scholarly journals The Role of Changing Management in the Process Of Enhancing the strategic Marketing Planning in Jordanian Industry Sector (Model-Complement)

2017 ◽  
Vol 12 (5) ◽  
pp. 130
Author(s):  
Salman Mohammad Abulehyeh ◽  
Ali Falah Al-zoub
Keyword(s):  
Strategic Planning ◽  
Change Management ◽  
Investment Strategy ◽  
Strategic Marketing ◽  
Sector Model ◽  
Several Variables ◽  
Marketing Planning ◽  
Market Situation ◽  
Set Up

This study examines the role and importance of change management in enhancing and managing strategic marketing planning related to strategic problems characterized by depth and complications. This rather planning demands extensive and deep research concerns variables and capabilities of futuristic analysis of propositions and probabilities. Thus, planning designers are the critical suppliers to the organization. The importance of studying change management is stressed, as well as its role in enhancing the process of strategic planning which is essential for the organization in the future. This is the main subject of this study. A matrix including several variables has been set, being one of the tools of marketing strategic planning for the organization. These variables decide the extent of market attraction and its competitive position in different market situations. Additionally, another matrix was set up to determine the competitive capability of the organization. On this basis, the suitable investment strategy has been determined, according to each market situation, in relation to market attraction & the competitive capability of the organization. After finishing the marketing revision, evaluation of the organization's internal situation has been done as to the threats and opportunities in comparison to opportunities and threats in the external environment. Good management and investment in change management employed by food companies in the private Jordanian sector is still limited due to obstacles, limitations related to managers and leaderships as well as present technical, financial, and information capabilities.

Strategic Marketing Planning for Nonprofit Organizations

2021 ◽  
pp. 58-84
Author(s):  
Stacy Landreth Grau
Keyword(s):  
Nonprofit Organizations ◽  
Boards Of Directors ◽  
Strategic Plan ◽  
Strategic Marketing ◽  
Marketing Plan ◽  
Advisory Boards ◽  
Marketing Planning

Chapter 3 deals with the importance of planning—specifically planning for the overall organization and its connection to marketing. The chapter starts with a discussion of the importance of a strong strategic plan and how this informs effective marketing decisions. The chapter then presents an outline and explanation of both the overall strategic plan and the marketing plan and how they relate to each other. This chapter also gets into funding models—including some newer ones—that are applicable to nonprofit organizations. Finally, the chapter deals with the role of various stakeholders, including boards of directors, advisory boards, and consultants, and it also includes tips on choosing marketing partners for advertising, fundraising, and other important activities.

Strategic Marketing Planning by Product Managers—Room for Improvement?

1983 ◽  
Vol 47 (3) ◽  
pp. 92-102 ◽  
Author(s):  
Thomas J. Cossé ◽  
John E. Swan
Keyword(s):  
Strategic Planning ◽  
Empirical Study ◽  
Personal Characteristics ◽  
Product Market ◽  
Strategic Marketing ◽  
Organizational Hierarchy ◽  
Data Analyses ◽  
Marketing Planning ◽  
Product Manager ◽  
Planning Processes

Product managers have a unique position in the organizational hierarchy. Neither line nor staff executives, they are responsible for planning and managing the activities of the firm's revenue generating product-market entries and are key executives in the firm's strategic planning and implementation activities. Do product managers utilize planning processes that require the types of data and data analyses recommended in the strategic planning literature? What organizational and personal characteristics are related to product manager planning activities? This article reports findings of an empirical study designed to answer these questions.

scholarly journals The strategic marketing planning – General Framework for Customer Segmentation

10.26458/1416 ◽  
2014 ◽  
Vol 14 (1) ◽  
pp. 49
Author(s):  
Alina Elena OPRESCU
Keyword(s):  
Strategic Planning ◽  
General Framework ◽  
Business Environment ◽  
Customer Segmentation ◽  
Strategic Marketing ◽  
Sequential Process ◽  
Marketing Activity ◽  
Strategic Resources ◽  
Marketing Planning ◽  
Customers Segmentation

Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration efforts for customers’ segmentation in the strategic marketing planning. The essential activity for any organisation wishing to optimise its response to the market, the customer segmentation will fully benefit from the framework provided by the strategic marketing planning. Being a sequential process, it not only allows time optimisation of the entire marketing activity but it also leads to accuracy of the strategic planning and its stages.    

Turbine Stator Well CFD Studies: Effects of Coolant Supply Geometry on Cavity Sealing Performance

2009 ◽  
Author(s):  
Antonio Andreini ◽  
Riccardo Da Soghe ◽  
Bruno Facchini
Keyword(s):  
Research Programme ◽  
Air Cooling ◽  
Sector Model ◽  
Engine Efficiency ◽  
Air Supply ◽  
Sealing Performance ◽  
Aero Engines ◽  
Set Up ◽  
Cooling Air

The increase of aero engines performance through the improvement of aerodynamic efficiency of main annulus flow is becoming more and more difficult to achieve. However there are still some devices that could be improved to enhance global engine efficiency. Particularly, investigations on the internal air cooling systems, may lead to a reduction of cooling air with a direct benefit to the overall performance. At the same time, further investigations on heat transfer mechanisms within turbine cavities may help to optimize cooling air flows saving engine life duration. This paper presents a CFD study aimed at the characterization of the effects of different geometries for cooling air supply within turbine cavities on wall thermal effectiveness and sealing mass flow rate. Several sealing air supply geometries were considered in order to point out the role of cooling air injection position, swirl number and jet penetration on the cavities sealing performance. The study was set up on a two-stage axial turbine rig developed in a research programme on internal air systems funded by EU (Main Annulus Gas Path Interactions - MAGPI). Steady state calculations were performed using two different computational domains: the first consists in a sector model of the whole turbine including the second stator well, while the second is a cut-down model of the stator well. Thanks to the simplified geometry of the test rig with respect to actual engines, the study has pointed out clear design suggestions regarding the effects of geometry modification of cooling air supply system.

THE ROLE OF STRATEGIC MARKETING PLANNING IN REPOSITIONING THE OPATIJA RIVIERA ON THE TOURIST MARKET

2003 ◽  
Vol 9 (1) ◽  
pp. 153-165
Author(s):  
Romina Alkier Radnić ◽  
Daniela Gračan
Keyword(s):  
Tourism Development ◽  
Marketing Mix ◽  
Strategic Marketing ◽  
Tourist Destination ◽  
Marketing Planning ◽  
Comparative Advantages ◽  
The Creation ◽  
Available Resources

The Opatija Riviera is a tourist destination with a longstanding tourist tradition, and in its tourism development up to date it has not yet achieved such results as could be expected based on its available resources and other comparative advantages. Tourism in the Opatija Riviera is lagging behind modem tourist trends. Hence, the primary objectives of this destination in its future tourism development should be the shaping of an identifiable, top-quality tourist product, the creation of its own identity, and the deliberation of tourism from the viewpoint of the destination, as the basis of tourism prosperity. With the aid of marketing mix activities, it is crucial to reposition the Opatija Riviera as an attractive and competitive tourist destination with a recognisable image, capable of attracting potential tourists. Through carefully directed marketing planning and with a view to tourism prosperity, the Opatija Riviera, as a tourist destination, will be able to achieve the required level of imagination, originality and variety with regard to the competition.

A reconnaissance of tropical resources during Revolutionary years: the role of the Paris Museum d'Histoire Naturelle

1991 ◽  
Vol 18 (3) ◽  
pp. 333-362 ◽  
Author(s):  
MADELEINE LY-TIO-FANE
Keyword(s):  
South Africa ◽  
Natural History ◽  
Scientific Research ◽  
Extensive Literature ◽  
War Of Independence ◽  
Leading Role ◽  
Scientific Principles ◽  
Set Up ◽  
Joseph Ii

SUMMARY The recent extensive literature on exploration and the resulting scientific advances has failed to highlight the contribution of Austrian enterprise to the study of natural history. The leading role of Joseph II among the neutral powers which assumed the carrying trade of the belligerents during the American War of Independence, furthered the development of collections for the Schönbrunn Park and Gardens which had been set up on scientific principles by his parents. On the conclusion of peace, Joseph entrusted to Professor Maerter a world-encompassing mission in the course of which the Chief Gardener Franz Boos and his assistant Georg Scholl travelled to South Africa to collect plants and animals. Boos pursued the mission to Isle de France and Bourbon (Mauritius and Reunion), conveyed by the then unknown Nicolas Baudin. He worked at the Jardin du Roi, Pamplemousses, with Nicolas Cere, or at Palma with Joseph Francois Charpentier de Cossigny. The linkage of Austrian and French horticultural expertise created a situation fraught with opportunities which were to lead Baudin to the forefront of exploration and scientific research as the century closed in the upheaval of the Revolutionary Wars.

Strategic marketing planning for national tourism

1990 ◽  
Vol 45 (1) ◽  
pp. 18-27 ◽  
Author(s):  
David Gilbert
Keyword(s):  
Strategic Marketing ◽  
Marketing Planning

scholarly journals Kuzbass Development Strategy: Past Lessons and Future Wrongs

2020 ◽  
Vol 174 ◽  
pp. 04038
Author(s):  
Yuri Fridman ◽  
Galina Rechko ◽  
Ekaterina Loginova
Keyword(s):  
Strategic Planning ◽  
Development Strategy ◽  
Living Standards ◽  
The Political ◽  
Business And Society ◽  
Private Companies ◽  
Standards Of Living ◽  
Economic Reality ◽  
The Government

The article discusses the place and role of strategic planning in ensuring that Kemerovo Oblast – Kuzbass develops comprehensively. For over thirty years, we have been studying the region with one of the leading national territorial-production centers established in the 20th century, how it emerged and functioned. Studies suggest that without regard to the economies of Russia as a whole and Kuzbass’s neighboring regions in particular, its issues cannot be satisfactorily resolved. At large, when strategic planning followed this assumption, it contributed to how fast and holistically the territory developed. Considering that, in the 21st century, strategy makers diverged from this concept and started to search for new approaches, the region’s economy has slowed down and its living standards have declined sharply. The momentum can be reversed with an active state socio-economic policy. Its previous forms, however, when the state gave preferences to private companies and did not require corresponding growth in standards of living in return, became unacceptable. It is necessary to work out a system of effective solutions and measures with mechanisms for reconciling the interests of the government, business and society within approaches that are adequate to the political and economic reality of today’s world.

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