India.

scholarly journals PENGARUH GREEN MARKETING, CORPORATE SOCIAL RESPONSIBILITY TERHADAP BRAND IMAGE DAN KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 10 (1) ◽  
pp. 33-47
Author(s):  
Yuni Sarah ◽  
Sutar Sutar
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation Model ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Model ◽  
Green Marketing ◽  
Purposive Sampling ◽  
Corporate Social

Penelitian ini bertujuan untuk mengalisis pengaruh Green Marketing dan Corporate Social Responsibility Terhadap Brand Image Dan Dampaknya Terhadap Keputusan Pembelian di Indomaret Manggarai, Jakarta Selatan. Sampel yang diperoleh sebanyak 111 responden dan diambil secara purposive sampling yaitu teknik pengumpulan sampel dengan pertimbangan tertentu, pemilihan sampel berdasarkan atas ciri-ciri tertentu yang dipandang sesuai dengan kriteria berdasarkan tujuan penelitian atau yang benar-benar dituju. Metode analisis yang digunakan dalam penelitian ini adalah analisis Structural Equation Model. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh positif signifikan baik terhadap Brand Image maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Brand image berpengaruh positif signifikan terhadap keputusan pembelian. Sementara, Corporate Social Responsibility tidak berpengaruh signifikan terhadap Brand Image, maupun Keputusan Pembelian baik secara langsung maupun tidak langsung. Hasil ini menunjukkan bahwa semakin meningkat green marketing yang dilakukan oleh perusahaan maka akan meningkatkan citra baik perusahaan tersebut sehingga akan meningkatkan keputusan pembelian konsumen. Untuk itu Indomaret harus melakukan peningkatan promosi melalui green marketing agar brand image nya semakin meningkat dan dapat meningkatkan konsumennya secara langsung

scholarly journals Sustainable practices in the bed and breakfast industry

2019 ◽  
Vol 2 (1) ◽  
pp. 49-57
Author(s):  
Nichole Hugo ◽  
Daniel Plunkett
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Hotel Industry ◽  
Lodging Industry ◽  
Public Image ◽  
Online Questionnaire ◽  
Community Based ◽  
Sustainable Practices ◽  
Bed And Breakfast ◽  
Corporate Social

The trend of moving towards more environmentally friendly and community based operations, for reasons such as to showcase corporate social responsibility and for improved public image, has been found within hotel industry. However, research within the B &B industry on this subject is lacking, making it unclear if this sector of the lodging industry is aware of implementing such practices. This study utilized an online questionnaire to participants of a Midwest B&B conference in order to better understand what sustainable practices their establishments have implemented and the barriers that are keeping from implementing in the future.

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