The Soundtrack of the Sinister Trailer

In this article, I analyse the soundtrack of the green band trailer for Sinister (Scott Derrickson, 2012), combining quantitative methods to analyse the soundtrack with formal analysis. I show that, even though Sinister is a narrative about a demon who lives in images, the horror in the soundtrack of this trailer is articulated through the sound design. I describe the structure of the soundtrack and analyse the distribution and organisation of dialogue, the use of different types of sound effects to create a connection between the viewer and the characters onscreen, as well as the use of specific localised sound events to organise attention and to frighten the viewer. I identify two features not previously discussed in relation to quantitative analysis of film soundtracks: an affective event based on reactions to a stimulus and the presence of nonlinear features in the sound envelopes of localised affective events. The sound design of this trailer is consistent with the principles of contemporary sound design in horror cinema, but also demonstrates some variation in its use of sound as a paratext to its parent film.

‘Dead Bodies as a Daily Business’ – Affective Work Events, Emotions and Emotion Regulation in the Work of Undertakers

BACKGROUND: Affective Events Theory (AET) postulates that job characteristics have an impact on job attitudes and work behaviour via affective events and reactions. However, the display of positive emotions can be rather problematic in undertakers and be in conflict with displaying compassion. OBJECTIVE: This study examines work events eliciting various emotions in the work of undertakers and how display of emotions in this profession affects job satisfaction. We thereby focus on AET and extend this by investigating time pressure as a moderator of the relationship between autonomy, positive emotions and job satisfaction. METHODS: First, we collected specific affective work events of undertakers in a pilot interview study. Second, N = 112 undertakers participated in a cross-sectional survey measuring affective events, emotional display, commitment to display compassion, autonomy, time pressure, job satisfaction and work engagement.RESULTS: Experiencing positive emotions at work is beneficial even in undertakers. Additionally, autonomy was associated with positive emotions particularly under high time pressure and low commitment to display compassion moderated the link between work events and showing compassion. CONCLUSIONS: Taken together, undertakers’ well-being is associated in complex ways with the interplay of positive emotions, autonomy and time pressure at work and individual differences in commitment for displaying compassion to clients.

Effects of humor climate within online brand community

PurposeThis study examines the effects of the online brand community's (OBC) humor climate on the value cocreation (VCC) behavior of consumers using the affective events theory. It also evaluates the serial mediating roles of positive emotions and brand engagement and the moderating effect of membership duration.Design/methodology/approachThe authors collected data from 601 Chinese consumers of OBCs using an online questionnaire survey and applied structural equation modeling to analyze the data.FindingsThe authors found a positive relationship between OBC humor climate and VCC behavior, which was mediated by positive emotions and brand engagement. Additionally, there was a serial mediation effect of these two variables. The influence of the OBC humor climate on positive emotions was stronger for short-term members than long-term ones.Practical implicationsThis research contributes toward OBC management and VCC marketing strategy for constructing brand equity.Originality/valueThis study is among the first to focus on the significance of the OBC humor climate, thus enriching the OBC literature and providing a new perspective on how to facilitate VCC behavior. It also broadens the application of the affective events theory in marketing.

Richang: An Affect-Inflected Ethnography of Chinese Livestreams

I tracked one Chinese livestreaming platform Douyu from its emergence as experimental subsidiary of a Video on Demand platform in 2013 to its status as an ordinary medium of mass entertainment in 2018. This affect-inflected ethnography is written based on participant observation of three channels on Douyu as I exhibit the microcontexts of each channel in chronicles of affective events, long pauses of silence, repetitive and incoherent dialogues, asymmetrical debates, and sporadic moments of emotional meltdown. This ethnographic writing is a contact zone, a provocation, and, by proxy, a dialogue between academic theories (especially from television studies), user practices, and my informants’ own attempts at theorising how and what livestream feels and means for them.

Value-based decision-making between affective memories

Affective biases can influence how past events are recalled from memory. However, the mechanisms underlying how discrete affective events shape memory formation and subsequent recall are not well understood. Further understanding this is important given the central role of negative biases in affective memory recall in depression and antidepressant drug action. In order to capture cognitive processes associated with affective memory formation and recall, we studied value-based decision-making between affective memories in two within-subject experiments (n=45 and n=74). Our findings suggest that discrete affective events, created by large magnitude Wheel of Fortune (WoF) outcomes, influence affective memory formation processes during reinforcement-learning (RL). After 24 hours, we show that healthy volunteers display stable preferences during value-based recall of affective memories in a binary decision-making task. Computational modelling of these preferences demonstrated a positive bias during value-based recall, induced by previously winning in the WoF. We further showed that value-based decision-making between affective memories engages the pupil-linked central arousal systems, leading to pupil constriction prior to, and differential pupil dilation after the decision onset depending on the valence of the chosen options. Taken together, we demonstrate that mechanisms underlying human affective memory systems can be described by RL and probability weighting models. This approach could be used as a translational assay to study the effects of novel antidepressants.

Drivers of intrapreneurship: an affective events theory viewpoint

PurposeIn the current study framework, the authors test the underlying assumptions of affective events theory concerning the impact of job satisfaction and job insecurity driven by incivility on intrapreneurial behaviour.Design/methodology/approachData were collected with a sample of 510 employees from five organisations. All hypotheses were tested via SmartPLS3. Additionally, a distinction between formative and reflective measures was performed.FindingsFindings revealed that incivility decreases intrapreneurial behaviour, mediated by job satisfaction and job insecurity. Additionally, this study’s results show that the relationship between job satisfaction and job insecurity and intrapreneurial behaviour distinguishes unionised employees from employees who are not unionised.Research limitations/implicationsThe cross-sectional nature of the present data precluded definitive statements about causality. Additionally, further studies should increase the sample size and include an international perspective to ensure the overall generalisability of the results.Practical implicationsPractically, this study’s findings point to the need for organisational management to understand better underlying employees' perceptions and their antecedents and consequences.Originality/valueThe study results contribute to the literature by testing the core assumptions of affective events theory and by extending the affective events theory model, incorporating contextual influences on the relationship between attitudes and behaviours. The authors also show for the first time that incivility can be directly (compared to indirectly) linked to emotional-based responses, but not to those responses driven by cognitive appraisals. Thus, the study also contributes to the incivility literature and the understanding of various antecedents and consequences of incivility. Additionally, this study addressed the notion of formative versus reflective measurement models for the first time relating to incivility and intrapreneurial behaviour, allowing for more sensitive and less biased results. Herein lies an additional methodological contribution.

Dealing With Negative Workplace Gossip: From the Perspective of Face

In this study, we investigate the coping response of individuals who are being gossiped about. Drawing on face research and affective events theory, we propose that employees who are targets of negative gossip will actively respond to the gossip about them via engagement in negative gossip themselves. The findings showed that negative workplace gossip stimulated fear of losing face and led to subsequent behavioral responses, namely, engaging in negative gossip. Moreover, self-monitoring, as a moderating mechanism, mitigated the negative impacts of negative workplace gossip on the targets. We discuss theoretical implications for gossip research and note its important practical implications.