scholarly journals The moderating role of self-efficacy on the cognitive process of entrepreneurship: An empirical study in Vietnam

2021 ◽  
Vol 17 (1) ◽  
pp. 147-174
Author(s):  
Duong Cong Doanh ◽  

Purpose: This study investigates the moderating role of self-efficacy on the cognitive process of entrepreneurship among Vietnamese students. Specifically, this study explores the moderating effects of entrepreneurial self-efficacy on the relationships between attitude towards entrepreneurship, subjective norms, perceived behavioral control, and intention to become entrepreneurs. Methodology: By adapting the theory of planned behavior and using data collected from 2218 students in Vietnam, the author utilizes a meta-analytic path analysis in order to show that entrepreneurial intention is strongly influenced by attitude towards entrepreneurship, followed by self-efficacy and perceived behavioral control. Particularly, structural equation modeling (SEM) was employed to test the model fit and hypothesis. Findings: The study indicates that subjective norms have both direct and indirect effects on entrepreneurship intention. Moreover, although the moderating impacts of self-efficacy on the relationships between subjective norms and perceived behavioral control is insignificant, the research study indicates that self-efficacy moderates the correlation between attitude towards entrepreneurship and start-up intention. Implications for theory and practice: Besides its contributions to entrepreneurship literature, this study also contributes to practices and implications at universities in Vietnam. Originality and value: These findings also illustrate that the theory of planned behavior can be appropriately implemented in the research context of emerging economies such as Vietnam. In addition, the study shows that the relationship between attitude towards entrepreneurship and entrepreneurial intention is moderated by entrepreneurial self-efficacy.

Author(s):  
Panagiotis A. Tsaknis ◽  
Alexandros G. Sahinidis

The purpose of this paper is to investigate the entrepreneurial intention of university students using the Theory of Planned Behavior (TPB) and parents' occupation. A questionnaire based survey was employed for the data collection. A total of 1244 students participated in the survey. The sample was a convenience one given that the resources available were limited. The size of the sample allows us to proceed with reliable statistical analyses and produce valid conclusions. The findings of our research showed that perceived behavioral control, subjective norms, attitude and parents' occupation are important variables influencing entrepreneurial intention. The variable that affects entrepreneurial intention the most is attitude. The findings led support to the theory and the hypotheses proposed. These findings indicate that the recommended model can be used to explain a large part of variation in entrepreneurial intention. This study, contributes to the entrepreneurial intention literature providing empirical evidence to help formulate policies encouraging university students' entrepreneurship practices, attracting the interest of both educators and policy makers. This evidence will become increasingly important, as research in the field of entrepreneurship continues to place models of entrepreneurial intentions at the center of our understanding of the entrepreneurial process. Future studies could investigate the validity of the findings reported here, in different contexts using more variables, not included in this study and inquire the potential existence of latent variables which may be confounding the relationships discussed in this paper.


Author(s):  
Xiaodong Yang ◽  
Liang Chen ◽  
Lai Wei ◽  
Qi Su

This study extends the theory of planned behavior by taking communication factors into account to examine the determinants of pro-environmental behavioral intention in haze mitigation. Unlike other theory of planned behavior (TPB) extension studies, we shift the focus of inquiry from examining the mediating role of TPB variables to investigating the moderating role in promoting pro-environmental behavior. Using an online survey in China, the results indicated that attitude, subjective norms, perceived behavioral control, and attention to haze-related efficacy messages were positively associated with pro-environmental behavioral intention. Notably, attention to haze-related threat messages had no significant relationship with behavioral intention. Moreover, moderation analyses revealed that the interaction effects between attention to efficacy messages and attention to threat messages on behavioral intention vary among people with different attitude, subjective norms, and perceived behavioral control. Theoretically, this study contributes to the literature of the TPB by analyzing its moderating role in promoting behavior change. Findings from this study suggest the importance of disseminating distinctive media messages to audiences with different personality traits, which is beneficial for practitioners to tailor specific messages in environmental campaigns.


2020 ◽  
Vol 16 (3) ◽  
pp. 401-417 ◽  
Author(s):  
Francesco La Barbera ◽  
Icek Ajzen

Research with the theory of planned behavior (TPB) has typically treated attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC) as independent predictors of intention (INT). However, theoretically, PBC moderates the effects of ATT and SN on intention. In three studies dealing with different behaviors (voting, reducing household waste, and energy consumption) we show that greater PBC tends to strengthen the relative importance of ATT in the prediction of intention, whereas it tends to weaken the relative importance of SN. The latter pattern was observed in relation to injunctive as well as descriptive subjective norms, and it may help explain the relatively weak relation between SN and INT frequently observed in TPB studies.


2022 ◽  
Vol 12 ◽  
Author(s):  
Fabian Rüter

The availability of time is a deciding factor for participation of adults in continuing vocational education and training (CVET). In view of the importance of time for participation, the present study investigates the impact of employer offered leave of work on employees’ participation behavior in CVET. Leave of work provides a specific timeframe for CVET by enabling the use of working time as learning time. The rationale of the intention-behavior relation as theorized by the theory of planned behavior provides the theoretical framework for the study. The theory allows the integration of individual and contextual factors (e.g., the work environment) in explaining individual behavior and the underpinning decision-making process. The theory conceptualizes time as an element of behavioral control that is required to act on an intention. Behavioral control is theorized to moderate the intention-behavior relation. Two modes of behavioral control are distinguished. We use employer offered leave of work as a proxy for actual behavioral control and the degree of perceived behavioral control regarding the availability of temporal resources to participate in CVET to investigate the theorized moderating role of behavior control on the intention-behavior relation. To test the hypotheses, two waves of panel data from the German National Educational Panel Study (NEPS) are used. Aiming at causal inferences, hybrid logit models are employed. We find that a participation intention is a significant predictor of CVET participation. However, the results provide no evidence regarding the theorized moderating role of actual behavioral control in terms of an employer offered leave of work on the intention-behavior relation. Furthermore, the results provide evidence that the degree of perceived behavioral control regarding the availability of temporal resources to participate in CVET does neither moderate the intention-behavior relation nor is a proxy for actual behavioral control. Finally, we discuss possible future developments of the theory of planned behavior by integrating action-theoretical assumptions from the value-expectancy theory.


2019 ◽  
Vol 8 (2) ◽  
pp. 6220-6226

This study aims to measure the entrepreneurial intention of Nigerian undergraduates with interest in the predictive capacity of subjective norm. By using the theory of planned behavior, a self-developed questionnaire-based survey was employed. Three hundred and forty-two undergraduates participated in the study. They were selected from six universities across the three geo-political zones in the Northern part of Nigerian, using multi-stage stratified random sampling technique. Pearson Product-Moment Correlation along with Hierarchical Multiple Linear Regression have been used for data analysis purpose. The study finds that all the three antecedents of intention, as mentioned in the theory of planned behavior (attitude, subjective norm, and perceived behavioral control) are significant predictors of entrepreneurial intention. The important finding throws light that only about 20% of the variance could have been explained by the used model. Therefore, the study argues that other factors like entrepreneurship education, improved business scenario etc. may be the other possible factors of predicting the intention. Further, the results uniquely showed that subjective norm is the second most significant predictor in explaining the entrepreneurship intention of Nigerian undergraduate after entrepreneurial attitude. This may be attributed to the collectivist culture of Northern Nigeria from where the samples have been collected. Practical implications of the study have been discussed.


2019 ◽  
Vol 5 (3) ◽  
pp. 541-558
Author(s):  
Mansur Ahmed Kazaure ◽  
Addul Rashid Abdullah

Application of Theory of Planned Behavior (TPB) in Islamic Health Insurance(takaful) acceptance revealed mixed findings. Hence, the need for a moderatingvariable to explain the conflicting results. This paper examines the moderating roleof size of microenterprise among the TPB variables. To achieve this end, quantitativemethodology adopted through distribution of research questionnaires among theparticipants of the study. Results indicate that attitude, social influence, perceivedbehavioral control and size of microenterprises significantly influence Islamic HealthInsurance (takaful) acceptance intention among microenterprises in northwesternNigeria. The findings also revealed that size of microenterprise moderates the effectof social influence on Islamic Health Insurance acceptance intention, but it failed tomoderate the influence of attitude and perceived behavioral control on Islamic HealthInsurance acceptance intention in same context. It implied that size of microenterprisesdoes not matter most in Islamic Health Insurance acceptance; nonetheless, the findingcontributes to the Theories of Reasoned Action and Planned Behavior as it providesevidence on the significant moderating role of size on the effect social influence onIslamic Health Insurance acceptance intention among microenterprises.


2021 ◽  
Vol 20 (3) ◽  
pp. 293-325
Author(s):  
Karina A. Bogatyreva ◽  
◽  
Anastasia K. Laskovaia ◽  
Tatiana N. Klemina, Tatiana N. ◽  
Yulia A. Orekhova ◽  
...  

This article examines the influence of the “dark triad” personality traits — narcissism, Machiavellianism and psychopathy — on the development of entrepreneurial intentions through the prism of the theory of planned behavior. The theory explains entrepreneurial intentions formation trough emergence and development of the attitude towards entrepreneurship, relevant subjective norms, and perceived behavioral control. These personality traits are considered in the study in their non-clinical manifestations. The proposed theoretical model has been tested on a sample of 191 students and graduates from 13 Russian universities. The empirical data were collected through an online survey. The analysis was carried out with OLS estimation. To assess the mediation effects, the PROCESS macro for the SPSS data analysis package was employed. The study identifies the key role of narcissism as an antecedent of intention to start one’s own business, while the main element of the theory of planned behavior mediating psychological effects is the attitude towards entrepreneurship. In addition, a negative relationship between psychopathy and subjective norms as well as perceived behavioral control has been established. With this study, we contribute to the theory of personality traits in the context of entrepreneurship and expand knowledge about the role of negatively perceived individual psychological characteristics in the entrepreneurial process. In addition, this work details the theory of planned behavior in terms of identifying possible antecedents of attitudes towards entrepreneurship, subjective norms, and perceived behavioral control. The results of this study can be used by entrepreneurship educators, especially in courses and trainings on the psychology of entrepreneurship.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kayvan Alimoradi ◽  
Seyed Hedayat Davarpanah ◽  
Parvaneh Taymoori ◽  
Afshin Ostovar ◽  
Khaled Rahmani

Purpose Aggression has been introduced as one of the serious problems in public health. The purpose of this paper is to evaluate the ability of the extended theory of planned behavior (TPB) to predict the physical and verbal aggression behavior. Design/methodology/approach In this research, 462 teenagers were evaluated through the demographic questionnaire along with the main structures of the TPB as a predictor of behavior. After one month of follow-up, physical and verbal aggression was evaluated. Demographic data were analyzed descriptively by SPSS21 and predictability of the structures for intention and behavior of the physical and verbal aggression was analyzed by AMOS. Findings Mean and standard deviation of participants’ age were 14.70 and 1.12 years, respectively. In this research, 22.5% of the participants did not show physical aggression over the last one month and 20% of them did not show verbal aggression over the last month. Path analysis revealed that the variables of the TPB predicted 61% and 32% of variance of intention and physical aggression behavior, respectively, while these variables could describe 43% and 22% of the variance of intention and verbal aggression behavior, respectively. All of the concepts could be significant predictors of the behaviors. Subjective norms were the best predictor of the intention for physical and verbal aggression. Intention and perceived behavioral control were good predictors of physical and verbal aggression. Research limitations/implications Given the role of subjective norms in intention and also the role of intention and perceived behavioral control of people for aggression, it can be concluded that emphasis on social and psychological education about subjective norms, peer groups and self-control can help reduce this problem. Originality/value A few studies have predicted behavior occurrence in the future. Given the lack of focus on the role of constructs that may bring about future behaviors, the current research was conducted to use the structures of the TPB to predict behavioral intention as well as perpetration of physical and verbal aggressive behaviors, independently.


2013 ◽  
Vol 41 (3) ◽  
pp. 367-376 ◽  
Author(s):  
Jianfeng Yang

In this study I tested the validity of the theory of planned behavior (Ajzen, 1991) and found that it could be used to predict entrepreneurial intention in a sample of 1,330 Chinese students. Attitude represented the most effective predictor of entrepreneurial intention, followed by subjective norms, and then perceived behavioral control. Gender and parents' entrepreneurial experience had a significant impact on entrepreneurial attitude, subjective norms, perceived behavioral control, and entrepreneurial intention. Effective entrepreneurship education could significantly enhance perceived behavioral control and entrepreneurial intention.


2021 ◽  
Vol 49 (4) ◽  
pp. 1-12
Author(s):  
Ting Yang ◽  
Yungui Wang ◽  
Jun Deng ◽  
Chunji Huang

Graduate students have become the driving force of scientific research at Chinese universities. Therefore, further work is needed to understand what influences postgraduate students' academic integrity. Using the theory of planned behavior, this study investigated the relationships between postgraduates' attitude toward academic integrity, social norms (subjective, descriptive, and moral), perceived behavioral control, and intentions, and examined the moderating role of social identity in the relationship between social norms and intentions. We conducted a survey with 1,256 Chinese biomedical postgraduate students, and analyzed the data with structural equation modeling. The results show that attitude, subjective norms, descriptive norms, and perceived behavioral control influenced students' academic integrity-related behavioral intentions. The model explained over half of the variance in intentions, indicating that attitude, subjective norms, descriptive norms, and perceived behavioral control were the main variables influencing academic integrity-related behaviors. The theory of planned behavior can be applied in research on postgraduates' academic integrity.


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