scholarly journals Promotional Strategy for Magic Group Media

Nirmana ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 80-86
Author(s):  
Melia Lohanjaya
Keyword(s):  
Working Relationship ◽  
Promotional Strategy ◽  
Promotion Strategies ◽  
Post Production ◽  
Production Company

Magic Group Media is a post-production company based in Amsterdam. Magic Group Media constantly keeps growing and being ambitious in a way to expand the business and target a wider market. Magic has already done some promotion strategies before, but to reach a bigger market, Magic evaluates it is essential to invest more in effective promotional strategy. Through this promotional strategy, Magic wants to build a working relationship with new potential clients. This study is aimed at analyzing and knowing what promotional strategy can be used by Magic Group Media to build a working relationship with potential clients.

scholarly journals APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWABARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING

2017 ◽  
Vol 2 (1) ◽  
pp. 99-104
Author(s):  
Veri Julianto ◽  
Jaka Permadi ◽  
Noviyanti Noviyanti
Keyword(s):  
Social Media ◽  
Promotion Strategy ◽  
Promotional Strategy ◽  
Numerous Type ◽  
New Students ◽  
Promotion Strategies ◽  
New Student ◽  
Media Data

Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as the reference in order to increase the enrollment percentage of new students. The determination of such promotional media’s outcomes is supported by applying the method of K-Means Clustering to do the classification of promotional media data obtained from the result of students’ questionnaires. Obviously such thing becomes a solution to help determine the promotional strategy at Politeknik Negeri Tanah Laut.

scholarly journals IPTEKS PENINGKATAN JUMLAH NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KCP UNIT UNSRAT MANADO

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Eirene Lorensia Makisanti ◽  
Sherly Pinatik
Keyword(s):  
Economic System ◽  
Financial Institution ◽  
Purchase Decision ◽  
Sales Volume ◽  
Face To Face ◽  
Promotional Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies ◽  
Number Of Customers

Bank is a people trusted financial institution which holds an important role in the economic system. Promotion is one of the most effective ways to atrract and maintain the customers. It can inform the customer about the products and influence their preferences. The strategy of sale promotion is a process of planning a company’s activities to reach its marketing goal, that is to increase the income and the sales volume, by influencing the purchase decision of the target customers. The method applied is an implementation of promotional strategy in order to increase the number of customers at Bank Rakyat Indonesia KCP Unit Unsrat Manado. The technique used was analyzing the promotional strategies utilized advertisements, face to face service, publications, and service promotions. It was found that the promotional strategies implemented increased the number of customers at Bank Rakyat Indonesia KCP Unit Unsrat ManadoKeywords : promotions, promotion strategies, increasing customers

STRATEGI PEMASARAN PAKAN SATWA UNGGUL BLITAR

2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati
Keyword(s):  
Case Study Research ◽  
Personal Selling ◽  
Marketing Strategies ◽  
Pricing Strategy ◽  
Brand Awareness ◽  
Analytic Method ◽  
Distribution Strategy ◽  
Promotion Strategies ◽  
Promotional Strategies

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.

Some Practical Implications for Policy and Practice

2018 ◽  
Author(s):  
Ralph Henham
Keyword(s):  
Public Opinion ◽  
Working Relationship ◽  
Policy And Practice ◽  
Community Based ◽  
England And Wales ◽  
National Regulation ◽  
Probation Service ◽  
Practical Implications

This chapter explains the practical consequences of what has been proposed. It begins by evaluating current models and suggested approaches for incorporating public opinion into sentencing, explaining how the proposed changes would differ. It then sets out some practical reforms to sentencing in England and Wales, including greater coordination between the national regulation of sentencing discretion through the Sentencing Council and regional or community-based sentencing practices. Regional branches of the Sentencing Council are also advocated. In addition to further practical reforms, a greater role for the Sentencing Council in the ethical surveillance of sentencing, the development of new procedural rules, and enhanced training for judges and magistrates are proposed. Finally, a closer working relationship between the Sentencing Council, the courts, the CPS, defence lawyers, and the Probation Service is advocated to develop guidance clarifying their role within the new sentencing framework.

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