Marketing Woes of Foreign Tourist Segment in Goa: A Study into Satisfaction Discriminators

2017 ◽  
Vol 4 (36) ◽  
Author(s):  
Purva Kansal ◽  
Sandeep Walia
Keyword(s):  
Market Share ◽  
Destination Image ◽  
Practical Reasons ◽  
Policy Makers ◽  
Foreign Tourist ◽  
Tourist Satisfaction ◽  
Positioning Strategy ◽  
Specific Objective ◽  
The Government

In recent years rate of domestic tourist to Goa has gone up but not the foreign tourist. This has led to loss of shack culture and gypsy experience being marketed by Goa as destination image. Policy makers have tried to rejuvenate the destination but with little success. One of the explanations to this problem is in a fundamental of marketing which states that Marketing strategies should have their base in segmentation and targeting policies of the product. A mismatch in the two could lead to decreased market share. This is well accepted in marketing of products however, in case of destination marketing the fundamental is lost. The current paper tries to use case study of Goa. This paper is an attempt to illustrate how segmentation and targeting problems have led to marketing mix issues for the destination and influenced its market share and led to serious marketing woes. The study was undertaken with the specific objective to understand the marketing woes Goa as a destination is facing. Data was collected from 298 foreign tourist visiting Goa. The study tried to meet this objective by studying the discriminators of foreign tourist satisfaction. The results of the discriminant analysis indicated that three factors were significant predictors of satisfaction in terms of foreign tourist in Goa i.e. experience, hygiene and safety. The results of the study further indicated that there was a need for the Goan Government to make policies specific to experience and quality of experience the destination offers. A dimension wise detailed analysis was also undertaken to help the Goan Government develop specific strategies. The specific targeting strategy would also help the government develop a more effective positioning strategy and basis for performance evaluation. Therefore, the segmentation of the market on basis of psychometric variable will help Goa develop a more effective marketing strategy. However, there is a need to convert these into demographic variables for practical reasons which can be explored as future areas of research.

scholarly journals Pengaruh Destination Image dan Tourist Atraction terhadap Tourist Satisfaction dan Post Visit Behavioral Intention

2019 ◽  
Vol 3 (2) ◽  
pp. 131
Author(s):  
Eny Endah Pujiastuti ◽  
Sadeli Sadeli ◽  
Anisa Destiana
Keyword(s):  
Indirect Effect ◽  
Behavioral Intention ◽  
Destination Image ◽  
Future Research ◽  
Tourist Attraction ◽  
Behavior Intention ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
The Government

The purpose of this study is to understand the influence between Destination Image, Tourist Atraction, Tourist Satisfaction and Post Visit Behavioral Intention. In this study, a total of 115 effective questionnaires were collected which would then be processed using Structural Equating Modeling (SEM) which was operated using the AMOS application. The results of the study show that 1). Destination image has a significant effect on tourist satisfaction. 2). Tourist attraction has a significant effect on tourist satisfaction. 3). Destination image has a significant effect on the post visit behavior intention. 4). Tourist attraction has a significant effect on the post visit behavior intention. 5). Tourist satisfaction has a significant effect on the post visit behavior intention. 6). Destination image has an indirect effect on post visit intention behavior through tourist satisfaction. 7). Tourist attraction influences indirectly on post visit intention behavior through tourist satisfaction. Based on the results of the research, the research not only provides advice for the government tourism sector, but also provides direction for future research.

scholarly journals The Empowerment of The Council of Advising and Preservation of Marriage (BP4) in Building Sakinah Families

2020 ◽  
Vol 17 (2) ◽  
pp. 281-298
Author(s):  
Samsul Samsul ◽  
Mohd. Fauzi Abu Husen
Keyword(s):  
Negative Impact ◽  
Training And Development ◽  
Competency Development ◽  
Policy Makers ◽  
Emergency Exit ◽  
The Government ◽  
Executive Elements ◽  
Work Management ◽  
Religious Courts

Every time a household is built, there is certainly a hope of achieving happiness, sakinah, mawaddah wa rahmah, which is the purpose of marriage. Divorce can be carried out as an emergency exit, and it is not an urgent thing that must be done, but the most hated of permissible things. Divorce cases in the Religious Courts of Lampung Province increase every year, which shows that the performance of BP4 Lampung has not been optimal. Therefore, it needs to be evaluated scientifically. The objective of this study is to find a form of reconstruction of the work management of BP4 Lampung in building a sakinah family. This study used qualitative research with a descriptive-analytical type. The approach used interviews, documentation, and observation. The work management of the BP4 Lampung in realizing the sakinah family includes: First, the selection of management and organizational members who have spiritual, cultural, and intellectual dimensions; Second, the provision of honorary and social security; Third, training and development or competency development and training. Reconstruction that can be carried out is budgeting, where after the issuance of the law on regional autonomy, then BP4 Lampung, which is a partner of the Ministry of Religion and related agencies in improving the quality of marriage by developing the sakinah family movement, should get attention in the whole budgeting problem by the government, so that this program can be run optimally. To policy makers, both from the legislative and executive elements, along with the scholars, they should be proactive in paying attention to and following up on very complex Muslim problems, especially in the realm of Islamic family law and at the same time damaging the morals and values of the society in general. In this case, the most important problem is the prevalence of divorce practices in Lampung which have a negative impact on the psychological development of families.Setiap terbangunnya rumah tangga, tentunya ada sebuah harapan tercapainya kebahagiaan, sakinah, mawaddah wa rahmah, begitulah tujuan dari perkawinan. Perceraian dapat dilakukan sebagai emergency exit, dan bukanlah hal urgen yang harus dilakukan, melainkan kebolehan yang dibenci. Kasus perceraian di lingkungan Pengadilan Agama Provinsi Lampung tiap tahun meningkat, hal ini menunjukkan bahwa kinerja BP4 Lampung belum berjalan optimal, sehingga perlu dievaluasi secara ilmiah. Penelitian ini bertujuan untuk menemukan bentuk rekonstruksi terhadap manajemen kerja BP4 Lampung dalam membangun keluarga sakinah. Penelitian ini merupakan penelitian kualitatif dengan jenis deskriptif-analitis. Pendekatan yang digunakan menggunakan wawancara, dokumentasi dan observasi. Manajemen kerja BP4 Lampung dalam mewujudkan keluarga sakinah di adalah; Pertama, penjaringan pengurus dan anggota organisasi yang memiliki dimensi spiritual, budaya, dan kecerdasan. Kedua, pemberian honorarium dan jaminan sosial, Ketiga, training and development atau pengembangan kompetensi dan pelatihan. Upaya rekonstruksi yang dapat dilakukan adalah melalui budgeting, di mana pasca lahirnya undang-undang tentang otonomi daerah, maka BP4 Lampung yang merupakan mitra Kementerian Agama dan instansi-instansi yang terkait dalam tugas meningkatkan mutu perkawinan dengan mengembangkan gerakan keluarga sakinah, seharusnya mendapatkan perhatian dalam masalah penganggaran secara utuh oleh pemerintah. Sehingga program ini dapat berjalan dengan maksimal. Kepada para penentu kebijakan, baik dari unsur legislatif maupun eksekutif, beserta para ulama’ agar proaktif dalam memperhatikan dan menindak lanjuti permasalahan umat muslim yang sangat kompleks khususnya pada ranah hukum keluarga Islam dan sekaligus dapat merusak akidah dan akhlak masyarakat secara umum. Di mana, permasalahan terpentingnya adalah, tentang maraknya praktik cerai gugat di Lampung yang berdampak negatif terhadap perkembangan psikologis keluarga.

scholarly journals Visitor Satisfaction and Tourist Attraction Image

2021 ◽  
Vol 13 (2) ◽  
pp. 33
Author(s):  
B.O.Y. Marpaung ◽  
Felicia Tania
Keyword(s):  
Service Quality ◽  
Development Strategy ◽  
Destination Image ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Visitor Satisfaction ◽  
Travel Motivation ◽  
Tourist Satisfaction ◽  
Functional Aspects

Tourist destination image is formed through tourists' perception, which is significantly influenced by interrelated factors related to tourists and the tourist destination itself, i.e., travel motivation, service quality, and tourist satisfaction. The object of this research is the Parapat city in Simalungun Regency North Sumatra Province of Indonesia. Parapat in Simalungun Regency, as a high potential tourist destination in North Sumatera Province of Indonesia, must be able to create a positive image to increase the number of tourist visits. The purpose of this study is to analyze the direct and indirect influence of tourists’ motivation to travel, service quality, and tourist satisfaction towards the image of Parapat. This study suggests a tourist development strategy through the formation of Parapat positive destination image from tourist’s perspective, hence will provide benefits for Parapat tourism stakeholders in developing and managing tourist destinations by improving the quality of existing functional aspects.

scholarly journals Drivers’ Growth of Islamic Banking Industry: Lesson from Malaysia

2014 ◽  
Vol 1 (4) ◽  
pp. 122-128
Author(s):  
Yagoub Elryah
Keyword(s):  
Financial Services ◽  
Financial Stability ◽  
Banking Industry ◽  
Foreign Banks ◽  
Islamic Banking ◽  
Master Plan ◽  
Policy Makers ◽  
Innovative Products ◽  
The Government

Numerous studies focus on the Islamic banking performance, banks’ growth. There are, however, very little is known about the drivers’ growth of Islamic banking. The paper attempted to fill this gap. To achieve the objectives of the study, we consider government financial strategies for Islamic banking in Malaysia (Master Plan financial services 2000-2010 and Blueprint financial sector plan 2011-2020) and interviews the policy makers and regulators from BNM and selected banks. In this context, we explored the drivers’ growth Islamic banking industry in Malaysia for the period 2002-2012. The findings of the study revealed that the government strategies, high skilled banker’s human resources, financial stability, foreign banks, innovative products, awareness of the customers and quality of the financial and regulatory reforms were main drivers’ growth of Islamic banking in Malaysia. DOI: http://dx.doi.org/10.3126/ijssm.v1i4.10626 Int. J. Soc. Sci. Manage. Vol-1, issue-4: 122-128 

scholarly journals The Role of Place Identity in Planning Heritage Tourism

2018 ◽  
Vol 3 (2) ◽  
pp. 56 ◽  
Author(s):  
Nurlisa Ginting ◽  
N. Vinky Rahman ◽  
Subhilhar Subhilhar ◽  
Julaihi Wahid
Keyword(s):  
Spatial Planning ◽  
Qualitative Method ◽  
Planning Process ◽  
Heritage Tourism ◽  
Place Identity ◽  
Tourist Satisfaction ◽  
The Government ◽  
Historic Area

Spatial planning can improve one’s quality of life by enhancing the environmental quality and its potential. Thus, the application of the concept of identity into the planning process is essential in emphasizing the significance of a place, especially in heritage tourism area, where tourist satisfaction is obtained from the tourism objects peculiarities that become the place identity. However, similar studies are still limited so that this study will contribute to filling the gaps. This study is conducted in Maimoon Palace District, a historic area in Medan. This study aims to examine the application of the concept of spatial planning based on the area identity. A qualitative method is used to collect the data about spatial planning elements in the area. The findings indicate that the existing spatial planning has already contained the place identity. However, many problems in spatial planning elements still cause a chaotic view of the area. Therefore, the government should improve the area not only by improving the physical quality but also increasing tourist satisfaction to enhance tourism attractiveness.

scholarly journals KONSTELASI KURIKULUM PENDIDIKAN DI INDONESIA

At-Turats ◽  
2015 ◽  
Vol 9 (2) ◽  
pp. 37
Author(s):  
Rustam Abong
Keyword(s):  
Quality Of Education ◽  
Political Will ◽  
Policy Makers ◽  
National Education ◽  
School Based ◽  
National Education System ◽  
Political Interests ◽  
Competency Based ◽  
The Government

Curriculum in Indonesia is always related to the constellation of power, and therefore the direction and substance of the curriculum are determined by the decision of state authorities and non-state subsystems, or complying to a certain notion and concept of education. Constellation of power and complexity of curriculum can be seen in the instruction of Competency-Based Curriculum (KBK), school-based curriculum (KTSP) and 2013 Curriculum. After all, there is no guarantee that these curriculums will be able to develop students’ competency and build their character in line with the national education goals as mandated by Law No. 20/2003 on National Education System. In fact, there is nothing wrong with the curriculum; it is the fault of policy makers of education. The Indonesian people need political will of the government. Curriculum is not the only factor that determines the quality of education. Nor is it the only tool to realize the vision of education. However, curriculum can serve as a strategic device to seed the interests of power. Changes in curriculum in fact generate a strong constellation of power in the curriculum itself, especially in determining the content of education, so no wonder education in Indonesia is “subjugated” by curriculums with business and political interests.

scholarly journals FACTORS OF TOURIST PERCEIVED VALUE OF INDONESIA SHOPPING TOURISM

2019 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Filda Rahmiati ◽  
Grace Amin
Keyword(s):  
Perceived Value ◽  
Dominant Factor ◽  
Interesting Phenomenon ◽  
Policy Makers ◽  
Tourist Satisfaction ◽  
Functional Value ◽  
Five Factors ◽  
The Government ◽  
Emotional Value ◽  
The City

Shopping becomes a relevant component. Shopping has become a factor that influences the choice of destination, travel, travel and travel. With the desire to develop, it is an interesting phenomenon for policy makers, academics and business leaders around the world. The city of Bandung, as one of the cities called "shopping paradise" has attracted many foreign tourists (tourists). The purpose of this study is to analyze the factors of foreign tourists perceived value towards shopping tourism in the city of Bandung. The results of the analysis in this study stated that there are 5 (five) new factors of tourist perceived value of shopping tourism. The five factors are: (1) Emotional Value, (2) Value for Money, (3) Social Value, (4) Hedonic Value, and (5) Functional Value. The most dominant factor is Emotional Value because it has the highest Eigen Value. This research recommend coordination between the Government of Bandung City to improve the city infrastructure so as to provide comfort for foreign tourists when visiting the city of Bandung. In addition, there are also innovations in terms of payment when shopping, innovations in shopping centers that are expected to increase tourist satisfaction so the creation of repeat visits also recommends to other foreign tourists.

scholarly journals The Perceived Purpose of Professional Development Programs from the Science Teachers’ Perspective in Saudi Arabia

2020 ◽  
Vol 14 (3) ◽  
pp. 18
Author(s):  
Mobarak M Alqahtani
Keyword(s):  
Saudi Arabia ◽  
Science Teachers ◽  
Science Curriculum ◽  
Saudi Arabian ◽  
Development Programs ◽  
Policy Makers ◽  
Saudi Students ◽  
Substantial Investment ◽  
The Government

The Saudi Arabian Government has made a substantial investment in reforming the science curriculum in Saudi Arabia. Creating sustainable education is a top priority of Saudi Arabian policy makers (BenDehash, 2005). The level of education received by students must prepare them for fieldwork in their area of expertise and, ultimately, help them to contribute to improving the economic position of the country. Studies have shown that reforms to the science curriculum that consider developments in local contexts increase the quality of students’ outcomes. For this reason, the government has developed a new curriculum in 2008 to target key learning areas of students and, ultimately, increase their academic performance. As BenDehash (2005) rightly asserts, radical development of the old curriculum addressed the rapid changes in local and international environments and assisted Saudi students to gain appropriate and relevant skills that will allow them to contribute both locally and internationally. This study will seek to address the discrepancies in PD programs in Saudi Arabia as well as provide insight for other countries in implementing successful PD programs for teachers.

scholarly journals The Impact of Tourism Destination Image on Tourist Behavioral Intention through Tourist Satisfaction: Evidence from the Ramelau Mountain, Timor-Leste

2021 ◽  
Vol 3 ◽  
pp. 46-59
Author(s):  
Remigia Maria Jeronimo Viana ◽  
Estanislau De Sousa Saldanha ◽  
Domingos M.B. Barreto
Keyword(s):  
Behavioral Intention ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Timor Leste ◽  
The Government ◽  
The Impact ◽  
The Relationship

The objectives of the research are to investigate the influence of destination image and tourist satisfaction on tourist behavioral intention, and to test the mediation effect of tourist satisfaction on the relationship between destination image and tourist behavioral intention. Using accidental sampling method, 400 tourists visited Ramelau Mountain participated in the survey by filling up the prepared questionnaires. While Smart-PLS 3.1 was used for data analysis. The result of the research demonstrates that tourist destination image and tourist satisfaction positively and significantly influences tourist behavioral intention, and tourist satisfaction significantly influences the relationship between destination image and behavioral intention. Empirically the research helps enrich studies on tourist destinations with tourist behavioral intention in countries that just start developing their tourism industry. This study also assists the government in developing natural attractions, culture, infrastructure, facility, accessibility, value, and price to change tourist behavioral intention to visit and revisit, and to recommend tourist destinations to other people.

scholarly journals DESTINATION MARKETING TO IMPROVE DOMESTIC TOURISTS’ RETURN INTENTION

2020 ◽  
Vol 4 (2) ◽  
pp. 86-94
Author(s):  
Filda Rahmiati ◽  
Keyword(s):  
Structural Equation ◽  
Research Method ◽  
Quantitative Research ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Tourist Satisfaction ◽  
Return Intention

Purpose: This study aims to analyze tourist return intention through destination attribute (attraction, accessibility, and amenities), promotion, and destination image mediated by tourist satisfaction. Research methods: The research method used in this research is a quantitative research. This study used 410 respondents who were domestic tourists who had visited Borobudur Temple using purposive sampling. The Partial Least Square-Structural Equation Model (PLS-SEM) used to test hypotheses. Results and discussions: The results of this study indicate that all hypotheses are accepted, that the attributes of the destination (attraction, accessibility, and amenities), promotion, and destination image significantly influence on tourist return intention mediated by tourist satisfaction. Conclusion: It is necessary to improve the quality of destination attributes at Borobudur Temple, promoting not only international tourists but also domestic tourists. It is also important to provide innovations that are expected to attract domestic tourists to make revisit when there are new things for them to experience

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