scholarly journals The index of tourist satisfaction with Lithuania

2016 ◽  
Vol 7 (1) ◽  
pp. 30-39
Author(s):  
Lina Pilelienė ◽  
Viktorija Grigaliūnaitė
Keyword(s):  
Service Sector ◽  
Tourism Industry ◽  
Satisfaction Index ◽  
Central Eastern Europe ◽  
Foreign Tourist ◽  
Tourist Satisfaction ◽  
Common Technique ◽  
Questionnaire Research ◽  
The Baltic ◽  
The Impact

Abstract During the past decades, tourism has become one of the fastest growing areas in the service sector in the world. If the aspiration is to develop a well-organised tourism industry, then fulfilment of tourist needs and wishes should be achieved. The most common technique for identifying the compatibility between tourist needs and the experience with tourism destination is tourist satisfaction measurement.Lithuania is a small country in the northern part of Central/ Eastern Europe; the country is rarely considered as an independent tourist destination, but mostly as one of the Baltic States. Foreign tourist satisfaction is very important for the country. Considering the necessity to excel in the region, the aim of the research is to develop the index of tourist satisfaction of Lithuania.The previously elaborated model of Lithuanian tourist satisfaction index is used as a background. The index of tourist satisfaction of Lithuania is constructed by the following stages: 1. A questionnaire research with foreign tourists, based on a theoretical model of Lithuanian Tourist Satisfaction Index, is provided; 2. The impact of model’s variables on tourist satisfaction with Lithuania is determined; 3. The main variables having an impact on foreign tourist satisfaction with Lithuania are determined; and a general model of the index of tourist satisfaction of Lithuania is composed.

The Impact of Service Innovation on Tourist Satisfaction: Evidence from the Malaysian Tourism Industry

2014 ◽  
Vol 2 (3) ◽  
pp. 93-106
Author(s):  
Boon Liat Cheng
Keyword(s):  
Product Innovation ◽  
Service Innovation ◽  
Services Marketing ◽  
Process Innovation ◽  
Tourism Industry ◽  
Organisational Innovation ◽  
Marketing Innovation ◽  
Tourist Satisfaction ◽  
Body Of Knowledge ◽  
The Impact

Objective - This study proposed a model to test the impacts of the four dimensions of service innovation (i.e., process innovation, organisational innovation, marketing innovation and product innovation) on tourist satisfaction in the Malaysian tourism. Methodology/Technique - Measurement items for the dimensions of service innovation were developed through focus group interviews. A convenience sampling approach was adopted with the distribution of 400 questionnaires among local and foreign tourists. Statistical tolls in the Statistical Package for the Social Sciences (SPSS) were adopted to analyse the reliability of items and the hypothesised relationships in the proposed research model. Findings - The findings reveal that the respective dimensions of service innovation are significantly related to tourist satisfaction. These findings contribute to the services marketing body of knowledge by providing insight on the impact of service innovation on tourist satisfaction. Novelty - Limited studies have been done to examine the impact of service innovation dimensions on tourist satisfaction.The findings of this study contribute to the services marketing body of knowledge by providing insight on the impact of service innovation on tourist satisfaction. At the same time to address the practical implications by recommending relevant and effective service innovation strategies for the tourism industry in Malaysia. This knowledge is useful for benchmarking better service innovation practices among the industry practitioners. Type of Paper - Empirical Keywords: Service Innovation; Process Innovation; Organisational Innovation; Marketing Innovation; Product Innovation; Tourist Satisfaction

scholarly journals THE IMPACT OF PERCEIVED VALUE, DESTINATION SERVICE QUALITY, AND TOURIST SATISFACTION ON DESTINATION LOYALTY AMONG INTERNATIONAL TOURISTS VISITING MALAYSIA

2019 ◽  
Vol 4 (16) ◽  
pp. 10-26
Author(s):  
Mahadzirah Mohamad ◽  
Nur Izzati Ab Ghani ◽  
Muhamad Nasyat Muhamad Nasir
Keyword(s):  
Service Quality ◽  
Goodness Of Fit ◽  
Perceived Value ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Proposed Model ◽  
The Impact

The competitive situation and challenges within the tourism industry worldwide entailed a better understanding of destination loyalty’s determinants in achieving Malaysia’s aspiration to retain its international reputation as one of the most desirable tourist destinations in Asia. Literature proved that factors such as perceived value, service quality and tourist satisfaction could influence in improving destination loyalty. In view of this, there is a need to examine the influence of several constructs namely perceived value, service quality and tourist satisfaction that can contribute to the loyalty of international tourists towards Malaysia as it was suggested in the literature review. Therefore, the main objectives of this study were to examine the influence of perceived value and service quality on tourist satisfaction, which in turn would influence destination loyalty. In this study, tourist satisfaction was treated as the mediating variable. The proposed model was tested using structural equation modeling on a sample of 337 foreign tourists selected using a random sampling method. The study was conducted from August 2014 to October 2014. The proposed model achieved acceptable goodness-of-fit. The requirements for reliability and validity were also met. The results of the empirical study indicated that perceived value influenced tourist satisfaction and destination loyalty. In addition, the findings revealed that service quality had a significant effect on satisfaction. However, service quality had no significant effect on destination loyalty. Moreover, the findings indicated that tourist satisfaction had a full mediating effect on the relationship between service quality and destination loyalty. The study contributed to a better understanding of behavioral factors that would represent a sustainable source for increasing customer retention at the level of individual providers as well as a destination as a whole. Individual providers should focus on delivering quality services related to accommodation, information and facilities, health and hygiene, and shopping that were associated with the visitor’s travel experience. Aspects of perceived value identified in the study could be used as a strategic tool in managing tourism offerings which could enhance the destination’s competitive edge.

scholarly journals The Impact of COVID-19 on Tourist Satisfaction with B&B in Zhejiang, China: An Importance–Performance Analysis

2020 ◽  
Vol 17 (10) ◽  
pp. 3747 ◽  
Author(s):  
Yan Hong ◽  
Gangwei Cai ◽  
Zhoujin Mo ◽  
Weijun Gao ◽  
Lei Xu ◽  
...  
Keyword(s):  
Performance Analysis ◽  
Online Survey ◽  
Tourism Industry ◽  
Tourist Satisfaction ◽  
Travel Restrictions ◽  
Bed And Breakfast ◽  
The Impact

After the outbreak of COVID-19 (especially in the stage of tourism recovery), the bed and breakfast (B&B) tourism industry faced big challenges in improving its health strategies. B&Bs are very important for the tourism industry in China and many other countries. However, few studies have studied the impact of B&Bs, under COVID-19, on tourism in China. Our paper is among one of the first studies to investigate the impact of COVID-19 on tourist satisfaction with B&Bs in China. The work/travel restrictions started from 20 January 2020, and work/after travel resumed from 20 February 2020 in Zhejiang, China. Data were collected from 588 tourists (who experienced B&Bs in Zhejiang, China) from a WeChat online survey, from 1 March to 15 March 2020. The current study attempted to fill the gap by studying the changing tourist satisfaction levels with B&Bs before/after COVID-19. Moreover, some suggestions are given to the B&B industry for tourism resumption after COVID-19 by an importance–performance analysis (IPA).

scholarly journals The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach

2019 ◽  
Vol 11 (22) ◽  
pp. 6401 ◽  
Author(s):  
Shahida Kanwel ◽  
Zhou Lingqiang ◽  
Muhammad Asif ◽  
Jinsoo Hwang ◽  
Abid Hussain ◽  
...  
Keyword(s):  
Structural Equation ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Equation Modeling ◽  
Multiple Mediation ◽  
Mediation Effects ◽  
Tourist Satisfaction ◽  
Research Findings ◽  
The Impact

Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea.

scholarly journals Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?

2021 ◽  
Vol 13 (10) ◽  
pp. 5352
Author(s):  
Nadeem Akhtar ◽  
Nohman Khan ◽  
Muhammad Mahroof Khan ◽  
Shagufta Ashraf ◽  
Muhammad Saim Hashmi ◽  
...  
Keyword(s):  
Collaborative Research ◽  
Research Work ◽  
Past Research ◽  
Tourism Industry ◽  
Mass Tourism ◽  
Tourist Satisfaction ◽  
Virtual Tourism ◽  
Viable Solution ◽  
The Future ◽  
The Impact

Recently, nations are struggling to mitigate the impact of the unprecedented COVID-19 outbreak on their economy. Many countries have imposed traveling restrictions to reduce people’s movement in order to avoid infection transmission. Traveling restrictions have jeopardized the tourism industry around the globe. If the situation persists, it will become challenging for the nations to open tourism. For this reason, the digitalization of tourism is a viable solution for this situation. However, it is essential to map whether digital technologies can provide alternative solutions to the situation and whether digital tourism can replace conventional tourism? With that backdrop, this study has two objectives: (a) to find the future of digital tourism development beyond the COVID-19 pandemic situation, and (b) to find collaborative research work among nations to develop digital tourism after the current pandemic crisis. To achieve these objectives, we conducted a systematic literature review of past research on the development of digital tourism from 2016–2020. The study applies the PRISMA-2015 statement to select and synthesize 60 articles from Scopus and ‘Web of Science’ databases. Content analysis was performed to analyze the underlying clusters of research on digital tourism and, later, bibliometric analysis was conducted to examine collaborative research between different countries. The findings highlighted three major research clusters namely; virtual reality tourism, virtual tourism, and augmented reality. In addition, the research finding shows that virtual tourism is a practical and valuable option for mass tourism during the COVID-19 outbreak and can replace mass tourism after the pandemic. Although virtual tourism does not feel like a visit to a natural destination, it is still getting attention from tourists. Virtual spaces must develop more features and value additions to achieve tourist satisfaction in the future.

scholarly journals The impact of COVID-19 pandemic on foreign tourism in European countries

2021 ◽  
Vol 35 (3) ◽  
Author(s):  
Bartosz Korinth ◽  
Jan A. Wendt
Keyword(s):  
Tourism Industry ◽  
European Countries ◽  
Percentage Change ◽  
Analysis Tool ◽  
European Continent ◽  
Assessment Index ◽  
Baltic Countries ◽  
The Baltic ◽  
Index Value ◽  
The Impact

The subject of this study is the COVID-19 pandemic that has shaken the world’s tourism industry since March 2020. The aim is to propose the use of the Perkal index to assess the impact of the pandemic on tourism in European countries. Five variables from the UNWTO and Eurostat were used in the research and they concerned thirty European countries. These variables are: data on the percentage change in nights spent at tourist accommodation establishments, percentage change in international tourist arrivals, percentage change in international tourism receipts, percentage change in persons employed in tourism, and percentage change in net occupancy rate of bed-places and bedrooms in hotels and similar accommodation. On the basis of the Perkal index value, it is evident that the crisis of 2020 affected the countries located in the Mediterranean (including Italy and Greece) to a largest extent. On the other hand, the pandemic least influenced the Scandinavian countries, the Baltic countries and those located in the central part of the European continent. The proposed index allows to evaluate changes in a time series system and enables comparative analysis between territorial units. In both international and domestic comparisons, the impact of COVID-19 on tourism assessment index may be a useful analysis tool and is likely to be widely used in the future.

scholarly journals THE INFLUENCE OF NEW POST-PANDEMIC WORLD STANDARDS ON THE DEVELOPMENT OF THE TOURIST INDUSTRY

2021 ◽  
Vol 2021 (2) ◽  
Author(s):  
O.M. Zamora ◽  
A.V. Teslyk ◽  
L.M. Taraniuk ◽  
V.O. Shcherbachenko ◽  
P.M. Lazis ◽  
...  
Keyword(s):  
World Economy ◽  
Service Sector ◽  
Negative Impact ◽  
Tourism Industry ◽  
Social Consequences ◽  
Practical Significance ◽  
Global Changes ◽  
Tertiary Sector ◽  
The World ◽  
The Impact

In the context of global quarantine and uncertainty, an important aspect is the development of the economic spheres of the post-pandemic world and its new standards. The measures taken to combat the spread of COVID-19 have a particular impact on the tourism industry, which has become one of the most affected during this period. The study focuses on the prospects and emergence of new standards of living and doing business in countries with a significant weight of tourism in their GDP and the impact of post-pandemic features on countries that are beginning to develop in the tourism industry. During the preparation of the article, the dependence of the service sector on the stable situation in the world and the challenges posed by this pandemic to this branch of the tertiary sector of the economy were analyzed. Emphasis is placed on the study of the interaction of social and economic factors that affect the development of the tourism industry in the context of globalization. The relevance of the article lies in the need to predict ways to adapt countries to global change based on the experience of governments in combating the negative impact of coronavirus on the tourism industry. The purpose of the study is to reveal the impact of new norms of the post-pandemic world on the development of tourism. Methodology and scientific approaches: analysis of scientific works in the fields of economics, finance, sociology and medicine. An analysis of statistics for the COVID-19 pandemic, collected by global health and safety structures; reports of government agencies and analysis of the impact of quarantine restrictions on the state of their economy. The ability and pace of adaptation of the post-pandemic world to global changes and in particular to the tourism industry have been predicted. The result of the research is to reveal the scale of the pandemic effect on the world economy and forecast the vectors of tourism business development in the new realities. The practical significance of the article is determined in the analysis of the necessary transformation of the world in order to overcome further economic crises. The social consequences of compulsory vaccinations and non-violation of existing quarantine restrictions are positive in terms of improving the world economy.

scholarly journals THE IMPACT OF PANDEMIC CORONA VIRUS ON COMMUNICATION IN TOURISM

2021 ◽  
Author(s):  
Dragan Vojinović ◽  
◽  
Nevena Kapor ◽  
Keyword(s):  
Information Technologies ◽  
Market Competition ◽  
Global Market ◽  
Tourism Industry ◽  
Communication Process ◽  
Tourist Satisfaction ◽  
Provision Of Services ◽  
Market Communication ◽  
The Creation ◽  
The Impact

Communication and information technologies have greatly influenced the changes of tourism as an activity, especially when it comes to distribution channels in tourism, achieving more accurate and closer communication with customers/tourists, easier access to information, which ultimately affected the creation of market competition with the focus on the tourist. Communication in the tourism industry is of universal importance if the goal is an adequate level of tourist satisfaction as well as competitiveness in the local and global market. Communication is not just promotional activity aimed at attracting tourists, but the totality of relationships that are realized before arrival, during staying and after the departure of tourists, and their quality determines the ratio of expected and achieved satisfaction of a service user. The aim of the research is to understand the different effects that communication (verbal and non-verbal) has in restrictive business conditions. In addition, the paper seeks to point out the practical aspects of the communication process of all participants, directly or indirectly, involved in the creation and provision of services in the tourism industry, with reference to the time of the pandemic.

Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abror Abror ◽  
Dina Patrisia ◽  
Okki Trinanda ◽  
Maznah Wan Omar ◽  
Yunia Wardi
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Content Type ◽  
Future Studies ◽  
Tourist Satisfaction ◽  
The Impact

Purpose This paper aims to examine the impact of religiosity on Muslim-friendly destination performance, customer engagement and customer satisfaction; the mediating impact of Muslim-friendly destination performance, customer engagement and customer satisfaction on the link between religiosity and word of mouth (WOM); and the moderating impact of religiosity on the relationship between Muslim-friendly tourism, customer engagement and customer satisfaction. Design/methodology/approach The population of this study was all tourists who visited West Sumatra Indonesia. By using a survey through questionnaires, this study has got 393 out of 450 collected responses (83.6%). This research used the structural equation modeling as the data analysis technique. Findings This research found that religiosity is a significant antecedent of Muslim-friendly tourism, customer engagement and tourist satisfaction. This study revealed that Muslim-friendly tourism, customer engagement and tourist satisfaction significantly mediate the link between religiosity and WOM. This research also found that religiosity significantly moderates the effect of Muslim-friendly tourism on tourist satisfaction. Research limitations/implications This study was only conducted in Indonesia; hence, it lacks generality. Accordingly, future studies can expand to several other countries such as Southeast Asian countries which have big Muslim population. This study only focused on Muslim-friendly tourism industry as a whole. For future studies, it can be extended to several related industries, such as hotel, food and beverage and halal cosmetic. Practical implications This study has shown the important of manager knowledge about religiosity of customers. Accordingly, when they want to increase tourists’ WOM, they have to increase tourist perceived quality of Muslim-friendly tourism attributes which also have an impact on customer engagement and tourist satisfaction. Originality/value This study proposes the direct relationship between religiosity and Muslim-friendly tourism, the religiosity-customer engagement link and the religiosity-tourist satisfaction relation. This research has revealed the mediating effect of Muslim-friendly tourism, satisfaction and engagement on the link between religiosity and WOM. This study has also revealed the impact of religiosity in strengthening the link between halal tourism and tourist satisfaction which is limited previously.

scholarly journals The Impact of Tourism Destination Image on Tourist Behavioral Intention through Tourist Satisfaction: Evidence from the Ramelau Mountain, Timor-Leste

2021 ◽  
Vol 3 ◽  
pp. 46-59
Author(s):  
Remigia Maria Jeronimo Viana ◽  
Estanislau De Sousa Saldanha ◽  
Domingos M.B. Barreto
Keyword(s):  
Behavioral Intention ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Tourist Destinations ◽  
Tourist Satisfaction ◽  
Timor Leste ◽  
The Government ◽  
The Impact ◽  
The Relationship

The objectives of the research are to investigate the influence of destination image and tourist satisfaction on tourist behavioral intention, and to test the mediation effect of tourist satisfaction on the relationship between destination image and tourist behavioral intention. Using accidental sampling method, 400 tourists visited Ramelau Mountain participated in the survey by filling up the prepared questionnaires. While Smart-PLS 3.1 was used for data analysis. The result of the research demonstrates that tourist destination image and tourist satisfaction positively and significantly influences tourist behavioral intention, and tourist satisfaction significantly influences the relationship between destination image and behavioral intention. Empirically the research helps enrich studies on tourist destinations with tourist behavioral intention in countries that just start developing their tourism industry. This study also assists the government in developing natural attractions, culture, infrastructure, facility, accessibility, value, and price to change tourist behavioral intention to visit and revisit, and to recommend tourist destinations to other people.

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