The Effects of Attitudes on Foreign Product Judgment among Malaysian Consumer

2018 ◽  
Vol 05 (02) ◽  
pp. 183-190
Author(s):  
Khairul Anuar Mohammad Shah ◽  
Hazril Izwar Ibrahim ◽  
Nurliyana Maludin
Keyword(s):  
Foreign Product ◽  
Malaysian Consumer ◽  
Product Judgment

Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis

2017 ◽  
Vol 45 (1) ◽  
pp. 163-176 ◽  
Author(s):  
Gongxing Guo ◽  
Xing Zhou
Keyword(s):  
Cultural Context ◽  
Meta Analysis ◽  
Total Sample ◽  
Negative Influence ◽  
Positive Influence ◽  
Sample Type ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
Product Judgment

We undertook the first meta-analysis on the effects of consumer ethnocentrism on product judgment and willingness to buy. We synthesized the results of 60 studies (effect size) with a total sample size of 15,585. The meta-analysis confirms that consumer ethnocentrism has a positive influence on domestic product judgment and willingness to buy, while it has a negative influence on foreign product judgment but not on willingness to buy foreign product. The results also demonstrate that the effects of consumer ethnocentrism on domestic versus foreign product judgment and on willingness to buy domestic versus foreign product are moderated by economic development (developed market vs. developing market), cultural context (eastern culture vs. western culture) and sample type (general consumers vs. student consumers). Our research offers implications, including that domestic enterprises should emphasize that their brands and products are local and indigenous to increase ethnocentric consumers' quality judgment and willingness to buy.

The “tug of war” model of foreign product purchases

2016 ◽  
Vol 50 (3/4) ◽  
pp. 550-574 ◽  
Author(s):  
Yoel Asseraf ◽  
Aviv Shoham
Keyword(s):  
Integrative Model ◽  
Full Spectrum ◽  
Foreign Product ◽  
Content Type ◽  
Foreign Products ◽  
Consumption Decisions ◽  
Attitudinal Data ◽  
First Time ◽  
Product Judgment ◽  
Country Specific

Purpose While globalization has made it easier to consume foreign products, consumption decisions are rarely straightforward. Both love and hate relationships between consumers and countries exist and can even coexist. This paper aims to gain a better understanding of how positive/negative and general/specific consumer attitudes impact foreign product judgment and ownership. An integrative model explores the predictive power of affinity, animosity, cosmopolitanism and ethnocentrism simultaneously. Specifically, the authors investigate a paradoxical “tug of war” which takes place inside consumer minds – the coexistence of affinity and animosity toward the same country. Design/methodology/approach Using a quantitative approach, the authors analyze data from 202 consumers and test it in intra-national and international contexts. Findings The results demonstrate the importance of an integrative model that takes into account opposing impacts on consumer behavior. Additionally, the data reveal that affinity and animosity are not bi-polar endpoints on a continuum. Finally, affinity outweighs animosity with respect to impacting product judgment and ownership. Research limitations/implications The study was conducted in Israel. Hence, replications in other multi-cultural countries are needed. Practical implications Marketers can use a segmentation matrix to target audiences based on the existing “attitudinal mix” in their focal markets. Marketers can use the affinity drivers identified here to overcome animosity. Originality/value The “tug of war” model advances the animosity model, as it implies that to use attitudinal data theoretically and practically, there is a need to account for a full spectrum of general and country-specific attitudes. Affinity was tested for the first time within national borders.

Globalization and reluctant buyers

2002 ◽  
Vol 19 (6) ◽  
pp. 663-680 ◽  
Author(s):  
Taewon Suh ◽  
Ik‐Whan G. Kwon
Keyword(s):  
Cultural Context ◽  
Path Model ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Mediating Role ◽  
The Us ◽  
Attitudes And Perceptions ◽  
The Usa ◽  
And Behavior ◽  
Product Judgment

This study attempted to empirically test a debatable hypothesis that globalization entails homogenization in consumers’ mind and behavior. Using samples from two countries (USA, n = 120 and Korea, n= 128), this study explored a path model centered on consumers’ reluctance to purchase foreign goods. The findings indicated that, in the US sample only, consumer ethnocentrism plays a mediating role between global openness and the reluctance to buy, although it is on the decrease with the increasing level of global openness. Consumer ethnocentrism is still an important factor in determining the magnitude of reluctance to buy a foreign product in both samples, while product judgment also plays an important role, but only in a certain cultural context (i.e. the USA). It is concluded, therefore, that consumers in a different culture, who are different in their attitudes and perceptions, tastes and preferences, and values, are still different even after being exposed to the massive wave of globalization.

What make consumer sign up to PHEVs? Predicting Malaysian consumer behavior in adoption of PHEVs

2018 ◽  
Vol 113 ◽  
pp. 259-278 ◽  
Author(s):  
Nadia Adnan ◽  
Shahrina Md Nordin ◽  
M. Hadi Amini ◽  
Naseebullah Langove
Keyword(s):  
Consumer Behavior ◽  
Malaysian Consumer

scholarly journals Probability Model: Malaysian Consumer Online Shopping Behavior towards Online Shopping Scam

2019 ◽  
Vol 9 (1) ◽  
Author(s):  
Mudiana Mokhsin ◽  
Azhar Abdul Aziz ◽  
Amer Shakir Zainol ◽  
Norshima Humaidi ◽  
Nur Ain Adnin Zaini
Keyword(s):  
Online Shopping ◽  
Probability Model ◽  
Shopping Behavior ◽  
Malaysian Consumer ◽  
Online Shopping Behavior

Towards a better understanding of fashion clothing purchase involvement

2018 ◽  
Vol 9 (3) ◽  
pp. 544-559 ◽  
Author(s):  
Mahfuzur Rahman ◽  
Mohamed Albaity ◽  
Che Ruhana Isa ◽  
Nurul Azma
Keyword(s):  
Design Methodology ◽  
Consumer Involvement ◽  
University Student ◽  
Student Sample ◽  
Content Type ◽  
Business Policies ◽  
Malaysian Consumer ◽  
High Level ◽  
The Relationship

Purpose This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach Gender, race and age are explored to have better understanding of fashion clothing purchase involvement in Malaysia. Data were gathered using a Malaysian university student sample, resulting in 281 completed questionnaires. Findings The results support the study’s model and its hypotheses and indicate that materialism, fashion clothing involvement and religiosity are significant drivers of fashion clothing purchase involvement. Also, materialism is a significant driver of fashion clothing involvement, and fashion clothing involvement mediates the relationship between materialism and fashion clothing purchase involvement. The results also show that Malaysian youth do not possess a high level of materialistic tendencies. Originality/value This study offers enormous opportunities for the international apparel marketers to formulate relevant business policies and strategies.

Attitude towards foreign product purchase: Malaysian consumers' perspective

2021 ◽  
Vol 21 (4) ◽  
pp. 533
Author(s):  
Khairul Anuar Mohammad Shah ◽  
Hazril Izwar Ibrahim ◽  
Nurliyana Maludin ◽  
Zurina Ismail
Keyword(s):  
Foreign Product
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