The Attitude-Behavior Gap in Faux Fur Consumption : Focusing on the Moderating Role of Subjective Norm and Perceived Consumer Effectiveness

2020 ◽  
Vol 70 (5) ◽  
pp. 131-142
Author(s):  
Yun Jung Choi
Keyword(s):  
Subjective Norm ◽  
Perceived Consumer Effectiveness ◽  
Attitude Behavior ◽  
Moderating Role

scholarly journals Exploring the moderating role of perceived flexibility advantages in mobile learning continuance intention (MLCI)

2014 ◽  
Vol 15 (3) ◽  
Author(s):  
Rui-Ting Huang ◽  
Chia-Hua Hsiao ◽  
Tzy-Wen Tang ◽  
Tsung-Cheng Lien
Keyword(s):  
Mobile Learning ◽  
Mobile Technology ◽  
Subjective Norm ◽  
The Body ◽  
Perceived Usefulness ◽  
Self Management ◽  
Continuance Intention ◽  
The Relationship ◽  
Moderating Role

<p>The primary purpose of this study was to explore the key factors that could affect mobile learning continuance intention (MLCI), and examine the moderating effect of perceived flexibility advantages (PFA) on the relationship between key mobile learning elements and continuance intention. Five hundred undergraduate students who had previously adopted mobile devices to learn English took part in this study. Partial least squares (PLS) analysis was utilized to test the hypotheses in this study. It has been found that the perceived usefulness of mobile technology, subjective norm, and self-management of learning could be closely linked to mobile learning continuance intention. With particular respect to the moderating role of perceived flexibility advantages, it has been demonstrated that PFA could moderate the relationship between perceived usefulness of mobile technology and mobile learning continuance intention, as well as the association between subjective norm and mobile learning continuance intention, whereas PFA did not moderate the link between self-management of learning and mobile learning continuance intention.This report has further added to the body of knowledge in the field of mobile learning through empirical examination.</p>

scholarly journals Drivers of Residents’ Home Composting Intention: Integrating the Theory of Planned Behavior, the Norm Activation Model, and the Moderating Role of Composting Knowledge

2021 ◽  
Vol 13 (12) ◽  
pp. 6826
Author(s):  
Hamid Rastegari Rastegari Kopaei ◽  
Mehdi Nooripoor ◽  
Ayatollah Karami ◽  
Ruxandra Malina Petrescu-Mag ◽  
Dacinia Crina Petrescu
Keyword(s):  
Cluster Analysis ◽  
Discriminant Analysis ◽  
Behavioral Intention ◽  
Subjective Norm ◽  
Integrated Model ◽  
Activation Model ◽  
Personal Norm ◽  
Home Composting ◽  
Moderating Role

Home composting is judged as an effective municipal waste management option in which household contribution is essential, but it has a low adoption. The objectives of the study were to determine the factors that influence home composting intention and identify the moderating role of composting knowledge in the model, using the combined model of the theory of planned behavior (TPB) and norm activation model (NAM). A structured questionnaire was applied to a sample of 367 residents of Isfahan city, Iran, randomly selected. Data were analyzed using cluster analysis, discriminant analysis, PLS-SEM, and PLS-MGA. Cluster analysis grouped the three clusters based on the constructs of the integrated model, and this result was confirmed by discriminant analysis. Findings show that attitude, subjective norm, and perceived behavior control can predict the intention to compost. Study results confirmed the positive effect of awareness of the consequences of composting on ascribed responsibility to compost at home, of responsibility to the personal norm, and of the personal norm on intention to compost at home. Furthermore, it was observed that composting knowledge moderates the relationship between subjective norm and behavioral intention, and the one between perceived behavioral control and behavioral intention. The integrated model had more predictive power than the TPB model. The fit statistic of the integrated model was good and 71% of the variance for intention behavior toward home composting. The insights on factors affecting residents’ intention to compost obtained from this study can be used in measures and programs that reinforce and stimulate home composting.

scholarly journals The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jaewoo Park ◽  
Hyo Jin Eom ◽  
Charles Spence
Keyword(s):  
Product Category ◽  
Moderating Effect ◽  
Consumer Attitude ◽  
Content Type ◽  
Responsible Consumption ◽  
Luxury Products ◽  
Attitude Behavior ◽  
The Relationship ◽  
Moderating Role

Purpose This study aims to examine whether, and how, perceived product scarcity strengthens the attitude–behavior relation in the case of sustainable luxury products. Design/methodology/approach Three online studies were conducted to examine the moderating role of perceived product scarcity on the attitude–willingness to pay (WTP) relationship in the case of sustainable luxury products. A preliminary study (n = 208) examined the existence of an attitude–WTP gap toward a sustainable luxury product (i.e. a bag). Study 1 (n = 171) investigated the moderating effect of perceived scarcity induced by a limited quantity message on the relationship between consumer attitude and the WTP for a sustainable luxury product (i.e. a pair of shoes). Study 2 (n = 558) replicated these findings using a different product category (i.e. a wallet) while controlling for demographic variables and examined the moderating role of consumer characteristics on the scarcity effect. Findings Consumers’ perceived scarcity for sustainable luxury products positively moderated the relationship between product attitudes and their WTP for the products. The moderating effect of perceived scarcity was significant for consumers regardless of their tendency toward socially responsible consumption and their preference for product innovativeness. Meanwhile, the scarcity effect was influenced by the consumers’ attitude toward the brand of sustainable products. Practical implications This research provides empirical evidence for marketers with clear managerial implications concerning how to immediately promote consumers’ acceptance of sustainable luxury products. Originality/value This study is the first to examine the role of scarcity strategy on strengthening the attitude–behavior relation for sustainable luxury products.

Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sasiwemon Sukhabot ◽  
Zulfiqar Ali Jumani
Keyword(s):  
Design Methodology ◽  
Sampling Technique ◽  
Subjective Norm ◽  
Brand Attitudes ◽  
Content Type ◽  
Brand Knowledge ◽  
Consumption Behaviour ◽  
Moderating Role ◽  
Practical Implications

Purpose This study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards Islamic brands among non-Muslims and tests the subjective norm (Muslim friends and family members) moderating role. Design/methodology/approach The model was tested by adopting the PLS-SEM testing methodology after collecting data by using the convenient sampling technique. Total 497 responses were used for data analysis. Findings The findings indicated that the non-Muslims of Thailand are influenced by the Islamic brand knowledge and Islamic brand health advantages. Research limitations/implications This work examines the non-Muslims who are buying an Islamic brand, and they are the consumers and users of it. Practical implications These results guide future researchers and organisations to strategies accordingly to motivate non-Muslim consumers towards the Islamic brands. Originality/value The research presents the construction of a model for understanding Islamic brand attitudes plus its components and as well as the moderating role of subjective norm between Islamic brand attitudes and consumption behaviours of non-Muslims of Thailand towards Islamic brand.

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