Effects of Busan Tourism Image Factors on Foreign Tourist Satisfaction - Focused on the N Hotel‘s Foreign Guests in Busan -

2018 ◽  
Vol 30 (5) ◽  
pp. 381-396
Author(s):  
Jun-Hyuk Lee ◽  
Heon-Jin Park
Keyword(s):  
Foreign Tourist ◽  
Tourist Satisfaction ◽  
Tourism Image

Foreign Tourist Satisfaction at Museum

2019 ◽  
Author(s):  
. Yansahrita ◽  
I Made Bayu Yustika Putra ◽  
Dyah Sugandini ◽  
Tri Wahyuningsih
Keyword(s):  
Foreign Tourist ◽  
Tourist Satisfaction

scholarly journals The index of tourist satisfaction with Lithuania

2016 ◽  
Vol 7 (1) ◽  
pp. 30-39
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė
Keyword(s):  
Service Sector ◽  
Tourism Industry ◽  
Satisfaction Index ◽  
Central Eastern Europe ◽  
Foreign Tourist ◽  
Tourist Satisfaction ◽  
Common Technique ◽  
Questionnaire Research ◽  
The Baltic ◽  
The Impact

Abstract During the past decades, tourism has become one of the fastest growing areas in the service sector in the world. If the aspiration is to develop a well-organised tourism industry, then fulfilment of tourist needs and wishes should be achieved. The most common technique for identifying the compatibility between tourist needs and the experience with tourism destination is tourist satisfaction measurement.Lithuania is a small country in the northern part of Central/ Eastern Europe; the country is rarely considered as an independent tourist destination, but mostly as one of the Baltic States. Foreign tourist satisfaction is very important for the country. Considering the necessity to excel in the region, the aim of the research is to develop the index of tourist satisfaction of Lithuania.The previously elaborated model of Lithuanian tourist satisfaction index is used as a background. The index of tourist satisfaction of Lithuania is constructed by the following stages: 1. A questionnaire research with foreign tourists, based on a theoretical model of Lithuanian Tourist Satisfaction Index, is provided; 2. The impact of model’s variables on tourist satisfaction with Lithuania is determined; 3. The main variables having an impact on foreign tourist satisfaction with Lithuania are determined; and a general model of the index of tourist satisfaction of Lithuania is composed.

scholarly journals TOURISM IMAGE RECOVERY STRATEGY POST-NATURAL DISASTERS IN INDONESIA

Jurnal IPTA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 107
Author(s):  
Nani Kurniasari ◽  
Heppy N.Y. Haloho ◽  
Alvina Eunice Christian
Keyword(s):  
Natural Disasters ◽  
Communication Theory ◽  
Communication Strategy ◽  
Foreign Tourist ◽  
Tourism Sector ◽  
Tourism Image ◽  
Foreign Media ◽  
The Government ◽  
Data Collection Technique ◽  
The Right

Tourism potential in Indonesia is a privilege that must be thankful for. However, that potential is not supported enough by the stability of the natural condition itself. Tourists destinations which is popular in Indonesia tend to be liable to the natural disasters. It happens recently in Bali and Lombok. A couple of natural disasters that afflict those two regions as the Indonesian tourism sector has an impact on reducing the number of foreign tourist to visit those tourists destinations. Based on the previous research studies, handling the natural disasters that occur in tourists destinations which are usually being visited by foreign tourist is a way more complex than the similar disasters which occur in the destinations that are only being visited by local tourists. The natural disasters which is involving foreign tousists will also have an impact on the bilateral relations between the two countries. In addition, the foreign media news wil have a wider impact on Indonesia’s image because of dealing with the natural disasters and the responsibilities to the victims. The government is still find some obstacles in dealing with a decreasing reputation after the natural disasters in Indonesia’s tourists destinations, even though the rapid response is correlated with the large amoun of costs that incurred to deal with the disasters. Then, formulating the right strategy for handling the post-natural disasters in Indonesia’s tourists destinations is important. This study aims to find the communication strategies which are needed to be the respons of the natural disasters that occur Indonesian tourism sector. Using the post-positivistic paradigm, this study was approached qualitatively and presented descriptively to reveal the right communication strategy on handling the Indonesia’s tourism sector which is affected by the natural disasters based on the situasional crisis communication theory. The interview was chosen as a data collection technique for the related sector. Open coding, axial coding, and selective coding was used as the data analysis technique. This research is expected to formulate the strategies for restoring the image of Indonesia’s tourism sector after the natural disasters. In fact, the research at this phase is still rarely done becuse the other similar research is still focus on the countermeasures during the disasters such as victim evacuation or the mitigation of the disasters.

scholarly journals Tourism Image Analysis using Tourism Marketing Strategies and Tourist Satisfaction Programs in Poso Regency

2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Abdi Sakti Walenta ◽  
Chalid Imran Musa ◽  
Basri Bado
Keyword(s):  
Tourism Industry ◽  
Combination Strategy ◽  
Tourism Marketing ◽  
Marketing Performance ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Survey Results ◽  
Tourism Image ◽  
The Government ◽  
High Level

This research is based on surveys result on conditions of Poso Regency Tourism which show that when compared with the government's work plans and programs to develop tourism in Poso Regency and to make it become a mainstay sector in increasing regional income, tourism marketing performance in Poso Regency has not progressed significantly. Based on this, to increase the development of the tourism sector, tourism development efforts in Poso District prioritize increasing tourism marketing and tourist satisfaction programs. These programs can be implemented if supported by cooperation between the public sector, the tourism industry and the community. Thus, the tourism sector in Poso Regency can have a high level of quality development. Because the biggest weakness that affects the tourism image of Poso Regency lies in tourist satisfaction. Which means, the weak performance of the satisfaction program in Poso Regency has resulted in the image of tourism being unable to increase visits and convince tourists to return again. Based on the survey results, this research raises how to improve tourism marketing in implementing a combination strategy of marketing, tourist satisfaction programs and tourism image. The location of this research was conducted in Poso Regency because the survey results show that in tourism marketing, the government in Poso Regency has not shown satisfactory results and attractive imaging in marketing its tourism products.

scholarly journals The Effect of Service Quality in International Airport I Gusti Ngurah Rai on Satisfaction, Image, and Tourists Loyalty Who Visited Bali

1970 ◽  
Author(s):  
Saroha Manulang ◽  
I Komang Gde Bendesa ◽  
I Nyoman Darma Putra
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Structural Equation ◽  
Contact Point ◽  
Sampling Technique ◽  
International Airport ◽  
Tourist Satisfaction ◽  
Tourism Image ◽  
Positive Effect

Airport are the first and the last contact point for tourists when they arrive at their holiday destination. Therefore, the airport facilities are a source of first impression that effect the quality expectations of the tourists on holiday activities. Bali as a world class tourism destination to develop and renovate the Ngurah Rai International Airport in order to improve quality of service in order to give higher satisfaction for tourists visiting Bali. Based on this study aims to determine (1) the effect of quality of service to tourists' satisfaction and the image of Bali tourism; (2) the effect of the image of tourism and the quality of service to the loyalty of tourists visiting Bali; (3) the effect of the satisfaction of tourists to the tourism image and loyalty of tourists visiting Bali; (4) the effect of indirect tourism image of the traveler loyalty through satisfaction of tourists; (5) service quality indirectly traveler loyalty through tourism image; and (6) to determine the rating opinion on the quality of service Bali's Ngurah Rai International Airport. Population of this research was all foreign tourists visiting Bali through Ngurah Rai Airport at the time of the research. The research samples included 348 respondents were chosen with nonprobability sampling. accidental sampling technique. Data collected through questionnaires, interviews and observations. The collected data were analyzed with SERVQUAL, Importance Performance Analysis (IPA), and Structural Equation Modelling (SEM) for hypothesis testing. The results showed (1) the quality of service Bali's Ngurah Rai International Airport is a positive effect on tourist satisfaction and the image of Bali tourism; (2) the image of tourism and service quality Bali's Ngurah Rai International Airport is a positive effect on loyalty rating; (3) The traveler satisfaction positive effect on tourism image and loyalty of tourists visiting Bali; (4) Tourism image positive effect on loyalty through satisfaction of tourists; (5) service quality Bali's Ngurah Rai International Airport affect the tourist loyalty through tourism image; and (6) overall rating opinion on the quality of service in the high category, with the highest quality opinions contained in the tangible dimension and the opinion of the lowest quality is below average are in the dimension of reliability.

Marketing Woes of Foreign Tourist Segment in Goa: A Study into Satisfaction Discriminators

2017 ◽  
Vol 4 (36) ◽  
Author(s):  
Purva Kansal ◽  
Sandeep Walia
Keyword(s):  
Market Share ◽  
Destination Image ◽  
Practical Reasons ◽  
Policy Makers ◽  
Foreign Tourist ◽  
Tourist Satisfaction ◽  
Positioning Strategy ◽  
Specific Objective ◽  
The Government

In recent years rate of domestic tourist to Goa has gone up but not the foreign tourist. This has led to loss of shack culture and gypsy experience being marketed by Goa as destination image. Policy makers have tried to rejuvenate the destination but with little success. One of the explanations to this problem is in a fundamental of marketing which states that Marketing strategies should have their base in segmentation and targeting policies of the product. A mismatch in the two could lead to decreased market share. This is well accepted in marketing of products however, in case of destination marketing the fundamental is lost. The current paper tries to use case study of Goa. This paper is an attempt to illustrate how segmentation and targeting problems have led to marketing mix issues for the destination and influenced its market share and led to serious marketing woes. The study was undertaken with the specific objective to understand the marketing woes Goa as a destination is facing. Data was collected from 298 foreign tourist visiting Goa. The study tried to meet this objective by studying the discriminators of foreign tourist satisfaction. The results of the discriminant analysis indicated that three factors were significant predictors of satisfaction in terms of foreign tourist in Goa i.e. experience, hygiene and safety. The results of the study further indicated that there was a need for the Goan Government to make policies specific to experience and quality of experience the destination offers. A dimension wise detailed analysis was also undertaken to help the Goan Government develop specific strategies. The specific targeting strategy would also help the government develop a more effective positioning strategy and basis for performance evaluation. Therefore, the segmentation of the market on basis of psychometric variable will help Goa develop a more effective marketing strategy. However, there is a need to convert these into demographic variables for practical reasons which can be explored as future areas of research.

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