The Relationships Among Brand Equity, Culinary Attraction, and Foreign Tourist Satisfaction

2015 ◽  
Vol 33 (8) ◽  
pp. 1143-1161 ◽  
Author(s):  
Chih-Hsing Sam Liu
Keyword(s):  
Brand Equity ◽  
Foreign Tourist ◽  
Tourist Satisfaction

Foreign Tourist Satisfaction at Museum

2019 ◽  
Author(s):  
. Yansahrita ◽  
I Made Bayu Yustika Putra ◽  
Dyah Sugandini ◽  
Tri Wahyuningsih
Keyword(s):  
Foreign Tourist ◽  
Tourist Satisfaction

scholarly journals The index of tourist satisfaction with Lithuania

2016 ◽  
Vol 7 (1) ◽  
pp. 30-39
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė
Keyword(s):  
Service Sector ◽  
Tourism Industry ◽  
Satisfaction Index ◽  
Central Eastern Europe ◽  
Foreign Tourist ◽  
Tourist Satisfaction ◽  
Common Technique ◽  
Questionnaire Research ◽  
The Baltic ◽  
The Impact

Abstract During the past decades, tourism has become one of the fastest growing areas in the service sector in the world. If the aspiration is to develop a well-organised tourism industry, then fulfilment of tourist needs and wishes should be achieved. The most common technique for identifying the compatibility between tourist needs and the experience with tourism destination is tourist satisfaction measurement.Lithuania is a small country in the northern part of Central/ Eastern Europe; the country is rarely considered as an independent tourist destination, but mostly as one of the Baltic States. Foreign tourist satisfaction is very important for the country. Considering the necessity to excel in the region, the aim of the research is to develop the index of tourist satisfaction of Lithuania.The previously elaborated model of Lithuanian tourist satisfaction index is used as a background. The index of tourist satisfaction of Lithuania is constructed by the following stages: 1. A questionnaire research with foreign tourists, based on a theoretical model of Lithuanian Tourist Satisfaction Index, is provided; 2. The impact of model’s variables on tourist satisfaction with Lithuania is determined; 3. The main variables having an impact on foreign tourist satisfaction with Lithuania are determined; and a general model of the index of tourist satisfaction of Lithuania is composed.

Conceptualizing, Validating, and Managing Brand Equity for Tourist Satisfaction

2016 ◽  
Vol 42 (6) ◽  
pp. 960-978 ◽  
Author(s):  
Chih-Hsing Liu ◽  
Yen-Po Fang
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Brand Image ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Multiple Mediation ◽  
Mediation Effects ◽  
Tourist Satisfaction

The purpose of this study was to examine the roles of four distinct aspects of brand equity—perceived quality, brand awareness, brand loyalty, and brand image—in tourism satisfaction with regard to Taiwanese night markets. Regression analysis and structural equation models were used to test the hypotheses for a sample of 348 foreign tourists with experience in night market tourism. The results indicate that perceived quality is positively related to brand awareness, whereas brand awareness is positively related to brand loyalty and brand image. This finding confirms the positive relationship between brand loyalty/image and tourist satisfaction. The empirical evidence of the Sobel test following Baron and Kenny’s procedure supports the multiple mediation effects of brand awareness on perceived quality and brand loyalty/image and indicates that brand loyalty/image mediates the effects of brand awareness and satisfaction.

Marketing Woes of Foreign Tourist Segment in Goa: A Study into Satisfaction Discriminators

2017 ◽  
Vol 4 (36) ◽  
Author(s):  
Purva Kansal ◽  
Sandeep Walia
Keyword(s):  
Market Share ◽  
Destination Image ◽  
Practical Reasons ◽  
Policy Makers ◽  
Foreign Tourist ◽  
Tourist Satisfaction ◽  
Positioning Strategy ◽  
Specific Objective ◽  
The Government

In recent years rate of domestic tourist to Goa has gone up but not the foreign tourist. This has led to loss of shack culture and gypsy experience being marketed by Goa as destination image. Policy makers have tried to rejuvenate the destination but with little success. One of the explanations to this problem is in a fundamental of marketing which states that Marketing strategies should have their base in segmentation and targeting policies of the product. A mismatch in the two could lead to decreased market share. This is well accepted in marketing of products however, in case of destination marketing the fundamental is lost. The current paper tries to use case study of Goa. This paper is an attempt to illustrate how segmentation and targeting problems have led to marketing mix issues for the destination and influenced its market share and led to serious marketing woes. The study was undertaken with the specific objective to understand the marketing woes Goa as a destination is facing. Data was collected from 298 foreign tourist visiting Goa. The study tried to meet this objective by studying the discriminators of foreign tourist satisfaction. The results of the discriminant analysis indicated that three factors were significant predictors of satisfaction in terms of foreign tourist in Goa i.e. experience, hygiene and safety. The results of the study further indicated that there was a need for the Goan Government to make policies specific to experience and quality of experience the destination offers. A dimension wise detailed analysis was also undertaken to help the Goan Government develop specific strategies. The specific targeting strategy would also help the government develop a more effective positioning strategy and basis for performance evaluation. Therefore, the segmentation of the market on basis of psychometric variable will help Goa develop a more effective marketing strategy. However, there is a need to convert these into demographic variables for practical reasons which can be explored as future areas of research.

scholarly journals An integrative model of destination brand equity and tourist satisfaction

2018 ◽  
Vol 22 (16) ◽  
pp. 1992-2013 ◽  
Author(s):  
Héctor San Martín ◽  
Angel Herrero ◽  
María del Mar García de los Salmones
Keyword(s):  
Brand Equity ◽  
Integrative Model ◽  
Tourist Satisfaction ◽  
Destination Brand

Review of Brand Equity and Advertising: Advertising's Role in Building Strong Brands.

1994 ◽  
Vol 39 (1) ◽  
pp. 99-99
Author(s):  
Terri Gullickson ◽  
Pamela Ramser
Keyword(s):  
Brand Equity

Retailer’s Perspective of Product Brand Equity: An Empirical Study of Vietnamese Independent Drink Stores

2011 ◽  
pp. 61-88
Author(s):  
Huong Hoang Thi Thu ◽  
Lin Yu-Li
Keyword(s):  
Brand Equity ◽  
Sales Promotion ◽  
Three Dimensions ◽  
Brand Trust ◽  
Brand Performance ◽  
Business Context ◽  
Brand Association ◽  
Customer Perceived Value ◽  
Trade Promotions ◽  
Retail Grocery

In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity in the business-to-business context. This research attempts to bridge this gap by exploring the customer-based brand equity concept from the retailers’ perspective. The study was conducted in the context of the Vietnamese independent retail grocery sector. This context was chosen on the basis that there has been limited research conducted on branding in the Vietnamese context and due to the prominence of the independent grocery sector in the retail industry of Viet Nam. By using AMOS 16 and SPSS 16.0 software, the results of the study indicate that brand equity plays an important role in the retailing context, and it comprises three dimensions - brand association, brand trust and brand loyalty. As the result of a strong brand, retailers commit to a long-term business relationship with the brand’s manufacturer. Two of these three dimensions of retailer-based brand equity, (brand association and brand trust) are positively and significantly related to the brand’s performance at the retail outlet. Manufacturer support, including advertising, sales promotion and trade promotions has been confirmed by this study to be an antecedent of retailer-based brand equity, brand performance and customer perceived value as well.

Sign in / Sign up

Export Citation Format

Share Document