Shopping Consumer Attitudes toward Mobile Marketing: A Case Study among Jordanian User's

2011 ◽  
Vol 3 (2) ◽  
Author(s):  
Younes A. A.Megdadi ◽  
Talal Taher Nusair
Keyword(s):  
Consumer Attitudes ◽  
Mobile Marketing

Editorial

2018 ◽  
Vol 6 (1) ◽  
pp. 1-2
Author(s):  
Ibrahim Sirkeci
Keyword(s):  
Qualitative Study ◽  
Cultural Dimensions ◽  
Mobile Marketing ◽  
Negative Attitudes ◽  
The Third ◽  
Cross Border ◽  
Local Characteristics ◽  
Critical Account

Transnational Marketing Journal is dedicated to disseminate scholarship on cross-border phenomena in marketing by acknowledging the importance of local and global or in other words, underlining the transnational practices marked by national and local characteristics in a fluid fashion spreading over more than one national territory. The first article by Paulette Schuster looks into “falafel” and “shwarma” in Mexico and discusses the perception of Israeli food in Mexico. The second article is a case study illustrating a critical account of cultural dimensions formulated by Schwarz using the value surveys data. The third article in the issue is a qualitative study of the negative attitudes of millennials torwards mobile marketing. 

Influence of SMS Advertising on Consumer Behavioral Intention

2015 ◽  
Vol 27 (4) ◽  
pp. 25-42 ◽  
Author(s):  
Hongyan Lin ◽  
Zhankui Chen
Keyword(s):  
Behavioral Intention ◽  
Purchase Intention ◽  
Consumer Attitudes ◽  
Subjective Norms ◽  
Mobile Marketing ◽  
Intention To Use ◽  
Mobile Advertising ◽  
Perceived Behavior Control ◽  
The Relationship ◽  
Practical Implications

Mobile marketing has become an effective medium for advertisers. Effective mobile advertising could greatly improve customers purchase intention in this context. This study focuses on the prevailing form of mobile advertising, i.e., SMS advertising. Based on the theory of planned behavior, the authors explore the influence of SMS advertising on the consumer behavior in China. Participants are Chinese students and office workers. The results indicate that (a) the perceived infotainment and credibility have a positive significant effect on consumer attitudes, whereas irritation has a negative significant effect on consumer attitudes; (b) attitudes, subjective norms, and perceived behavior control have significant effects on the intention to use; (c) attitudes also mediate the relationship between subjective norms and intention to use; and (d) men and women pursue different paths to influence the intention to use. Based on the above results, theoretical and practical implications are also discussed in this study.

scholarly journals Consumer attitudes towards mobile marketing in the smart phone era

2013 ◽  
Vol 33 (5) ◽  
pp. 840-849 ◽  
Author(s):  
Catherine Watson ◽  
Jeff McCarthy ◽  
Jennifer Rowley
Keyword(s):  
Smart Phone ◽  
Consumer Attitudes ◽  
Mobile Marketing

scholarly journals Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective

2020 ◽  
Vol 12 (4) ◽  
pp. 14
Author(s):  
Mustapha Iddrisu ◽  
Akolaa Andrews Adugudaa ◽  
Albert Martins
Keyword(s):  
Consumer Attitudes ◽  
Transitional Economy ◽  
High Rate ◽  
Mobile Marketing ◽  
The Internet ◽  
Exploratory Research ◽  
Factors Affecting ◽  
Marketing Activities ◽  
Structured Questionnaire ◽  
Marketing Messages

The advancement in technology is influencing the ways in which organizations conduct business and marketing activities. Mobile Marketing has become one of the most widespread media to communicate with potential and existing customers mainly in the form of text advertisements through the internet. This study is aimed at finding out the receiving and action-oriented attitudes of the youth towards mobile marketing, particularly the rate at which the youth use mobile marketing to determine the propensity to be influenced in their actions. The study also investigated the factors affecting consumer attitudes and their relationship with mobile marketing. The study employed descriptive and exploratory research methodology design and the data were collected using a structured questionnaire. Four hundred (400) questionnaires were administered to young people between the ages of 18 and 35 years in Accra and Three hundred and fifty 350 were used. We found a high rate of youth’s preference for mobile marketing messages and a relationship between youth attitude and mobile marketing messages and/or the youth’s attitude being influenced by mobile marketing messages. Finally, it revealed that there is a relationship between the youth’s receiving and action-oriented attitude and consumer factors that influence the use of mobile marketing.

Mobile Marketing Management

E-Marketing ◽  
2012 ◽  
pp. 1002-1011
Author(s):  
Key Pousttchi ◽  
Dietmar G. Wiedemann
Keyword(s):  
Mobile Communication ◽  
Empirical Studies ◽  
Case Study Research ◽  
Mobile Marketing ◽  
Study Research ◽  
Communication Techniques ◽  
Type Selection ◽  
Implementation Techniques ◽  
New Form

Mobile marketing is a new form of marketing communication using mobile communication techniques to promote goods, services, and ideas. The marketing instrument provides anytime and anywhere interaction, location and situation dependency, targeted addressing of consumers, and inherent measurement of campaign effectiveness. Based on case study research and empirical studies this chapter examines marketing objectives, types and implementation techniques of mobile marketing. Moreover two instruments for mobile marketing are provided: The campaign type implementation toolbox supports the development of campaigns on a tactical level and the campaign type selection toolbox enables a purposive planning of mobile marketing campaigns on a strategic level.

scholarly journals Consumer attitudes to the temperate zone fruit and its consumption in the Slovak Republic: Case study from the Nitra region

2010 ◽  
Vol 56 (No. 10) ◽  
pp. 470-477
Author(s):  
Z. Lušňáková ◽  
M. Šajbidorová ◽  
J. Horváthová ◽  
J. Lušňák
Keyword(s):  
Eating Habits ◽  
Slovak Republic ◽  
Consumer Attitudes ◽  
Temperate Zone ◽  
Fruit Consumption ◽  
Total Consumption ◽  
Unhealthy Eating ◽  
Per Capita ◽  
Associative Analysis

The fruit consumption in the Slovak Republic rates below the European average. There are several reasons causing this situation: the financial situation of the inhabitants, high prices of the temperate zone fruit in shops and the unhealthy eating habits of the consumers. The expenses on fruit have been decreasing within the consumer basket in our country. The consumption of fruit and the fruit products (in the value of fresh fruit) rose in 2006 in comparison with 2005 and achieved 54.0 kg per capita. The increase of fruit consumption was recorded thanks to the growth of the fruit containing products. Despite the rising tendency of the fruit consumption per capita, it is still much lower than the recommended dose. Based on the questionnaire survey, the objective of this paper is to identify and analyse the attitudes and behaviour of Slovak consumers, particularly from the Nitra region, to the temperate zone fruit consumption. The survey showed that health is the most important reason for the temperate zone fruit consumption. Apples and grapes are the most frequently consumed sorts. They comprise 50% of the total consumption of the temperate zone fruit. The consumption of the temperate zone fruit has stagnated recently according to the responses of half of the respondents, and even 66% of them would like to increase the temperate zone fruit consumption. Consequently, the dependence of the particular answers to the questions and the indications of a respondent (sex, age, education, locality) were studied by the use of the associative analysis.  

scholarly journals Impact of Mobile advertising on consumer attitudes in Algeria: case study of Ooredoo

2017 ◽  
pp. 205-212 ◽  
Author(s):  
Amina Merabet ◽  
Abderrezzak Benhabib ◽  
Abderrezzak Merabet
Keyword(s):  
Consumer Attitudes ◽  
Mobile Advertising

Convergence of Physical and Virtual Retail Spaces

2017 ◽  
pp. 191-219 ◽  
Author(s):  
Bethan Alexander ◽  
Daniela Olivares Alvarado
Keyword(s):  
Technology Implementation ◽  
Consumer Attitudes ◽  
Extensive Literature ◽  
Shopping Experience ◽  
Store Design ◽  
Key Dimensions ◽  
Experiential Retailing ◽  
Effective Integration

This chapter examines the effective integration of online within the offline physical store in one holistic shopping experience in the fashion sector. It explores the merging of three key dimensions in creating an integrated experience – physical store atmospheric variables, technology implementation and consumer attitudes and motivations. An extensive literature review was conducted from which a conceptual framework ensued. A multi-method qualitative research utilising case study strategy was adopted (Bryman & Bell, 2007). The data was collected by observation of technology enabled fashion stores, experiential consumer interviews (Silberer, 2009) to examine motivations, behaviour and interaction with in-store technologies and interviews with experts providing insights on the role of the store, experiential retailing and the implementation of technologies in store design.

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