Newspaper Wars
This study examines the role of the black and white press in the cultural and political struggle over civil rights in South Carolina in the mid-twentieth century. In the 1930s, when black newspapers in the Deep South were mostly cautious and conservative, John McCray and his allies at South Carolina’s Lighthouse and Informer challenged their readers to “rebel and fight” for their rights – to reject the “slavery of thought and action” that created “uncle Toms and aunt Jemimas” and become “progressive fighters for the emancipation of the race.” As black activism spread, journalists at the state’s daily newspapers assumed leadership roles in the white resistance movement. They crafted new narratives designed to undermine black activism, but they also engaged directly in the political process to help implement the policy of massive resistance. When that strategy began to fail, the same journalists ignored their profession’s new norms of impartiality and joined the fight to create a new political home for white segregationists in a conservative Republican Party in the South. By moving the press from the periphery to the center of the political action, Newspaper Wars asks readers to reconsider the role of journalists during times of social, cultural, and political change in their communities.