scholarly journals An Exploratory Investigation into Customer Perceived Value of Food Products in Vietnam

2015 ◽  
Vol 8 (12) ◽  
pp. 1 ◽  
Author(s):  
The Ninh Nguyen ◽  
Phuong Anh Vu ◽  
Thi Thu Hoai Phan ◽  
Tuan Khanh Cao
Keyword(s):  
Customer Value ◽  
Perceived Value ◽  
Food Products ◽  
Social Value ◽  
Future Research ◽  
Customer Perceived Value ◽  
Exploratory Investigation ◽  
Central Interest ◽  
Survey Results ◽  
The City

<p>The creation of customer value is of paramount importance for organizations’ success, and has been in the central interest of practitioner literature. This present study seeks to explore how Vietnamese customers perceive functional, economic, emotional and social value of consuming food products. Paper-based surveys have been administered to a sample of 410 food customers in the city of Hanoi. The survey results show that customer perceived value of food products is relatively low. The findings provide insights into the dimensionality of customer perceived value, and suggest implications to food companies for enhancing the value of their offerings. In addition, this study may serve as a basis for future research in the domain of customer value.</p>

An intervariable approach to customer satisfaction and loyalty in the internet service market

2019 ◽  
Vol 29 (4) ◽  
pp. 772-798 ◽  
Author(s):  
Mamoun N. Akroush ◽  
Bushra K. Mahadin
Keyword(s):  
Customer Satisfaction ◽  
Customer Value ◽  
Perceived Value ◽  
Future Research ◽  
The Internet ◽  
Service Market ◽  
Internet Service ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Attitudinal Loyalty

Purpose The purpose of this paper is to examine a multidimensional model of customer perceived value (CPV), customer satisfaction (CS) and loyalty from internet subscribers’ perspectives. Design/methodology/approach In total, 1,297 out of 2,000 online surveys were valid for the analysis. Confirmatory factor analyses were performed to assess the research constructs’ unidimensionality, validity and composite reliability. Structural path analysis was used to test the hypothesized relationships of the research model. Findings CPV positively affects functional and technical satisfaction as well as cognitive loyalty. Functional satisfaction positively affects technical satisfaction and attitudinal loyalty. Attitudinal loyalty positively affects cognitive and behavioral loyalty, and the latter positively affects cognitive loyalty. In total, 53 percent of variation in cognitive loyalty was caused by behavioral, attitudinal loyalty and perceived value path. Research limitations/implications Future research could investigate other outcomes of CS dimensions, such as customer lifetime value, customer retention, profitability, return on investment and market share, and their effects on customer loyalty (CL). Future research can also examine the effect of other dimensions of perceived customer value on CS and loyalty dimensions simultaneously. Other future research areas are also outlined. Practical implications CPV acts as a cornerstone to developing a successful multidimensional program of CL through functional and technical satisfactions. Marketing directors need to focus on building CL schemes and strategies that should take into consideration the long-term and short-term loyalty. Originality/value Theoretically, using an intervariable perspective, this paper has responded to important calls for conducting research on the chain of perceived value, CS and loyalty chain. Practically, this paper is the first empirical research devoted to developing an intervariable approach to the chain of perceived value, CS and loyalty in the internet service market.

Superior Customer Value and Network size in Markets Characterized by Network effects

2011 ◽  
pp. 84-97 ◽  
Author(s):  
Fan-Chen Tseng ◽  
Ching-I Teng ◽  
David Chiang
Keyword(s):  
Customer Value ◽  
Network Effects ◽  
Perceived Value ◽  
Network Size ◽  
Network Effect ◽  
Customer Perceived Value ◽  
Business Practitioners ◽  
Winner Take All ◽  
Number Of Customers ◽  
The Relationship

Network effect indicates that the value of connecting to a network is positively associated with the current number of customers connected to that network. Network effect strengthens the strong firms, weakens the weak firms, and may lead to a winner-take-all market. Thus, managing customer perceived value is crucial in markets with network effects. This article models customer perceived value, presents ways to improve the value, and discusses the relationship between customer perceived value and network size. Implications for e-business practitioners are discussed.

scholarly journals Customer perceived value—Conceptualization and avenues for future research

2015 ◽  
Vol 2 (1) ◽  
pp. 1061782 ◽  
Author(s):  
Alexander Zauner ◽  
Monika Koller ◽  
Isabella Hatak
Keyword(s):  
Perceived Value ◽  
Future Research ◽  
Customer Perceived Value

scholarly journals Customer perceived value in high growth firms

2018 ◽  
Vol 37 (75) ◽  
pp. 755-778
Author(s):  
Suzanne Mawson
Keyword(s):  
Firm Performance ◽  
Perceived Value ◽  
High Growth ◽  
Future Research ◽  
Customer Perceived Value ◽  
Growth Firms ◽  
Key Factor ◽  
Empirical Contribution

Scholars have asserted that a key factor that differentiates high growth firms (HGFs) from other firms is their ability to create value for their customers. This paper contributes to the literature by empirically exploring this relationship. Drawing on comparative cohorts of eleven HGFs and ten non-HGFs in Scotland, this paper finds that the HGFs were much more likely than their non-HGF counterparts to be positively influencing customer perceived value, which is considered as an important enabler of firm performance and growth. In addition to its empirical contribution to the high growth entrepreneurship literature, this paper raises issues for future research.

ANALISIS FAKTOR-FAKTOR PEMBENTUK CUSTOMER PERCEIVED VALUE E-COMMERCE DI INDONESIA

2020 ◽  
Vol 4 (2) ◽  
pp. 215-224
Author(s):  
Maria Chyntia Chrystiantari ◽  
AMA Suyanto
Keyword(s):  
Principal Component Analysis ◽  
Brand Image ◽  
Perceived Value ◽  
Principal Component ◽  
Information Value ◽  
Social Value ◽  
Brand Value ◽  
Image Information ◽  
Monetary Cost ◽  
Customer Perceived Value

Pemanfaatan teknologi saat ini salah satunya dilakukan dengan berbelanja online. Kini berbelanja online lebih praktis karena hadirnya e-commerce. Berbagai e-commerce di Indonesia bermunculan, sehingga menyebabkan perusahaan e-commerce perlu menjalankan bisnisnya dengan membentuk customer perceived value atau nilai yang dipersepsikan pelanggannya secara baik sehingga e-commerce tersebut menjadi penunjang kebutuhan pelanggan dengan jangka yang panjang. Sehingga penelitian ini bertujuan untuk menganalisis faktor-faktor yang membentuk customer perceived value pada e-commerce di Indonesia. Penelitian ini menggunakan metode kuantitatif dan sampel dengan metode nonprobability purposive sampling. Sampel berjumlah 411 responden merupakan pelanggan e-commerce di Indonesia yang menjadi objek penelitian yaitu Tokopedia, Shopee, Bukalapak, Lazada, dan Blibli.com. Teknik analisis menggunakan Principal Component Analysis. Setelah dilakukan analisis menggunakan analisis faktor didapatkan hasil penelitian yang menunjukan bahwa terdapat 8 faktor baru yang membentuk customer perceived value pada e-commerce di Indonesia, yaitu Brand Image, Responsiveness, Assurance and Price, Brand Value, Company Image, Information Value, Social Value, dan Non-Monetary Cost.

scholarly journals Customer value perception: cross-generational preferences for wine

2014 ◽  
Vol 116 (7) ◽  
pp. 1128-1142 ◽  
Author(s):  
Klaus-Peter Wiedmann ◽  
Stefan Behrens ◽  
Christiane Klarmann ◽  
Nadine Hennigs
Keyword(s):  
Generation X ◽  
Customer Value ◽  
Age Groups ◽  
Perceived Value ◽  
Future Research ◽  
Social Perceptions ◽  
Subjective Expectations ◽  
Content Type ◽  
Study Results ◽  
Customer Value Perception

Purpose – A deeper understanding of the key drivers of consumer wine perception is a major challenge in the domain of wine marketing. The purpose of this paper is to examine the various dimensions of customer-perceived value that lead the customers – in general and divided into different age groups – to choose and consume a certain wine. Design/methodology/approach – In the exploratory study context of examining value-related consumer attitudes and behavioural effects, the drivers and outcomes of wine consumption based on a cross-generation sample, PLS path modelling was considered for the empirical tests of our hypotheses. Findings – Though there exist differences between Generation X and Generation Y consumers, the empirical results are supportive of the hypothesized positive relations between financial, functional, individual and social perceptions that influence the desire for and the consumption of wine. Research limitations/implications – For future research, the findings presented in the paper support the importance of enlarging the size of the sample and collecting data in different countries to compare the results on an international level. Practical implications – Successful wine marketing strategies should focus on the customer's subjective expectations and individual value perceptions by addressing the specific value aspects that are highly relevant for consumer loyalty. Originality/value – The study results are valuable for researchers, managers and marketers because they address the question of how to measure and forecast the perceived value with the greatest influence on consumers’ wine choices.

Service-based vs. goods-based positioning of the product concept

2015 ◽  
Vol 27 (2) ◽  
pp. 247-255 ◽  
Author(s):  
Fabio Cassia ◽  
Marta Maria Ugolini ◽  
Nicola Cobelli ◽  
Liz Gill
Keyword(s):  
Hearing Aids ◽  
Perceived Value ◽  
Social Value ◽  
Content Type ◽  
Four Dimensions ◽  
Product Concept ◽  
Product Categories ◽  
Customer Perceived Value ◽  
Emotional Value ◽  
Product Concepts

Purpose – To counteract increasing competition and satisfy evolving customers’ needs, many firms are changing the positioning of their product concepts, from being product-based into service-based. Despite the increasing relevance of this shift, it is still unclear if this choice has a differential impact on customer perceived value. The purpose of this paper is to analyze customer perceived value for a firm’s product concept being positioned either as service-based or goods-based. Design/methodology/approach – An experiment was conducted using stimuli for two different product categories (hearing aids and bicycles) and measuring customers perceived value through the PERVAL scale’s four dimensions (quality value, emotional value, price value and social value). Findings – The results show that presenting the product concepts as service-based instead of good-based can enhance customer perceived value (in particular: quality, emotional and social value), but only if customers are not familiar with the product. Research limitations/implications – The study is based on one experiment and considers only two product categories. Further studies are needed to corroborate findings. Practical implications – The findings suggest that, under specific circumstances, the firm may improve customers’ attitude toward the product by emphasizing a service-based instead of a good-based positioning of the product concept. Originality/value – To our knowledge, this is the first research to evaluate the effects on customer perceived value of repositioning a product which has been traditionally goods-based (such a hearing aid and a bicycle) into service-based.

scholarly journals An Empirical Study of Corporate Brand Image, Customer Perceived Value and Satisfaction on Loyalty in Shoe Industry

2013 ◽  
Vol 5 (7) ◽  
pp. 469-483 ◽  
Author(s):  
Yu-Te Tu ◽  
Heng-Chi Chih .
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Relevant Literature ◽  
Operating Cost ◽  
Perceived Value ◽  
Future Research ◽  
Strong Impact ◽  
Corporate Brand ◽  
Customer Perceived Value ◽  
Customer Satisfaction And Loyalty

A positive corporate brand image is not only increasing competition but also encourage consumers to repurchase. With loyal customers, companies can reduce the operating cost and acquisition expenses. This initial study was from relevant literature, then set up research structure and hypotheses. Survey was employed, and respondents collected from the customers of ASO in Taiwan. There were 208 usable questionnaires to analyze descriptive statistics, reliability, validity, and SEM model. Based on the research results, corporate brand image significantly affects customer perceived value, customer satisfaction and loyalty; customer perceived value has strong impact on customer satisfaction and loyalty for the sample; and customer satisfaction significantly affects customer loyalty. Therefore, companies should have a positive brand image to customers, and specifically focus on those factors in order to build a long-term and mutually profitability relationships with customers and create loyalty as competitive advantages in the markets. The study focuses on the industry of shoes in Taiwan, and adopts only a quantitative method. Future research could employ a different design to examine the causal relationships posited by the theories, and extension the study to discuss mediation or moderation among dimensions.

scholarly journals Loyalty of m-wallet user from a service-dominant logic perspective

2020 ◽  
Vol 13 (2) ◽  
pp. 245
Author(s):  
Nalal Muna ◽  
Mutia Rahmi Pratiwi ◽  
Barkah Alkhaliq
Keyword(s):  
Data Collection ◽  
Customer Loyalty ◽  
Economic Value ◽  
Perceived Value ◽  
Social Value ◽  
Social Aspect ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Customer Perceived Value ◽  
Financial Technology

<p>This study aimed<ins cite="mailto:Author" datetime="2020-10-25T10:56"> </ins>to examine the effect of customer perceived value on the loyalty of mobile wallet (m-wallet) users. Payment using mobile wallet offers several benefits for consumer in terms of functional, social, and economic value. Meanwhile, Service-Dominant Logic was<ins cite="mailto:Author" datetime="2020-10-25T10:56"> </ins>used to explain consumer’s experience in utilizing mobile wallet for payment. Furthermore, a quantitativeapproach with<ins cite="mailto:Author" datetime="2020-10-25T10:56"> </ins>questionnaire was used for data collection, and<ins cite="mailto:Author" datetime="2020-10-25T10:58"> </ins>a total of 325 users participated as the respondents. A purposivesampling technique was used to determine the sample criteria i.e. active m-wallet users with a minimum usage<ins cite="mailto:Author" datetime="2020-10-25T10:58"> </ins>of 1 year. The result showed that all the hypotheses are supported. This indicated that customer perceived value consist of functional, economic, and social value, which have positive and significant impact on satisfaction that leads to customer loyalty. Meanwhile, satisfactionis the most salient predictor of customer loyalty. Therefore, financial technology provider needs to pay more attention to customer perceived value, especially in terms of functional, economic and social aspect.</p>

A Review on Customer Perceived Value and Its Main Components

2014 ◽  
Vol 2 (2) ◽  
pp. 01-09
Author(s):  
Rasoul Asgarpour ◽  
Abu Bakar A. Hamid ◽  
Zuraidah Sulaiman
Keyword(s):  
Customer Satisfaction ◽  
Customer Value ◽  
Perceived Value ◽  
Customer Perceived Value ◽  
Paper Review ◽  
Main Components ◽  
The Mind ◽  
Positive Word Of Mouth ◽  
Foundation Stone

Objective- The purpose of this paper is to have a revision on customer perceived value and main components of customer value. Methodology/Technique This study was conducted to address following problem. The problem is; satisfied customers may not return to the firm and spread positive word-of-mouth communications to others despite of having customer satisfaction in a firm. Whereas customer value can help to build trust and causes willing to commit long-term relationship with a firm. Thus, customer perceived value is discussed by offering a review on the importance of customer perceived value, and its main components. This paper contributes to the understanding about the importance of food allergy awareness among public. Findings - The paper finds out, in spite of having customer satisfaction, the firm does not deliver what is exactly value in the mind of customer. Therefore, by offering desired value to the customers, long-term relationship gained which is the result of customer loyalty. Novelty - This revision attempts to makes more clarification on customer perceived value as a foundation stone to the success of buyer-seller relationships. Type of Paper: Review Keywords: Customer Perceived Value, Customer Value, Price, Product Quality, Service Quality

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