scholarly journals Understanding the customer experience in the age of omni-channel shopping

2017 ◽  
Vol 15 (2) ◽  
pp. 92-114 ◽  
Author(s):  
Ana Mosquera ◽  
Cristina Olarte Pascual ◽  
Emma Juaneda Ayensa
Keyword(s):  
Information Systems ◽  
State Of The Art ◽  
Customer Experience ◽  
The State ◽  
Current Understanding ◽  
Brand Strategy ◽  
Customer Journey ◽  
Shopping Experience ◽  
Managerial Implications

Omni-channel is one of the most important retail revolutions of recent years, impacting a variety of areas, such as marketing, retailing, communication or information systems. Omni-channel marketing refers to the brand strategy which integrate all channels available to create a seamless shopping experience that increase convenience and engagement during the customer journey. The aim of this study is to provide an overview of the state of the art of this phenomenon. Its main contributions are fourfold. First, it reduces the fuzziness of the term omni-channel, clearly demarcating the concepts of multi-, cross-, and omni-channel shopping. Second, it offers a consolidated overview of the current understanding of the omni-channel customer experience. Third, the proposed framework points to new lines of research related to omni-channel marketing. The theoretical and managerial implications of this hot topic are also discussed.

scholarly journals PENGARUH COGNITIVE DAN AFFECTIVE ONLINE SHOPPING EXPERIENCE TERHADAP E-LOYALTY PADA GENERASI MILLENIAL YANG BERBELANJA DI SITUS BELANJA ONLINE

2019 ◽  
Vol 12 (2) ◽  
pp. 253
Author(s):  
Ida Farida ◽  
Renny Risqiani Roesman
Keyword(s):  
Structural Equation ◽  
Online Shopping ◽  
Customer Experience ◽  
Equation Model ◽  
The State ◽  
Cognitive State ◽  
Shopping Experience ◽  
Managerial Implications ◽  
Cognitive Experience ◽  
Object Of Study

<p><em>The purpose of this study is to examine the effect of online customer shopping experience on electronic satisfaction, electronic trust and electronic loyalty. The online customer experience is divided into cognitive and affective online shopping experiences. Data was collected from 143 respondents. The Structural Equation Model method is used to analyze data using hypothesis testing.</em><em>The results showed that the state of cognitive experience had a strong influence on e-satisfaction but the state of affective experience did not have a significant effect on e-satisfaction. E-satisfaction has a significant influence on electronic trust and loyalty.</em><em></em><em>The managerial implications of this research is that e-satisfaction plays an important role in building consumer trust and loyalty. </em><em>To build e-satisfaction, the perceived customer experience is necessary especially the experience that comes from experiential cognitive state obtained customer. </em><em>The limitations of this study are in terms of numbers that are less representative so that further research is expected to expand the area used as the object of study and increase the number of respondents to the study so that the results obtained are expected to be better.</em><em></em></p><p> </p>

IT for Peace? Fighting Against Terrorism in Social Media – An Explorative Twitter Study

i-com ◽  
2017 ◽  
Vol 16 (2) ◽  
pp. 181-193 ◽  
Author(s):  
Christian Reuter ◽  
Katja Pätsch ◽  
Elena Runft
Keyword(s):  
Social Media ◽  
Information Systems ◽  
Empirical Study ◽  
State Of The Art ◽  
The State ◽  
The Internet ◽  
New Members ◽  
Starting Point ◽  
The Media

AbstractThe Internet and especially social media are not only used for supposedly good purposes. For example, the recruitment of new members and the dissemination of ideologies of terrorism also takes place in the media. However, the fight against terrorism also makes use of the same tools. The type of these countermeasures, as well as the methods, are covered in this work. In the first part, the state of the art is summarized. The second part presents an explorative empirical study of the fight against terrorism in social media, especially on Twitter. Different, preferably characteristic forms are structured within the scope with the example of Twitter. The aim of this work is to approach this highly relevant subject with the goal of peace, safety and safety from the perspective of information systems. Moreover, it should serve following researches in this field as basis and starting point.

Challenges to Qualitative Researchers in Information Systems

2011 ◽  
pp. 240-270 ◽  
Author(s):  
Allen S. Lee
Keyword(s):  
Qualitative Research ◽  
Information Systems ◽  
State Of The Art ◽  
The State ◽  
Is Research ◽  
Critical Commentary ◽  
The Future

A conventional “trends” chapter on qualitative research in information systems (IS) would review the state of the art (the methods and findings) of such research, laud its achievements, criticize its shortcomings, and then specify what it should do in the future to add to its achievements and rectify its shortcomings. However, I will write this chapter unconventionally instead, so that the reader will be able to gain a sense of my own engagement with issues in qualitative IS research. Furthermore, although the editor of this volume originally commissioned me to write a chapter on trends, the chapter has evolved as a critical commentary on qualitative IS research. The chapter’s turn in this direction resulted from the editor’s guidance to me about how to account for the comments of the anonymous reviewers of the initial draft.

Intellectual Foundations of Current Research in Family Business: An Identification and Review of 25 Influential Articles

2009 ◽  
Vol 23 (1) ◽  
pp. 9-26 ◽  
Author(s):  
James J. Chrisman ◽  
Franz W. Kellermanns ◽  
Kam C. Chan ◽  
Kartono Liano
Keyword(s):  
Citation Analysis ◽  
Family Business ◽  
State Of The Art ◽  
Family Businesses ◽  
The State ◽  
Current Understanding ◽  
Future Research ◽  
The Past ◽  
Intellectual Foundations

This article identifies 25 articles that have been particularly influential in shaping the state of the art of research on family businesses. These works were identified based on a citation analysis of family business articles published over the past 6 years in the four journals that publish most of the research. The authors summarize those influential studies and discuss their most important contributions to scholars’ current understanding of family business. By identifying common themes among those studies, the authors are able to provide directions for future research in the field.

Continuous Assurance and the Use of Technology for Business Compliance

2018 ◽  
pp. 820-830 ◽  
Author(s):  
Rui Pedro Figueiredo Marques
Keyword(s):  
Decision Making ◽  
Information Systems ◽  
Organizational Context ◽  
State Of The Art ◽  
The State ◽  
Reliable Information ◽  
Comprehensive Understanding ◽  
Use Of Technology ◽  
Assurance Services

In the current organizational context, in which there is a fierce competitiveness and a constant need for more timely, relevant and reliable information to support the decision making and achieve the strategic and operational objectives, Continuous Assurance has assumed an important role as a management goal and in ensuring improved effectiveness of organizations. This works provides the concept of Continuous Assurance, its objectives and components, and a model which allows both to evaluate information systems with Continuous Assurance services and to help design the requirements of new ones. Finally, some implementations are also presented providing a comprehensive understanding the state-of-the-art and the benefits of Continuous Assurance.

Continuous Assurance and the Use of Technology for Business Compliance

2019 ◽  
pp. 429-441 ◽  
Author(s):  
Rui Pedro Figueiredo Marques
Keyword(s):  
Decision Making ◽  
Information Systems ◽  
Organizational Context ◽  
State Of The Art ◽  
The State ◽  
Reliable Information ◽  
Comprehensive Understanding ◽  
Use Of Technology ◽  
Assurance Services

In the current organizational context, in which there is a fierce competitiveness and a constant need for more timely, relevant, and reliable information to support the decision making and achieve the strategic and operational objectives, continuous assurance has assumed an important role as a management goal and in ensuring improved effectiveness of organizations. This chapter provides the concept of continuous assurance, its objectives and components, and a model that allows both to evaluate information systems with continuous assurance services and to help design the requirements of new ones. Finally, some implementations are also presented providing a comprehensive understanding of the state of the art and the benefits of continuous assurance.

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