scholarly journals Impact Of Service Marketing On Student Decisions

2021 ◽  
Vol 7 (2) ◽  
pp. 48-68
Author(s):  
Onsardi ◽  
Kiki Wulandari ◽  
Meilaty Finthariasari ◽  
Ade Tiara Yulinda
Keyword(s):  
Random Sampling ◽  
Quantitative Methods ◽  
Service Marketing ◽  
Sampling Technique ◽  
Location Factors ◽  
Physical Evidence ◽  
Negative Effect ◽  
Process Factors ◽  
The Impact ◽  
Analyze Data

This research aims to determine the impact of service marketing on student decision-making to decide on the choice of the Faculty of Economics and Business of Muhammadiyah University of Bangkulu. This study uses quantitative methods. In this study, the population was all students of the School of Economics and Business of Muhammadiyah Bengkulu University, a total of 1,606 people, and 161 respondents were selected as a sample. The sampling technique uses proportional random sampling. Use questionnaires to collect data. Multiple linear regression is used as a way to analyze data. The conclusion of the research results proves that service marketing has had an impact on students' decision to choose the Faculty of Economics and Business of Muhammadiyah University. Product factors have a positive and significant effect on student decisions. This price factor in the form of SPP has a negative effect. Promotion factors have a positive and significant effect. Location factors are positive and significant. HR factors have a positive and significant effect. Meanwhile, process factors have no effect on student decision. The physical evidence factor has a positive and significant effect on student decisions to choose the Faculty of Economics and Business, Muhammadiyah University of Bengkulu.

Technological Innovation: An Imperative Tool for Entrepreneurship Development in Nigeria

2013 ◽  
Vol 03 (08) ◽  
pp. 41-47
Author(s):  
OYEWALE I.O ◽  
ADEYEMO S.A ◽  
OGUNLEYE P.O
Keyword(s):  
Technological Innovation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Entrepreneurship Development ◽  
Mature Organizations ◽  
The Impact ◽  
Structured Questionnaire ◽  
Innovation And Entrepreneurship

Sustainable economic development does not occur without entrepreneurship and entrepreneurship is the practice of starting new organizations or revitalizing mature organizations. This study therefore is done to analyse the impact of innovation, technology and on the entrepreneurial development activities in Nigeria. Simple random sampling technique was used to select a total of 12 entrepreneurs from Lagos State that constituted our sample size. The primary data consists of a number of items in well- structured questionnaire that was administered to and completed by the respondents. Regression analysis was used to analyse the data. The results showed that there is significant relationship between technological innovation and entrepreneurship development in Nigeria. It is therefore recommended that government should create a friendly or an enabling environment for entrepreneurship and consumer goods to boost the Nigeria economy.

scholarly journals Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka

2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
The Impact

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.

scholarly journals The Impact Of Agricultural Extension Contact On Crop Income In Bangladesh

2013 ◽  
Vol 38 (2) ◽  
pp. 321-334 ◽  
Author(s):  
Abu Zafar Mahmudul Haq
Keyword(s):  
Random Sampling ◽  
Field Survey ◽  
Sampling Technique ◽  
Agricultural Extension ◽  
Farm Income ◽  
Extension Services ◽  
Factors Affecting ◽  
Factors Influencing ◽  
Crop Income ◽  
The Impact

The impact of extension contact on crop income is examined with a view to evaluating the agricultural extension in Bangladesh. The scope of the study was ten villages of Gazipur district. The objectives of the study are to i) determine the factors influencing the benefit of extension services in terms of farm income, ii) determine the factors affecting the extension contact of farmers, and iii) suggest some policy guidelines to improve the extension services in Bangladesh. The sample of the study consists of 1000 farmers. Data came from field survey and multistage random sampling technique was used in order to collect data. The results indicated that the impact of extension contact coefficient on crop income is positive and significant. Evidence shows that the influence of extension contact coefficient is strongly positive and significant in the comparatively nearer villages to upazila headquarters, while this effect is weaker for those villages, which are comparatively away from upazila headquarters. It is found that many farmers did not receive extension contact and the effect of extension contact is weak on crop income compared to other factors such as irrigation and chemical fertilizer. It is assumed that there was enough scope to increase extension contact in the study areas. Some determinants of extension contact were also examined. The study concludes that agricultural extension is necessary to increase among the farmers. Bangladesh J. Agril. Res. 38(2): 321-334, June 2013 DOI: http://dx.doi.org/10.3329/bjar.v38i2.15893

scholarly journals Socioeconomic impact of rice-cum-fish culture in a selected areas of Bangladesh

2012 ◽  
Vol 10 (1) ◽  
pp. 119-123
Author(s):  
M A Rahman ◽  
S Haque ◽  
P K Sarma
Keyword(s):  
Random Sampling ◽  
Rice Yield ◽  
Sampling Technique ◽  
Fish Culture ◽  
Socioeconomic Impact ◽  
Employment Opportunities ◽  
Total Cost ◽  
Net Returns ◽  
Human Labour ◽  
The Impact

The study examines the impact of the rice-cum-fish culture and the rice-mono culture on the rural households at  Muktaghachha upazila of Mymensingh district in Bangladesh. Data were collected from 100 farmers of five villages  following stratified random sampling technique. Activity budgets were prepared and comparisons were made through the tabular and statistical analyses. Both the rice-cum-fish culture and the rice-mono culture were profitable business  for the farmers. However, farmers earned about 3 times higher profits from the rice-cum-fish culture than the ricemono culture. Per hectare net returns of the rice-cum-fish culture and the rice-mono culture were Tk. 15345.00 and  5389.50, respectively. Rice yield, fish consumption, total cost were increased by 11.4, 14.5 and 48.9 percent  respectively while human labour employment was increased by 9.4 percent in the integrated rice-cum-fish culture compared to the rice-mono culture. The study clearly hints that the rice-cum-fish culture provides greater scope for higher returns and employment opportunities of human labour than the rice-mono culture. DOI: http://dx.doi.org/10.3329/jbau.v10i1.12103 J. Bangladesh Agril. Univ. 10(1): 119–123, 2012

scholarly journals Tourism to Socio Culture and Economy of Community in Panusupan Purbalingga

TRIKONOMIKA ◽  
2018 ◽  
Vol 17 (1) ◽  
pp. 14
Author(s):  
Donny Oktavian Syah ◽  
Agung Edi Rustanto
Keyword(s):  
Linear Regression ◽  
Random Sampling ◽  
Quantitative Method ◽  
Tourism Development ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
The Impact

The aim of this research is to study the impact of tourism development to socio-culture and economy of community in Panusupan village, Rembang, Purbalingga. The research, which was conducted in the end of 2016, uses descriptive quantitative method. Sampling technique used is random sampling technique. Survey was conducted to 100 respondents. The data are analyzied by using simple linear regression The result of this research shows that partially tourism development gives impact 31.5% to socio culture, 45.6% to socio economy whereas the impact of socio culture to socio economy is 32.0% .

scholarly journals BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN BERKUNJUNG PADA OBJEK WISATA PANTAI TANJUNG KARANG

2020 ◽  
Vol 5 (2) ◽  
pp. 110-124
Author(s):  
Djesika Djesika ◽  
Suardi Suardi ◽  
Nirwan Nirwan
Keyword(s):  
Linear Regression Analysis ◽  
Service Marketing ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Coastal Tourism ◽  
Consumer Decisions ◽  
Physical Evidence ◽  
Product Service ◽  
Place Promotion

This study aims to determine the effect of the service marketing mix on consumer decisions to visit the Tanjung Karang coastal tourism object in Donggala Regency. The independent variables used in this study are product / service, price, place, promotion, person, process, and physical evidence. While the dependent variable is the decision to visit (Y). This type of research is quantitative. The research method is descriptive causal. The sample used in this study were 80 respondents with the sampling form using accidental sampling technique. Multiple linear regression analysis method. The results of this study indicate that the service marketing mix simultaneously consisting of products, prices, places, promotions, people, processes, and physical evidence has a significant effect on the decision to visit the Tanjung Karang coastal tourism object in Donggala Regency. And partially there is no relationship between product variables, prices, places, promotions, people, processes, and physical evidence. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa terhadap keputusan konsumen berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Variabel independen yang digunakan dalam penelitian ini adalah produk/jasa, harga, tempat, promosi, orang, proses, dan bukti fisik. Sedangkan variabel dependen adalah keputusan berkunjung (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini sebanyak 80 responden dengan bentuk pengambilan sampel menggunakan teknik accidental sampling. Metode analisis regeresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak bauran pemasaran jasa yang terdiri dari produk, harga, tempat, promosi, orang, proses, dan bukti fisik berpengaruh signifikan terhadap keputusan berkunjung pada objek wisata bahari pantai Tanjung Karang Kabupaten Donggala. Dan secara parsial tidak ada hubungan antara variabel produk, harga, tempat, promosi, orang, proses, dan bukti fisik.

A Multidimensional View of Intellectual Capital: The Impact on Innovation Performance

2021 ◽  
Vol 7 (4) ◽  
pp. 216
Author(s):  
Mostafa A. Ali ◽  
Nazimah Hussin ◽  
Hossam Haddad ◽  
Reem Al-Araj ◽  
Ibtihal A. Abed
Keyword(s):  
Intellectual Capital ◽  
Commercial Banks ◽  
Quantitative Methods ◽  
Banking Sector ◽  
Economic Trend ◽  
Sampling Technique ◽  
Innovation Performance ◽  
Competitive Advantages ◽  
Tangible Assets ◽  
The Impact

The current economic trend worldwide is for an industrial economy based on tangible assets to convert into a non-tangible economy based on intellectual capital. Lately, a multidimensional view of intellectual capital and its implications on innovation performance have generated renewed research interests. Based on these facts, the relationship amongst different antecedent factors such as culture and trust on intellectual capital components was analysed. In addition, a correlation among intellectual capital components (as non-tangible assets) and innovation performance for the banking sector was established. The positivism philosophy, deductive approach and quantitative methods were used as the research methodology to accomplish the research objectives. In this process, a questionnaire survey and purposive sampling technique were used to collect the responses from 364 employees of the Iraqi commercial banks. The obtained data were analysed statistically using the SPSS v25 and AMOS v24 software. The results revealed a significant impact of culture and trust (antecedent factors) on various intellectual capital components. Furthermore, a strong connection between these antecedent factors and intellectual capital components was evidenced, confirming the study hypotheses. Interestingly, intellectual capital components were found to enhance significantly the innovation performance of the banks, leading to better competitive advantages. In addition, it provided evidence on the impacts of inter-relationships amongst human, structural and relational capitals. Consequently, the study provides academicians and practitioners valuable insights into and guidance on how developing intellectual capital enhances competitive performance, especially in the context of Iraqi commercial banks.

Sustainable Performance of Tunisian SMEs in Industry 4.0

2020 ◽  
pp. 65-77
Author(s):  
Abdullah Abdulaziz Alhumaidan ◽  
Noor Hazlina Ahmad
Keyword(s):  
Random Sampling ◽  
Industry 4.0 ◽  
Social Performance ◽  
Sampling Technique ◽  
Organizational Level ◽  
Future Research ◽  
Small Enterprises ◽  
Sustainable Performance ◽  
Micro And Small Enterprises ◽  
The Impact

The research aims to know the impact of sustainability orientation on sustainable performance. The data has been collected through a survey and the probability-random sampling technique has been employed. The study sample is micro and small enterprises in Tunisia. The organizational level is the unit of analysis, which are the owners of these enterprises. It has been concluded that managers' orientations have an influence on environmental and social performance, but their orientations towards sustainability did not impact economic performance. The study has suggested that future research could investigate different organizations irrespective of their size and industry that would make it easy to generalize results.

scholarly journals Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia

2016 ◽  
Vol 9 (9) ◽  
pp. 91 ◽  
Author(s):  
Ala'Eddin Mohammad Khalaf Ahmad ◽  
Omar Zayyan Alsharqi ◽  
Hussein Mohammad Al-Borie ◽  
Mowaffag Mohammed Ashoor ◽  
Abdulkaream Saeed Al-Orige
Keyword(s):  
Saudi Arabia ◽  
Brand Image ◽  
Sampling Technique ◽  
Community Relations ◽  
Private Hospitals ◽  
Jeddah City ◽  
Negative Effect ◽  
Corporate Social ◽  
The Impact ◽  
Positive Effect

<p>The purpose of this paper is to investigate the impact of CSR on brand image of private hospitals in Jeddah city, Saudi Arabia. A purposive sampling technique was employed to recruit 187 managers in different positions representing the desired range of demographic characteristics (e.g. gender, age, nationality, and job position). This research showed that CSR dimensions (vision and workplace) had a positive effect on brand image of the private hospitals on one hand. On the other hand, other dimensions (community relations, marketplace and accountability) had a negative effect on brand image. The paper contributes to previous research by adding to existing knowledge regarding CSR and brand image of the hospitals. The paper makes key recommendations towards adoption of CSR among hospitals.</p>

scholarly journals Impact of GST on MSMEs

2019 ◽  
Vol 8 (2S6) ◽  
pp. 688-694
Keyword(s):  
Random Sampling ◽  
Tamil Nadu ◽  
Sampling Technique ◽  
Statistical Tools ◽  
High Compliance ◽  
The Difference ◽  
Taxation System ◽  
The Impact ◽  
One Way Anova ◽  
Cluster Random Sampling

MSME play a vital in the economical progress of the Countries, so the implementation of GST has had an immense outcome on the continued existence in the market. Some enterprises found it helpful however majority visage problem in adopting it. For existing enterprises, GST simplified the tax structure, unified the market thus improved among all operational efficiencies of MSME, to this point the unorganized MSMEs were growing quick than the organized ones as a result of the minimization, with GST in effect, it has made the taxation system transparent thus making the entities liable for tax payment. This paper brought out issues and challenges experienced by MSME Entrepreneur. In order to find out the impact on various aspect such as applying of GST, created the registration for taxation and High Compliance burden by using Cluster Random Sampling Technique in which 158 MSME Entrepreneur were selected in Sivaganga District in Tamil Nadu for the study. The statistical tools used for the analysis is one-way ANOVA. ANOVA is used to identify the significance of the difference in the levels of impact of GST among MSMEs. It was concluded that the impact of GST on the Indian MSME sector can go both positive and negative ways

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