Encourage SMEs sustainable behavior during covid-19 pandemic through competitive advantages and corporate culture

Several previous research had conducted to identify factors that have a significant impact on SMEs' sustainable behavior. But unfortunately, there has not been a single study that explores the influence of these factors in an ongoing pandemic condition. Our study tried to describe the level of effectiveness of the contribution and ability of competitive advantage factors and corporate culture in improving the SMEs sustainable behavior. The results of this study can be used for better SME development strategies, especially in conditions where pandemics such as COVID-19 are still ongoing. This research was conducted using a sample of 194 SMEs in the province of South Kalimantan-Indonesia. Sampling took by a purposive sampling technique and an online questionnaire as a research instrument. Data analysis techniques are using SEM by testing the construct validity and reliability, influence testing, path analysis, and contribution effectiveness analysis. This study found that competitive advantage had no significant effect on sustainable behavior, while corporate culture has a substantial impact on SMEs' sustainable behavior. The total direct impact and effectiveness of the contribution given by the corporate culture factor are more significant (79%) compared to the competitive advantage factor (21%).

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COMPETITIVE ADVANTAGES BASED ON MARKET ORIENTATION AND INNOVATION

Indonesian Journal of Social Research (IJSR) ◽

10.30997/ijsr.v2i3.83 ◽

2021 ◽

Vol 3 (1) ◽

pp. 17-26

Author(s):

Yulianingsih ◽

Palahudin Palahudin ◽

Masnur Mukmin

Keyword(s):

Competitive Advantage ◽

Market Orientation ◽

Linear Regression Analysis ◽

Field Research ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Competitive Advantages ◽

Validity And Reliability ◽

Managerial Implication ◽

Research Findings

The research objective was to determine the effect of market orientation and innovation on competitive advantage. This research is field research on bag artisans in Bojong Rangkas Village, Ciampea District, Bogor Regency. The population of the study was 150 bag craftsmen using the Slovin formula and obtained a sample of 60 respondents. Distribution of questionnaires using an accidental sampling technique. Data analysis carried out; (1) test the research instruments in the form of validity and reliability tests; (2) classic assumption tests in the form of normality, multicollinearity, and heteroscedasticity tests. After the data fulfills all the classical assumptions, then multiple linear regression analysis, determination test, t-test, and F test are carried out. The research findings show that market orientation and innovation have a positive effect on competitive advantage in the bag craftsmen of Bojong Rangkas village, Ciampea district. The managerial implication of the research results is to increase the competitive advantage of the Bojong Rangkas bag artisans; attention to market orientation and innovation are important things that must be done. As for how to improve market orientation and innovation, the bag craftsmen must be oriented towards consumer desire and satisfaction.

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TURNOVER INTENTION DITINJAU DARI KOMITMEN, KEPUASAN KERJA DAN KEUNGGULAN BERSAING (STUDI KASUS PADA KARYAWAN PT. SOLO MURNI)

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i02.1247 ◽

2020 ◽

Vol 4 (02) ◽

Author(s):

Ferdian Ramadhan Putra ◽

Istiatin Istiatin ◽

Djumali Djumali

Keyword(s):

Job Satisfaction ◽

Data Analysis ◽

Competitive Advantage ◽

Turnover Intention ◽

Sampling Technique ◽

Employee Motivation ◽

Competitive Advantages ◽

Testing Methods ◽

Analysis Techniques ◽

Linear Regressions

In addition to reducing the need for workers from other companies, PT also reduces the number of employees. Pure Solo for Boyolali. The aims of this study is to determine the interaction between interactions, To analyze the competitive advantage of job satisfaction and competition goals of PT. Pure Solo for Boyolali. Testing methods include quantitative representation; The sampling technique used in the cluster sample and the Slowan formula provides a sample of 97 employees from the production department. Data analysis techniques used various linear regressions; F test; t test coefficient. The results shown are: 1) Commitment; Job satisfaction and competitive advantage significantly affect the motives and intentions of employees to change PT. Solo Murni, Boyolali, 2) encouraged PT staff to be positive and part of the competition. Purely solo in Boyolali; 3) Job satisfaction has a positive and partial effect on employee motivation to replace PT. According to Boyolali's four competitive advantages, Murni Murni has a positive and partial impact on PT. Staff competition. Pure Solo for Boyolali. Keywords: turnover intention, comitment, job satisfaction, competitive advantage

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Pengaruh Corporate Governance dan Kualitas Audit terhadap Pencegahan Kecurangan

Kompartemen Jurnal Ilmiah Akuntansi ◽

10.30595/kompartemen.v17i1.4997 ◽

2020 ◽

Vol 17 (1) ◽

Author(s):

Sarah Fadlilah Sanusi ◽

Sutrisno Sutrisno ◽

Darmo H Suwiryo

Keyword(s):

Corporate Governance ◽

Research Method ◽

Audit Quality ◽

Sampling Technique ◽

Research Data ◽

Validity And Reliability ◽

Fraud Prevention ◽

Analysis Techniques ◽

Simultaneous Test ◽

Good Corporate Governance

ABSTRACTThe purpose of this study is to examine the effect of good corporate governance and audit quality on fraud prevention. The research method used is quantitative method is a method of research data in the form of numbers and analysis using statistics. The population used is all employees at CV. Agung Mas Motor, Sukabumi City, amounting to 35 people. The sample is determined by nonprobability sampling with a saturated sampling technique. Sources of data used in the form of data collection carried out through the distribution of questionnaires that have been tested for validity and reliability. Data analysis techniques use hypothesis testing using SPSS 24. The results of research and data processing show that Corporate Governance has a significant effect on Fraud Prevention and Audit Quality that have no significant effect on Fraud Prevention. The results of simultaneous test between Corporate Governance and Quality Audit have a significant effect toward fraun prevention. ABSTRAKTujuan dari penelitian ini adalah untuk menguji pengaruh good corporate governance dan kualitas audit terhadap pencegahan penipuan. Metode penelitian yang digunakan adalah metode kuantitatif dan analisis menggunakan statistik. Populasi yang digunakan adalah semua karyawan di CV. Agung Mas Motor, Kota Sukabumi, berjumlah 35 orang. Sampel ditentukan oleh nonprobability sampling dengan teknik sampling jenuh. Sumber data yang digunakan dalam bentuk pengumpulan data dilakukan melalui penyebaran kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data untuk pengujian hipotesis menggunakan SPSS 24. Hasil penelitian dan pengolahan data menunjukkan bahwa Tata Kelola Perusahaan memiliki pengaruh signifikan terhadap Pencegahan Penipuan sementara Kualitas Audit tidak memiliki pengaruh signifikan terhadap Pencegahan Penipuan. Hasil uji simultan antara Tata Kelola Perusahaan dan Audit Kualitas memiliki pengaruh yang signifikan terhadap pencegahan kecurangan.

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PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH E-SERVICE QUALITY, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP LOYALITAS PELANGGAN

Jurnal Fokus Manajemen Bisnis ◽

10.12928/fokus.v10i2.2886 ◽

2020 ◽

Vol 10 (2) ◽

pp. 249

Author(s):

Risa Septiani ◽

Nurhadi Nurhadi

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Customer Loyalty ◽

Sampling Technique ◽

Sales Promotion ◽

Survey Method ◽

Validity And Reliability ◽

Online Questionnaire ◽

Price Perception ◽

Positive Effect

This study aim was to determine the effect of e-service quality, price perception, and sales promotion on customer loyalty through customer satisfaction on Gojek customers in Yogyakarta. This research is a quantitative study with survey method. The population in this study were Gojek customers in Yogyakarta. The sampling technique used was purposive sampling, with a total sample of 235 respondents. The technique of collecting data used an online questionnaire that has been tested for validity and reliability. The data analysis technique used to test the hypothesis was bootstrapping method using macro PROCESS by Andrew F. Hayes. The results of this study show that there is a positive effect of e-service quality on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of price perception on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the satisfaction of Gojek Yogyakarta customers, there is a positive effect of customer satisfaction on the loyalty of Gojek Yogyakarta customers, there is a positive effect of e-service quality on the loyalty of Gojek Yogyakarta customers, there is a positive effect of price perception on the loyalty of Gojek Yogyakarta customers, there is a positive effect of sales promotion on the loyalty of Gojek Yogyakarta customers, and there is the effect of e service quality, price perception, and sales promotion on customer loyalty through Gojek Yogyakarta customer satisfaction, as evidenced by the e-service quality variable mediation coefficient of 0,0442; the mediation coefficient of price perception variable is 0,0404; and the mediation coefficient of sales promotion variable is 0.0676.

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Pengaruh Display Produk Dan Promosi Terhadap Keputusan Pembelian Konsumen Pada Buku Terbitan Mizan (Studi Kasus Toko Buku Gunung Agung BSD)

Media Ekonomi ◽

10.30595/medek.v20i2.11220 ◽

2021 ◽

Vol 20 (2) ◽

pp. 38

Author(s):

Nuggraha Prassetyo ◽

Rissa Hanny

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Significant Influence ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchasing Decisions ◽

Validity And Reliability ◽

Analysis Techniques ◽

Convenience Sampling ◽

Product Displays

The purpose of this study was to determine how much influence the product display and promotion partially on consumer purchasing decisions on books published by Mizan at Gunung Agung BSD Tangerang bookstore and to find out how much influence the product displays and promotions simultaneously on consumer purchasing decisions on books published by Mizan at the Gunung Agung BSD Tangerang bookstore. This research is causality with quantitative approach. The population in this study is Mizan's book customers at the Gunung Agung BSD bookstore Tangerang with convenience sampling technique obtained samples of 69 respondents. Data analysis techniques used in this study are: data quality tests including validity and reliability, the classic assumption test of normality, multicollinearity, heterocendatisity, regression analysis that is multiple regression, partial t, simultaneous F and coefficient of determination. The results of the study are as follows: (1) The results of first hypothesis that is no significant influence between product displays on consumer purchasing decisions, (2) The results of second hypothesis that is a positive and significant effect between promotions on decisions consumer purchases, and (3) The results of third hypothesis, namely product display and promotion together have a positive and significant effect on consumer purchasing decisions.

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EFFECT OF ENTREPRENEURSHIP ORIENTATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE THROUGH COMPETITIVE ADVANTAGE

Jurnal Aplikasi Manajemen ◽

10.21776/ub.jam.2021.019.02.20 ◽

2021 ◽

Vol 19 (2) ◽

pp. 448-458

Author(s):

Cindera Fatikha ◽

◽

Mintarti Rahayu ◽

Sumiati Sumiati ◽

◽

...

Keyword(s):

Data Analysis ◽

Competitive Advantage ◽

Least Squares ◽

Market Orientation ◽

Entrepreneurial Orientation ◽

Performance Test ◽

Sampling Technique ◽

Analysis Techniques ◽

Marketing Performance ◽

Positive Effect

This study aims to analyze the effect of entrepreneurial orientation, market orientation, and competitive advantage on marketing performance; test the effect entrepreneurial orientation and market orientation towards marketing performance are mediated by competitive advantage. The sample in this study was 132 owners from a population of 463 SMEs owners of Tempe chips. The sampling technique in this study used purposive sampling. Data analysis techniques using Partial Least Squares (PLS). The results showed that entrepreneurial orientation had a direct positive effect on marketing performance; market orientation has a direct positive effect on marketing performance; entrepreneurial orientation has a direct positive effect on competitive advantage; market orientation has a direct positive effect on competitive advantage; competitive advantage has a direct positive effect on marketing performance; entrepreneurial orientation has a positive effect on marketing performance through competitive advantage; Market orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

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COMPETITIVE ADVANTAGE TO MEDIATE THE INFLUENCE OF PRODUCT INNOVATION AND ENTREPRENEURIAL ORIENTATION ON MARKETING PERFORMANCE IN SMALL AND MEDIUM INDUSTRY

Jurnal Aplikasi Manajemen ◽

10.21776/ub.jam.2021.019.02.17 ◽

2021 ◽

Vol 19 (2) ◽

pp. 413-423

Author(s):

Raiza Nora Dahana ◽

◽

Nur Khusniyah Indrawati ◽

Mugiono Mugiono ◽

◽

...

Keyword(s):

Data Analysis ◽

Competitive Advantage ◽

Entrepreneurial Orientation ◽

Product Innovation ◽

Performance Test ◽

Sampling Technique ◽

Analysis Techniques ◽

Marketing Performance ◽

Small And Medium Industry ◽

Positive Effect

This study aims to analyze the effect of product innovation, entrepreneurial orientation, and competitive advantage on marketing performance; test the effect of product innovation and entrepreneurial orientation towards marketing performance through competitive advantage as a mediation variable. The sample in this study was 69 owners of small and medium industries bakery in Ponorogo Residence who had made innovations on their products. The sampling technique in this study uses total sampling. Data analysis techniques used the approach Partial Least Squares (PLS). The results found that product innovation has a direct positive effect on marketing performance, entrepreneurial orientation has a direct positive effect on marketing performance, product innovation has a direct positive effect on competitive advantage, entrepreneurial orientation has a direct positive effect on competitive advantage, competitive advantage has a direct positive effect on marketing performance, product innovation has a positive effect on marketing performance through competitive advantage, and entrepreneurial orientation has a positive effect on marketing performance through competitive advantage. Competitive advantage acts as a partial mediating variable.

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PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING TERHADAP KINERJA USAHA MIKRO KECIL DI KOTA PADANG

Jurnal Ecogen ◽

10.24036/jmpe.v2i2.7313 ◽

2019 ◽

Vol 2 (2) ◽

pp. 206

Author(s):

Mentari Ritonga ◽

Yulhendri Yulhendri

Keyword(s):

Competitive Advantage ◽

Sampling Technique ◽

Small Enterprises ◽

Distributed Data ◽

Validity And Reliability ◽

Analysis Technique ◽

Food And Beverage ◽

Micro And Small Enterprises ◽

Research Populations ◽

Distributed Data Analysis

This study aims to reveal how entrepreneurship orientation and competitive advantage affect the performance of micro and small enterprises of food and beverage in Padang City. The type of this research is descriptive and associative research. In this study, the research populations are 694 entrepreneurs of micro and small enterprises of food and beverage in Padang City. The Two Stage Cluster Random Sampling technique is used to determine the sample and the result obtained are 54 people in total. The technique of collecting data is by using questionnaires which are tested first by testing the validity and reliability before being distributed. Data analysis technique used in this study is Path Analysis. The results of this study indicate that entrepreneurship orientation significantly affects competitive advantage, entrepreneurship orientation significantly affects performance of micro and small enterprises, and competitive advantage significantly affects performance of micro and small enterprises.Keywords: Entrepreneurship Orientation, Competitive Advantage, Micro and Small Enterprises Performance

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PENGARUH PRICE DISCOUNT DAN BONUS PACK TERHADAP IMPULSE BUYING (STUDI KASUS PADA PELANGGAN ALFAMART DI KOTA JAMBI)

Jurnal Manajemen Terapan dan Keuangan ◽

10.22437/jmk.v10i02.14101 ◽

2021 ◽

Vol 10 (02) ◽

pp. 354-367

Author(s):

Ade Wahyu Ramadhan ◽

Novita Ekasari

Keyword(s):

Regression Coefficient ◽

Sampling Technique ◽

Total Sample ◽

Impulse Buying ◽

Validity And Reliability ◽

Price Discount ◽

Online Questionnaire ◽

Analysis Technique ◽

Data Collection Technique ◽

Positive Effect

This study aims to determine: (1) the effect of price discount on impulse buying on Alfamart customers (2) the effect of bonus packs on impulse buying on Alfamart customers (3) the most dominant influence on impulse buying on Alfamart customers. This research was conducted on all Alfamart customers in the city of Jambi. This research includes relationship research using a quantitative approach. The population in this study were all Alfamart customers in Jambi City. The sampling technique used purposive sampling method with a total sample of 100 people. The data collection technique uses an online questionnaire that has been tested for validity and reliability, and the data analysis technique used is multiple regression. The results showed that (1) there was a positive effect of price discount on impulse buying for Alfamart customers, as evidenced by the t-count value of 2.087, significance of 0.04 <0.05 and the regression coefficient having a positive value of 0.250; (2) there is a positive effect of bonus packs on impulse buying for Alfamart customers, as evidenced by the t-count value of 3.556, a significance of 0.001 <0.05 and the regression coefficient has a positive value of 0.426; (3) the bonus pack has the most dominant effect on impulse buying with a regression coefficient value of 0.426, which is greater than the price discount regression coefficient of 0.250. Key words : Price Discount, Bonus Pack, Impulse Buying.

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