scholarly journals Increasing Brand Awareness of Sunshine Children Centre by Highlighting its Unique Selling Points in a Promotional Video

K ta Kita ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 1-7
Author(s):  
Stephanie Sutanto ◽  
Herwindy Maria Tedjaatmadja
Keyword(s):  
Social Media ◽  
Online Learning ◽  
Small Groups ◽  
Brand Awareness ◽  
Online Classes ◽  
Social Media Platforms ◽  
Promotional Video

Sunshine Children Centre, Semarang is an English Course established in 2005 by Sri Mulyani Gondowardono. This course teaches students from young toddlers up until Grade 6. Sunshine Children Centre’s main problem is the decreasing number of students due to the changes from offline to online classes and the fact that this course does not have any promotional tool. Therefore, after considering many factors, the best solution is to make a promotional video and upload it to social media platforms such as Instagram. The duration of the video is only a minute as a promotional video should not last longer than two minutes (Klass, 2018). The video highlights all of the three Unique Selling Points (USPs). The first USP is that this course helps students in their homework and give additional assignments. Second, it offers courses for small groups and private students while the last USP is that it accepts students from both regular and immersion curriculum. By having an engaging promotional video, Sunshine Children Centre will expectedly be able to attract new customers and maintain existing students.Keywords: online learning, promotional video, Unique Selling Points

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

Indonesian Mobile Learning Information System Using Social Media Platforms

2020 ◽  
pp. 549-573
Author(s):  
Mario Tulenan Parinsi ◽  
Keith Francis Ratumbuisang
Keyword(s):  
Social Media ◽  
Unified Modeling Language ◽  
Online Classes ◽  
Unified Modeling ◽  
Media Technologies ◽  
Visual Model ◽  
Internet Users ◽  
Utilization Of Technology ◽  
Social Media Platforms

As a developing country, Indonesia continues to improve its quality as a state, in which the attempt to optimize all of its potential both in terms of economic, political, social, cultural, technological, educational, health, etc. This modern era, all aspects of life are depending on technology. This makes the technology becomes one of necessary in people's life. The utilization of technology has been used by all people in all aspects of life. Specifically, this paper tries to offer an innovation that has never been designed before, namely a platform of M-Learning in form of social media related to the development of technology for learning. Nowadays, internet users and smartphone ownership in Indonesia increased dramatically, then writers took initiative to design an innovation related to this case. Social media technologies provide the opportunity for teachers to engage students in online classes, thereby supporting the development of skills and learners to achieve competency. In addition to students, the opportunity is also open to outside the community to get information that can add knowledge. This case study provides a platform for M-Learning based learning that facilitate student learning also helps society size to obtain information more easily. The design of this platform using models UML (Unified Modeling Language) to design a visual model of this platform.

scholarly journals Use of Social Media Platforms among Adults in the United States—Behavior on Social Media

Societies ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 27 ◽  
Author(s):  
Jan Hruska ◽  
Petra Maresova
Keyword(s):  
Social Media ◽  
Household Income ◽  
Media Use ◽  
The United States ◽  
Brand Awareness ◽  
Social Media Use ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Household Incomes ◽  
The U.S

Social media has evolved over the last decade to become an important driver for acquiring and spreading information in different domains such as business, entertainment, crisis management, and politics. The increasing popularity of social media raises a number of questions regarding why we use it so much and what aspects influence this activity. What about gender? What about education, income, age or social status? This paper answers some of these questions using statistical analyses and by dividing overall social media use into selected social media, i.e., Facebook, Instagram, Snapchat, YouTube, and Twitter. The analysis used a dataset that contains information related to 2002 respondents from the U.S. and their social media activity. The results show that people with high household incomes and high education use social media the most. As age increases, social media use decreases, while bigger household income means that social media are used more. Overall, understanding where and at what frequency users are on social media can be a key competitive advantage. When using social networks correctly for marketing, companies can significantly improve their brand awareness, customer satisfaction, quality, reach, and profit.

scholarly journals The influence of YouTube: selling luxury cosmetics in the digital age

2021 ◽  
Author(s):  
Andrea Chidley
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Research Study ◽  
Brand Awareness ◽  
Instructional Videos ◽  
Brand Recognition ◽  
Social Media Platforms ◽  
Youtube Videos ◽  
Luxury Cosmetics ◽  
Use Of Social Media

This MRP analyzes the use of social media in selling high-end cosmetics. As social media continues to evolve, luxury cosmetics companies like Nudestix are using social media platforms like YouTube to create brand awareness. This paper uses a textual and visual content analysis of six YouTube videos to analyze how how-to and instructional videos may be used to market and promote lesser known, indie cosmetics brands. Research on marketing, in addition to other research articles, is used to explain the importance of brand stores, seed and word of mouth marketing campaigns. This research study uses qualitative data collected from the YouTube video sample to provide insights for indie cosmetics brands looking to grow their indie cosmetics brand using beauty influencers and how vlogs can create brand recognition.

scholarly journals Designing Granoolars Brand Promotion with Social Media Mix Approach as A Brand Awareness Strategy

2021 ◽  
Vol 1 (7) ◽  
pp. 857-874
Author(s):  
Aura Nebula Safinatunnajah ◽  
Pujiyanto ◽  
Joni Agung Sudarmanto
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Design Principle ◽  
Distribution Channel ◽  
Brand Awareness ◽  
Media Content ◽  
Social Media Platforms ◽  
Transformation Stage ◽  
Brand Promotion ◽  
Media Mix

Abstract: Granoolars is a newly established business in the food industry that needs more brand awareness from the target consumers. Promotional content is one of the approaches to reach the audience for recognition. Since the consumer is the value co-creator, a thorough investigation was highlighted on the characteristics that the targeted consumer seeks in an ad, both the verbal and visual aspects. Moreover, the distribution channel of social media that the respondents mostly use was also discussed. The purpose of this study was to comprehend and design the promotional content which the audience approves. The design process uses Matt Cooke methodology which consists of definition, divergence, and transformation stage. The study is a quantitative method using an online survey on 300 respondents. The SPSS data analysis was used for the descriptive statistics analysis. The findings proposed that the respondents prefer marketing content that has the ad value of credibility and informativeness. Moreover, visual of the content that implemented a strong design principle is favorable for the audience of this study. The distribution funnel being adopted are Instagram and Twitter as the most used social media platforms by the respondents. Keywords: brand promotion, social media content, brand awareness Abstrak: Granoolars adalah bisnis yang baru didirikan di industri makanan yang membutuhkan lebih banyak kesadaran merek dari target konsumennya. Konten promosi adalah salah satu pendekatan untuk menjangkau audiens untuk mendapatkan pengakuan merk. Sebab konsumen adalah value co-creator, penyelidikan menyeluruh difokuskan pada karakteristik yang dicari target konsumen dalam sebuah iklan, baik aspek verbal maupun visual. Selain itu, saluran distribusi media sosial yang paling banyak digunakan responden juga dibahas. Tujuan dari penelitian ini adalah untuk memahami dan merancang konten promosi yang disukai audiens. Proses perancangan menggunakan metodologi Matt Cooke yang terdiri dari tahap definisi, divergensi, dan transformasi. Penelitian ini menggunakan metode kuantitatif dengan menggunakan survei online terhadap 300 responden. Analisis data SPSS digunakan untuk analisis statistic deskriptif. Hasil penelitian menunjukkan bahwa responden lebih menyukai konten pemasaran yang memiliki nilai iklan kredibilitas dan keinformatifan. Selain itu, visual konten yang menerapkan prinsip desain yang kuat sangat disukai oleh audiens penelitian ini. Corong distribusi yang diadopsi adalah Instagram dan Twitter sebagai platform media sosial yang paling banyak digunakan oleh responden. Kata kunci: promosi brand, konten media sosial, kesadaran merek

Indonesian Mobile Learning Information System Using Social Media Platforms

2017 ◽  
Vol 8 (2) ◽  
pp. 44-67 ◽  
Author(s):  
Mario Tulenan Parinsi ◽  
Keith Francis Ratumbuisang
Keyword(s):  
Social Media ◽  
Unified Modeling Language ◽  
Online Classes ◽  
Unified Modeling ◽  
Media Technologies ◽  
Visual Model ◽  
Internet Users ◽  
Utilization Of Technology ◽  
Technological Educational ◽  
Social Media Platforms

As a developing country, Indonesia continues to improve its quality as a state, in which the attempt to optimize all of its potential both in terms of economic, political, social, cultural, technological, educational, health, etc. This modern era, all aspects of life are depending on technology. This makes the technology becomes one of necessary in people's life. The utilization of technology has been used by all people in all aspects of life. Specifically, this paper tries to offer an innovation that has never been designed before, namely a platform of M-Learning in form of social media related to the development of technology for learning. Nowadays, internet users and smartphone ownership in Indonesia increased dramatically, then writers took initiative to design an innovation related to this case. Social media technologies provide the opportunity for teachers to engage students in online classes, thereby supporting the development of skills and learners to achieve competency. In addition to students, the opportunity is also open to outside the community to get information that can add knowledge. This case study provides a platform for M-Learning based learning that facilitate student learning also helps society size to obtain information more easily. The design of this platform using models UML (Unified Modeling Language) to design a visual model of this platform.

The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sriparna Guha ◽  
Anirban Mandal ◽  
Fedric Kujur
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Purchase Intention ◽  
Brand Image ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Media Environment ◽  
Content Type ◽  
The Social ◽  
Social Media Platforms

Purpose First, this study aims to focus on the promotional part of the Indian handicraft products through various social media platforms such as Facebook, Twitter, Instagram and YouTube. Second, the study measures the effectiveness of social media marketing activities (SMMA) relating to handicraft products on brand awareness, brand image and brand equity. Third, this study also measures the impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products. Design/methodology/approach This study used an offline questionnaire to conduct empirical research and collected and analyzed data of 609 samples by using the structural equation modeling approach. Findings The findings of this study showed that SMMA relating to handicraft products had a very strong impact on creating both brand awareness and brand image in the social media environment. Additionally, this study also exhibited a positive and significant impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products in the social media environment. Practical implications The outcome of this research will definitely motivate the handicraft industry to have a strong social media presence on various platforms for promoting their products across India and outside. Further, the promotional activities in various social media platforms will help in creating awareness about the handicraft products and give brand recognition among other industrial competitive brands which will consequently lead to an increase in the demand for these products. Originality/value The novelty of this study is that it has made an initial attempt to study the marketability of handicraft products using various social media platforms and also has measured the probable impact of SMMA relating to handicraft products on brand awareness and brand image and their impact on brand equity and purchase intention.

scholarly journals Social Media during the Egyptian Revolution: Egyptian Nationals at Home and Abroad

2013 ◽  
Vol 6 (3) ◽  
Author(s):  
Margot Buchanan ◽  
Soha El Batrawy
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Small Groups ◽  
Video Content ◽  
Egyptian Revolution ◽  
Civil Unrest ◽  
Shared Content ◽  
Social Media Platforms ◽  
The Uk ◽  
At Home

This article considers the significance of social media platforms during the 2011 Egyptian Revolution to two small groups of Egyptian nationals. Interviews were conducted with small groups of Egyptians living in the UK and Egyptians living at home. It establishes how these citizens used social media during the revolution and whether during the days of civil unrest they became citizen journalists by accessing and sharing information and video content with family and friends via digital media platforms such as Facebook and YouTube. This research found that the sharing of online revolutionary content was dependent upon the level of trust with which the interviewees regarded its source. Significantly, interviewees in the UK were reluctant to share any content they received through social media platforms, and trusted only sources that they judged were ‘reliable’, while interviewees in Egypt shared content that was posted by fellow citizens regardless of whether or not they completely trusted the source.

scholarly journals Wellbeing during COVID-19: A social media takeover

2021 ◽  
pp. 272-275
Author(s):  
Andrew Burch ◽  
Ryan Owens ◽  
Sarah Nisly ◽  
Shawn Riser Taylor
Keyword(s):  
Social Media ◽  
Community Building ◽  
Coping Mechanisms ◽  
Positive Thinking ◽  
Online Classes ◽  
Cardiovascular Exercise ◽  
Extra Curricular Activities ◽  
Shared Stories ◽  
Social Media Platforms ◽  
Staff Engagement

Introduction: Student wellbeing is a key component of pharmacy programmes, with most events occurring in-person through co-curricular or extra-curricular activities. With the shift to online classes due to COVID-19, many wellness events were cancelled due to social distancing limitations. However, promotion of wellbeing was considered to be of utmost importance during this time due to rising levels of stress and social isolation among students. Description: The school’s Instagram and Facebook accounts were managed by a group of the university’s faculty for six weeks. Each week, different daily wellness themes were shared and participation by followers encouraged through quizzes, polls, or reposts. The Instagram stories and posting platforms were used routinely with select posts also shared via Facebook. A new hashtag was created and promoted to encourage additional posting and community building. Video stories were also shared of faculty expressing their mental/physical health challenges and subsequent coping mechanisms during COVID-19. Results: During the last six weeks of virtual learning, 280 stories and 23 posts were shared via Instagram. Shared stories included promotion of: cardiovascular exercise, weight training, yoga, music, media, gratitude, recognition, positive thinking, coping and games. Overall, 20 different faculty and staff were involved in sharing video stories to promote wellbeing. Of the 13 posts also shared to Facebook, a total of 10,429 people were reached. Conclusion: School social media platforms can be used to regularly connect virtually during times of crises. Promoting wellness activities can help engage students and faculty/staff to ensure they are focusing on their own wellbeing. With social distance regulations for the foreseeable future, pharmacy programs should consider using social media as a wellbeing tool for both student and faculty/staff engagement

Social Media Marketing in Creating Brand Awareness and Brand Trust

2019 ◽  
Author(s):  
Iesha Khajuria ◽  
Rachna .
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Brand Trust ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The University ◽  
The Impact ◽  
Structured Questionnaire

Small as well as big businesses these days are largely making use of social media platforms to enhance their visibility and to promote their brands/products/services. By interacting more with people, the marketers can easily create brand awareness and establish brand identity, which gradually can help gain trust in the brand. Two hypotheses were formulated to examine the impact of social media marketing on brand awareness and brand trust. One of the most popular social networking sites, Facebook, and two most popular e-commerce brands Amazon and Flipkart were considered to study the effect. Data was gathered from 394 students/research scholars from the University of Jammu, using a well-structured questionnaire, employing convenience sampling. Data analysis was done using statistical tools like percentages, correlation, regression etc. Results signify that though social media platforms serve as a major tool in creating awareness and building trust, these cannot solitarily help develop and grow a business.

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