scholarly journals User Empowerment and Audience Commodification in a Commercial Television Context

2014 ◽  
Vol 1 (1) ◽  
pp. 70-85 ◽  
Author(s):  
Iris Jennes ◽  
Jo Pierson ◽  
Wendy Van den Broeck

This paper aims to provide insights into the concept of ‘user empowerment’ in current –digital and connected- media industries. We start by defining empowerment as a concept rooted in certain research traditions that focus on user behaviour and capabilities in dealing with digital and connected technologies and the production, aggregation, distribution and consumption of content. We then oppose ‘user empowerment’ to ‘audience commodification’, a concept that highlights how the audience and its members are exploited by the media industry through their usage of digital and connected technologies. This research tradition typically looks at the meso-level of media usage and how it is embedded in the media industries. In light of this paper on media innovations, we then argue that the concepts of ‘empowerment’ and ‘commodification’ are strongly embedded in the underlying social imaginaries. This helps us to redefine ‘user empowerment’ and ‘audience commodification’ as interactive processes underlying innovation within the (commercial) media industry. We use the case of Flemish commercial television to demonstrate this hypothesis.

2018 ◽  
Vol 96 (3) ◽  
pp. 894-918
Author(s):  
Sung Wook Ji

This study explores the effects of the Internet on changes in traditional media industries. Previous studies addressing the Internet’s effects on media industries have largely been conducted in a piecemeal fashion, with most tackling narrowly defined topics limited to individual media in specific countries. By taking a broader perspective on the Internet’s effects, this study examines changes in the aggregate revenue of all major media industries. Employing country-level, panel-data analysis of 51 countries from 2009 to 2013, the study shows that the Internet has led to a shift in the balance of revenue away from advertising and toward direct payments.


2020 ◽  
Vol 1 (2) ◽  
pp. 139-155
Author(s):  
Katarzyna Kopecka-Piech

The purpose of this article is to provide a broader characterisation of the media convergence strategy applied by producers of the Polish commercial television station (TVN) series 39 and a half (39 i pół). In order to examine the convergence strategies of production, distribution, promotion and media usage, this paper analyzes metaphors of landscape, terrain, map and simulacrum. Moreover the concept of convergent (inter)text is proposed. In the case study of 39 and a half the author examines three main strategies implemented by the creators: the promotional virtualisation of reality, making virtual reality more real, and multiplied fiction. Transmedial and synergetic brands illustrate the hybridisation of the convergent and integrated media landscape.


KOMUNIKE ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 235-253
Author(s):  
Ali Akbar Zubaidi

Today, media digitalization has become the foundation of media industry owners in presenting a variety of information and entertainment, including media television. With the establishment of various commercial television broadcasting institutions as well as the competition for the media competition which is quite tight. Seeing the development of television broadcasting media itself with heavy competition, Islamic television institutions, in particular, seem not ready to compete with other television institutions. Institutions that affect the unpreparedness of existing Islamic television broadcasting institutions are planning and strategy within Islamic television broadcasting organizations and institutions, both before they come to the process of running and maintaining broadcasting institutions for a long period of time. The research method used is library research with in-depth analysis to explore problems related to the theme. The results of this study indicate that there are several things that must be planned before deciding to determine an Islamic television broadcasting institution; a) planning human resources, b) planning institutions, c) planning a product or program. When an Islamic broadcasting institution plans well, the sustainability of the Islamic broadcasting institution can be managed and run for a long time. That way, the existence of Islamic television media is indirectly able to provide another option for the public in enjoying the broadcasts that are served.


Author(s):  
Alessandro Delfanti ◽  
Michelle Phan

Media workers use radical remix techniques to produce content for the mainstream media industries. Rather than thinking of piracy as a form of resistance, we identify these practices of remix labor as a renewed commodification of media piracy and remix cultures (Johns 2009; Mueller 2019). Be it wanna-be influencers remaking the latest viral video on TikTok, videomakers producing dozens of rip-o-matic clips that will constitute the storyboard for TV ads, or writers churning out pieces in content farms in the hope they land on a newspaper, the media industry outsources work to and exploits masses of people who use piracy and remix to produce content based on scissor reels composed from existing audio, textual and visual materials.


2017 ◽  
Vol 20 (1) ◽  
pp. 3-19 ◽  
Author(s):  
Patrick Vonderau

This article analyzes Spotify as a media company that operates at the intersection of advertising, technology, music, and finance. In doing so, this article contributes to media industry studies as a field that investigates the relation between various industrial and economic actors. Given that the media industries, as any other industry, can be defined as a set of markets, one of which is the leading market, and to which other markets are auxiliary, the question asked is what market is leading in the case of Spotify. What the article describes as the “Spotify effect” is the company’s ability to fold markets into each other: to make disappear an aggressive financial growth strategy and business set-up based on ad tech engineering by creating an aura of Nordic cool and public benefit around its use of music. Spotify’s financial strategy has implications for the digital distribution of cultural content more generally.


2007 ◽  
Vol 28 (1) ◽  
pp. 77-92 ◽  
Author(s):  
Sune Tjernström

Abstract The wish to limit ownership concentration in the media industry has been common in the newspaper sector, but hardly very successful. As commercial television was more extensively introduced, governments saw possibilities of limiting ownership concentration in this sector. One such case is the Swedish TV4, owned at the start in 1991 by a consortium of financial and smaller publishing groups, but now controlled by the biggest player in the national media business. What happened on the way and what were the obstacles to media policy in this field? Some would argue that this is an area in which media policy failed. Alternatively, this development can be understood as a case in which the nature of corporate policy is revealed. A third option would be to observe the interaction between corporate interests and the government as an example of so-called political management. This article examines these scenarios in the context of commercial television in Sweden. The case study provides a deeper understanding of the nature of ‘institutional competitiveness’, politics vs. business, nationally based media firms vs. other Scandinavian players.


Author(s):  
K. E. Goldschmitt ◽  
Eduardo Vicente

The period following the end of Getúlio Vargas’s second government (1951–1954) saw a massive expansion of the media industries, with popular music in particular becoming an important cultural touchstone. A major feature of the postwar period was the politicization of music and other media such as radio, television, and social media. Other salient trends include the incorporation of international musical influences (especially jazz, rock, and countercultural postures) into Brazilian musical production starting in the late-1950s, and the rise and prominence of regional genres in the national discourse. Along with the fluctuations in the national economy, the recording industry expanded and contracted. Brazilian media industry infrastructures have taken part in artistic expression, including both major multinational record labels as well as independent record companies. Popular music production has regularly responded to the social and economic upheavals that have characterized Brazil since the end of World War II, including the military dictatorship (1964–1985). While much of the international reputation of Brazilian music in this period relies on the popularity of bossa nova, the history of the country’s media industries shows how other genres such as música popular brasileira, rock, brega, and sertanejo adapted to public tastes. Even during the height of the military regime’s repression, the efforts of record companies and recording artists saw the expansion of Brazilian popular music into still more diverse sounds, a trend that continued through the first decades of the 21st century. Interdisciplinary perspectives, including communication studies, history, anthropology, and ethnomusicology, show some possible new routes for music and cultural industry research in Brazil.


2021 ◽  
pp. 174804852199056
Author(s):  
Baruch Shomron ◽  
Amit Schejter

This study examines how media representations of Palestinian-Israeli politicians, can help community members realize their capabilities. The study’s database is comprised of 1,207 interviews conducted with Palestinian-Israeli politicians on news and current affairs programs on the three national television channels and the two national radio stations in Israel, for 24 months (2016-2017). We identified and analyzed the differences in the modes of representation between national and local Palestinian-Israeli politicians and between Palestinian-Israeli parliament members in the Joint List and Palestinian-Israeli parliament members in Zionist parties, all through the capabilities prism. In this study, we demonstrated how different types of Palestinian-Israeli politicians may potentially affect the realization of different political functions and capabilities. Analyzing political representations in the media through the theoretical framework of the ‘capabilities approach’ contributes to a more comprehensive insight into the roles the media can play promoting people’s wellbeing and human rights, relative to traditional media theories.


2021 ◽  
pp. 205943642198897
Author(s):  
Wanning Sun

This article analyses Australian media’s coverage of China’s efforts to contain COVID-19. The article is a critical discourse analysis of the major news stories, documentaries, opinions, and analyses published in the entire array of Australian media, including both television and radio programs from the taxpayer-funded public broadcaster the ABC, commercial media outlets such as Murdoch’s The Australian newspaper and Nine Entertainment’s The Sydney Morning Herald, and several tabloid papers. By identifying the key themes, perspectives, and angles used in these reports and narratives, this article finds that the more credible media outlets have mostly framed China’s efforts in political and ideological terms, rather than as an issue of public health. In comparison, the tabloid media—including commercial television, shock jock radio, and newspapers—have resorted to conspiratorial, racist, and Sino-phobic positions. In both instances, the coverage of China’s experience is a continuation and embodiment of the “China threat” and “Chinese influence” discourses that have now dominated the Australian media for a number of years.


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