scholarly journals Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market

2021 ◽  
Vol 15 (4) ◽  
pp. 415-428
Author(s):  
Robert Nowacki
Keyword(s):  
Positive Impact ◽  
Economic Life ◽  
Target Market ◽  
Contemporary World ◽  
Foreign Companies ◽  
Mixed Feelings ◽  
The One ◽  
The Impact ◽  
Foreign Enterprises ◽  
Advertising Activity

Intensification of globalization processes in the contemporary world entails consequences for all areas of socio-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global environment. Expansion into foreign markets presents enterprises with the dilemma of how to advertise their products and services. The specific question which appears in this context is whether to use standardized or adapted advertising. The attitude of the audience on the target market is of key importance. The present article also focuses on the impact of globalization on the recipients’ perception of the advertising activity of foreign companies operating in the Polish market. Assessment of the degree of acceptance of foreign enterprises’ standardized advertising activities on the Polish market, their attractiveness and impact on competitiveness, from the perspective of Polish consumers. The basis for the study are the findings of a survey conducted in 2019 and 2020 on a sample of Polish consumers aged 15+ selected using the quota method. The subject of the research were opinions on advertising activities used on the Polish market by foreign companies, taking into account the differentiation into global and adapted advertising. The respondents assessed the level of attractiveness and acceptance of activities related to advertising standardization procedures. The results of the research indicate that Polish consumers perceive the globalization of advertising and have mixed feelings about it. On the one hand, they appreciate the attractiveness of standardized advertisements, on the other, they assess their effectiveness as worse. However, the respondents also point out that they have a positive impact on the competitiveness of foreign companies. The perception of standardized advertising is generally not dependent on demographic characteristics. There is only a slight direct effect of age on the perception of attractiveness and effectiveness of standardized and adapted advertising.

scholarly journals MARKETS OF GEORGIAN AGRO-FOOD PRODUCTS AND EXPORT STIMULATING ECONOMIC POLICY

2019 ◽  
Vol 4 (8) ◽  
pp. 44-53
Author(s):  
Eteri Kharaishvili ◽  
Ia Natsvlishvili
Keyword(s):  
Economic Policy ◽  
Positive Impact ◽  
Geographical Area ◽  
Food Products ◽  
Food Markets ◽  
Contemporary World ◽  
Security Problem ◽  
Food Market ◽  
The One ◽  
The Impact

The article substantiates the importance of the development of food markets in the solution of food security problem. It is argued that the tendency of demand for food has an increasing trend and the development of food markets still remains one of the most important challenges of contemporary world. The study analyzes the markets of Georgian agro- food products and studies the modern challenges in these markets. Comparative analysis of Georgian and Spanish food markets is conducted. The article estimates the positive and negative trends of export of Georgian agro-food products as well as the possibilities of diversification of products in the food markets. According to “The Impact-Immediacy” matrix the hindering factors of Georgian agro products export are identified. Using the «Priority Scheme» the priorities of economic policy stimulating the export of agro-food products are revealed. In terms of geographical orientation of the export the possibilities of diversification of food markets are discussed, especially in European markets. The conclusion is made that, in general, European food market is characterized by the growing tendency. However, in these markets there is no similar tendency for Georgian agro-food products. According to the study of the share of Georgian products and export growth rates in different countries the positive correlation between these variables is determined. But this circumstance is not considered to be sufficient for the positive impact on the economic growth. The conclusion is made that using effective mechanisms of export stimulation allows the diversification of export of Georgian agro products on the traditional but growing food markets on the one hand and on the other hand the expansion of geographical area of export markets.

Static and Dynamic Studies of Gasoline in View of its Octane Number and its Toxic Effect

2013 ◽  
Vol 12 (7) ◽  
pp. 451-459
Author(s):  
Ashraf Yehia El-Naggar ◽  
Mohamed A. Ebiad
Keyword(s):  
Toxic Effect ◽  
Aromatic Hydrocarbons ◽  
Octane Number ◽  
Liquid Fuel ◽  
Positive Impact ◽  
Hydrocarbon Composition ◽  
Different Temperatures ◽  
Different Seasons ◽  
The One ◽  
The Impact

Gasoline come primarily from petroleum cuts, it is the preferred liquid fuel in our lives. Two gasoline samples of octane numbers 91 and 95 from Saudi Arabia petrol stations were studied. This study was achieved at three different temperatures 20oC, 30oC and 50oC representing the change in temperatures of the different seasons of the year. Both the evaporated gases of light aromatic hydrocarbons (BTEX) of gasoline samples inside the tank were subjected to analyze qualitatively and quantitatively via capillary gas chromatography. The detailed hydrocarbon composition and the octane number of the studied gasoline samples were determined using detailed hydrocarbon analyzer. The idea of research is indicating the impact of light aromatic compounds in gasoline on the toxic effect of human and environment on the one hand, and on octane number of gasoline on the other hand. Although the value of octane number will be reduced but this will have a positive impact on the environment as a way to produce clean fuel.

scholarly journals The Role of Internet and SEO in Branding Destinations: Case of Albania as a New Destination in Balkans

2017 ◽  
Vol 6 (1) ◽  
pp. 45-52
Author(s):  
Ermelinda Kordha Tolica ◽  
Klodiana Gorica ◽  
Vjollca Hysi Panajoti ◽  
Elenica Pjero
Keyword(s):  
Information And Communication Technologies ◽  
Web Sites ◽  
New Technologies ◽  
Positive Impact ◽  
Target Market ◽  
Tourist Destination ◽  
Destination Branding ◽  
New Destination ◽  
The Impact

Abstract The Development of Information and Communication Technologies (ICTs) has recently been changing almost every aspect of society and economy. Within the new technologies, Internet with has impacted the interactivity between people and the variety of products and brands. When the discussion is not simply about a common product/service, but about a tourist destination, the concepts of marketing and ICTs are even more intertwined. An important aspect of tourist destination marketing is its branding. Destination Branding concept is very important because it make possible for a destination to differentiate from competitors through an unique name and identification in the perception that the target market will have. The aim of this paper is to investigate the impact that Internet has in destination branding, especially for relatively new destinations. The role of Internet is present through a variety of tools, such as web-sites, e-mail, social networks, blogging etc. We will bring the Albanian Case as a new destination to illustrate how the use of Internet and its related tools has helped in constructing a good brand image. Nowadays people find themselves firstly searching for information online about the destinations they want to visit, through Internet and the various platforms, so they are becoming very important as means for branding a destination. Many Internet elements can make a difference in branding if included as needed in the e-marketing strategy of companies that are making the important work about destination branding. The most important elements that have a positive impact in Albania, are content and keywords of Websites and a good level of sharing with social media. While there is much more to do with forms such as blogging, very important tools in SEO and the use of the right elements to raise brand awareness and differentiation.

scholarly journals Green technologies and firms’ market value: a micro-econometric analysis of European firms

2020 ◽  
Vol 29 (3) ◽  
pp. 855-875 ◽  
Author(s):  
Alessandra Colombelli ◽  
Claudia Ghisetti ◽  
Francesco Quatraro
Keyword(s):  
Positive Impact ◽  
Market Value ◽  
Regulatory Framework ◽  
Economic Effects ◽  
Green Technologies ◽  
Main Hypothesis ◽  
Theoretical Approaches ◽  
The One ◽  
The Uk ◽  
The Impact

Abstract This paper investigates the impact of the generation of green (environmental) technologies on the market value (MV) of a sample of listed companies. The analysis is grounded on the combination of two different theoretical approaches, that is the one focusing on the relationship between MV and innovation and the one pertaining to the economic effects of eco-innovation. Environmental regulation, based on the regulatory push–pull effect, induces firms to cope with more stringent rules through innovation efforts, and this eventually leads to the emergence of new markets for the suppliers of green technologies (GTs). Our main hypothesis is that firms able to generate GTs can be expected to show better stock market performances in this framework, because of the prospects of regulation-driven profitability gains. The empirical analysis has been carried out on a sample of listed firms from France, Germany, Italy, the Netherlands, and the UK observed over the 1985–2011 time span, and it is based on the implementation of the most recent version of the MV equation, corrected for selection bias. Results are consistent with those of previous literature and highlight the positive impact of innovation on MV. When narrowing the focus to firms operating in sectors with a high propensity to generate GTs, we have found that the stringency of the environmental regulatory framework also yields a positive a significant impact, as does the stock of GTs vis-à-vis non-GTs. Moreover, environmental regulatory framework positively moderates the positive effect of the stock of GTs. Lastly, the quality of firms’ own knowledge stocks is also found to positively influence firms’ MV.

scholarly journals DAMPAK PINJAMAN DAN BANTUAN MODAL KERJA TERHADAP KINERJA USAHA Studi Kasus UMKM Binaan KADIN Jawa Tengah

2017 ◽  
Vol 10 (3) ◽  
pp. 189
Author(s):  
Hoo Helena Ayu Liani ◽  
Chatarina Yekti Prawihatmi
Keyword(s):  
Financial Institutions ◽  
Business Performance ◽  
Positive Impact ◽  
Easy Access ◽  
Government Agencies ◽  
Working Capital ◽  
Market Expansion ◽  
The One ◽  
The Impact ◽  
Depth Interviews

<p>Permasalahan UMKM yang selama ini dipandang utama adalah permodalan. UMKM biasanya tidak memiliki akses yang mudah untuk memperoleh pinjaman untuk modal kerja. Untuk itulah terdapat skema bantuan modal yang disediakan oleh berbagai lembaga keuangan dan lembaga pemerintah untuk mengatasi permasalahan modal di UMKM. Penelitian ini bertujuan untuk mengetahui dampak bantuan dan pinjaman modal kerja pada kinerja usaha UMKM yang dibina oleh TTIC Kadin Jawa Tengah. Responden pada penelitian ini adalah  UMKM yang telah dibina oleh TTIC kadin Jawa Tengah, yang berjumlah 20 UMKM. Teknik pengumpulan data dalam penelitian ini adalah melalui wawancara mendalam  dipandu dengan kuesioner. Metode penelitian pada penelitian ini adalah metode deskriptif eksploratif . Hasil penelitian ini menunjukkan bahwa bantuan /pinjaman modal kerja untuk UMKM binaan TTIC Kadin Jawa Tengah memberikan stimulus dalam usaha-usaha mengembangkan kinerja usahanya terutama dalam menambah peralatan, melakuakn inovasi , menambah tenaga kerja sampai dengan usaha perluasan pasar. Meskipun tidak secara langsung, pinjaman /bantuan modal telah berdampak positif terhadap kinerja usaha UMKM binaan TTIC Kadin Jawa Tengah.</p><p>The one of main problem of MSMEs  is capital. MSMEs usually do not have easy access to obtain loans for working capital. For this reason there is a capital assistance scheme provided by various financial institutions and government agencies to address capital problems in MSMEs. This study aims to determine the impact of aid and working capital loans on the performance of SMEs business which is fostered by TTIC Kadin  Jawa Tengah. Respondents in this study are MSMEs that have been fostered by TTIC Kadin Jawa Tengah. The number of respondents are 20 MSMEs. Data collection techniques in this study is through in-depth interviews guided by questionnaires. The research method in this research is descriptive explorative method. The results of this study indicate that assistance / working capital loans for MSMEs fostered by TTIC Kadin Jawa Tengah provide stimulus in the efforts to develop business performance, especially in adding equipment, making innovation, adding labor to market expansion efforts. Although indirectly, the loan / capital assistance has a positive impact on the performance of UMKM business fostered by TTIC Kadin Jawa Tengah.</p>

scholarly journals The Impact of Misleadership on Poor Performance: A Study of Financial Institutions in Pakistan

2019 ◽  
Vol 1 (1) ◽  
pp. 34
Author(s):  
Sahibzada Muhammad Hamza ◽  
Zubair Hassan
Keyword(s):  
Financial Institutions ◽  
Positive Impact ◽  
Poor Performance ◽  
Foreign Bank ◽  
Corporate Managers ◽  
Corporate World ◽  
The Poor ◽  
The One ◽  
Managerial Employees ◽  
The Impact

The main purpose of this research is to investigate the impact of misleadership on poor performance in the Pakistan financial institutions. This research is carried on the strategic and managerial employees of the one (1) private and one (1) foreign bank operated in Pakistan with an engagement of 200 employees as the sample respondents. The findings of the study indicates that missing, misguided and Machiavellian leadership has no significant impact of the poor performance in the studied context while only misinformed leadership in the cluster of the independent variables shows a significant positive impact on the poor performance in the financial institutions of Pakistan.  However, it is concluded that the proposed dimensions of Rayment & Smith (2010) misleadership framework does not significantly impact the poor performance in the financial institutions of Pakistan except the dimension of misinformed leadership. Further, it is recommended to examine new contexts with the engagement of a wider sample to find more accurate and generalize results for the investigated topic. Hence, this research will benefit the corporate managers and the research community with the new practicing dynamics of misleadership in today’s global corporate world.

Analysis of Night-Time Pre-Cooling in a School Building

2019 ◽  
Vol 887 ◽  
pp. 443-450
Author(s):  
Martin Kovac ◽  
Katarina Kovacova
Keyword(s):  
Positive Impact ◽  
Ventilation System ◽  
Energy Simulation ◽  
School Building ◽  
Summer Period ◽  
Night Time ◽  
Operative Temperature ◽  
The One ◽  
The Impact

The content of this paper is a theoretical case study of a school building where the impact of night pre-cooling on operative temperature during summer period is analyzed. The classroom under pitched roof was selected for case study purposes. There are glass surfaces on roof and in external wall. We compare two types of building constructions. On the one hand side there is the wooden lightweight construction. On the other hand side there is the heavyweight construction made of reinforced concrete. The mechanical ventilation system provides for the required air change rate in classroom during whole day. The results from energy simulation show positive impact of night pre-cooling in combination with heavyweight building construction on maximum operative temperature in classroom during summer period. The results are output from dynamic energy simulation tool DesignBuilder.

scholarly journals Hertz and Michelson

1988 ◽  
Vol 129 ◽  
pp. 1-6
Author(s):  
Irwin I. Shapiro
Keyword(s):  
The Other ◽  
Other Hand ◽  
Mixed Feelings ◽  
The One ◽  
The Impact

I have mixed feelings about giving the opening talk at this symposium. On the one hand I am delighted to welcome you to this conference on the impact of VLBI on astrophysics and geophysics. On the other hand I am very sad that Ed Purcell is bothered by a bad back and cannot give the introduction as originally scheduled. Ed is one of the truly great of the world's physicists and one of the nicest persons ever born. My substituting for Ed is somewhat like Bill Buckner pinch hitting for Lou Gehrig. (Those who do not understand this reference to American baseball might have a better appreciation after viewing tonight's Red Sox game.)

scholarly journals Dampak Pembangunan Obyek Wisata Waterboom dalam Kehidupan Sosial-Ekonomi Masyarakat Desa Mekar Jaya Kabupaten Belitung Timur

2021 ◽  
Vol 7 (3) ◽  
pp. 531
Author(s):  
Yuliana Krismonni ◽  
Putra Pratama Saputra
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Secondary Data ◽  
Economic Life ◽  
The Other ◽  
Primary Data ◽  
Tourist Attraction ◽  
Other Hand ◽  
The People ◽  
The Impact

ABSTRAKPembangunan merupakan suatu proses yang mengarah pada perubahan dalam kehidupan masyarakatnya, baik dari kehidupan sosial, ekonomi, politik dan lain sebagainya menuju arah yang lebih baik lagi. Pada dasarnya dalam suatu pembangunan ditujukan bagi masyarakatnya. Disisi lain hal ini juga bisa berimplikasi atau berdampak bagi kehidupan masyarakatnya. Pembangunan yang tidak berorientasi pada masyarakatnya tentunya akan memberikan dampak yang negatif pula kepada masyarakatnya, dan sebaliknya pembangunan yang berorientasikan kepada masyarakatnya tentu akan memberikan dampak yang positif pula tidak hanya bagi masyarakatnya, juga bagi pihak yang terlibat dalam proses pembangunan tersebut.Adapun tujuan penelitian ini adalah untuk melihat bagaimana dampak yang ditimbulkan dari adanya pembangunan objek wisata ini bagi kehidupan sosial-ekonomi masyarakatnya, dan melihat apakah dengan adanya objek wisata ini dapat mensejahterahkan hidup masyarakatnya. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan data primer yang diperoleh dari wawancara dengan informan, dan data sekunder berupa beberapa jurnal, literatur review, dan bebetapa penelitian terdahulu, penelitian ini dilakukan di Desa Mekar Jaya Kecamatan Manggar Kabupaten Belitung Timur. Hasil dari penelitian ini yakni adanya pembangunan unit usaha waterboom ini pada kenyataannya belum terlalu memberikan dampak yang cukup signifikan bagi kehidupan sosial ekonomi masyarakatnya. Hal tersebut dapat terlihat karena dari segi pembangunan yang dilakukan belum terlaksana sepenuhnya, karena terkendala dalam beberapa hal. Sehingga hal ini menghambat dalam proses pembangunan yang ada.  ABSTRACTDevelopment is a process that leads to changes in the life of the people, from social, economic, political and other life towards a better direction. Basically, in a development aimed at the community. On the other hand, this can also have implications or impacts on the life of the community. Development that is not oriented towards the community will certainly have a negative impact on the community, and on the other hand, development that is oriented towards the community will certainly have a positive impact not only on the community, but also for those involved in the development process.The purpose of this research is to see how the impact of the development of this tourist attraction for the socio-economic life of the people, and to see whether the existence of this tourist attraction can make the lives of the people prosperous. This study uses a qualitative descriptive approach, with primary data obtained from interviews with informants, and secondary data in the form of several journals, literature reviews, and some previous research. The result of this research is that the development of the waterboom business unit has not had a significant impact on the socio-economic life of the community. This can be seen because from a development perspective it has not been fully implemented, due to constraints in several ways. So that this hinders the existing development process.

scholarly journals ANALISIS DAMPAK PEMBANGUNAN JALAN TOL MEDAN TEBING TINGGI TERHADAP KEGIATAN JAJANAN USAHA MIKRO KECIL DAN MENENGAH DI PASAR BENGKEL

2019 ◽  
Vol 3 (02) ◽  
pp. 167-178
Author(s):  
Januardin Manullang ◽  
Hottua Samosir
Keyword(s):  
Positive Impact ◽  
Raw Materials ◽  
Provincial Government ◽  
Economic Life ◽  
Existing Problems ◽  
Toll Road ◽  
The North ◽  
Good Potential ◽  
The Impact

The workshop market has a pretty good potential for “dodol” business. Dodol has become a characteristic of this region so that the demand will remain stable. Sales of dodol, which increases every year, makes this food have a bright prospect to develop because the raw  materials for its manufacture are available locally. The purpose of this research is to provide analysis and the impact of existing problems, from a phenomenon due to the opening of a high-cliff-field toll road to economic life and the selling power of snacks and food in small and medium-sized enterprises.There fore, it is not out of business due to development impacts of high-cliff-field toll road. The importance of carrying out this research was to give a solution and input from the district government as well as the North Sumatra provincial government in the management of small and medium-sized micro enterprises in the workshop market. Type of Research was Case Research (Case Study). The impact of the construction of the Medan-Tebing Tinggi toll road is very important for the MSME community around the workshop market. The impact was not only on the community but also on the regional government.Per capita income from the MSME market workshop decreased dramatically to 50% of income per month. In addition, fewer workers were employed by MSMEs, where previously they could employ 2 to 5 people per store. Now they can only employ 1 to 2 people. Regional Original Income derived from restitution has significantly dropped since the construction of the toll road. On the other hand, the positive impact felt by the market community is that there was no congestion and the air pollution decreased.

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