The Effect of Country Branding Toward E-WoM and Re-visit Intention Through Tourist Satisfaction in Bali (Study on Foreign Tourist in Sari Profit Tour, Bali, Indonesia)

Abstract During the past decades, tourism has become one of the fastest growing areas in the service sector in the world. If the aspiration is to develop a well-organised tourism industry, then fulfilment of tourist needs and wishes should be achieved. The most common technique for identifying the compatibility between tourist needs and the experience with tourism destination is tourist satisfaction measurement.Lithuania is a small country in the northern part of Central/ Eastern Europe; the country is rarely considered as an independent tourist destination, but mostly as one of the Baltic States. Foreign tourist satisfaction is very important for the country. Considering the necessity to excel in the region, the aim of the research is to develop the index of tourist satisfaction of Lithuania.The previously elaborated model of Lithuanian tourist satisfaction index is used as a background. The index of tourist satisfaction of Lithuania is constructed by the following stages: 1. A questionnaire research with foreign tourists, based on a theoretical model of Lithuanian Tourist Satisfaction Index, is provided; 2. The impact of model’s variables on tourist satisfaction with Lithuania is determined; 3. The main variables having an impact on foreign tourist satisfaction with Lithuania are determined; and a general model of the index of tourist satisfaction of Lithuania is composed.

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The Relationships Among Brand Equity, Culinary Attraction, and Foreign Tourist Satisfaction

Journal of Travel & Tourism Marketing ◽

10.1080/10548408.2015.1094001 ◽

2015 ◽

Vol 33 (8) ◽

pp. 1143-1161 ◽

Cited By ~ 7

Author(s):

Chih-Hsing Sam Liu

Keyword(s):

Brand Equity ◽

Foreign Tourist ◽

Tourist Satisfaction

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Marketing Woes of Foreign Tourist Segment in Goa: A Study into Satisfaction Discriminators

Scholarly Research Journal for Interdisciplinary Studies ◽

10.21922/srjis.v4i36.10029 ◽

2017 ◽

Vol 4 (36) ◽

Author(s):

Purva Kansal ◽

Sandeep Walia

Keyword(s):

Market Share ◽

Destination Image ◽

Practical Reasons ◽

Policy Makers ◽

Foreign Tourist ◽

Tourist Satisfaction ◽

Positioning Strategy ◽

Specific Objective ◽

The Government

In recent years rate of domestic tourist to Goa has gone up but not the foreign tourist. This has led to loss of shack culture and gypsy experience being marketed by Goa as destination image. Policy makers have tried to rejuvenate the destination but with little success. One of the explanations to this problem is in a fundamental of marketing which states that Marketing strategies should have their base in segmentation and targeting policies of the product. A mismatch in the two could lead to decreased market share. This is well accepted in marketing of products however, in case of destination marketing the fundamental is lost. The current paper tries to use case study of Goa. This paper is an attempt to illustrate how segmentation and targeting problems have led to marketing mix issues for the destination and influenced its market share and led to serious marketing woes. The study was undertaken with the specific objective to understand the marketing woes Goa as a destination is facing. Data was collected from 298 foreign tourist visiting Goa. The study tried to meet this objective by studying the discriminators of foreign tourist satisfaction. The results of the discriminant analysis indicated that three factors were significant predictors of satisfaction in terms of foreign tourist in Goa i.e. experience, hygiene and safety. The results of the study further indicated that there was a need for the Goan Government to make policies specific to experience and quality of experience the destination offers. A dimension wise detailed analysis was also undertaken to help the Goan Government develop specific strategies. The specific targeting strategy would also help the government develop a more effective positioning strategy and basis for performance evaluation. Therefore, the segmentation of the market on basis of psychometric variable will help Goa develop a more effective marketing strategy. However, there is a need to convert these into demographic variables for practical reasons which can be explored as future areas of research.

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Nation Branding in A Transnational Marketing Context: Serbia’s Brand Positioning Through Food and Wine

TRANSNATIONAL MARKETING JOURNAL ◽

10.33182/tmj.v4i2.392 ◽

2016 ◽

Vol 4 (2) ◽

pp. 84-99 ◽

Cited By ~ 2

Author(s):

Evinc Dogan ◽

Goran Petkovic

Keyword(s):

Nation Branding ◽

Place Marketing ◽

Brand Positioning ◽

Country Branding ◽

Tourism Marketing ◽

Nation Brand ◽

Emerging Themes ◽

Tourism Organization ◽

The Impact ◽

People’S Perceptions

Food and gastronomic values of a country are distinguished assets in marketing places. The aim of this article is exploring the ways in which Serbia rebrands itself through promoting the local food and culture and positions the nation brand in a transnational marketing context. The key concepts for this research originate from the literature in place marketing and branding. The gastronomic offer is an instrument shaping people’s perceptions about Serbia that is represented and communicated through values, narratives and manifestations. Accordingly, semiotics is adopted for analysing the data, which builds on three levels: axiological, narrative and discursive. Content analysis is used as a supportive method to infer meanings from codes and to determine emerging themes overarching the units of meaning. The tourism marketing strategy of The National Tourism Organization of Serbia (TOS) is closely examined through the touristic promotion materials (i.e. catalogues, posters, Soul Food video). In sum, the analysis results reveal how the country branding strategy of Serbia is handled in terms of the impact on the perceptions with a focus on food as a tourist attraction. The research is valuable for place-marketers, strategists, governments, and scholars from different fields of academia.

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