scholarly journals The Impacts of Consumer Ethnocentrism on Foreign Product Judgment and Local Helping Purchase: A Case of Malaysian Cross-Border Shoppers in Hatyai, Thailand

2014 ◽  
Vol 9 (9) ◽  
Author(s):  
Wanwisa Kuncharin ◽  
Badaruddin Mohamed
Keyword(s):  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Cross Border ◽  
Product Judgment

Consumer ethnocentrism on product judgment and willingness to buy: A meta-analysis

2017 ◽  
Vol 45 (1) ◽  
pp. 163-176 ◽  
Author(s):  
Gongxing Guo ◽  
Xing Zhou
Keyword(s):  
Cultural Context ◽  
Meta Analysis ◽  
Total Sample ◽  
Negative Influence ◽  
Positive Influence ◽  
Sample Type ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Willingness To Buy ◽  
Product Judgment

We undertook the first meta-analysis on the effects of consumer ethnocentrism on product judgment and willingness to buy. We synthesized the results of 60 studies (effect size) with a total sample size of 15,585. The meta-analysis confirms that consumer ethnocentrism has a positive influence on domestic product judgment and willingness to buy, while it has a negative influence on foreign product judgment but not on willingness to buy foreign product. The results also demonstrate that the effects of consumer ethnocentrism on domestic versus foreign product judgment and on willingness to buy domestic versus foreign product are moderated by economic development (developed market vs. developing market), cultural context (eastern culture vs. western culture) and sample type (general consumers vs. student consumers). Our research offers implications, including that domestic enterprises should emphasize that their brands and products are local and indigenous to increase ethnocentric consumers' quality judgment and willingness to buy.

Globalization and reluctant buyers

2002 ◽  
Vol 19 (6) ◽  
pp. 663-680 ◽  
Author(s):  
Taewon Suh ◽  
Ik‐Whan G. Kwon
Keyword(s):  
Cultural Context ◽  
Path Model ◽  
Foreign Product ◽  
Consumer Ethnocentrism ◽  
Mediating Role ◽  
The Us ◽  
Attitudes And Perceptions ◽  
The Usa ◽  
And Behavior ◽  
Product Judgment

This study attempted to empirically test a debatable hypothesis that globalization entails homogenization in consumers’ mind and behavior. Using samples from two countries (USA, n = 120 and Korea, n= 128), this study explored a path model centered on consumers’ reluctance to purchase foreign goods. The findings indicated that, in the US sample only, consumer ethnocentrism plays a mediating role between global openness and the reluctance to buy, although it is on the decrease with the increasing level of global openness. Consumer ethnocentrism is still an important factor in determining the magnitude of reluctance to buy a foreign product in both samples, while product judgment also plays an important role, but only in a certain cultural context (i.e. the USA). It is concluded, therefore, that consumers in a different culture, who are different in their attitudes and perceptions, tastes and preferences, and values, are still different even after being exposed to the massive wave of globalization.

The Effects of Attitudes on Foreign Product Judgment among Malaysian Consumer

2018 ◽  
Vol 05 (02) ◽  
pp. 183-190
Author(s):  
Khairul Anuar Mohammad Shah ◽  
Hazril Izwar Ibrahim ◽  
Nurliyana Maludin
Keyword(s):  
Foreign Product ◽  
Malaysian Consumer ◽  
Product Judgment

The “tug of war” model of foreign product purchases

2016 ◽  
Vol 50 (3/4) ◽  
pp. 550-574 ◽  
Author(s):  
Yoel Asseraf ◽  
Aviv Shoham
Keyword(s):  
Integrative Model ◽  
Full Spectrum ◽  
Foreign Product ◽  
Content Type ◽  
Foreign Products ◽  
Consumption Decisions ◽  
Attitudinal Data ◽  
First Time ◽  
Product Judgment ◽  
Country Specific

Purpose While globalization has made it easier to consume foreign products, consumption decisions are rarely straightforward. Both love and hate relationships between consumers and countries exist and can even coexist. This paper aims to gain a better understanding of how positive/negative and general/specific consumer attitudes impact foreign product judgment and ownership. An integrative model explores the predictive power of affinity, animosity, cosmopolitanism and ethnocentrism simultaneously. Specifically, the authors investigate a paradoxical “tug of war” which takes place inside consumer minds – the coexistence of affinity and animosity toward the same country. Design/methodology/approach Using a quantitative approach, the authors analyze data from 202 consumers and test it in intra-national and international contexts. Findings The results demonstrate the importance of an integrative model that takes into account opposing impacts on consumer behavior. Additionally, the data reveal that affinity and animosity are not bi-polar endpoints on a continuum. Finally, affinity outweighs animosity with respect to impacting product judgment and ownership. Research limitations/implications The study was conducted in Israel. Hence, replications in other multi-cultural countries are needed. Practical implications Marketers can use a segmentation matrix to target audiences based on the existing “attitudinal mix” in their focal markets. Marketers can use the affinity drivers identified here to overcome animosity. Originality/value The “tug of war” model advances the animosity model, as it implies that to use attitudinal data theoretically and practically, there is a need to account for a full spectrum of general and country-specific attitudes. Affinity was tested for the first time within national borders.

scholarly journals An examination of ethnic-based consumer ethnocentrism and consumer animosity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Samshul-Amry Abdul-Latif ◽  
Asmat-Nizam Abdul-Talib
Keyword(s):  
Ethnic Groups ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Behavior ◽  
Content Type ◽  
Consumer Ethnocentrism ◽  
Consumer Animosity ◽  
Product Judgment ◽  
The Relationship

Purpose The purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic majority’s consumption of an ethnic minority’s products and services, focusing on the relationship between two ethnic groups in Malaysia. Design/methodology/approach The relationship between the constructs were analyzed using the co-variance-based structural equation modeling techniques with analysis of a moment structures version 21. Self-administered questionnaires were obtained from 325 Malay respondents in 2 Malaysian cities. Findings The results suggest that ethnic-based consumer ethnocentrism can negatively affect product judgment and product judgment can affect consumers’ willingness to buy. Two significant findings were rejected as the directions of the results were not as hypothesized. Research limitations/implications Future research could study other ethnic groups of different countries using specific ethnic related products and/or brands. Originality/value This research suggests that ethnic-based ethnocentrism and ethnic-based animosity are important factors for businesses to consider as both can affect ethnic consumers’ purchasing behavior. Depending on ethnic consumers’ perception toward a brand, a manager may face either an opportunity or a challenge.

scholarly journals CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY FOREIGN PRODUCTS: CASES OF TODDLER MILK POWDER, PHARMACEUTICALS AND FRUITS

2011 ◽  
Vol 14 (3) ◽  
pp. 40-55
Author(s):  
Long Thanh Nguyen
Keyword(s):  
Milk Powder ◽  
Psychological Factor ◽  
Domestic Economy ◽  
Social Psychological ◽  
Consumer Ethnocentrism ◽  
Low Level ◽  
Foreign Products ◽  
Willingness To Buy ◽  
The Impact ◽  
Product Judgment

The most noticeable consequence of the globalization and commercial liberalization processes is the market-wide presence of foreign products in Vietnam, an agricultural nation which has an economy in transition and a low level of technology. Consumer ethnocentrism, which is a social-psychological factor formed by the concern about adverse consequences of foreign products toward the domestic economy, is considered a non-technical barrier. This study uses CETSCALE (Shimp & Sharma, 1987) to measure the consumer ethnocentrism of Vietnamese consumers and determine the impact of this factor on the product judgment and the willingness to buy foreign products of domestic consumers. The products to be examined include: (1) toddler milk powder, (2) fruits and (3) pharmaceuticals.

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