scholarly journals Estructura de preferencias de los consumidores de vino y actitudes hacia los vinos con denominación de origen. El caso de Castilla-La Mancha

2011 ◽  
Vol 5 (9) ◽  
pp. 57 ◽  
Author(s):  
R. Bernabéu ◽  
M. Olmeda ◽  
M. Díaz

This paper covers a dual objective. On the one hand, the relative importance was determined of the wine attributes that influence the formation of consumer preferences in Castilla-La Mancha. On the other, consumer attitude was analysed towards wine with Castilla-La Mancha’s most important Designation of Origin (D.O.) certifications (D.O. La Mancha and D.O. Valdepeñas), compared with the best-known wine in the national ambit (D.O. Rioja). As a result of the first objective, the most relevant attributes are price, colour (red, white), certification and origin, in this order. The second objective shows that D.O. La Mancha and D.O. Valdepeñas are considered cheaper wines, of habitual consumption and a lower prestige image, while D.O. Rioja wines are seen as prestigious and expensive, so their consumption is considered appropriate for special occasions.

1928 ◽  
Vol 28 (2) ◽  
pp. 127-132
Author(s):  
M. Greenwood ◽  
E. M. Newbold ◽  
W. W. C. Topley ◽  
J. Wilson

In the course of a paper by the present writers (this Journal, xxv, 336–53) an attempt was made to assess the relative importance of selective mortality on the one hand and sub-lethal infection on the other in increasing herd resistance to subsequent exposure to infection. The subject was further considered by one of us (E.M.N.) in a later report (this Journal, xxvi, 19–27).


Author(s):  
Paola Peretti ◽  
Mohanbir Sawhney

Managing luxury brands nowadays is complex (Wiedmann & Hennigs, 2012). On the one hand, luxury brands built their development through a strategic use of physical relationship platforms, making the customer experience inside points of sale an indispensable element for their growth. On the other hand, over the past 10 years, we have seen leading global luxury brands embrace virtual platforms in various ways to re-imagining consumer experiences. Blending these new elements can present challenges. The purpose of this chapter is to understand the relative importance of the different relationship platforms (physical and virtual) in the consumer experience of luxury brands and how has it changed. Results are able on the one hand to expand the theory of luxury branding and on the other hand to highlight some key implications for luxury brand managers.


1970 ◽  
Vol 21 (1) ◽  
pp. 11-31 ◽  
Author(s):  
E. O. Blake

In order to understand the crusading movement it has always been necessary to define what was understood by the ‘crusade’ as a religious exercise within the Christian tradition. This attempt to identify the ‘crusade idea’ goes back to the earliest commentators on the First Crusade, but has gained increasing vitality during the last thirty years. It is not a matter of weighing the relative importance of, on the one hand, the religious and, on the other, the secular or political motives, but of describing the content of the nova religio as such. In this sense Erdmann, who first set up the subject as capable of disciplined study, traced the antecedents in socio-religious forms of behaviour without which the Kreuzzugsidee could not have been conceived, regarding it as in its essentials formulated at the launching of the First Crusade, with Jerusalem as only a minor and ancillary target. Alphandéry, to single out another notable contributor to this type of study, diagnosed the dramatic emergence of a distinctive idée de croisade during the very course of the First Crusade, concentrated on the deliverance of the Holy Places, a unique experience never to be wholly repeated. Another notion of the ‘crusade’ was developed by Rousset—an institution de salut with its characteristic ideology, entertained generally during the first half of the twelfth century.5 There are studies also of the ideas associated with crusading in the crusade appeals, preaching, justification and criticism of the twelfth and thirteenth centuries, in the forms of procedure, and in Latin and vernacular poetry.


1915 ◽  
Vol 9 (2) ◽  
pp. 402-442
Author(s):  
William Cullen Dennis

The recent appearance of the Austrian Red Book and Servian Blue Book completes the history of the breaking out of the war, as told in the official diplomatic correspondence of the belligerent nations, so far as they have seen fit to make this correspondence public.It is the purpose of this article to attempt to summarize the story told by this correspondence, and at the same time to indicate the conclusions which in the opinion of the writer may properly be drawn therefrom, with respect to the immediate causes of the war. The dispatches are so numerous, and the action they record was crowded into such a short space of time that it is difficult to keep this summary within reasonable limits. And this difficulty is increased by the fact that those who sympathize with the viewpoint of the belligerents on the one side or the other, are apt to differ radically as to which parts of the correspondence are important, therefore making it necessary for anyone desirous of summarizing the documents in a way to afford a basis for a fair consideration of the arguments advanced on either side, to go into the correspondence much more fully than would be necessary if there were a greater agreement as to the relative importance of the issues which it presents. It will be the effort of the writer, while confining himself—with such exceptions as are specifically noted—strictly to the diplomatic correspondence, to set out impartially the portions of the correspondence especially emphasized, on the one side and on the other, with full references to the original documents. If he is successful in this, his readers can be relied on to correct any errors in his comments and conclusions.


2003 ◽  
Vol 30 (2) ◽  
pp. 99-103 ◽  
Author(s):  
R. G. Nelson ◽  
C. M. Jolly ◽  
M. J. Hinds ◽  
Y. Donis ◽  
E. Prophete

Abstract Haitian consumers were surveyed to determine their preferences for three attributes of peanut butter: form (spicy, sweet, plain), origin (Haiti, U.S.), and price (lowest, most common, highest). Conjoint analysis was used to calculate relative importance and strengths of preferences for these attributes, which showed that price had more than twice the importance in the buying decision as either of the other attributes. Cluster analysis was used to identify market segments of like preferences, such as those strongly favoring Haitian products, or strongly disliking the plain form, or strongly sensitive to price. A multinomial logit model was used to evaluate the effect of various demographic variables on the probability of membership in a segment. A market share simulation determined that a new, sweet peanut butter product would increase domestic revenues most if priced at the highest level because a segment of the population would purchase the product and increase total peanut consumption.


2009 ◽  
Vol 46 (2) ◽  
pp. 135-149 ◽  
Author(s):  
Gerard J. Tellis ◽  
Eden Yin ◽  
Rakesh Niraj

Researchers disagree about the critical drivers of success in and efficiency of high-tech markets. On the one hand, some researchers assert that high-tech markets are efficient with best-quality brands being dominant. On the other hand, many scholars suspect that network effects lead to perverse markets in which the dominant brands do not have the best quality. The authors develop scenarios about the relative importance of these effects and the efficiency of markets. Empirical analysis of historical data on 19 categories shows that though both quality and network effects affect market share flows, in general markets are efficient. In particular, market share leadership changes often, switches in share leadership closely follow switches in quality leadership, and the best-quality brands, not the ones that are first to enter, dominate the market. Network effects enhance the positive effect of quality.


1974 ◽  
Vol 27 (3) ◽  
pp. 306-320 ◽  
Author(s):  
Gail Kern Paster

The terms of Jonson's quarrel with Inigo Jones about the rival claims of poet and architect have been clear ever since D. J. Gordon's discussion of the matter in 1949. The problem, as Professor Gordon explains, was far more significant than a temperamental clash between two ambitious artists vying for royal favor. Unfortunately, while they could probably agree about the inevitably intellectual origins of all artistic invention and about the important distinctions to be made between invention and expression, they could not help but come into conflict over the relative importance of poetry, on the one hand, and architecture, on the other. A passage from Vives translated in The Discoveries (160-167) indicates that Jonson knew and probably endorsed those divisions between the liberal and mechanical arts which placed architecture in the inferior group.


1999 ◽  
Vol 03 (01) ◽  
pp. 27-62 ◽  
Author(s):  
NIGEL SLACK ◽  
DAVID TWIGG

This paper describes exploratory research which investigates the scope, nature, role and activities of guest engineers. Guest engineers are an inter-firm organisational mechanism which is usually deployed as a compromise between the total outsourcing of design on the one hand, and the total in-house development of products on the other. A classification of guest engineers is presented based on their permanent (or semi-permanent) location and the main focus of their engineering expertise. Four types of guest engineer are identified — the pure form of which is termed the guest design engineer (GDE). Suppliers of GDEs, together with their hosts, are examined to identify their most significant activities and tasks. These are divided into clusters of similar activities which are assessed according to their relative importance and relative performance. Differences are found between suppliers' and customers' perceptions of both the importance and performance of each of these cluster activities. In addition, three sets of significant role design decisions are identified: the scheduling of GDEs; the nature of the required skills; and the direct activities of GDEs during the development process itself.


1975 ◽  
Vol 26 ◽  
pp. 395-407
Author(s):  
S. Henriksen

The first question to be answered, in seeking coordinate systems for geodynamics, is: what is geodynamics? The answer is, of course, that geodynamics is that part of geophysics which is concerned with movements of the Earth, as opposed to geostatics which is the physics of the stationary Earth. But as far as we know, there is no stationary Earth – epur sic monere. So geodynamics is actually coextensive with geophysics, and coordinate systems suitable for the one should be suitable for the other. At the present time, there are not many coordinate systems, if any, that can be identified with a static Earth. Certainly the only coordinate of aeronomic (atmospheric) interest is the height, and this is usually either as geodynamic height or as pressure. In oceanology, the most important coordinate is depth, and this, like heights in the atmosphere, is expressed as metric depth from mean sea level, as geodynamic depth, or as pressure. Only for the earth do we find “static” systems in use, ana even here there is real question as to whether the systems are dynamic or static. So it would seem that our answer to the question, of what kind, of coordinate systems are we seeking, must be that we are looking for the same systems as are used in geophysics, and these systems are dynamic in nature already – that is, their definition involvestime.


Author(s):  
Stefan Krause ◽  
Markus Appel

Abstract. Two experiments examined the influence of stories on recipients’ self-perceptions. Extending prior theory and research, our focus was on assimilation effects (i.e., changes in self-perception in line with a protagonist’s traits) as well as on contrast effects (i.e., changes in self-perception in contrast to a protagonist’s traits). In Experiment 1 ( N = 113), implicit and explicit conscientiousness were assessed after participants read a story about either a diligent or a negligent student. Moderation analyses showed that highly transported participants and participants with lower counterarguing scores assimilate the depicted traits of a story protagonist, as indicated by explicit, self-reported conscientiousness ratings. Participants, who were more critical toward a story (i.e., higher counterarguing) and with a lower degree of transportation, showed contrast effects. In Experiment 2 ( N = 103), we manipulated transportation and counterarguing, but we could not identify an effect on participants’ self-ascribed level of conscientiousness. A mini meta-analysis across both experiments revealed significant positive overall associations between transportation and counterarguing on the one hand and story-consistent self-reported conscientiousness on the other hand.


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