Tourism as the main driver and pillar of the socio-economic development of the developed and the underdeveloped countries is a powerful economic segment for economic development. The rapid pace of tourism development has contributed to a number of countries to take strong steps towards development and more serious treatment. The effects of tourism are mainly perceived through the increase in the foreign exchange inflow, improvement in the balance of payments, creation of new jobs and growth of investments. The dynamic growth and development as well as the significance of the tourism industry have contributed to raising marketing to a higher level where through promotional activities tourism will strengthen the role of the tourism market. The promotion in tourism refers to communication between the producer and the consumer, where through communication, information is exchanged that will contribute to increasing the sales of tourism products and services, and significantly influences the choice of the particular tourist product, while providing relevant information about the characteristics of the tourist destination. Through the promotion, consumers receive information about products, services and ideas in order to encourage the interest in using them. The promotion takes an important place in positioning the product on the market and achieving a competitive advantage. It is accomplished through economic propaganda, promotion of sales, public relations, publicity and personal consumption, which are basic forms of promotion. It is particularly important that these activities are coordinated, which will contribute to the formation of awareness among potential probes for the existence of the product / service and create their preferences. This role of promotional activities is conditioned by their mutual relationship with other marketing instruments. If both the product, the price, and the distribution channels successfully perform their role, then the promotional activities will be successful. They can not complement the weaknesses of other elements of the marketing mix. In order for the promotion to be effective, an efficient product / service policy, price, distribution channels, as well as a high level of integration of the overall marketing activities in the marketing plan, as well as the coordination of the company's plans as a whole, is required. In promoting products, services and ideas, a number of methods, tools and activities are used that are aimed at achieving the goals of promotion, and thus the marketing goals. When we talk about promotional activities in tourism, that is, when tourists are offered a certain tourist product, it is necessary to intensify and coordinate cooperation between all participants in the preparation of this product. In the offer of the tourist product, tourists are informed in advance about the trip itself to decide on destinations that would satisfy their tourist needs. Promoting a particular tourist destination encourages people to visit, or to engage in a tripartite journey.
The Role of Changing Management in the Process Of Enhancing the strategic Marketing Planning in Jordanian Industry Sector (Model-Complement)
